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All Journal Jurnal Ilmu Manajemen Jurnal Siasat Bisnis Optimum : Jurnal Ekonomi dan Pembangunan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) International Journal of Supply Chain Management Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Berdaya Mandiri Jurnal Ilmu Manajemen Journal of International Conference Proceedings Cakrawangsa Bisnis Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Siti Resmi
Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
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Dampak Pemasaran Digital pada Keputusan Pembelian: Analisis Peran Celebrity Endorser, Content Marketing, dan Online Customer Review di TikTok Shop: Indonesia Marta Sugiyanto, Elvina Adelia; Resmi, Siti; Utami, Alivia Meyrizka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seberapa besar pengaruh celebrity endorser, content marketing, dan online customer review dalam mendorong konsumen membeli produk fashion di TikTok Shop? Penelitian ini menjawab pertanyaan tersebut dengan menganalisis data primer dari 110 responden yang dikumpulkan melalui kuesioner. Menggunakan analisis regresi linear berganda (IBM SPSS Statistic 25), hasil studi menunjukkan bahwa ketiga variabel tersebut tidak hanya memiliki hubungan yang positif, tetapi juga signifikan terhadap keputusan pembelian. Temuan ini penting bagi para pelaku bisnis fashion yang ingin mengoptimalkan strategi pemasaran mereka di TikTok Shop, menunjukkan bahwa kombinasi dari dukungan selebritas, konten yang menarik, dan ulasan positif dapat menjadi kunci keberhasilan.
Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Badan Penyelenggaraan Jaminan Sosial Ketenagakerjaan Gunungkidul Pangesti, Ervina Ninda; Resmi, Siti; Utami, Alivia Meyrizka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.481

Abstract

This research aims to examine the influence of service quality and customer satisfaction on customer loyalty of the Employment Social Security Administration (BPJS) in the Gunungkidul area. Apart from that, this research also examines how customer satisfaction is an intervening variable in the relationship between service quality and customer loyalty. The research sample was collected from 120 respondents who were BPJS Employment Gunungkidul participants who received services in the last 3 months (August-October 2023). Research testing uses regression with the Process Macro v4.3 bootstrapping method. The results are that service quality has a positive effect on customer loyalty and satisfaction, customer satisfaction also has a positive effect on customer loyalty, but customer satisfaction does not mediate the relationship between service quality and customer satisfaction. These results show how service quality and customer satisfaction can increase BPJS Employment customer loyalty. The research contributes to providing empirical evidence to be used as a reference for further research regarding service quality, customer satisfaction and customer loyalty and is expected to provide input, changes and improvements to the company as consideration in making decisions.
Pengaruh Pendukung Selebriti, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Somethinc Faudji, Novayanti; Resmi, Siti; Utami, Alivia Meyrizka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.523

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers, brand image, and brand trust on purchasing decisions for Somethinc products. The data used in this study are primary data obtained through Google forms distributed via WhatsApp and Instagram. This study was processed using the IBM SPSS 26 program. Data were analyzed starting from instrument testing using validity and reliability tests, classical assumption tests, model feasibility tests (F tests), hypothesis tests (t tests), and determination tests. The results of this study indicate that the celebrity endorser variable does not affect the purchasing decision for Somethinc products, while the brand image and brand trust variables each have a positive and significant effect on the purchasing decision for Somethinc products. The results of this study are expected to be a recommendation for PT Royal Pesona Indonesia that Somethinc's brand image and brand trust have an influence on consumer purchasing decisions.
Understanding MSMEs’ Intentions to Apply for Formal Loans Through Behavioral Perspectives: Memahami Niat UMKM untuk Mengajukan Pinjaman Formal melalui Perspektif Perilaku Prasetyo, Tri Utomo; Utami, Alivia Meyrizka; Resmi, Siti
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2269

Abstract

This study explores the factors influencing Micro, Small, and Medium Enterprise (MSME) owners’ intentions to apply for formal loans in Indonesia by integrating financial literacy and perceived access to finance into the Theory of Planned Behavior. Using a quantitative approach, data was collected from 215 MSME owners and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that financial literacy, perceived access to finance, and attitudes toward formal loans significantly increase loan application intentions—indicating that more financially capable owners and those with positive perceptions of formal credit are more likely to apply. Interestingly, perceived difficulties in accessing finance actually increase intention, suggesting a need-driven response. In contrast, social norms and perceived behavioral control have negligible effects. These findings highlight the importance of strengthening financial education, reshaping perceptions of credit accessibility, and improving attitudes toward formal financing. The study recommends policy initiatives that simplify loan processes, expand inclusive financial programs, and enhance financial literacy to better support MSME growth in Indonesia.
The Effect of Business Capital, Financial Technology and Financial Literacy on MSMEs’ Sustainability Kukuh Esty Sesanty; Siti Resmi; Alivia Meyrizka Utami; Helena Yovita Junijanto
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.02

Abstract

This study investigates the impact of business capital, financial literacy, and financial technology on the sustainability of MSMEs in Bantul Regency. Data collection was conducted through a survey and distributed to respondents. This study involved a sample of 102 MSMEs in Bantul Regency that had been operating for at least 2 years and used a digital payment system as a means of payment. As to the study's findings, MSMEs' sustainability is negatively impacted by business capital, negatively impacted by financial technology, and positively impacted by financial literacy. The research is expected to contribute to UMKM actors to increase knowledge about business capital and financial technology which is a very important thing to prioritize. In addition, UMKM actors must continue to participate in mentoring and business coaching that focuses on capital and financial technology so that they can guarantee business sustainability.
Co-Authors Alivia Meyrizka Utami Beni Suhendra Winarso Dian Retnaningdiah, Dian Eri Ayu Rumiyani Faudji, Novayanti Fran Sayekti Helena Yovita Junijanto Indah Kurniawati Kukuh Esty Sesanty Kumalasari, Anika Kurniawati, Indah Marta Sugiyanto, Elvina Adelia Muhammad Manar Barmawi Muhammad Roni Indarto Muhammad Roni Indarto Pangesti, Ervina Ninda Resi Anjarwati Reza Widhar Pahlevi Reza Widhar Pahlevi Reza Widhar Pahlevi Setyaningsih, Ririn Suhendra Winarso, Beni Transistari, Ralina Tri Utomo Prasetyo