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All Journal JURNAL ABDIMAS TRIDHARMA MANAJEMEN Abdi Jurnal Publikasi Journal of Research and Publication Innovation Jurnal Penelitian dan Pengabdian Masyarakat Jotika
Ivantan
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Personal Selling Untuk Meningkatkan Pertumbuhan Yayasan Pondok Pesantren Hudatul Falah Ciseeng-Bogor Zelin Ferdias Capriati; Aris Ariyanto; Ivantan
Jurnal Abdimas Tri Dharma Manajemen Vol. 4 No. 2 (2023): ABDIMAS VOL 4 NO 2 APRIL 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ABMAS.v4i2.p60-65.y2023

Abstract

Tujuan dari program ini untuk memberikan penyuluhan dan solusi berdasarkan permasalahanyang ada dilapangan, serta memikirkan strategi yang efektif guna meningkatkan daya tarikmasyarakat khususnya pelajar menjadi santri pada Yayasan Pondok Pesantren. Metode yangdigunakan adalah metode penjelasan, sharing, tanya jawab, diskusi dan praktek. Pada metodepenjelasan, setiap instruktur menyampaikan materi terkait dan membuat tampilan visual berupaslide power point yang ditampilkan ke layar dengan alat LCD proyektor. Hasil kegiatan berjalandengan baik. Para guru yang mengikut kegiatan mengikuti dengan seksama sehinggamenciptakan diskusi yang dua arah. Diharapkan pelatihan mengenai strategi personal sellingmemberikan pengetahuan baru bagi pengurus Yayasan Pondok Pesantren Hudatul FalahCiseeng Bogor dalam melakukan pengembangan pondok pesantren khususnya padapertambahan santri.Kata Kunci: Personal Selling dan Pondok Pesantren
OPTIMALISASI DIGITAL MARKETING UNTUK MENUMBUHKAN MINAT WIRAUSAHA PADA WARGA PERUMAHAN GRAND VIONA KURIPAN Ivantan; Ariyanto, Aris; Yusuf, Ade
Abdi Jurnal Publikasi Vol. 2 No. 3 (2024): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

Becoming a successful entrepreneur or entrepreneur is everyone's dream. To grow entrepreneurial interest requires special skills. With an entrepreneurial spirit, a person will be motivated to always be productive and carry out innovations, to create more profitable business opportunities. The aim of implementing this Community Service activity is to provide education on how to foster entrepreneurial interest through optimizing digital marketing. The methods that will be used to achieve the goals are lectures, discussions, examples and questions and answers, as well as mentoring for community members. The long-term results and goals of this program are to create more productive community members through online business entrepreneurship.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BARBERSHOP KEEP HANDSOME DI CIPAYUNG DEPOK Makmur, Pramudi; Ivantan
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this study is to determine the effect of Price and Service Quality on Customer Satisfaction of Keep Handsome Barbershop in Cipayung Depok, both partially and simultaneously. The method used is a quantitative method. By sampling using the slovin formula technique obtained by the sample in this study amounted to 97 respondents. Analysis uses  validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, determination coefficient analysis, and hypothesis tests. The results of this study Price has a significant effect on consumer satisfaction with the regression equation Y = 32.076 + 0.188 (X1). Test the hypothesis obtained t count (7.604) > t table (1.661), thus Ho1 is rejected and Ha1 is accepted. This means that Price has a significant effect on Consumer Satisfaction. Service Quality has a positive and significant effect on customer satisfaction with the regression equation Y = 29,428 + 0.250 (X2).  Test Hypothesis obtained t count  t count (8.841) > t table (1.661).  thus Ho2 is rejected and Ha2 is accepted, meaning that there is a significant influence on Service Quality affecting Customer Satisfaction. Price and Quality of Service to Customer Satisfaction with regression equation Y = 28,324 + 0.105 (X1) + 0.177 (X2), f count (53,175) > f table (3,093) and sig value (0.000) < 0.05). So it was concluded that there was a positive and significant influence of X1 Price and X2 Service Quality variables simultaneously on Y Consumer Satisfaction so that Ho3 was rejected and Ha3 was accepted.  
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA TOKO SERIOUS STORE PARUNG Submission JORAPI; Muhamad Rizki Ananda; Ivantan
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this research is to determine the effect of product quality and price on customer satisfaction at Serious Store Parung, both partially and simultaneously. The method used is quantitative. The sampling technique used purposive sampling, which had direct experience and the sample in this study amounted to 96 respondents.. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this research are that product quality influences customer satisfaction with the regression equation Y = 26,197 + 0.311 X1. Hypothesis testing obtained a calculated t value > t table or (3,354 > 1,986), this was also strengthened by the sig value. < sig. 0.050 or (0.001 < 0.050). Thus, Ho1 is rejected and Ha1 is accepted, meaning that partially there is a positive and significant influence between Product Quality and Customer Satisfaction. Price influences Customer Satisfaction with the equation Y = 4,364 + 0.892 X2. Hypothesis testing obtained a calculated t value > t table or (10,874 > 1,986), this was strengthened by the sig value. < sig. 0.050 or (0.000 < 0.050). Thus, Ho2 is rejected and Ha2 is accepted, meaning that partially there is a positive and significant influence between Price and Customer Satisfaction. Product Quality and Price influence Customer Satisfaction with the regression equation Y = 0.078 + 0.165 X1 + 0.840 X2. Hypothesis testing obtained a calculated F value > F table or (65,596 > 3.094), this was strengthened by the sig value. < sig. 0.050 or (0.000 < 0.050). Thus, Ho3 is rejected and Ha3 is accepted, meaning that simultaneously there is a positive and significant influence between Product Quality and Price on Customer Satisfaction at Serious Store Parung.
PELATIHAN DIGITAL MARKETING PADA KOMUNITAS OLAH RAGA KEBUGARAN INDONESIA (ORKI) TANGERANG SELATAN Aris Ariyanto; Ivantan; Ade Yusuf
Jurnal Penelitian dan Pengabdian Masyarakat Jotika Vol. 4 No. 2 (2025): Februari
Publisher : Jotika English and Education Center

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Abstract

Pemanfaatan media digital seperti media sosial, website, atau platform promosi online lainnya dapat digunakan sebagai sehingga untuk memperluas cakupan komunitas sebuah organisasi serta mampu memperluar jaringan pemasaran. Digital marketing adalah strategi pemasaran yang menggunakan saluran digital untuk menjangkau konsumen, membangun kesadaran merek, dan meningkatkan konversi penjualan. Tujuan Pegabdian kepada Masyarakat ini adalah Memberikan pembekalan anggota komunitas ORKI untuk berwirausaha melalui Bisnis digital serta mampu menjalankan setrategi digital marketing. Metode yang diterapkan adalah Ceramah, Demontrasi, Dokumentasi, sharing, tanya jawab, diskusi serta praktek membuat konten pemasaran. Hasil yang diperoleh adalah bahwa pelatihan “digital marketing’ memberikan kemudahan bagi peserta serta dalam menggunakan media sosial sebagai alat pemasaran serta menambah keterampilan dalam meningkatkan pendapatan bisnisnya secara efektif dan efisien
PELATIHAN PENERAPAN MARKETING 4.0 PADA PERKUMPULAN OLAHRAGA KEBUGARAN INDONESIA ORKI TANGERANG SELATAN Ivantan; Aris Ariyanto2; Ade Yusuf
Abdi Jurnal Publikasi Vol. 3 No. 6 (2025): Juni
Publisher : Abdi Jurnal Publikasi

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Abstract

Utilization of digital media such as social media, websites, or other online promotional platforms can be used to expand an organization's community coverage and expand its marketing network. Digital marketing is a marketing strategy that uses digital channels to reach consumers, build brand awareness, and increase sales conversions. The aim of this Community Service is to provide ORKI community members with the skills to become entrepreneurs through digital business and be able to carry out digital marketing strategies. The methods applied are lectures, demonstrations, documentation, sharing, questions and answers, discussions and practice creating marketing content. The results obtained were that the "digital marketing" training made it easier for participants to use social media as a marketing tool and increase their skills in increasing their business income effectively and efficiently.
Co-Authors Ade Yusuf Aris Ariyanto Aris Ariyanto2 Ariyanto, Aris Makmur, Pramudi Muhamad Rizki Ananda Submission JORAPI Yusuf, Ade Zelin Ferdias Capriati