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The Influence of Shopping Orientation, Online Trust, and Purchasing Experience on Purchasing Interests Back Through Consumer Satisfaction Aris Ariyanto
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9235

Abstract

The objective of this study was to investigate the potential impact of Shopping Orientation, Online Trust, and Purchase Experience on Repurchase Intention. This investigation aimed to identify whether these factors had an influence, either individually or collectively, either through the mediating variables of Consumer Satisfaction or directly. The research employed a descriptive quantitative methodology. The population for this study consisted of students enrolled in the Bachelor of Management programme at Pamulang University who made purchases at the TikTok Shop. A total of 250 respondents were selected as the sample. The data collection was conducted using a questionnaire, while the data analysis involved employing several techniques such as instrument testing, classic assumption testing, path testing, coefficient of determination, t-test, and arithmetic f-test. The findings of this study indicate that Shopping Orientation, Online Trust, and Purchase Experience have a positive and significant impact on TikTok Shop Consumer Satisfaction. Similarly, Shopping Orientation, Trust, Purchase Experience, and Consumer Satisfaction also have a positive and significant influence on Repurchase Intention on TikTok Shop.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERADAP KEPUASAN KONSUMEN PADA PAXEL HOME PANJANG JAKARTA BARAT Aris Ariyanto; Maissy Lugina Diana
Jotika Journal In Management and Entrepreneurship Vol. 3 No. 2 (2024): Februari
Publisher : Jotika English and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56445/jme.v3i2.140

Abstract

Penelitian bertujuan mengetahui pengaruh kualitas pelayanan dan promosi terhadap kepuasan konsumen pada Paxel Home Panjang di Jakarta Barat. Metode yang digunakan adalah kuantitatif. Populasinya adalah konsumen Paxel Home Panjang di Jakarta Barat yang berjumlah 95.990 konsumen pada tahun 2021. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel sebanyak 100 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Hasil penelitian ini adalah Kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen dengan nilai koefisien determinasi sebesar 47,1% dan uji hipotesis diperoleh t hitung > t tabel atau (9,340 > 1,984). Promosi berpengaruh signifikan terhadap kepuasan konsumen dengan nilai koefisien determinasi sebesar 39,6% dan uji hipotesis diperoleh t hitung > t tabel atau (8,012 > 1,984). Kualitas pelayanan dan Promosi secara simultan berpengaruh signifikan terhadap keputusan konsumen dengan persamaan regresi 9,521 + 0,466X1 + 0,300X2. Nilai koefisien determinasi sebesar 53,7% sedangkan sisanya sebesar 46,3% dipengaruhi faktor lain. Uji hipotesis diperoleh nilai F hitung > F tabel atau (56,166 > 2,700).
The Use of Flashcards Through Umbul Game in Learning Vocabulary: Is It Effective? Aris Ariyanto; Theresia Cicik Sophia B.; Sukma Nur Ardini
ETERNAL (English Teaching Journal) Vol. 15 No. 2 (2024): August
Publisher : Prodi Pendidikan Bahasa Inggris, FPBS, Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/eternal.v15i2.745

Abstract

Vocabulary is the basic thing needed to learn the foreign language. It is wording that people have to know to communicate well, both in written and spoken structures, especially for young learners. Children's language development depends on their vocabulary, which has an impact on their academic performance. This study aimed to understand why first-grade elementary students struggle with English vocabulary in the curriculum. The primary goal was to determine if using flashcards with the Umbul game improved English vocabulary for first-grade students. The design of the research is Classroom Action Research (CAR). There are four fundamental processes in Classroom Action Research (CAR). Those are planning, acting, observing, and reflecting. In accordance with planning, the researchers prepare teaching kits needed to take action, such as: lesson plans, observation sheet, materials to be used in the classroom action, and evaluation sheet. In terms of acting, researchers implement the plan after preparing lesson plans, materials and evaluations. In this research, the researchers apply flashcards through Umbul games in teaching vocabulary. The researchers also give the post-test. Concerning observing, the researchers observe the process of teaching and learning activity. The researcher also makes result sheet to take note the information that occur during the activity. Regarding reflection, the researchers reflect, evaluate, and describe to improve the condition in the next cycle. The subjects were first-grade students from SD Pangudi Luhur Don Bosko Semarang participated in class I-C research projects. In this study, observation and evaluation sheet were applied as instruments. On the other hand, the information was obtained from observation and evaluation sheets. Information examined throughout the study was quantitative. The data was collected, and then it was examined by the researchers. The findings indicate a significant increase in first-grade students' motivation to learn English vocabulary, from 7% before to 15% after using flashcards. After implementing the flashcards through the Umbul game, the statistics indicated that students were able to acquire vocabulary with ease and were actively engaged in the teaching-learning process in the classroom. With the use of flashcards through Umbul games, students become more engaged in their studies and are more motivated to learn English. The students will have opportunities to improve their English by employing this strategy. Additionally, the English teacher can provide up chances for student participation in class activities by using flashcards as illustrated media. Hopefully, these findings can serve as a reference for future research.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS MODULAR DI URBAN FOREST CIPETE Hasan Basri; Aris Ariyanto
Jurnal Intelek Insan Cendikia Vol. 2 No. 3 (2025): MARET 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek terhadap Keputusan pembelian Sepatu Compass Modular di Urban Forest Cipete, untuk mengetahui seberapa besar pengaruh Harga terhadap Keputusan pembelian Sepatu Compass Modular di Urban Forest Cipete, untuk mengetahui seberapa besar pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Sepatu Compass Modular di Urban Forest Cipete. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel penelitian berjumlah 96 responden dan Teknik pengambilan sampel probability sampling, serta Teknik pengumpulan data melalui penyebaran kuesioner. Metode analisa data yang digunakan adalah uji instrument data, uji asumsi klasik, uji regresi linier sederhana dan berganda, koefisien determinasi dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Citra Merek (X1) dan Harga(X2) berpengaruh positif terhadap Keputusan Pembelian dengan diperoleh persamaan regresi Y =8,047+0.413X1+0,405X2, Nilai koefisien korelasi atau tingkat pengaruh antara variabel bebas dengan variabel terikat diperoleh sebesar 0.832 artinya memiliki hubungan yang Sangat kuat. Nilai koefisien determinasi sebesar 0.692 maka dapat disimpulkan bahwa variabel Citra Merek dan Harga berpengaruh terhadap variabel Keputusan Pembelian sebesar 69,2% sedangkan sisanya sebesar 30,8% dipengaruhi oleh faktor lain yang tidak dilakukan penelitian. Uji hipotesis diperoleh nilai F hitung > F tabel atau (104,480 > 3.11), hal ini juga diperkuat dengan ρ value < Sig.0,05 atau (0,000 < 0,05). Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukan bahwa terdapat pengaruh yang signifikan secara simultan antara Citra Merek dan Harga terhadap Keputusan Pembelian pada Sepatu Compass Modular
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada CV Smart Quality Technic Curug Bojongsari Kota Depok Alvin Adam Saputra; Aris Ariyanto
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i2.8994

Abstract

This study aims to determine the effect of service quality and price on consumer satisfaction at CV. Smart Quality Technic Curug Bojongsari, Depok City. The method used is a quantitative associative method. The population in this study were consumers of CV. Smart Quality Technic Curug Bojongsari, Depok City. The sampling technique used was accidental sampling, the sampling method using the Slovin formula. With the Slovin formula, the research sample was 96 respondents. Data analysis methods used in the study include instrument tests consisting of validity tests, reliability tests, classical assumption tests consisting of normality tests, multicollinearity tests, heteroscedasticity and autocorrelation tests, multiple linear regression tests, correlation coefficients, hypothesis tests consisting of partial t-tests and simultaneous f-tests, and determination coefficient tests. From the results of this study, it was concluded that service quality has a positive and significant influence on consumer satisfaction with a calculated T value > T table (15.070 > 1.986) and strengthened by a significance value of 0.000 < 0.05. Price has a positive and significant influence on consumer satisfaction with a value of T_count > T_table or (17.865> 1.986) and is strengthened by a significance value of 0.000 <0.05. Service quality and price have a positive and significant influence on consumer satisfaction with a value of F_count > F_table or (188.151> 3.090) and is strengthened by a significance value of 0.000 <0.05. Service quality and work price on consumer satisfaction have a regression effect of Y = 4.511 + 0.333 X1 + 0.550 X2 + α. The results of the R-square value (coefficient of determination) of 0.802, it can be concluded that the variables of service quality (X1) and price (X2) together have a contribution to the influence of the consumer satisfaction variable (Y) of 80.2% while the remaining (100% -80.2%) is 19.8% influenced by other factors or variables not studied.  
Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Pada Wendy’s Transpark Bintaro Di Kota Tangerang Selatan Alda Safitri; Aris Ariyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8940

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand awareness terhadap keputusan pembelian pada Wendy’s Transpark Bintaro Di Kota Tangerang Selatan. Metode yang digunakan adalah menggunakan metode asosiatif kuantitatif. Populasi dalam penelitian ini adalah konsumen Wendy’s Transpark Bintaro di Kota Tangerang Selatan sebanyak 12.959 pada tahun 2024. Teknik sampling yang digunakan adalah accidental sampling, metode pengambilan sampel dengan menggunakan rumus slovin. Dengan rumus slovin didapat sampel penelitian adalah 99 responden. Metode analisis data yang digunakan dalam penelitian meliputi uji instrumen terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinieritas, uji heteroskedastisitas dan autokorelasi, uji Regresi linier berganda, koefisien korelasi, uji hipotesis yang terdiri dari uji t secara parsial dan uji f secara simultan, dan uji koefisien determinasi. Dari hasil penelitian ini disimpulkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai  >  (16,227> 1,985) dan diperkuat dengan nilai signifikansi 0,000 < 0,05. Brand Awareness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai  >  atau (18,668> 1,985) dan diperkuat dengan nilai signifikansi 0,000 < 0,05. Brand Image dan Brand Awareness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai  >   atau (204,986> 3,090) dan diperkuat dengan nilai signifikansi 0,000 < 0,05. Brand Image dan Brand Awareness terhadap keputusan pembelian berpengaruh regresi Y = 1,408 + 0,375 X1 + 0,602 X2 + α. Hasil nilai R-square (koefisien determinasi) sebesar 0,810, maka dapat disimpulkan bahwa variabel brand image (X1) dan brand awareness (X2) secara bersama sama memiliki kontribusi pengaruh terhadap variabel keputusan pembelian (Y) sebesar 81% sedangkan sisanya sebesar (100%- 81%) yaitu 19% dipengaruhi oleh faktor-faktor atau variabel lain yang tidak diteliti.
PENGARUH HARGA DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM SE’INDONESIA CABANG MAMPANG JAKARTA SELATAN Muhamad Adiala Yasmin; Aris Ariyanto
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 2 (2026): Jurnal Ilmiah Penelitian Mahasiswa (JIPM) April 2026
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i2.2236

Abstract

Abstract. This research aims to determine the effect of Price and Social Media Promotion on Purchase Decisions at UMKM Se’Indonesia, Mampang branch, South Jakarta. The method used is a quantitative method with an associative approach. The sampling technique employed is Random Sampling, a method where samples are determined based randomly, meaning anyone who happens to meet the researcher can be used as a sample, resulting in a total of 100 respondents. Data analysis includes validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, determination coefficient analysis, and hypothesis testing. The results of this research show that price (X1) has a positive and significant effect on purchase decisions (Y), with the regression equation Y = 12.023 + 0.686X1. The correlation coefficient value is 0.743, meaning both variables have a strong relationship, and the hypothesis test result shows t-count > t-table (5.847 > 1.984). Social media promotion (X2) also has a positive and significant effect on purchase decisions (Y), with the regression equation Y = 15.402 + 0.628X2. The correlation coefficient value is 0.727, indicating a strong relationship, and the hypothesis test result shows t-count > t-table (5.274 > 1.984). Simultaneously, price and social media promotion have a positive and significant effect on purchase decisions with the regression equation Y = 8.897 + 0.430X1 + 0.363X2, and a coefficient of determination of 65.2%, while the remaining 34.8% is influenced by other factors. The hypothesis test obtained an f-count > f-table (90.736 > 3.09); thus, Ha3 is accepted and Ho3 is rejected. This means that simultaneously, price and social media promotion have a positive and significant effect on purchase decisions at UMKM Se’Indonesia, Mampang branch, South Jakarta.