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All Journal Jurnal Ekonomi Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran International Journal of Artificial Intelligence Research SENTRALISASI Jurnal Ekonomika Economics and Digital Business Review Jurnal Ekonomika Bata Ilyas Journal of Accounting Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Advances in Business & Industrial Marketing Research Advances: Jurnal Ekonomi & Bisnis JER Vifada Management and Social Sciences Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haris
STIE Wira Bhakti Makassar, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Physics Social Sciences

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Digital Marketing and Consumer Engagement: A Systematic Review Abdul Haris
Amkop Management Accounting Review (AMAR) Vol. 3 No. 2 (2023): July - Desember
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v3i2.1442

Abstract

This comprehensive literature review explores the multifaceted landscape of digital marketing and consumer engagement. The study examines the evolution of digital marketing strategies, consumer behavior in the digital age, and the challenges and ethical considerations inherent in digital marketing practices. Employing a systematic approach, the research design thoroughly examines scholarly sources to elucidate critical themes and findings. Findings indicate that digital marketing has evolved significantly, offering businesses unparalleled opportunities to engage with consumers across diverse platforms. Search engine optimization (SEO), content marketing, social media marketing, and influencer marketing have become potent tools for enhancing brand visibility and fostering consumer interaction. However, the study also highlights challenges such as algorithmic bias and ethical considerations, emphasizing the importance of transparency and accountability in digital marketing practices. The discussion underscores the critical role of consumer engagement and moral principles in shaping the future landscape of digital marketing. Implications suggest that businesses prioritize ethical best practices and adopt an integrated approach to digital marketing to drive sustainable growth and cultivate enduring relationships with consumers, navigating the evolving digital landscape effectively.
Influence Leadership, Competence and Motivation To Performance Employee Service Health Regency Bay Bintuni West Papua Province Muh Arifai; Abdul Haris; Yasman Yasir; Sudiarti Dewi Kurra; Hardiyanti Hardiyanti; Vivid Violin
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v9i2.36789

Abstract

This study aims: (1) to determine the effect of leadership on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua, (2) to determine the effect of competence on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua, and (3) to determine the effect of motivation on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua, and (4) to determine the effect of leadership, competence and motivation on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua. The variables of this research are leadership as the first independent variable, competence as the second independent variable, motivation as the third independent variable and employee performance as the dependent variable. The population of this study were all civil servants of the Teluk Bintuni Regency Health Office, amounting to 68 people, while the sample of this study was taken with a saturated sample technique so that the sample used was as much as the existing population. Data was collected by using a questionnaire/questionnaire and documentation. Data analysis was performed by descriptive statistical analysis, classical assumption test, instrument test, and hypothesis testing. The results of this study indicate that leadership has a significant effect on employee performance with a significant level <0.05 and competence has a significant effect on employee performance with a significant level <0.05 and motivation has a significant effect on employee performance with a significant level < 0.05. Leadership, competence and work motivation simultaneously have a significant effect on employee performance with a significant level <0.05. In addition, the coefficient of determination (R2) is 0.532 (53.2%). This means that the influence of leadership, competence and motivation on employee performance is 53.2% while the remaining 46.8% is influenced by other factors not examined.
Financial Performance on Corporate Social Responsibility Disclosure: Firm Size as Moderating Variable Muhammad Yusuf; Nurhilalia Nurhilalia; Sitti Mujahida Baharuddin; Lukman Setiawan; Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.356

Abstract

This study examines and investigates the effect of financial ratios on stock returns in food and beverage manufacturing companies listed on the Indonesia Stock Exchange. This research is quantitative. The population in this study are all retail trading sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2021, totaling 35 companies. The sample selection in this study used the purposive sampling method; that is, only 11 companies were selected as samples. The data source in this study uses secondary data in the form of annual financial statements for the 2019-2021 period. The analytical method consists of panel data regression analysis with the help of eviews 12. The results show that financial performance as proxied by ROA has a positive and significant effect on retail trade CSR disclosures on the Indonesia Stock Exchange. Meanwhile, company size can moderate the impact of financial performance as proxied by ROA on retail trade CSR disclosures on the Indonesia Stock Exchange.
The role of digital marketing in increasing financial effectiveness and efficiency Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.701

Abstract

The primary objective of this study is to examine the effects of implementing digital marketing strategies on the financial performance of micro, small, and medium enterprises (MSMEs). The study analyzed data from multiple organizations incorporating digital marketing as a fundamental component of their company strategy. The research methodology employed in this study encompassed using surveys, examining financial data, and conducting interviews with business practitioners. The present study was born in the South Sulawesi Province, focusing on Medium, Small, and Micro Enterprises (MSMEs). The study's sample consisted of 100 participants. The data was thoroughly analyzed and tested in many ways, such as checking for validity and reliability and testing hypotheses using partial and coefficient of determination tests. The empirical evidence demonstrates that utilizing digital marketing strategies substantially impacts the efficacy and productivity of business financial operations. This study provides a significant contribution to the comprehension of the strategic use of digital marketing to enhance organizations' financial performance. The findings of this study have practical implications for enterprises, highlighting the importance of incorporating digital marketing into financial decision-making processes. To effectively navigate the dynamic digital business landscape, companies should design adaptive strategies to accommodate the ongoing changes in this domain.
Enhancing Customer Service Performance through Technological Integration, Human Capital Development, and Multi-Channel Operations:: An Operations Management Perspective Andi Irsandi Yusri; Abdul Haris; Anan Chaiyasit
Vifada Management and Social Sciences Vol. 2 No. 1 (2024): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/eawyft83

Abstract

This study investigates effective customer service improvement strategies within an operations management framework, with particular emphasis on technological integration, employee capability development, multi-channel service systems, and systematic utilization of customer feedback. A mixed-methods research design was employed to ensure methodological rigor, combining quantitative survey data and qualitative interview insights. The sample comprised 200 customer service managers and frontline employees representing diverse industry sectors. Quantitative data were analyzed using descriptive and inferential statistical techniques, while qualitative data were examined through thematic analysis to capture deeper operational perspectives. The findings demonstrate that the integration of artificial intelligence and customer relationship management (CRM) systems significantly enhances service efficiency, responsiveness, and overall customer satisfaction. Furthermore, comprehensive and continuous employee training emerges as a critical enabler for maximizing technological benefits and addressing increasingly complex customer expectations. The study also highlights that effective multi-channel service delivery depends on platform integration and employee readiness to ensure service consistency across touchpoints. Additionally, the strategic collection and application of customer feedback play a vital role in strengthening customer trust, loyalty, and long-term engagement. Importantly, aligning customer service initiatives with broader organizational objectives enhances strategic coherence and operational performance. This study offers a holistic and empirically grounded framework for improving customer service operations, contributing valuable insights to both academic discourse and managerial practice in contemporary service management.
The Role of Leverage Mediation on the Relationship of Capital Structure to Firm Value in the Mining Sector Lukman Setiawan; Sitti Mujahida Baharuddin; Abdul Haris; Partono Soemarno; Andi Yusran Paris
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.424

Abstract

This study aims to examine the role of leverage as a mediator of the effect of capital structure on firm value, as well as to partially examine the capital structure of leverage and firm value in the mining sector listed on the Indonesia Stock Exchange. The population in this study amounted to 62 companies obtained using the purposive sampling method during the 2019-2021 period and based on predetermined criteria, a sample of 14 companies was obtained from 2019-2021 so that the total sample was 42 observation periods. In solving problems and hypotheses, method used is path analysis.The results of the study show the role of leverage as a perfect mediator, in the sense that the effect of capital structure on firm value is largely determined by leverage, then partially capital structure, leverage has no significant effect on firm value, but the effect of capital structure on leverage has a positive and significant effect on the mining sector. on the Indonesia Stock Exchange for the period 2019-2021.
KUALITAS PELAYANAN DAN STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN TOKO CAHAYA TANI ENREKANG Abdul Haris; Muhammad Idris
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.244

Abstract

This study aims to analyze the influence of service quality and marketing strategy on sales improvement at Toko Cahaya Tani Enrekang. The research is based on the importance of enhancing service quality and implementing effective marketing strategies to boost sales performance. The study population consisted of 500 customers over the past six months, and using the Taro Yamane formula with a 10% precision level, a sample of 83 respondents was obtained. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The analysis produced the regression equation Y = 2.003 + 0.310X₁ + 0.440X₂ + e. The partial test (t-test) results indicated that both service quality (X₁) and marketing strategy (X₂) have a positive and significant effect on sales improvement (Y), while the simultaneous test (F-test) also showed that these two variables jointly have a significant influence on sales performance. The adjusted R-square value of 0.672 indicates that 67.2% of the variation in sales improvement is explained by service quality and marketing strategy, while the remaining 32.8% is influenced by other factors outside the study. Therefore, improving service quality and implementing appropriate marketing strategies play a crucial role in enhancing sales and strengthening the competitive advantage of Toko Cahaya Tani Enrekang.
Dinamika Gaya Hidup dan Pengelolaan Keuangan Generasi Z di Era Digital Andi Tenri Ulmi Qalsum; Rajamemang Rajamemang; Abdul Haris
Bata Ilyas Journal of Accounting Vol 7, No 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/bijac.v7i2.12771

Abstract

Penelitian ini bertujuan untuk menganalisis dinamika gaya hidup Generasi Z di era digital serta memahami strategi pengelolaan keuangan yang diterapkan dalam menyeimbangkan kebutuhan, keinginan, dan gaya hidup. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif-fenomenologis. Informan penelitian berjumlah 15 orang Generasi Z yang dipilih secara purposive dengan mempertimbangkan aktivitas digital, penggunaan layanan keuangan digital, serta keberagaman latar belakang sosial ekonomi. Data dikumpulkan melalui wawancara mendalam dan dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña melalui tahapan kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa gaya hidup digital Generasi Z bersifat dinamis dan terbentuk melalui interaksi antara perkembangan teknologi, lingkungan sosial, serta paparan tren dan stimulus konsumsi digital. Sebagian informan menunjukkan kecenderungan konsumtif yang ditandai oleh pembelian impulsif, FOMO, pengaruh promosi digital, dan kemudahan transaksi, sementara sebagian lainnya mampu memanfaatkan teknologi secara produktif dan selektif. Dalam pengelolaan keuangan, informan menerapkan berbagai strategi, antara lain penganggaran, pemisahan dana berdasarkan kebutuhan, penerapan prinsip pay yourself first, penyediaan dana darurat, pembatasan transaksi digital, serta pengendalian penggunaan PayLater. Temuan menunjukkan bahwa literasi keuangan dan regulasi diri menjadi faktor penting dalam menjaga keseimbangan antara gaya hidup, perilaku konsumsi, dan stabilitas keuangan. Dengan demikian, kemampuan Generasi Z dalam mengelola keuangan tidak hanya dipengaruhi oleh pengetahuan finansial, tetapi juga oleh kemampuan mengendalikan dorongan konsumsi dan mengambil keputusan secara rasional di tengah lingkungan digital yang semakin mudah, cepat, dan persuasif.
Implications of Service and Product Attributes on Customer Loyalty Abdul Haris
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 2 (2023): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i2.72

Abstract

Purpose: This study aims to examine (1) the effect of service quality on customer loyalty, (2) the effect of product attributes on customer loyalty, and (3) to determine whether service quality or product attributes have a more dominant influence on customer loyalty at KFC Pengayoman in Makassar. Research Design and Methodology: The study employs a field research method, with primary data collected directly from KFC Pengayoman customers in Makassar. Data collection techniques include observation, questionnaires, and literature reviews. Respondents were customers who purchased products from KFC Pengayoman, and secondary data was gathered through relevant documents to complement the primary data. Findings and Discussion: The results showed that service quality has a significant effect and is the dominant factor in customer loyalty, while product attributes have no significant impact. This finding emphasizes the importance of maintaining service quality to increase customer loyalty, especially in the fast food industry. Implications: The findings suggest that managers should prioritize improving service quality while continuously innovating product attributes to meet customer expectations and remain competitive. A strong focus on service excellence will enhance customer retention and brand strength in a competitive market.
Co-Authors Anan Chaiyasit Andi Irsandi Yusri Andi Tenri Ulmi Qalsum Andi Yusran Paris Hardiyanti Hardiyanti Lukman Setiawan M. Maulana Muh Arifai Muhammad Bakri Muhammad Erfan Muhammad Idris Muhammad Yusuf Nurhilalia Nurhilalia Partono Soemarno Rajamemang Rajamemang Sitti Mujahida Baharuddin Sudiarti Dewi Kurra Vivid Violin Yasman Yasir Yassir