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All Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Bisnis dan Manajemen West Science Jurnal Cendekia Ilmiah Jurnal Simki Economic
Yohanes Gunawan Wibowo
Universitas Muhammadiyah Jember
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Iklan Terhadap Minat Beli Konsumen Brand Nike di Kalangan Mahasiswa Universitas Muhammadiyah Jember Bunga Roes Mala Dewi; Ahmad Izzudin; Yohanes Gunawan Wibowo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.5816

Abstract

Perubahan zaman terus mendorong berbagai sektor industri guna secara berkelanjutan menghasilkan inovasi dalam setiap produk yang ditawarkan. Kondisi ini menyebabkan terjadinya persaingan yang ketat antar perusahaan dalam upaya memperebutkan pangsa pasar. Setiap perusahaan menginginkan keberhasilan dalam menjalankan bisnisnya. Dalam era yang modern ini, industri fashion telah menjadi area yang menarik perhatian masyarakat, dari kalangan remaja hingga orang dewasa, tanpa batasan usia. Nike telah hadir di Indonesia sejak tahun 1988, dengan hampir sepertiga dari sepatu yang beredar saat ini dihasilkan di dalam negeri. Selama sejarahnya, produk ini juga telah melakukan akuisisi terhadap beberapa perusahaan pakaian dan alas kaki, meskipun beberapa di antaranya telah dilepas. Adapun tujuannya guna menganalisis dampak iklan terhadap minat beli konsumen merek Nike di kalangan mahasiswa Universitas Muhammadiyah Jember. Kuantitatif deskriptif menjadi metode yang dipergunakan, melibatkan mahasiswa/i Universitas Muhammadiyah Jember. Sampel diambil menggunakan teknik accidental sampling, dengan total 80 responden. Temuan kajian ini menunjukkan bahwasanya variabel perhatian, ketertarikan, keinginan, maupun tindakan mempunyai pengaruhnya positif maupun tinggi pada minat beli konsumen merek Nike di kalangan mahasiswa Universitas Muhammadiyah Jember.
Pengaruh Kompetensi Wirausaha, Motivasi Berwirausaha dan Dukungan Sosial Mahasiswa terhadap Minat Berwirausaha pada Mahasiswa Wirausaha Merdeka Qurotul Aini; Feti Fatimah; Yohanes Gunawan Wibowo
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.938

Abstract

Student entrepreneurial interest is an important factor in creating a young generation that is economically independent and able to create new jobs. The Independent Entrepreneurship Program (WMK) is one of the government's efforts to form an entrepreneurial ecosystem in the university environment. However, the level of student interest in actually entering the business world still varies. This study aims to analyze the effect of entrepreneurial competence, entrepreneurial motivation, and social support on entrepreneurial interest in students participating in the WMK Program. This study uses a quantitative method with an explanatory approach and saturated sampling technique, with a total of 371 respondents participating in the 2024 Pandalungan WMK Program. Data were collected through a questionnaire using a Likert scale and analyzed using validity, reliability, multiple linear regression, and partial (t-test) and simultaneous (F-test) tests. The results of the study indicate that entrepreneurial competence, entrepreneurial motivation and social support have a positive and significant effect on entrepreneurial interest. Simultaneously, these three variables have a significant effect on students' interest in entrepreneurship. Based on these results, it is recommended that the organizers of the WMK Program place more emphasis on improving practical competence and strengthening student motivation, as well as creating a social environment that is more supportive of the development of students' entrepreneurial spirit.
Co-Authors Achmad Hilmi Azisi Ahmad Izzuddin Ahmad Izzudin Bunga Roes Mala Dewi David Jaya Wardhana Efit maulanaUsvela Eko Budi Satoto Fathan Romadhon Febry Erfin Ardianti Feti Fatimah Fitra Fidianti Ningsih Jekti Rahayu Laella Wardiah Mohammad Faisal Azroi Nurul Qomariah Priyo Widodo Qurotul Aini Suharto, Akhmad Wahyu Eko Setianingsih