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All Journal Jurnal Ekonomi Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran International Journal of Artificial Intelligence Research SENTRALISASI Jurnal Ekonomika Economics and Digital Business Review Jurnal Ekonomika Jurnal Ad'ministrare Amkop Management Accounting Review (AMAR) Advances in Business & Industrial Marketing Research Advances: Jurnal Ekonomi & Bisnis JER Lajagoe Journal of Management and Business Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haris
STIE Wira Bhakti Makassar, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Marketing Strategy on Purchase Decisions for Toyota All New Veloz Cars Abdul Haris
Jurnal Economic Resource Vol. 5 No. 2 (2022): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

This study aims to determine the influence of product, price, promotion, and distribution factors on purchasing decisions of the Toyota All New Veloz in Makassar City. The population in this study were all Toyota All New Veloz owners in Makassar City. The sampling technique was accidental random sampling, namely, taking a sample from every member of the target population in the field. The data in this study used primary data collected by distributing questionnaires to all respondents. The data analysis method used is descriptive statistical analysis, research instrument testing consisting of (validity test, reliability test) and testing of all hypotheses through partial tests, simultaneous tests, and tests of the coefficient of determination. The study results show that the marketing mix, which consists of product, price, promotion, and distribution, partially influences the purchasing decision of the Toyota All New Veloz Car in Makassar City. This shows that the better the product, the lower the price, the better the promotion, and the more and better the distribution can increase the interest and purchase decision of the Toyota All New Veloz Car in Makassar City. The product is the dominant factor influencing the decision to purchase the Toyota All New Veloz in Makassar City. This indicates that if the same amount increases the value of the product, price, promotion, and distribution, then the value of the consumer's purchasing decision is determined by the product.
THE EFFECT OF WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW Marta Muliani; Muhammad Asdar; Abdul Haris
Jurnal Manajemen Dan Bisnis Vol 1 No 1 (2023): Hal. 1-82
Publisher : CV. LAJAGOE PUSTAKA

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Abstract

The purpose of this study is to describe and identify or review the literature using several academic journals taken from Google Scholar. This study is based on a systematic literature search to understand how the work environment affects employee performance. There are several limitations in the definition of the journals examined in this study, namely writing obtained through Google Scholar using research-related keywords, namely performance and work environment. This research is based on a national journal which discusses the relationship between the work environment and employee performance in a company or organization that publishes journal articles, articles from 2017 to 2023. The results of the study show that the work environment where the results have a significant impact on employee performance.
Digital Marketing and Consumer Engagement: A Systematic Review Abdul Haris
Amkop Management Accounting Review (AMAR) Vol. 3 No. 2 (2023): July - Desember
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v3i2.1442

Abstract

This comprehensive literature review explores the multifaceted landscape of digital marketing and consumer engagement. The study examines the evolution of digital marketing strategies, consumer behavior in the digital age, and the challenges and ethical considerations inherent in digital marketing practices. Employing a systematic approach, the research design thoroughly examines scholarly sources to elucidate critical themes and findings. Findings indicate that digital marketing has evolved significantly, offering businesses unparalleled opportunities to engage with consumers across diverse platforms. Search engine optimization (SEO), content marketing, social media marketing, and influencer marketing have become potent tools for enhancing brand visibility and fostering consumer interaction. However, the study also highlights challenges such as algorithmic bias and ethical considerations, emphasizing the importance of transparency and accountability in digital marketing practices. The discussion underscores the critical role of consumer engagement and moral principles in shaping the future landscape of digital marketing. Implications suggest that businesses prioritize ethical best practices and adopt an integrated approach to digital marketing to drive sustainable growth and cultivate enduring relationships with consumers, navigating the evolving digital landscape effectively.
Influence Leadership, Competence and Motivation To Performance Employee Service Health Regency Bay Bintuni West Papua Province Muh Arifai; Abdul Haris; Yasman Yasir; Sudiarti Dewi Kurra; Hardiyanti Hardiyanti; Vivid Violin
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v9i2.36789

Abstract

This study aims: (1) to determine the effect of leadership on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua, (2) to determine the effect of competence on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua, and (3) to determine the effect of motivation on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua, and (4) to determine the effect of leadership, competence and motivation on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua. The variables of this research are leadership as the first independent variable, competence as the second independent variable, motivation as the third independent variable and employee performance as the dependent variable. The population of this study were all civil servants of the Teluk Bintuni Regency Health Office, amounting to 68 people, while the sample of this study was taken with a saturated sample technique so that the sample used was as much as the existing population. Data was collected by using a questionnaire/questionnaire and documentation. Data analysis was performed by descriptive statistical analysis, classical assumption test, instrument test, and hypothesis testing. The results of this study indicate that leadership has a significant effect on employee performance with a significant level <0.05 and competence has a significant effect on employee performance with a significant level <0.05 and motivation has a significant effect on employee performance with a significant level < 0.05. Leadership, competence and work motivation simultaneously have a significant effect on employee performance with a significant level <0.05. In addition, the coefficient of determination (R2) is 0.532 (53.2%). This means that the influence of leadership, competence and motivation on employee performance is 53.2% while the remaining 46.8% is influenced by other factors not examined.
Financial Performance on Corporate Social Responsibility Disclosure: Firm Size as Moderating Variable Muhammad Yusuf; Nurhilalia Nurhilalia; Sitti Mujahida Baharuddin; Lukman Setiawan; Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.356

Abstract

This study examines and investigates the effect of financial ratios on stock returns in food and beverage manufacturing companies listed on the Indonesia Stock Exchange. This research is quantitative. The population in this study are all retail trading sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2021, totaling 35 companies. The sample selection in this study used the purposive sampling method; that is, only 11 companies were selected as samples. The data source in this study uses secondary data in the form of annual financial statements for the 2019-2021 period. The analytical method consists of panel data regression analysis with the help of eviews 12. The results show that financial performance as proxied by ROA has a positive and significant effect on retail trade CSR disclosures on the Indonesia Stock Exchange. Meanwhile, company size can moderate the impact of financial performance as proxied by ROA on retail trade CSR disclosures on the Indonesia Stock Exchange.
The role of digital marketing in increasing financial effectiveness and efficiency Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.701

Abstract

The primary objective of this study is to examine the effects of implementing digital marketing strategies on the financial performance of micro, small, and medium enterprises (MSMEs). The study analyzed data from multiple organizations incorporating digital marketing as a fundamental component of their company strategy. The research methodology employed in this study encompassed using surveys, examining financial data, and conducting interviews with business practitioners. The present study was born in the South Sulawesi Province, focusing on Medium, Small, and Micro Enterprises (MSMEs). The study's sample consisted of 100 participants. The data was thoroughly analyzed and tested in many ways, such as checking for validity and reliability and testing hypotheses using partial and coefficient of determination tests. The empirical evidence demonstrates that utilizing digital marketing strategies substantially impacts the efficacy and productivity of business financial operations. This study provides a significant contribution to the comprehension of the strategic use of digital marketing to enhance organizations' financial performance. The findings of this study have practical implications for enterprises, highlighting the importance of incorporating digital marketing into financial decision-making processes. To effectively navigate the dynamic digital business landscape, companies should design adaptive strategies to accommodate the ongoing changes in this domain.
Co-Authors Hardiyanti Hardiyanti M. Maulana Marta Muliani Muh Arifai Muh. Asdar Muhammad Bakri Muhammad Bakri Muhammad Erfan Muhammad Yusuf Nurhilalia Nurhilalia Setiawan, Lukman Sitti Mujahida Baharuddin Sudiarti Dewi Kurra Vivid Violin Yasman Yasir Yassir