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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING)
Muhammad Erfan
Universitas Wira Bhakti, Makassar
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

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Purchasing Decisions and Hotel Customer Satisfaction Through Service Quality and Marketing Stimulus Abdul Haris; Muhammad Bakri; M. Maulana; Muhammad Erfan; Muh. Asdar
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.742

Abstract

The purpose of the study was to find out by analyzing the effect of service quality and marketing stimulus on the purchasing decisions of star hotel customers in West Sulawesi; service quality and marketing stimulus on the satisfaction of star hotel customers in West Sulawesi; The effect of purchasing decisions on customer satisfaction for star hotels in West Sulawesi; The influence of service quality and marketing stimulus on customer satisfaction through the decision to buy five-star hotels in. The research method used is a descriptive survey and an explanatory survey. The population of this study is the overall customers of five-star hotels in West Sulawesi, where the number of members is unknown. The number of samples in this study used the Lemeshow formula, so the full selection was 100. The results of this study indicate that service quality and marketing stimulus directly have a positive and positive effect. Significant to the decision to purchase five-star hotels in West Sulawesi; Service quality directly has a positive but not significant impact on customer satisfaction for star hotels in West Sulawesi; Marketing stimuli and purchasing decisions directly have a positive and significant effect on customer satisfaction for star hotels in West Sulawesi; Service quality and marketing stimulus indirectly have a positive and insignificant impact on customer satisfaction through purchasing decisions for star hotels in West Sulawesi.
Pengaruh Kompetensi Sumber Daya Manusia Dan Kemampuan Pemanfaatan Teknologi Terhadap Kinerja Aparatur Desa Di Kantor Desa Jojjolo Muhammad Bakri; Jainuddin Jainuddin; Risman Risman; Muhammad Erfan
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.4953

Abstract

Based on the review of the main problem, the research objectives to be achieved are as follows: (1) To determine and analyze the influence of Human Resource Competence on the Performance of Village Apparatuses at the Village Office in Jojjolo (2) To determine and analyze the influence of Technology Utilization Capability on Village Apparatus Performance At the Village Office In Jojjolo To find out, (3) To analyze the influence of Human Resource Competence and Ability to Utilize Technology on the Performance of Village Apparatus at the Village Office in Jojjolo. The research location is Jo'jolo Village, Bulukumpa District, Bulukumba Regency. This study uses descriptive qualitative research methods, with data sources, namely questionnaires and documentation. The sample of this research is village apparatus. The data analysis used is data quality test, classical/prerequisite test, and hypothesis testing. The potential of HR affects the performance of village officials. This means that the better the competence of human resources, the performance of the village apparatus will also increase. The use of technology has a significant influence on the performance of the village apparatus. This means that the better the use of technology, the performance of the village apparatus will increase. Keywords: Human Resources, Village Apparatus, Technology
Co-Authors Abdul Haris Jainuddin Jainuddin M. Maulana Muh. Asdar Muhammad Bakri Muhammad Bakri Risman Risman