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All Journal International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings
Rini Astuti
University of Muhammadiyah Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Effect of Financial Literation on Online Shopping Interest in Millennials Rini Astuti; Hasrudy Tanjung; Linzzy Pratami Putri
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 3 (2019): International Journal of Accounting & Finance in Asia Pasific (IJAFAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.844 KB) | DOI: 10.32535/ijafap.v2i3.588

Abstract

The purpose of this research is to study and analyze financial literacy on online shopping demand in millennials. The support used in this research is associative. The population in this study were all students of the Faculty of Economics and Business, Muhammadiyah University, North Sumatra. Data collection techniques in this study using documentation techniques. Data analysis techniques in this study used the Validity and Reliability Test, and Regression Test. Data processing in this study uses SPSS software version 24.00. The results of the study prove the positive and significant fact of financial literacy on online buying interest.
Analysis Of Factors That Affect Employee Performance Rahmad Bahagia; Rini Astuti
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.698

Abstract

This study aims to determine what factors affect the performance of employees (private companies in the city of Medan). The population in this study were all employees in the city of Medan. The research method used is descriptive quantitative using factor analysis techniques. Where the results of the study stated that there are four dominant factors that influence employee performance decisions, namely employee development, compensation, motivation, and work environment.
Analysis Of Factors That Influence Online Purchasing Decisions In The Millennium Rini Astuti; Linzzy Pratami Putri
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.699

Abstract

This study aims to determine what factors influence the decision of consumers (millennial generation) to make online purchases. The population in this study is the millennial generation born in the 2000s. The research method used is quantitative descriptive using factor analysis techniques. Where the results of the study stated that there are three dominant factors that influence online purchasing decisions, namely lifestyle,easiness, and quality of information.
THE INFLUENCE OF CONSUMER REVIEWS PRICES AND ONLINE ON PRODUCT PURCHASE DECISIONS IN FASHION CATEGORY IN SHOPEE "(CASE STUDY OF FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF MUHAMMADIYAH SUMATERA UTARA) Rini Astuti; Anisa Permata Dewi
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.484

Abstract

Purchasing decisions are actions taken by consumers to make a product purchase. Many factors influence consumer purchasing decisions, including prices and online consumer reviews. This study aims to determine the effect of price and online consumer reviews on product purchase decisions in the fashion category in Shopee (Case Study of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra). The population in this study were students of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra (UMSU) with 100 samples of Students of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra (UMSU) who had shop for fashion products at Shopee in the past 1 year. Data collection techniques use questionnaires or questionnaires that are tested for validity and reliability. The data analysis technique uses multiple regression, classic assumption test, t test, F test and coefficient of determination. Based on the data analysis and discussion in the study, the conclusions are that there is no partial price effect on purchasing decisions with tcount = 1.193 ttable = 1,984. In addition, simultaneously and significantly there is the influence of price and online consumer reviews on product purchasing decisions in the fashion category in Shopee with the value of Fcount = 47.039> Ftable = 3.09. Determination coefficient value of 0.492 or 49.2% contribution of price and online consumer reviews on product purchase decisions in the fashion category in Shopee (Case Study of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra) while the remainder is 0.508 or 50.8% influenced by other variables not examined in this study.
Co-Authors Anisa Permata Dewi Hasrudy Tanjung, Hasrudy Linzzy Pratami Putri Rahmad Bahagia