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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Media Penyiaran Journal of Innovative and Creativity Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam Sinergi : Jurnal Ilmiah Multidisiplin
Yan Bastian
Universitas Bina Sarana Informatika
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Strategi Corporate Social Responsibility (CSR) PT Inti Ganda Perdana dalam Pemberdayaan Ekonomi Masyarakat Sekitar Perusahaan Ervina Nur Habibah; Asriyani Sagiyanto; Yan Bastian
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 5 No. 2 (2026): Tanggung Jawab Sosial Lembaga
Publisher : Prisani Cendekia

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Abstract

This study aims to analyze the communication strategy of Corporate Social Responsibility (CSR) implemented by PT Inti Ganda Perdana in empowering the economic development of surrounding communities. The research focuses on CSR programs directed toward Micro, Small, and Medium Enterprises (MSMEs), particularly the soybean milk MSME PGS202, as part of the company’s commitment to improving community welfare and economic independence. A descriptive qualitative approach was employed in this study, using data collection techniques such as interviews, observation, documentation, and literature review. The data were analyzed using the Four Step Communication Process theory by Cutlip, Center, and Broom, which includes problem identification, planning and programming, action and communication, and program evaluation. The results show that the company has implemented CSR communication strategies through social mapping, stakeholder engagement, structured planning, continuous implementation, and routine monitoring. However, community participation in the planning stage is still limited and tends to be represented by community leaders. Overall, the CSR program has positively contributed to increasing MSME’s capacity, skills, and economic independence, although challenges remain in community participation, communication effectiveness, and business development sustainability.
Co-Authors Ali Imron Hamid Asriyani Sagiyanto Christoper Yudha Erlangga Christopher Yudha Erlangga Denti Oktaviani Ervina Nur Habibah Heri Afianto Juvita Arsani Lymbarski Caesariano Mareta Puri Rahastine Mike Indarsih Muhammad Anggi Azhar Pratama Murtiadi Murtiadi Putri Nabila Suherman Sultan Hikmawan Yulianti Fajar Wulandari