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All Journal SENTRALISASI BALANCE: Economic, Business, Management and Accounting Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Humanism : Jurnal Pengabdian Masyarakat Improvement: Jurnal Manajemen dan Bisnis Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Muhammad Alhakim Danurwindo
Universitas Muhammadiyah Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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PENGARUH BRAND AWARENESS, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI SKIN CARE LOKAL DI SOCIOLLA STORE SURABAYA Isriyatul Fadillah; M. Anang Firmansyah; Samsul Hadi; Muhammad Alhakim Danurwindo
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

This study will examine the effect of Brand Awareness, Product Quality, and Word of Mouth (Wom) on Purchase Interest. The sampling technique in this study uses a simple random sampling technique because the sampling from population members is carried out randomly without regard to the existing strata in the population. The Technical data analysis used is the multiple linear regression analysis techniques. The data quality test used is a test of validity and reliability. The results of this study indicate that based on the F test, it is known that Fhitung > Ftable (11.450 > 2.72) and the value of Sig < 0.05 (0.000 < 0.05), which means at a significant level of 5%, Brand Awareness (X1) variable, Quality Product (X2), and Word of Mouth (WOM) (X3) simultaneously have a significant effect on the variable of Purchase Interest (Y) of local Skincare at Sociolla Store Surabaya.Keywords: Brand Awareness; product quality; and Purchase
PENGARUH HARGA DISKON DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN JASA OJEK ONLINE GOJEK DI KOTA SURABAYA Kukuh Wahyu Widjayanto; Siti Maroah; Muhammad Alhakim Danurwindo
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

During the COVID-19 pandemic, online drivers GOJEK complains that the number of orders for their service has decreased significantly. It becomes common issue that their income becomes less and less during this pandemic. The reason of the decrease can be because people are reluctant to use public transportation, so they choose to use private vehicles. Another reason is that there are many activities carried out from home such as work from home (WFH) and learning from home.The purpose of this research is to determine and analyze the effect of discounted prices and brand image on the decision to purchase online taxi services GOJEK in the city of Surabaya. The research was conducted using a quantitative approach with data collection techniques using a questionnaire. The research sample is Gojek users who used the services at least twice on GoRide and GoCar services numbering 100 respondents. The data analysis technique was done by using multiple linear regression analysis. The results showed that discounted prices had a significant positive effect on purchasing decisions, brand image, and on purchasing decisions. Moreover, discounted prices and brand image had a significant positive effect on purchasing decisions for online taxi services Gojek.Keywords: Discounted Price; Brand Image; Service Purchase Decision
MEDIATING CUSTOMER SATISFACTION: THE IMPACT OF SERVICE QUALITY ON REPURCHASE INTENTION AT THE SURABAYA MUHAMMADIYAH UNIVERSITY SURYAMART RETAIL STORE Farhan Arifirlana Akbar; Asyidatur Rosmaniar; Muhammad Alhakim Danurwindo; Muhammad Anang Firmansyah
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22661

Abstract

This research was conducted to determine the influence of each variable service quality, repurchase intention and consumer satisfaction as intermediary variables. The population in this study were students, lecturers and local people who had made at least 1 purchase at the Suryamart retail store, University of Muhammadiyah, Surabaya. The sample chosen was based on a formula calculation of 60 respondents and the method used was a non-probability sampling technique (non-random sample) which means that each population has the same probability of being used as a sample or can also be called purposive sampling. Data calculations are carried out using the SmartPLS tool. The stages carried out are instrument testing, model measurement (outer model), model evaluation (inner model) and hypothesis testing. The results of the research show that the service quality variable has a positive and significant effect on the consumer satisfaction variable. The consumer satisfaction variable has a significant positive effect on repurchase intention. And, the service quality variable has a direct and significant effect on the repurchase intention variable through the consumer satisfaction variable. These results state that each variable has a positive and significant influence on other variables, because the P value is <0.05.
The Influence of Price, Service Quality and Trust on Consumer Satisfaction at J&T Express Sampang Sopwan Hadi; Siti Salbiyah; Muhammad Alhakim Danurwindo
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22788

Abstract

This paper examines the influence of price, quality of service and trust on consumer satisfaction in J&T Express district Sampang. This research method uses a quantitative approach. The data was collected online by distributing questionnaires to 147 respondents. sample technique used with purposive sampling technique. The analytical tool uses SPSS version 25 through the following stages: Validity Test, Reliability Test, Classical Assumption Test, Double Linear Regression Analysis, Determination Coefficient, and Hypothesis Test. The results of this study show that the price has no significant impact on customer satisfaction of J&T Express Waste Branch. The quality of service has a significant positive impact on consumer satisfaction. The trust has significant positive effect on the customer’s satisfaction, and then simultaneously the price, the quality of the service and the trust have an impact on the consumer’s satisfaction.
The Influence of Services Quality and Customer Trust on Customer Satisfaction of PT Bumi Daya Plaza at PT PAL Indonesia Pravanga Agustin Iriani; Muhammad Anang Firmansyah; Muhammad Alhakim Danurwindo
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30154

Abstract

An effect of product quality, brand image, and price perception on the purchase decision of Clorismen skincare products in Surabaya through the Shopee marketplace had been analysed in this research. This quantitative research used a purposive sampling technique involving 138 respondents using Clorismen. The data collected through the questionnaire were analyzed using multiple linear regression with SPSS version 26. The results showed that product quality (significance 0.000), brand image (significance 0.001), and price perception (significance 0.002) partially had a positive and significant effect on purchase decisions. Simultaneously, these three variables also had a significant effect on the purchase decision (significance 0.000 with a determination coefficient (R²) of 0.512. It indicated that 51.2% of the variation in purchasing decisions can be explained by product quality, brand image, and price perception.
The Influence Of Product Quality, Brand Image And Price Perception On The Purchase Decision Of Clorismen Skincare Products In Surabaya (Study On The Shopee Marketplace) Reza Adi Putra; Anang Firmansyah; Muhammad Alhakim Danurwindo
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30485

Abstract

An effect of product quality, brand image, and price perception on the purchase decision of Clorismen skincare products in Surabaya through the Shopee marketplace had been analysed in this research. This quantitative research used a purposive sampling technique involving 138 respondents using Clorismen. The data collected through the questionnaire were analyzed using multiple linear regression with SPSS version 26. The results showed that product quality (significance 0.000), brand image (significance 0.001), and price perception (significance 0.002) partially had a positive and significant effect on purchase decisions. Simultaneously, these three variables also had a significant effect on the purchase decision (significance 0.000 with a determination coefficient (R²) of 0.512. It indicated that 51.2% of the variation in purchasing decisions can be explained by product quality, brand image, and price perception.
Integrating Relationship Marketing and the Theory of Planned Behavior in Digital Platform Research: A Systematic Literature Review Muhammad Alhakim Danurwindo; Nanang Suryadi
BALANCE: Economic, Business, Management and Accounting Journal Vol 23 No 2 (2026): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v23i2.29433

Abstract

This study examines how Relationship Marketing, the Theory of Planned Behavior, and the Theory of Reasoned Action are integrated to explain behavioral intention in digital platform research. A PRISMA-based systematic literature review was conducted using Scopus as the primary database. The search on 1 December 2025 identified 565 records and after filtering and eligibility assessment, 56 empirical articles published between 2020 and 2025 were synthesized through descriptive profiling, theory mapping, variable-role mapping, and narrative-thematic analysis. The review shows that behavioral intention is not explained by isolated cognitive predictors. It emerges from layered mechanisms involving platform and technology evaluations, social-interaction cues, relational mediators, TPB/TRA cognitive variables, and post-intention outcomes such as loyalty, recommendation, usage behavior, eWOM, and engagement. This study contributes an integrative map of RM–TPB/TRA synthesis that clarifies how cognitive and relational mechanisms jointly shape digital platform behavior and future marketing research agendas in interactive commercial environments.
Co-Authors Adipurwanto, M. Candra Ali Imaduddin Futuwwah Anang Firmansyah A’yun Cindy Usly Latifu Bahrul Ulum Farhan Arifirlana Akbar Galuh Nichayah Pravitasari Isriyatul Fadillah Kalimatulah, Muhamad Riza Kukuh Wahyu Widjayanto M. Anang Firmansyah Muhammad Anang Firmansyah Nanang Suryadi Nurullaili Mauliddah Octavia Ika Wibowo Pravanga Agustin Iriani Reza Adi Putra Rosmaniar, Asyidatur Salbiyah, Siti Samsul Hadi Siti Maroah Sopwan Hadi Wardhana, Andi