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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Paradigma : Journal of Science, Religion and Culture Studies Jurnal Pengabdian Magister Pendidikan IPA Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Sistem Informasi Bisnis (JUNSIBI) Jurnal Ilmu Manajemen & Ekonomika Jurnal Keuangan dan Perbankan Jurnal Pendidikan Teknik Elektro Journal of Accounting, Management and Islamic Economics
Deni Wardani
STIE Indonesia Banking School
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Pengaruh Pemasaran Media Sosial pada Brand Equity dan Brand Attitude yang mempengaruhi Purchase Intention pada aplikasi Shopee Deni Wardani
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 9 No. 2 (2023): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and B
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v9i2.400

Abstract

The purpose of this study is to examine the influence of Firm Created Communication and User Generated Communication on Brand Attitude, then test Firm Created Communication, User Generated Communication, and Brand Attitude on Brand Equity. Next to test Brand Attitude and Brand Equity against Purchase Intention. The exogenous variables in this study are Firm Created Communication and User Generated Communication. While the endogenous variables in this study are Brand Attitude, Brand Equity and Purchase Intention. This research was conducted at the Shopee marketplace. The sample in this study used 50 respondents using the Shopee marketplace and the method used was Partial Least Square (PLS). The results of the conclusions of this study are as follows: 1) Firm Created Communication has a significant positive effect on Brand Equity, 2) User Generated Content does not have a significant positive effect on Brand Equity, 3) Brand Attitude has a significant positive effect on Brand Equity ,4) Firm Created Communication has no significant effect on Brand Attitude. 5) User Generated Content has a significant positive effect on Brand Attitude, 6) Brand Equity has a significant positive effect on Purchase Intention, 7) Brand Attitude has a significant effect.
PENGARUH JOB ENLARGEMENT, LINGKUNGAN KERJA DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA KARYAWAN TETAP PT. MAYAKSA MUGI MULIA Firly Nadira; Deni Wardani
Journal of Accounting, Management and Islamic Economics Vol. 1 No. 2 (2023): Journal of Accounting, Management, And Islamic Economics, Volume 01, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v1i2.473

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh job enlargement, lingkungan kerja dan pengembangan karir terhadap kepuasan kerja karyawan tetap PT Mayaksa Mugi Mulia. Jenis penelitian ini termasuk dalam jenis penelitian kuantitatif. Sampel yang digunakan sebanyak 60 responden. Objek penelitian ini adalah karyawan tetap PT.Mayaksa Mugi Mulia yang mengalami perluasan kerja ke anak perusahaan.Proses perhitungan dibantu menggunakan software Statistical Package for Social Science(SPSS). Metode pengumpulan data penelitian dilakukan melalui penyebaran angket (google form) dengan menggunakan lima poin skala likert sebagai alat ukur. Hasil penelitian menunjukkan bahwa job enlargement berpengaruh terhadap kepuasan kerja karyawan, lingkungan kerja berpengaruh terhadap kepuasan kerja karyawan, dan pengembangan karir berpengaruh terhadap kepuasan kerja karyawan tetap PT. Mayaksa Mugi Mulia.
PENGARUH ONLINE CONSUMER REVIER, DIGITAL PAYMENT, SOCIAL MEDIA ADVERTISEMENT, DAN INFLUENCER ENDORSMENT TERHADAP PURCHASE INTENTION PADA PRODUK SKINCARE Y.O.U BEAUTY Elvira Leonita; Deni Wardani
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 1 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 01, Ju
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v2i1.538

Abstract

This study aims to test and analyze the influence of Online Consumer Review, Digital Payment, Social Media Advertisement, and Influencer Endorsement on Purchase Intention in Y.O.U Beauty skincare products. Primary data collection was carried out for 1 weeks using a research sample of 89 respondents. This study used a descriptive research design approach with empirical data collected through online surveys. Empirical data is then processed using the Structural Equation Modeling approach to test a number of hypotheses proposed. The results of this study Social Media Advertisement and Influencer Endorsement have a positive effect on Purchase Intention. Online Consumer Reviews negatively affect Purchase Intention. However, Digital Payment has no effect on Purchase Intention.
The Influence of Career Development, Work Motivation, And Work Discipline On Employee Performance Yustina Yasinta Bupu; Deni Wardani
Jurnal Ilmu Manajemen dan Ekonomika Vol. 16 No. 2 (2024): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 16, No.2, June 2024
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v16i2.559

Abstract

This study examines the effect of career development, work motivation, and work discipline on employee performance. Study on a permanent employee at the retail account services (RAS) division at the Bank X, South Jakarta. The independent variables in this study are Career Development, Work Motivation, and Work Discipline. At the same time, the dependent variable in this study is Employee Performance. Hypothesis testing in this study uses the PLS or Partial Least Square method with SmartPLS 3.0 software. The data collection technique used a Google form application questionnaire to collect respondent information. The sample in this study were all members of the population, which amounted to 70 permanent employees at the Bank X, South Jakarta. The analysis results show that Career Development has a positive and significant effect on Employee Performance. Work Motivation has a positive and significant effect on Employee Performance. Work Discipline has a positive and significant effect on Employee Performance.
DAMPAK DARI PENERAPAN MODEL PROJECT BASED LEARNING UNTUK PENINGKATAN PRESTASI BELAJAR PESERTA DIDIK PADA CAPAIAN PEMBELAJARAN DASAR ELEKTRONIK OTOMOTIF DI SMKN 1 SAWOO Widodo, Heri; Wahyudi, Eko; Wardani, Deni
Jurnal Pendidikan Teknik Elektro Vol. 13 No. 01 (2024): Jurnal Pendidikan Teknik Elektro (April 2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpte.v13n01.p71-77

Abstract

Proses pembelajaran yang berkualitas dapat memiliki dampak signifikan terhadap pencapaian akademis siswa, terutama dalam konteks mata pelajaran yang dianggap kompleks, seperti penerapan rangkaian digital. penelitian ini bertujuan untuk menyelidiki pengaruh penerapan model Project Based Learning (PjBL) terhadap hasil kinerja siswa dalam mata pelajaran Dasar Program Keahlian di tingkat SMK. Metode pengumpulan data dilakukan melalui analisis literatur, dengan menyajikan berbagai teori terkait dan mendukungnya dengan data sekunder dari ena m referensi jurnal yang membahas penerapan model PjBL pada Dasar elektronik otomotif. Penelitian ini menghasilkan bahwa PjBL efektif dalam meningkatkan prestasi belajar peserta didik, terutama dalam konteks penerapan rangkaian elektronik otomotif. Oleh karena itu, model pembelajaran PjBL dianggap sebagai pendekatan yang sesuai untuk diterapkan di lingkungan SMK. Namun, ada kelemahan yang perlu diperhatikan, terutama ketika siswa kehilangan motivasi atau merasa ragu dapat mengatasi tantangan pembelajaran. Guru dapat berperan aktif dengan meningkatkan pengawasan dan memberikan perhatian khusus agar seluruh siswa tetap termotivasi dalam menghadapi kesulitan belajar. Dalam implementasi PjBL, penting untuk memastikan perlakuan yang adil terhadap seluruh siswa, sehingga setiap peserta didik mempunyai peluang yang sama baiknya untuk meningkatkan prestasi belajarnya. Oleh karena itu, penekanan pada pengembangan kreativitas dan semangat belajar perlu ditingkatkan, dan diharapkan guru dapat memotivasi siswa agar aktif dan berpikir lebih kreatif selama proses pembelajaran.
PENGARUH STRESSOR, KEPUASAN KERJA, KOMPENSASI DAN BUDAYA KERJA TERHADAP KINERJA PEGAWAI PT EKASARANA IDOLAMU Devraj Silaban; Deni Wardani
Journal of Accounting, Management and Islamic Economics Vol. 3 No. 2 (2025): Journal of Accounting, Management, And Islamic Economics, Volume 03, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v3i2.968

Abstract

This study aims to analyze the effect of stressors, job satisfaction, compensation, and work culture on employee performance at PT Ekasarana Idolamu. The research is motivated by the phenomenon of declining employee performance caused by excessive work pressure, dissatisfaction with compensation, and the inconsistent implementation of work culture within the company. The research employs a quantitative approach using a sample of 38 employees selected through a saturated sampling technique. The data were analyzed using the Partial Least Squares- Structural Equation Modeling (PLS-SEM) method with the SmartPLS version 4 application. The results reveal that stressors have a negative effect on employee performance, indicating that higher levels of work pressure lead to lower performance. Job satisfaction has a positive effect and is identified as the most dominant factor in improving employee performance. Compensation has a positive effect but provides a relatively smaller contribution to performance improvement. Meanwhile, work culture positively influences employee performance, demonstrating that the values of discipline, openness, and teamwork are able to strengthen employees’ performance and engagement.
PENGARUH CONTENT MARKETING, INFLUENCER, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN ONLINE TIKTOK SHOP PADA GENERASI Z Dea Sapta Gita; Deni Wardani
Journal of Accounting, Management and Islamic Economics Vol. 4 No. 01 (2026): Journal of Accounting, Management, And Islamic Economics, Volume 04, No. 01, J
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of the digital economy and social commerce has significantly transformed consumer behavior, particularly on TikTok Shop, a platform that integrates video content, social interaction, and transactional activities within a single digital ecosystem. Generation Z, as digital natives, represents a dominant user segment that relies heavily on content marketing, influencer recommendations, and online customer reviews in the purchase decision-making process. This study aims to examine and analyze the effects of content marketing, influencers, and online customer reviews on online purchase decisions of local skincare products on TikTok Shop among Generation Z consumers in Indonesia. This research adopts a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 104 Generation Z respondents who actively use TikTok, follow skincare influencers, and have experience purchasing local skincare products via TikTok Shop. The sampling technique employed was purposive sampling, and data were analyzed using SEM-PLS with SmartPLS. The results show that content marketing, influencers, and online customer reviews have positive and significant effects on online purchase decisions. Influencers and online customer reviews demonstrate stronger influence compared to content marketing in shaping purchase decisions. These findings highlight the important role of content-based marketing strategies, influencer credibility, and customer reviews in influencing Generation Z purchasing behavior within social commerce platforms.
Co-Authors Andilie Lily Wijanarto Arfizi Mita Raga Seprian Basuki Winoto Berdina Lisvia Syahrin Dea Sapta Gita Devraj Silaban Dwita Riesty Andhani Edi Komara EKO WAHYUDI Elvira Leonita Fahruddin Fajar Hertingkir Farrah Fauzia Jacub Firly Nadira Haerun Nisak Hafizh Zul Fahmi Hentika Ruhmana Heri Widodo Husnul Riati Indra Wahyudi Maria Yeschrina Rudolfus Maulidya Aisya I.J Nada Nisrina Noviana Krisyani Kusumaningtyas Omega Maria Qonitah Reza Rekayasa Gustia Riski Utami Maliwati Siti Raudan Wanujiah Wiwin Finta Utami Yousef Yousef Yustina Yasinta Bupu