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All Journal Jurnal Informatika dan Teknik Elektro Terapan Jurnal Akuntansi dan Pajak Jurnal Pariwisata Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata EVOLUSI : Jurnal Sains dan Manajemen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Paradigma Abdi Teknoyasa Media Riset Bisnis & Manajemen Jurnal Pariwisata, Bisnis Digital dan Manajemen Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Ilmiah Pariwisata
Diah Pradiatiningtyas
Universitas Bina Sarana Informatika
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Pariwisata

 1 
Adopsi Pelanggan Terhadap Sistem Pembayaran Digital di Destinasi Wisata Yogyakarta Berdasarkan Perceived Usefulness, Trust, Perceived Ease of Use Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1715

Abstract

The Ministry of Tourism has designated go digital as the Ministry's Top 1 Program. Digital is an inevitable necessity and facts show that through digital everything can be done quickly. Tourism marketing and promotion now 50 to 70% use digital mechanisms. the author considers it necessary to discuss changes in consumer patterns regarding digital payments in tourist destinations, namely Yogyakarta, because the city is one of the destinations that tourists are interested in. This study discusses the implementation of digital payments in Yogyakarta tourist destinations by looking at the relationship between perceived benefits, perceived ease of use, trust and adoption as boundaries. This research is a qualitative descriptive study. Where the author uses primary and secondary data. The result obtained is that digital payments are felt to be easier for tourists who are already familiar with this technology and the maximum benefits are felt by tourists who are used to cashless payments. In certain tourist locations, such as beaches, the benefits have not been felt by tourists because the implementation in the field has not been fully carried out, tourist sites such as the Zoo, Heha Sky View and the like have implemented digital payments with the visitor segment who are familiar with digital payments. Keywords: Digital Payment, Tourism, Adoption, Trust, Perceive Usefulness, Ease of Use
Pengaruh Food Vlogger dan Promosi Endorse Media Sosial pada Brand Exposure Wisata Kuliner Klaten Lina Ayu Safitri; Diah Pradiatiningtyas; Chriswardana Bayu Dewa
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1762

Abstract

This research aims to determine the influence of food vloggers and social media endorsement promotions on brand exposure for Klaten Culinary Tourism. This research is a quantitative research with a sampling method using purposive sampling. Research data was taken using primary data from questionnaires given to 150 respondents. The variables in this research consist of two independent variables and one dependent variable. The analysis tool uses the SPSS 24 program. The results of this research show that food vloggers can influence brand exposure positively, where the higher the credibility of the food vlogger, the higher the brand exposure. This shows that the credibility of a food vlogger has significant influence in increasing the brand exposure of Klaten culinary tourism. Meanwhile, endorsement promotions have an insignificant positive influence on brand exposure, which means that the higher the credibility of the endorsement promotion media, the more brand exposure will increase by a small amount. These results indicate that the credibility of endorsed promotional media has a low influence on increasing brand exposure for Klaten culinary tourism. It is hoped that this research can provide literature to culinary tourism business managers on the use of food vloggers and endorsement promotions that can be used to market businesses, especially culinary tourism businesses. Keywords: Food Vlogger, Endorse, Exposure, Social Media, Culinary Tourism
Co-Authors - AMIK BSI Yogyakarta, Suparwanto - UBSI Yogyakarta, Kusnadi Anastasia Meyliana Bimo Pradana Budi Al Amin Chriswardana Bayu Dewa Darmanto Darmanto Dewa, Chriswardana Bayu Fajar Sarasati Galih Setiawan Nurohim Haryanto, Wawan Jatinurcahyo, R Lilik Arif Rahmadi Lina Ayu Safitri Nani Purwati Nur Fatimah Oktiyani, Rina Paulus Tofan Rapiyanta Sara Puja Kesuma Sari Winahjoe Sri Rejeki