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Journal : PERSPEKTIF

Strategi Kampanye Joko Widodo dan Ma'ruf Amin dalam Debat Calon Presiden pada Tahun 2019 Ribkha Annisa Octovina; Leo Agustino; Dede Sri Kartini
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5656

Abstract

This article aims to describe the political campaign strategy of Joko Widodo and Ma'ruf Amin in the presidential candidate debate in the 2019 presidential election. The problem is focused on the campaign strategy carried out by the PDI-P party to support the political debate agenda against the presidential candidates Joko Widodo and Ma'ruf Amin. In order to approach this problem, Nursal's theoretical reference is used to use the theory of political campaign strategy. The selection of this theory in this study is because it is more suitable to describe the findings of political campaign strategies for the candidate pairs Joko Widodo and Ma'ruf Amin in the 2019 presidential candidate debate that can attract sympathy or gain support as described in the preliminary study. The data were collected through interviews and analyzed qualitatively. This study concludes that in the implementation of the presidential candidate debate in the 2019 presidential election, the political campaign strategy applied by PDI Perjungan to support Joko Widodo and Ma'ruf Amin, one of which is the marketing of political products through the mass media. First, strengthen the material. Second, observing the target and determining the target for the political debate. Third, approach the media throughout the media, including media that are affiliated and unaffiliated.
Strategi Kampanye Joko Widodo dan Ma'ruf Amin dalam Debat Calon Presiden pada Tahun 2019 Ribkha Annisa Octovina; Leo Agustino; Dede Sri Kartini
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5656

Abstract

This article aims to describe the political campaign strategy of Joko Widodo and Ma'ruf Amin in the presidential candidate debate in the 2019 presidential election. The problem is focused on the campaign strategy carried out by the PDI-P party to support the political debate agenda against the presidential candidates Joko Widodo and Ma'ruf Amin. In order to approach this problem, Nursal's theoretical reference is used to use the theory of political campaign strategy. The selection of this theory in this study is because it is more suitable to describe the findings of political campaign strategies for the candidate pairs Joko Widodo and Ma'ruf Amin in the 2019 presidential candidate debate that can attract sympathy or gain support as described in the preliminary study. The data were collected through interviews and analyzed qualitatively. This study concludes that in the implementation of the presidential candidate debate in the 2019 presidential election, the political campaign strategy applied by PDI Perjungan to support Joko Widodo and Ma'ruf Amin, one of which is the marketing of political products through the mass media. First, strengthen the material. Second, observing the target and determining the target for the political debate. Third, approach the media throughout the media, including media that are affiliated and unaffiliated.
Optimizing Bandung City Government Public Services during the Covid-19 Pandemic Anisa Putri Sari; Dede Sri Kartini
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7505

Abstract

Covid-19 presents new obstacles for all government sectors, including in terms of public services. The use of digital is the main medium in providing services to the community, so that the smart city concept is not only related to information technology, but can also be used as an effort to suppress the spread of the virus and minimize physical interactions related to the Covid-19 pandemic that is present in the community. The purpose of the study was to determine the optimization of public services in the city of Bandung due to the impact of the Covid-19 pandemic through the assessment of the dimensions of the quality of public services according to Zeithml, Berry, and Parasuraman including tangibles, reliability, responsiveness, assurance, and empathy. This study uses a type of literature research that is related to theoretical studies and cannot be separated from scientific literature. The results of this study are information about the government's efforts to provide services to the community by presenting the Sadayana application based on a study of the dimensions of the quality of public services as a place for digital literacy and collaboration with the people of Bandung, as well as an effort to suppress the spread of the Covid-19 virus by minimizing physical interaction.
Peranan Pemerintah dalam Menghadapi Pandemi Covid-19 pada Bidang Pendidikan di Indonesia Ratu Raisya Aghnia Azhara; Dede Sri Kartini
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7521

Abstract

The whole world was shocked by the Covid-19 pandemic. Broadly speaking, the Covid-19 virus has had several effects on education in Indonesia, which can be divided into two categories, both positive and negative. Talking about education, education is a field that can be categorized as important in people's lives, especially in developing Human Resources (HR) in Indonesia. With the existence of education, the next generation will be filled with individuals who are outstanding, intelligent, and useful for the homeland and nation. Therefore, with the spread of the Covid-19 virus, the government in Indonesia is expected to be able to provide an essential and beneficial role for the people in Indonesia. This study aims to determine the role of the government in dealing with the Covid-19 pandemic in the education sector. This research uses qualitative research, by conducting literature studies and documentation studies. This study found that the government's role in dealing with the Covid-19 pandemic in the education sector is in line with government functions: 1) Service functions: Provision of Quota Subsidies, Providing BOP and BOS, Teacher Sharing Platforms, Formation of Emergency Curriculum, Formation of Independent Curriculum, and SKB. 2) Empowerment Function: The government provides an Independent Learning program. 3) Development Function: the government builds hard infrastructure, either in the form of satellite, broadband, or tower so as to improve connectivity.