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All Journal Jurnal Ekonomi International Journal of Artificial Intelligence Research SENTRALISASI Jurnal Ekonomika Economics and Digital Business Review Jurnal Ekonomika Amkop Management Accounting Review (AMAR) Advances in Business & Industrial Marketing Research Advances: Jurnal Ekonomi & Bisnis JER Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haris
STIE Wira Bhakti Makassar, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Digital Marketing and Consumer Engagement: A Systematic Review Abdul Haris
Amkop Management Accounting Review (AMAR) Vol. 3 No. 2 (2023): July - Desember
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v3i2.1442

Abstract

This comprehensive literature review explores the multifaceted landscape of digital marketing and consumer engagement. The study examines the evolution of digital marketing strategies, consumer behavior in the digital age, and the challenges and ethical considerations inherent in digital marketing practices. Employing a systematic approach, the research design thoroughly examines scholarly sources to elucidate critical themes and findings. Findings indicate that digital marketing has evolved significantly, offering businesses unparalleled opportunities to engage with consumers across diverse platforms. Search engine optimization (SEO), content marketing, social media marketing, and influencer marketing have become potent tools for enhancing brand visibility and fostering consumer interaction. However, the study also highlights challenges such as algorithmic bias and ethical considerations, emphasizing the importance of transparency and accountability in digital marketing practices. The discussion underscores the critical role of consumer engagement and moral principles in shaping the future landscape of digital marketing. Implications suggest that businesses prioritize ethical best practices and adopt an integrated approach to digital marketing to drive sustainable growth and cultivate enduring relationships with consumers, navigating the evolving digital landscape effectively.
Financial Performance on Corporate Social Responsibility Disclosure: Firm Size as Moderating Variable Muhammad Yusuf; Nurhilalia Nurhilalia; Sitti Mujahida Baharuddin; Lukman Setiawan; Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.356

Abstract

This study examines and investigates the effect of financial ratios on stock returns in food and beverage manufacturing companies listed on the Indonesia Stock Exchange. This research is quantitative. The population in this study are all retail trading sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2021, totaling 35 companies. The sample selection in this study used the purposive sampling method; that is, only 11 companies were selected as samples. The data source in this study uses secondary data in the form of annual financial statements for the 2019-2021 period. The analytical method consists of panel data regression analysis with the help of eviews 12. The results show that financial performance as proxied by ROA has a positive and significant effect on retail trade CSR disclosures on the Indonesia Stock Exchange. Meanwhile, company size can moderate the impact of financial performance as proxied by ROA on retail trade CSR disclosures on the Indonesia Stock Exchange.
The role of digital marketing in increasing financial effectiveness and efficiency Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.701

Abstract

The primary objective of this study is to examine the effects of implementing digital marketing strategies on the financial performance of micro, small, and medium enterprises (MSMEs). The study analyzed data from multiple organizations incorporating digital marketing as a fundamental component of their company strategy. The research methodology employed in this study encompassed using surveys, examining financial data, and conducting interviews with business practitioners. The present study was born in the South Sulawesi Province, focusing on Medium, Small, and Micro Enterprises (MSMEs). The study's sample consisted of 100 participants. The data was thoroughly analyzed and tested in many ways, such as checking for validity and reliability and testing hypotheses using partial and coefficient of determination tests. The empirical evidence demonstrates that utilizing digital marketing strategies substantially impacts the efficacy and productivity of business financial operations. This study provides a significant contribution to the comprehension of the strategic use of digital marketing to enhance organizations' financial performance. The findings of this study have practical implications for enterprises, highlighting the importance of incorporating digital marketing into financial decision-making processes. To effectively navigate the dynamic digital business landscape, companies should design adaptive strategies to accommodate the ongoing changes in this domain.
Co-Authors Hardiyanti Hardiyanti M. Maulana Muh Arifai Muhammad Bakri Muhammad Bakri Muhammad Erfan Muhammad Yusuf Nurhilalia Nurhilalia Setiawan, Lukman Sitti Mujahida Baharuddin Sudiarti Dewi Kurra Vivid Violin Yasman Yasir Yassir