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All Journal Asia-Pacific Management and Business Application Community Development Journal: Jurnal Pengabdian Masyarakat BJRM (Bongaya Journal of Research in Management) Jurnal Minfo Polgan (JMP) Journal of Marketing Innovation Atestasi : Jurnal Ilmiah Akuntansi
Sitti Mujahida Baharuddin
Manajemen, Sekolah Tinggi Ilmu Ekonomi Amkop Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Mathematics Public Health Social Sciences

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ANALISIS PENGARUH PELATIHAN DAN PROMOSI TERHADAP PRESTASI KERJA PADA DINAS PERTANIAN DAN PETERNAKAN KABUPATEN PINRANG Sitti Mujahida Baharuddin; Warka Syachbrani
BJRM (Bongaya Journal of Research in Management) Vol 2 No 2 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v2i2.180

Abstract

This study aims to analyze and describe the effect of training and promotion on workperformance. This research is an explanatory research. In this study, the population is all of theEmployees of the Agriculture and Animal Husbandry Office of Pinrang Regency, amounting to57 people. The results showed that training had a positive and significant effect on workperformance and positive and significant promotions on employee performance. Workperformance has a positive and significant effect on training and promotion
IMPLEMENTASI AUDIT OPERASIONAL DALAM PRINSIP TRANSPARANSI DAN AKUNTABILITAS PADA KANTOR KELURAHAN BAURUNG KECAMATAN BANGGAE TIMUR KABUPATEN MAJENE Warka Syachbrani; Sitti Mujahida Baharuddin
BJRM (Bongaya Journal of Research in Management) Vol 2 No 2 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v2i2.181

Abstract

This study aims to find empirical evidence of how the implementation ofOperational Audit on the Principles of Transparency and Accountability in Governmentagencies.Thisresearchusedtheobservationanddocumentationmethodorcontentanalysismethod. Research data collection was carried out at the apparatus of KelurahanBaurung, Kecamatan Banggae Barat, Kabupaten Majene. The results of this studyfounded that the existence of an operational audit in accordance with applicable auditstandards and in accordance with the operational audit stages, would be able to improvethe principles of transparency and accountability in realizing good governance in thepublicsector.
Understanding Sentiment and Emotion through ChatGPT to Support Emotion-based Management Decision Making Seri Suriani; Abustan Abustan; Arifin Djakasaputra; Sitti Mujahida Baharuddin; Indrayani Nur
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13000

Abstract

Effective management decision-making is a key element in organisational success. In the ever-evolving digital age, human interaction with computer systems is increasingly complex and diverse. One increasingly popular form of interaction is the use of Chatbots that are based on artificial intelligence technology. Chatbots trained using language models, such as ChatGPT, have demonstrated their ability to communicate with humans naturally and can be used in a variety of applications, including in management contexts. This research aims to fill this knowledge gap by proposing and implementing a customised ChatGPT model for understanding sentiment and emotion in the context of management decision-making. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that understanding sentiment and emotion through ChatGPT is an important innovation that can support emotion-based management decision-making in an increasingly complex and rapidly changing business environment. By analysing and recognising feelings, views and attitudes in text, ChatGPT provides valuable insights for managers to respond to market changes, understand customer and employee views, enhance brand and reputation, and create a healthier and more productive work environment.
OPTIMALISASI PRODUKSI DAN PEMASARAN UKM KERUPUK AMPLANG IKAN BANDENG DI KELURAHAN TAKKALASI, KABUPATEN BARRU SULAWESI SELATAN Sitti Mujahida Baharuddin; Seri Suriani; Kurniawaty Kurniawaty
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.18178

Abstract

Usaha Mikro, Kecil, dan Menengah (UKM) memainkan peran integral dalam pertumbuhan ekonomi dan pemberdayaan masyarakat di Indonesia. Dalam upaya mendukung perkembangan UKM, potensi kerupuk amplang ikan bandeng sebagai produk khas di Kabupaten Barru perlu dioptimalkan. Penelitian ini bertujuan untuk mengatasi kendala produksi dan pemasaran yang dihadapi oleh UKM kerupuk amplang di Kelurahan Takkalasi, Kabupaten Barru. Melalui Program Pemberdayaan Kemitraan Masyarakat (PKM), pendekatan optimalisasi produksi akan membantu meningkatkan efisiensi dan kualitas produk, sementara pendekatan pemasaran akan mendukung pengembangan strategi pemasaran yang lebih efektif dan pemanfaatan teknologi informasi untuk memperluas akses pasar. Hasil dari pendekatan ini diharapkan mampu meningkatkan daya saing UKM, memberikan dampak ekonomi yang lebih besar, serta menjaga dan memperkuat warisan budaya kuliner lokal. Dengan demikian, penelitian ini memiliki potensi untuk mendukung pertumbuhan ekonomi lokal dan mengangkat citra Kabupaten Barru dalam konteks industri kuliner.
Cultural Familiarity and Its Impact on Customer Satisfaction and Brand Awareness: A Study of Indonesian Restaurants in Taiwan Sitti Mujahida; Hasanuddin Remmang; Muhammad Azizurrohman
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.182

Abstract

This study investigates the impact of food quality, service quality, pricing strategy, and marketing initiatives on patron satisfaction and brand recognition of Indonesian restaurants in Taiwan. It also examines how cultural familiarity moderates these relationships. A structured survey was conducted among 400 international patrons who dined at Indonesian eateries in Taiwan. Data were analyzed using Structural Equation Modelling (SEM) with Partial Least Squares (PLS) and moderation analysis. Findings reveal that food quality and pricing strategy significantly enhance customer satisfaction, while service quality and marketing efforts do not. Cultural familiarity strengthens the positive effect of food quality on satisfaction. This study underscores the importance of maintaining high food quality, implementing effective pricing strategies, and leveraging cultural familiarity for Indonesian restaurant owners in Taiwan. The research highlights the role of cultural factors in customer perceptions, contributing to the discourse on marketing strategies in the competitive food industry. The sample's focus on foreign customers in Taiwan may limit the broader applicability of the findings. Future research should consider factors like ambiance, location, and menu diversity for a comprehensive understanding of customer satisfaction and brand awareness
Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan Mujahida, Sitti; Fatmasari, Fatmasari; Azizurrohman, Muhammad
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.5

Abstract

This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable. This study also investigates the moderating role of cultural similarity in this relationship. A structured survey was conducted in a quantitative study design, collecting data from 400 international customers of Indonesian restaurants in Taiwan. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the data. The results showed that food quality and pricing strategy significantly increased customer satisfaction. In addition, service quality and ambiance had no significant contribution to customer satisfaction. Furthermore, cultural similarity strengthened the relationship between food quality and customer satisfaction. Finally, customer satisfaction had a significant effect on customer retention. This study provides important insights for Indonesian restaurant owners in Taiwan, emphasizing the important role of service quality and restaurant ambiance in addition to food quality and price to support customer satisfaction and thus increase customer retention. 
Financial Performance on Corporate Social Responsibility Disclosure: Firm Size as Moderating Variable Muhammad Yusuf; Nurhilalia Nurhilalia; Sitti Mujahida Baharuddin; Lukman Setiawan; Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.356

Abstract

This study examines and investigates the effect of financial ratios on stock returns in food and beverage manufacturing companies listed on the Indonesia Stock Exchange. This research is quantitative. The population in this study are all retail trading sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2021, totaling 35 companies. The sample selection in this study used the purposive sampling method; that is, only 11 companies were selected as samples. The data source in this study uses secondary data in the form of annual financial statements for the 2019-2021 period. The analytical method consists of panel data regression analysis with the help of eviews 12. The results show that financial performance as proxied by ROA has a positive and significant effect on retail trade CSR disclosures on the Indonesia Stock Exchange. Meanwhile, company size can moderate the impact of financial performance as proxied by ROA on retail trade CSR disclosures on the Indonesia Stock Exchange.
Co-Authors Abdul Haris Abustan Abustan Arifin Djakasaputra Azizurrohman, Muhammad Fatmasari Fatmasari Hasanuddin Remmang Indrayani Nur Kurniawaty Kurniawaty Muhammad Azizurrohman Muhammad Yusuf Nurhilalia Nurhilalia Setiawan, Lukman Suriani, Seri Warka Syachbrani