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Indrawati
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Influence of factor application between utilizing modified united theory of acceptance and use of the technology 2 model (a study on Shopee users in Indonesia) Rissella Jihan Syanita; Indrawati Indrawati; Astri Ghina
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1245

Abstract

The internet has become a part of people's daily lives to help them fulfil their needs, such as enabling them to trade or do business utilizing e-commerce applications. Shopee is one of the most well-liked e-commerce platforms in Indonesia, boasting 93 million active users. This study used the modified UTAUT 2 model to conduct a descriptive analysis to identify the application user assessment. Subsequently, the SEM PLS analysis was conducted to identify variables influencing the continuation intention of application usage and the impact of the continuation intention on the user behavior of Shopee application users. The study also sought to ascertain the impact of age and gender on the other variables in the study model. As a result, the business can identify user preferences and factors that affect how often users use the Shopee program, enabling it to maintain its appeal in the face of strong competition. The study findings revealed that social influence, perceived security, and risk received lower ratings than other categories. In conclusion, the intention of application users to continue using it was highly influenced by performance expectations, effort expectations, social influence, enabling conditions, headache incentives, habit, and perceived security and risk.
Measurement of The Green Waste Index Study in Bandung City Indrawati; Fariz Indra Permana
Journal of Social Science Vol. 2 No. 1 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.663 KB) | DOI: 10.46799/jss.v2i1.89

Abstract

The rise of population is one of the factors on the increasing amount of waste in urban area. Aside from the mentioned factor, the increase of waste also caused by changes in society consumption pattern which significantly affect the waste amount, especially in urban areas. The changes in consumption pattern shown from daily lives of urban residents, for example the habit in fast food consumption which generates garbage in the form of food container, disposable spoon and forks, and wrappers. In the City of Bandung area, to increase the effectivity in waste management, the government strengthen the waste management regulation, from home to industrial scale. Managing waste from its source is a strategic point in supporting the success of waste management. This research aims to determine Bandung green waste index, in which green waste index in a waste management concept using 3R (Reduce, Reuse, Recycle), which also an attribute of green city. This research was performed by conducting interviews to 30 respondents, screened using the quadruple helix concept: government, expert/researcher, business actors, and general society. Based on the method, this research is categorized as a mixed-method study whereupon the researcher employed both qualitative and quantitative methods. Triangulation, peer debriefing, and word association were the qualitative methods employed while validity and reliability, spearman rank, and index tabulation were the quantitative methods used. The results of the research indicate that the green waste index of city of Bandung was 72.44, which falls in the category “adequate.” The results illustrate that although the green waste management is acceptable, several aspects were still lacking. This refers to the grading scale utilized by assessors of the Indonesian Ministry of Research and Technology/National Research and Innovation (RISTEKDIKTI)
THE INFLUENCE OF VIRAL MARKETING THROUGH TIKTOK ON CONSUMERS’ ATTITUDE AT SHOPEE Indrawati Indrawati; M Rasyad Rizqullah
Journal of Global Business and Management Review Vol 4 No 1 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i1.6369

Abstract

This study was conducted to determine the influence of Shopee's Viral Marketing in TikTok on consumers’ attitude at Shopee. The purpose of this study is to explain how informativeness, entertainment, irritation, credibility of Shopee's viral marketing video on TikTok and their influence consumers’ attitudes in the video. This study uses quantitative methods with descriptive - causal purposes. Non-probability sampling has been used in this study with the type of purposive sampling. The number of respondents were 275 people. The data analysis technique used is descriptive analysis and SEM-PLS analysis using the SmartPLS 3.0. Based on the results of the descriptive analysis Informativeness, Entertainment, and Credibility, they are in the good category, while Irritation is in the not good category. The consumers’ attitude variable is in the good category. The results of the SEM-PLS analysis show that informativeness, entertainment, and credibility have a positive significant influence on consumer attitudes, while irritation has no significant influence on consumers’ attitude.
BLOCKCHAIN ACCEPTANCE ANALYSIS USING THE UTAUT2 MODEL Indrawati Indrawati; Nanda Wahyu Firdaus
TRIKONOMIKA Vol 21 No 2 (2022): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.261 KB) | DOI: 10.23969/trikonomika.v21i2.5031

Abstract

MSME is the primary driver of the Indonesian economic sector, which, unfortunately, remains struggling in controlling and adopting technology, including Blockchain technology. Blockchain is an effective technology that includes all business activities processes and improves the performance and security of company data. This study explored behavioral intervention in adopting the Blockchain technology in MSME Phil’s Auto, Kinandara Boutique, Sabana Restaurant, and Narassi Coffee. The analysis performed in this study was qualitative data analysis on interview results with the MSMEs’ owners. The study results show that the four MSMEs are interested and willing to implement Blockchain technology. Blockchain is expected to help the company improve business activity effectiveness and company data security. Future studies are expected to provide solutions to MSME problems in adopting Blockchain technology.
Digital marketing communication in improving consumer purchase decisions during the Covid-19 Pandemic Dellaroza Geulis Sepliria; Indrawati Indrawati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221621

Abstract

The COVID-19 pandemic in Indonesia impacted Small, Micro, and Medium Enterprises (MSMEs) entrepreneurs from various fields. Torch is one of them. At the start of the COVID-19 pandemic, Torch sales were down 50-80%. It is just that entering the middle of 2020, Torch managed to rise, and even its sales increased from the previous year. This is because of the digital marketing communications carried out. The purpose of this research is to find out how Torch's Digital Marketing Communication Improves Consumer Purchase Decisions, Especially During the COVID-19 Pandemic. This research was conducted using qualitative research methods with descriptive purposes based on the method. The strategy used is a case study. The sample selection technique in this study used purposive sampling and collection through interviews, observation, documentation and literature studies, and online searches. Interviews were conducted with ten informants on various criteria. The collected data is then validated by triangulation of sources and analyzed using an interactive model. The result of this research is that Torch has succeeded in increasing its business performance in the COVID -19 pandemic with digital marketing communication techniques through Search Engine Marketing (SEM), Online PR, Display Advertising, Email Marketing, and Social Media Marketing.
Pengaruh Service Quality Dan Corporate Image Terhadap Customer Satisfaction Dan Customer Loyalty Shafa Shafira; Indrawati .
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 19 No 2 (2020): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v19i2.327

Abstract

The development of the internet at this time is increasing and becoming something that is important and needed by everyone. Internet users in Indonesia continue to increase each year, until the end of 2019 the number of users in Indonesia reached 7.697 million people with 143.3 million internet users, which means it has reached 55% of the total population. As one of the countries that increase internet users the highest in the world. Internet service providers compete to provide the best quality of services such as Indihome. But in that case, Indihome still sought approval, but still sought approval from their company. This study measures customer loyalty and customer satisfaction on indihome fiber by looking at service quality from four variables namely network quality, customer service, information quality, security & privacy and the dimensions of company image or company image by transferring question items to 385 indihome service user samples. The data analysis technique used is SEM with PLS. Based on the test results, service quality, corporate, and customer satisfaction have a positive influence on customer loyalty
Pengaruh Electronic Word Of Mouth (E-Wom) Di Media Sosial Twitter Terhadap Minat Beli Konsumen Nindita Fajriani; Indrawati .
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 19 No 2 (2020): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v19i2.328

Abstract

The growth of the food and beverage industry is starting to become one of the pillars of national economic growth and the culinary subsector has contributed 41.4%. Based on 2019 APJII the number of internet users in Indonesia is 64.8% and 56% of social media users. Through social media can make it easier for people to communicate and search for information so that they can create Electronic Word of Mouth (EWOM) as marketing communication, one of which is Sang pisang on Twitter. Consumer purchase intentions are recognized as the effectiveness of Electronic Word of Mouth communication because the amount of consumer experience influences the outcome of consumer attitudes. This study aims to determine whether there is an influence of Electronic Word of Mouth on social media Twitter on consumer buying interest in Sang Banana products. This study EWOM quality, quantity, credibility, and expertise as an independent variable, and consumer buying interest as the dependent variable. Quantitative method, distributing questionnaires to 400 respondents with non-probability sampling techniques. Data analysis techniques using SEM with PLS and test hypotheses. The results of this study are EWOM (quality, quantity, and credibility) significant and positive effect on consumer’s purchase intention. While EWOM's expertise has no significant and positive effect on consumer’s purchase intention.
The THE INFLUENCE OF NEGATIVE ELECTRONIC WORD OF MOUTH AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR WITH CUSTOMER ENGANGEMENT AS AN INTERVENING VARIABLE (A STUDY ON SCARLETT SERUM PRODUCTS AMONG GEN Z) Dertaida Panjaitan; Indrawati
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1108

Abstract

The growth of the cosmetics industry in Indonesia is influenced by the increasing demand for beauty products. One of the contributing factors to this trend is a common issue faced by women, especially Gen Z, which is dull skin. One of the most purchased beauty products by Gen Z is facial serum. The aim of this research is to examine the influence of Negative EWOM (Electronic Word of Mouth) and variety seeking on brand switching behavior, with customer engagement as an intervening variable for Scarlett facial serum among Gen Z consumers. This study employs a quantitative approach with descriptive and causal research methods. Data collection is done through a questionnaire survey with 300 respondents who use Scarlett facial serum in Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS for research data analysis. The research findings indicate that Negative EWOM have a positive influence on brand switching behavior, Negative EWOM have a negative influence on customer engagement, variety seeking have a negative influence on customer engagement, variety seeking have a positive influence on brand switching behavior, customer engagement have a negative influence on brand switching behavior, Variety seeking on brand switching behavior through customer engagement as an intervening variable have a positive influence, Negative E-WOM on brand switching behavior through customer engagement as an intervening variable also have a positive influence.This research has implications for companies, including the need for companies to enhance product quality and their brand image in response to Negative E-WOM. Companies should also continue to innovate by improving product quality and uniqueness. Additionally, understanding customer preferences and market trends is crucial for competing in a market with many similar products. Maintaining customer interactions can also keep the company top of mind among customers, preventing them from switching to other brands. These actions are necessary to retain customers and prevent brand switching. Referring to several previous studies, research on negative word of mouth, brand switching behavior, variety seeking, and customer engagement has never been conducted simultaneously with the same variables and object.
MEASURING CUSTOMER LOYALTY ANTECEDENTS: THE ROLE OF SATISFACTION AMONG GEN Z COFFEE CONSUMERS Widya Lestari Bayu; Indrawati; Subhash Kizhakanveatil Bhaskaran Pillai
Jurnal Bisnis dan Akuntansi Vol. 27 No. 2 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jf2shk28

Abstract

Indonesia, with a Generation Z population exceeding 66 million in 2023, represents a significant market segment for the food and beverage (F&B) industry. Generation Z exhibits high consumption of food and beverages, making customer loyalty a critical concern for businesses. This study investigates how Corporate Social Responsibility (CSR), product quality, service quality, and price fairness affect customer loyalty, while positioning customer satisfaction as an intervening variable. Data were obtained from 550 purposively selected respondents and processed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that product quality, service quality, and price fairness significantly affect customer satisfaction, which in turn significantly influences customer loyalty. Price fairness not only directly influences customer loyalty but also produces the strongest indirect effect through customer satisfaction (? = 0.189). Meanwhile, CSR significantly affects customer loyalty through a direct path, whereas its impact on customer satisfaction and its indirect influence through satisfaction are not supported. In addition, product quality and service quality do not directly affect customer loyalty but influence it indirectly through customer satisfaction. These findings highlight the role of customer satisfaction as an intervening mechanism linking the key antecedent variables to customer loyalty and provide a context-specific explanation of loyalty formation among Generation Z consumers in the F&B industry. 
QRIS Adoption in West Java: Evidence from A Muslim-Majority Region Abdullah Maghfur; Indrawati
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.54607

Abstract

The unprecedented growth of digital payments has made the Quick Response Code Indonesian Standard (QRIS), introduced by Bank Indonesia, a crucial layer in Indonesia’s cashless infrastructure. As a Muslim-majority region with a high number of micro, small, and medium enterprises (MSMEs), West Java is an appropriate context for understanding the implementation of QRIS. This study synthesizes the existing literature on QRIS and digital payment adoption through a systematic review of UTAUT- and UTAUT2-based studies. The results demonstrate that performance expectancy, social influence, facilitating conditions, habit, and trust are most often identified as determinants of behavioral intention and usage behavior, while evidence on age and gender differences remains mixed. The review also reveals limited attention to sub-national and Muslim-majority regional contexts and conceptually integrates technology acceptance, trust–risk, and socio-religious perspectives to provide a more contextual understanding of QRIS adoption. These findings offer implications for future research and policy-making on regional digital payment ecosystems.
Co-Authors Abdullah Maghfur Annisa Agnes Magfira Astri Ghina Aulia Millatina Lisani Cika Ramadhanti Dellaroza Geulis Sepliria Dertaida Panjaitan Fariz Indra Permana Fayza Najeela Pakutandang Intan Nur Azizah M Rasyad Rizqullah Nabila Ayu Shaina Nadya Afradila Nanda Wahyu Firdaus Nindita Fajriani Nur Sayyidah Salsabila Nurvi Apriana Yusuf Rissella Jihan Syanita Shafa Shafira Subhash Kizhakanveatil Bhaskaran Pillai Widya Lestari Bayu