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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Eduscience (JES) TANJAK: Journal of Education and Teaching Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM KEPRI) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis EMASHA: Jurnal Ekonomi, Manajemen, Akuntansi Syariah
Kamaruzaman Kamaruzaman
STAIN Sultan Abdurrahman Kepulauan Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS FENOMENA TREN PENGGUNAAN HIJAB PASHMINA VISCOSE DIKALANGAN MAHASISWI MANAJEMEN BISNIS SYARIAH Kamaruzaman Kamaruzaman; Aulia Rahman; Mutya Amalya Siva Wantira; Aida Asmara Putri; Adel Liana Putri; Fayza Ananda Pratiwi; Rianti Rianti; Indy Iryani; Khusnul Khotimah; Amelia Cahaya Putri; Iffah Rahmadani; Siti Alfiana
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 5, No 2 (2026): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v5i2.3016

Abstract

Along with the development of the times, Fashion trends in Indonesia have experienced a very rapid increase. The hijab trend also continues to develop, which was originally just a head covering and prioritized covering the genitals, but now the hijab has become an important part of Muslim women's Fashion, especially among teenagers and female students. This study aims to determine the level of consumer satisfaction and interest in the use of viscose hijab among female students of the Sharia Business Management Study Program at Sultan Abdurrahman State Islamic Institute, Riau Islands. This study uses a qualitative approach by looking and observing based on the experience and opinions of female students of Sharia Business Management in using viscose pashmina hijab for activities on campus. Data were analyzed using qualitative descriptive analysis techniques. The results of the study indicate that the high interest of female students in the pashmina hijab trend, especially the viscose pasmina trend, which is considered comfortable for everyday use. Therefore, it can be concluded that the development of social media and Fashion trends play an. ABSTRAKSeiring perkembangan zaman tren fashion di indonesia mengalami peningkatan yang sangat pesat. Tren hijab juga terus berkembang, yang semula hanya sekedar penutup kepala dan mengutamakan menutup aurat, tetapi sekarang hijab sudah menjadi bagian penting dalam fashion wanita muslim terutama dikalangan remaja dan mahasiswi. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan dan minat konsumen terhadap penggunaan hijab Viscose di kalangan mahasiswi Program Studi Manajemen Bisnis Syariah STAIN Sultan Abdurrahman Kepulauan Riau. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara, observasi, maupun dokumentasi terhadap mahasiswi dalam tren penggunaan hijab Pashmina Viscose untuk beraktivitas di kampus. Hasil penelitian menunjukkan bahwa hijab Pashmina Viscose merupakan salah satu jenis model hijab terfavorit yang dipilih oleh mahasiswi dari jenis hijab yang lainnya. Tingginya minat mahasiswi dalam mengikuti tren penggunaan hijab Pashmina Viscose karena nyaman digunakan sehari-hari. Perkembangan media sosial yang pesat ternyata berperan penting dalam tren penggunaan Pashmina Viscose di kalangan mahasiswi.
Word Of Mouth Marketing Dalam Konsep Pemasaran Syari’ah Terhadap Keputusan Pembelian Di Albariqi Bistro Tanjungpinang Kamaruzaman Kamaruzaman; Nufikha
EMASHA: Jurnal Ekonomi, Manajemen dan Akuntansi Syariah Vol 1 No 1 (2024)
Publisher : STAIN Sultan Abdurrahman Kepulauan Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35961/emasha.v1i1.1372

Abstract

This research aims to determine the influence of word of mouth in the sharia marketing concept on purchasing decisions at Albariqi Bistro Tanjungpinang, Riau Islands Province. The population of this research was Albariqi Bistro Tanjungpinang consumers, 640 respondents with a total sample of 86 respondents. Data collection was carried out using the questionnaire method. The analysis technique using SPSS Version 26 includes instrument analysis in the form of validity and reliability analysis. The results of the validity analysis showed that all 15 statement items were proven to be valid, while the results of the reliability analysis showed a reliability coefficient of 0.968, so they were declared reliable. Data analysis includes classical assumption tests and simple regression tests. The results of the classical assumption test research showed that the normality test was normally distributed and the heteroscedasticity test did not detect heteroscedasticity. The results of the simple regression test research show that the coefficient of determination (R Square) is 0.752 or 75.2%. The t test shows that the results of tcount are 15.939 and ttable 1.988 with a significance value of 0.000 <0.05. The F test shows that the Fcount = 254.039 with a significance value of 0.000 <0.05, so it can be concluded that there is an influence of the word of mouth variable on the purchasing decision variable.
Co-Authors Adel Liana Putri Agun Suherly Ahmad Chuzairi Ahmad Kan Zulfikri Aida Asmara Putri Ainul Mutaqhoro Amelia Cahaya Putri Andaristi, Lusy Annisa Rizka Pratiwi Aqmal, Romi Aulia Rahman Ayu Nurul Desafitri Deo Irwan Saputra, Deo Devira Aulia Bidari Egi Iskarisma Fadila Ashari Fadilatul Ayuningrum Fayza Ananda Pratiwi Ferri Yonantha Firdaus Firdaus Fitri Leni Apriyanti Hari Hartono Iffah Rahmadani Ihlasul Amali Indriani Indriani Indy Iryani Juliana Juliana Khusnul Khotimah Komarudin, Yahya Latifa Hanum Gultom Lindasari Lindasari M. Sufyan Nur Zuhaili Maulana Aqlis Azet Melani Meti Febriana Meti Febriana Mubaraq, Husni Muhammad Safar Mutya Amalya Siva Wantira Nufikha Nufikha Nufikha Nur Asyikin Nur Khalishah Nur Ramadhini Oktavianingsih Oktavianingsih Rahmat Safari Ratna Susanti Rianti Rianti Ruslan Ruslan Sanstya Fatma Melati Sidik, Muhammad Alfan Siti Alfiana Sri Anggraini Sudanto Sudanto Sudanto sudanto sudanto Susi Susilawati Syahrul Ulum Tri Heniawati Widya Yuningsih Zahari Zahari