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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Media Penyiaran Journal of Innovative and Creativity Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Creative Power and Ambition (JCPA) Sinergi : Jurnal Ilmiah Multidisiplin
Yan Bastian
Universitas Bina Sarana Informatika
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Strategi Corporate Social Responsibility (CSR) PT Inti Ganda Perdana dalam Pemberdayaan Ekonomi Masyarakat Sekitar Perusahaan Ervina Nur Habibah; Asriyani Sagiyanto; Yan Bastian
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 5 No. 2 (2026): Tanggung Jawab Sosial Lembaga
Publisher : Prisani Cendekia

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Abstract

This study aims to analyze the communication strategy of Corporate Social Responsibility (CSR) implemented by PT Inti Ganda Perdana in empowering the economic development of surrounding communities. The research focuses on CSR programs directed toward Micro, Small, and Medium Enterprises (MSMEs), particularly the soybean milk MSME PGS202, as part of the company’s commitment to improving community welfare and economic independence. A descriptive qualitative approach was employed in this study, using data collection techniques such as interviews, observation, documentation, and literature review. The data were analyzed using the Four Step Communication Process theory by Cutlip, Center, and Broom, which includes problem identification, planning and programming, action and communication, and program evaluation. The results show that the company has implemented CSR communication strategies through social mapping, stakeholder engagement, structured planning, continuous implementation, and routine monitoring. However, community participation in the planning stage is still limited and tends to be represented by community leaders. Overall, the CSR program has positively contributed to increasing MSME’s capacity, skills, and economic independence, although challenges remain in community participation, communication effectiveness, and business development sustainability.
Tantangan Komunikasi di Era Digital: Memahami Generasi Z Yulianti Fajar Wulandari; Mareta Puri Rahastine; Heri Afianto; Yan Bastian; Murtiadi Murtiadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4058

Abstract

The aim of this research is to analyze Communication Challenges in the Digital Era and Understanding Generation Z. This research is a Literature review. Data collection using documentation from Google School. Data analysis using Systematic Literature Review (SLR). Communication challenges in the current digital era, especially in interacting with Generation Z, is a very wide expansion of the communication field through various digital platforms, such as social media, instant messaging, and online content. Generation Z has unique characteristics that influence the way they communicate, such as a preference for short messages, images and videos that are effective in conveying messages. Understanding and adapting your communication style to them is important for building strong and effective relationships. In addition, it must be acknowledged that Generation Z has a high level of technological awareness, which can raise privacy and security issues that must be managed wisely in an effort to establish successful communication with this generation.
Strategi Komunikasi Pemkot Depok Dalam Kampanye 3R Melalui Bank Sampah Menuju Lingkungan Yang Bersih Dan Sehat Yulianti Fajar Wulandari; Yan Bastian; Murtiadi Murtiadi; Heri Afianto
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5425

Abstract

The research objective is to explain and evaluate the Depok City Government's communication strategy in the 3R campaign through the Waste Bank to create a clean and healthy environment. This research uses a qualitative approach with a case study design to explore the Depok City Government's communication strategy in the 3R campaign through the Waste Bank. Primary data was obtained through in-depth interviews and FGDs with City Government officials, Waste Bank managers and the community, while secondary data was taken from official documents and media publications. Data was analyzed using thematic analysis techniques to identify key themes, patterns and relevant relationships, providing a comprehensive picture of the success of the 3R campaign in Depok. The result of this work is that the Depok community's awareness of the importance of 3R has increased significantly with active participation in seminars, workshops and training organized by the Depok City Government. The effectiveness of the Waste Bank and the use of social media and information technology has succeeded in reducing the amount of waste in landfills and empowering the community in managing household waste. Collaboration between the City Government, the private sector and local communities through CSR support and active participation of environmental communities has had a positive impact. Regular evaluation and improvement of infrastructure is a priority for the Depok City Government, with incentives and rewards to encourage community participation, ensuring the sustainability of the 3R program.
Pengaruh Literasi Digital Konten Iklan Tiktok Terhadap Perilaku Konsumtif Gen-Z Di Jakarta Utara Danang Ridho Pratomo; Yan Bastian
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The massive growth of social commerce has transformed the lifestyle landscape of urban communities. This explanatory quantitative study aims to examine the influence of digital literacy regarding TikTok advertising content on the consumptive behavior of Generation Z in North Jakarta, grounded in the Stimulus-Response (S-R) theory framework. Primary data were collected via online questionnaires distributed to 100 active TikTok users selected through purposive sampling. Data analysis was subsequently conducted using the simple linear regression method with IBM SPSS software. Hypothesis testing results (partial t-test) yielded a calculated t-value of -1.651 with a significance level of 0.102 (> 0.05), indicating that the null hypothesis (H0) was accepted and the alternative hypothesis (H1) was rejected. These findings empirically demonstrate that there is no significant influence of digital literacy regarding TikTok advertising content on consumptive behavior. Based on the coefficient of determination (R²) analysis, the independent variable contributed only 2.7%, while the remaining 97.3% was influenced by external factors outside the model. This paradox suggests that while urban Gen Z possesses a high level of digital literacy, this understanding merely fosters critical awareness of advertisements without effectively curbing impulsive purchasing—behaviors likely driven by psychosocial factors beyond the scope of this study, such as Fear of Missing Out (FOMO), social validation, urban lifestyle pressures, and the convenience of fintech features..
Integrated Marketing Communication Strategies in Increasing Brand Awareness: A Case Study of Almaz Fried Chicken in the Country Printing Ade Dwi Maulia; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi; Yan Bastian; Putri Ramadaniar
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

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Abstract

This research is motivated by the importance of implementing an Integrated Marketing Communication (IMC) strategy to enhance brand awareness amid the increasingly competitive fast-food industry. Almaz Fried Chicken Percetakan Negara, a fried chicken restaurant with a Middle Eastern concept, needs to build strong brand awareness in order to be recognized and remembered by consumers. This study aims to analyze the Integrated Marketing Communication strategy implemented by Almaz Fried Chicken Percetakan Negara in improving brand awareness. The research employed a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation. The informants consisted of the Store Leader, Local Store Marketing staff, and consumers of Almaz Fried Chicken Percetakan Negara. This study applied the Integrated Marketing Communication theory proposed by Kotler and Keller, along with Aaker’s Brand Awareness theory. The findings reveal that Almaz Fried Chicken Percetakan Negara implements six IMC elements, namely Advertising, Sales Promotion, Public Relations, Direct Marketing, Event and Experience, and Word of Mouth Marketing. These strategies have successfully enhanced consumers’ brand awareness, as reflected in their ability to recognize the brand (brand recognition), recall the brand (brand recall), and place Almaz Fried Chicken among the first brands that come to mind (top of mind).
Co-Authors Ade Dwi Maulia Ali Imron Hamid Asriyani Sagiyanto Christoper Yudha Erlangga Christopher Yudha Erlangga Cindya Yunita Pratiwi Danang Ridho Pratomo Denti Oktaviani Ervina Nur Habibah Heri Afianto Heri Afianto Juvita Arsani Lymbarski Caesariano Mareta Puri Rahastine Mike Indarsih Muhammad Anggi Azhar Pratama Murtiadi Murtiadi Putri Nabila Suherman Putri Ramadaniar Sultan Hikmawan Yulianti Fajar Wulandari