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All Journal International Journal of Artificial Intelligence Research Asia-Pacific Management and Business Application Community Development Journal: Jurnal Pengabdian Masyarakat BJRM (Bongaya Journal of Research in Management) Jurnal Minfo Polgan (JMP) Atestasi : Jurnal Ilmiah Akuntansi Global Review of Tourism and Social Sciences Advances in Tourism Studies
Sitti Mujahida Baharuddin
Manajemen, Sekolah Tinggi Ilmu Ekonomi Amkop Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Library & Information Science Mathematics Public Health Social Sciences

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ANALISIS PENGARUH PELATIHAN DAN PROMOSI TERHADAP PRESTASI KERJA PADA DINAS PERTANIAN DAN PETERNAKAN KABUPATEN PINRANG Sitti Mujahida Baharuddin; Warka Syachbrani
BJRM (Bongaya Journal of Research in Management) Vol 2 No 2 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v2i2.180

Abstract

This study aims to analyze and describe the effect of training and promotion on workperformance. This research is an explanatory research. In this study, the population is all of theEmployees of the Agriculture and Animal Husbandry Office of Pinrang Regency, amounting to57 people. The results showed that training had a positive and significant effect on workperformance and positive and significant promotions on employee performance. Workperformance has a positive and significant effect on training and promotion
IMPLEMENTASI AUDIT OPERASIONAL DALAM PRINSIP TRANSPARANSI DAN AKUNTABILITAS PADA KANTOR KELURAHAN BAURUNG KECAMATAN BANGGAE TIMUR KABUPATEN MAJENE Warka Syachbrani; Sitti Mujahida Baharuddin
BJRM (Bongaya Journal of Research in Management) Vol 2 No 2 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v2i2.181

Abstract

This study aims to find empirical evidence of how the implementation ofOperational Audit on the Principles of Transparency and Accountability in Governmentagencies.Thisresearchusedtheobservationanddocumentationmethodorcontentanalysismethod. Research data collection was carried out at the apparatus of KelurahanBaurung, Kecamatan Banggae Barat, Kabupaten Majene. The results of this studyfounded that the existence of an operational audit in accordance with applicable auditstandards and in accordance with the operational audit stages, would be able to improvethe principles of transparency and accountability in realizing good governance in thepublicsector.
Understanding Sentiment and Emotion through ChatGPT to Support Emotion-based Management Decision Making Seri Suriani; Abustan Abustan; Arifin Djakasaputra; Sitti Mujahida Baharuddin; Indrayani Nur
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13000

Abstract

Effective management decision-making is a key element in organisational success. In the ever-evolving digital age, human interaction with computer systems is increasingly complex and diverse. One increasingly popular form of interaction is the use of Chatbots that are based on artificial intelligence technology. Chatbots trained using language models, such as ChatGPT, have demonstrated their ability to communicate with humans naturally and can be used in a variety of applications, including in management contexts. This research aims to fill this knowledge gap by proposing and implementing a customised ChatGPT model for understanding sentiment and emotion in the context of management decision-making. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that understanding sentiment and emotion through ChatGPT is an important innovation that can support emotion-based management decision-making in an increasingly complex and rapidly changing business environment. By analysing and recognising feelings, views and attitudes in text, ChatGPT provides valuable insights for managers to respond to market changes, understand customer and employee views, enhance brand and reputation, and create a healthier and more productive work environment.
OPTIMALISASI PRODUKSI DAN PEMASARAN UKM KERUPUK AMPLANG IKAN BANDENG DI KELURAHAN TAKKALASI, KABUPATEN BARRU SULAWESI SELATAN Sitti Mujahida Baharuddin; Seri Suriani; Kurniawaty Kurniawaty
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.18178

Abstract

Usaha Mikro, Kecil, dan Menengah (UKM) memainkan peran integral dalam pertumbuhan ekonomi dan pemberdayaan masyarakat di Indonesia. Dalam upaya mendukung perkembangan UKM, potensi kerupuk amplang ikan bandeng sebagai produk khas di Kabupaten Barru perlu dioptimalkan. Penelitian ini bertujuan untuk mengatasi kendala produksi dan pemasaran yang dihadapi oleh UKM kerupuk amplang di Kelurahan Takkalasi, Kabupaten Barru. Melalui Program Pemberdayaan Kemitraan Masyarakat (PKM), pendekatan optimalisasi produksi akan membantu meningkatkan efisiensi dan kualitas produk, sementara pendekatan pemasaran akan mendukung pengembangan strategi pemasaran yang lebih efektif dan pemanfaatan teknologi informasi untuk memperluas akses pasar. Hasil dari pendekatan ini diharapkan mampu meningkatkan daya saing UKM, memberikan dampak ekonomi yang lebih besar, serta menjaga dan memperkuat warisan budaya kuliner lokal. Dengan demikian, penelitian ini memiliki potensi untuk mendukung pertumbuhan ekonomi lokal dan mengangkat citra Kabupaten Barru dalam konteks industri kuliner.
Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan Mujahida, Sitti; Fatmasari, Fatmasari; Azizurrohman, Muhammad
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.5

Abstract

This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable. This study also investigates the moderating role of cultural similarity in this relationship. A structured survey was conducted in a quantitative study design, collecting data from 400 international customers of Indonesian restaurants in Taiwan. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the data. The results showed that food quality and pricing strategy significantly increased customer satisfaction. In addition, service quality and ambiance had no significant contribution to customer satisfaction. Furthermore, cultural similarity strengthened the relationship between food quality and customer satisfaction. Finally, customer satisfaction had a significant effect on customer retention. This study provides important insights for Indonesian restaurant owners in Taiwan, emphasizing the important role of service quality and restaurant ambiance in addition to food quality and price to support customer satisfaction and thus increase customer retention. 
Financial Performance on Corporate Social Responsibility Disclosure: Firm Size as Moderating Variable Muhammad Yusuf; Nurhilalia Nurhilalia; Sitti Mujahida Baharuddin; Lukman Setiawan; Abdul Haris
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.356

Abstract

This study examines and investigates the effect of financial ratios on stock returns in food and beverage manufacturing companies listed on the Indonesia Stock Exchange. This research is quantitative. The population in this study are all retail trading sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2021, totaling 35 companies. The sample selection in this study used the purposive sampling method; that is, only 11 companies were selected as samples. The data source in this study uses secondary data in the form of annual financial statements for the 2019-2021 period. The analytical method consists of panel data regression analysis with the help of eviews 12. The results show that financial performance as proxied by ROA has a positive and significant effect on retail trade CSR disclosures on the Indonesia Stock Exchange. Meanwhile, company size can moderate the impact of financial performance as proxied by ROA on retail trade CSR disclosures on the Indonesia Stock Exchange.
The Role of Leverage Mediation on the Relationship of Capital Structure to Firm Value in the Mining Sector Lukman Setiawan; Sitti Mujahida Baharuddin; Abdul Haris; Partono Soemarno; Andi Yusran Paris
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.424

Abstract

This study aims to examine the role of leverage as a mediator of the effect of capital structure on firm value, as well as to partially examine the capital structure of leverage and firm value in the mining sector listed on the Indonesia Stock Exchange. The population in this study amounted to 62 companies obtained using the purposive sampling method during the 2019-2021 period and based on predetermined criteria, a sample of 14 companies was obtained from 2019-2021 so that the total sample was 42 observation periods. In solving problems and hypotheses, method used is path analysis.The results of the study show the role of leverage as a perfect mediator, in the sense that the effect of capital structure on firm value is largely determined by leverage, then partially capital structure, leverage has no significant effect on firm value, but the effect of capital structure on leverage has a positive and significant effect on the mining sector. on the Indonesia Stock Exchange for the period 2019-2021.
Strategic Marketing Management for Online Shopping and Business Adaptation to Changing Consumer Behavior: A Narrative Review Approach Sitti Mujahida Baharuddin; Abdul Latief; Thamrin Abduh; Irwan Rasyid
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.784

Abstract

In the era of innovation-driven business transformation, three main dimensions attract attention: The Application of AI in Global Marketing, Business Model Innovation in Cultural and Creative Industries post-crisis COVID-19, and Strategic Information Management in Greek SMEs during the Economic Crisis. These abstract details the impacts, challenges, and opportunities embodied in these three aspects, highlighting the importance of equitable distribution of innovation, sustainability in business models, and ethical and privacy protection in information management. The research method in this study utilizes a narrative literature review approach. This study presents significant findings across three key dimensions of business transformation: Application of AI in Global Marketing, Business Model Innovation in Cultural and Creative Industries after the COVID-19 crisis, and Strategic Information Management in SMEs during the Economic Crisis. The findings provide deep insights into the impact of technology, strategic responses to environmental changes, and the strategic role of SMEs in overcoming the economic crisis. The findings of this study highlight that business transformation in the age of innovation requires a balanced and inclusive approach. Technology adoption should be mindful of its impact on economic inequality, innovation needs to be driven by open ecosystem partnerships, and strategic information management is key to SMEs' resilience in the face of economic crisis. To summarize, these challenges demand holistic, collaborative, and sustainable solutions.
Integration of Human Resources Capabilities and Organizational Innovation to Improve the Competitive Performance of MSMEs in Makassar City Iwan Perwira; Hernita; Jumiati Syam3; Sitti Mujahida Baharuddin; Rohani Purnamasari Dima
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.960

Abstract

This study aims to analyse the impact of human resource capabilities and organisational innovation on the competitive performance of micro, small, and medium enterprises (MSMEs) in Makassar. MSMEs play a vital role in the national economy but face numerous challenges in enhancing their competitiveness amid technological changes and market dynamics. Therefore, strengthening the internal capacity of organisations is crucial for improving business performance. Employing a quantitative approach with an explanatory design, this research elucidates the relationship between human resource capabilities, organisational innovation, and competitive performance in MSMEs. Data were collected via a survey of 150 MSME operators selected through purposive sampling, ensuring that participants had been in operation for at least two years. The research instrument utilised a five-point Likert scale questionnaire. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) via the SmartPLS software. Findings indicate that human resource capabilities positively influence both organisational innovation and competitive performance, while organisational innovation also contributes positively to enhancing competitive performance. These results underscore the importance of developing competencies and innovative capabilities as key factors in strengthening the competitiveness and sustainability of MSMEs. Keywords: HR Capabilities, Organisational Innovation, Competitive Performance, SMEs, Competitiveness.
Sustainable Transformation of Muslimah Fashion Businesses in Indonesia Kurniawaty; Muh Said; Syahruddin; Sitti Mujahida Baharuddin
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.467

Abstract

This study examines how consumer sustainability expectations influence green marketing practices and how these practicesstimulate sustainable business model innovation in Muslimah fashion businesses in Indonesia. Using data from 212 owners and senior managers, analysed through Partial Least Squares Structural Equation Modeling, the findings show that sustainability-aware consumers strongly motivate firms to adopt credible green marketing strategies. These strategies then serve as a major driver of sustainability-oriented business model innovation. The results also demonstrate that sustainable business model innovationsignificantly enhances environmental performance, operational resilience, and brand credibility. The study contributes to sustainable fashion scholarship by integrating consumer expectations, marketing practices, and organisational transformation in a culturally specific context where ethical and religious values shape business behaviour. Practical implications highlight the importance of aligning sustainability communication with genuine operational changes to achieve strategic and performance benefits.
Co-Authors Abdul Haris Abdul Latief Abdul Latief Abustan Abustan Andi Irmayana Andi Yusran Paris Arifin Djakasaputra Azizurrohman, Muhammad Fatmasari Fatmasari Fatmasari Fatmasari Gunawan Hernita Indrayani Nur Irwan Rasyid Iwan Perwira Jumiati Syam3 Kurniawaty Kurniawaty Kurniawaty Kurniawaty Lalu Rohadi Rahman Lukman Setiawan Muh Said Muhammad Yusuf Nasaruddin Nasaruddin Nurhilalia Nurhilalia Partono Soemarno Rohani Purnamasari Dima Suriani, Seri Syahruddin Thamrin Abduh Warka Syachbrani