Claim Missing Document
Check
Articles

Found 23 Documents
Search

Analisis Strategy Interactive Marketing Pada Produk Tabungan Elemen IFAS dan EFAS Memanfaatkan Metode SWOT Husni Mubarok; Hendra Lesmana; Bayu Purnama Putra; Azizah Mursyidah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i2.3468

Abstract

Channeling funds in sharia marketing requires a very mature and accurate strategy because the sales strategy is a consolidated element of the business strategy for sharing the benefits of a management business entity. Actual trade strategy activities in achieving the goals of the institution can be carried out actively, clearly and logically about product brands in a turbulent business. The technique of collecting primary data and secondary data is a mixed method descriptive combination of quantitative and qualitative which aims to determine the elements of IFAS and EFAS by utilizing the SWOT method to determine company strategy. The results of research on PT BSI Tbk product elements IFAS functioning strategy strength opportunities 3.16 minimizing weakness opportunities strategy 2.77 in funding products have good potential in attracting new prospective customers supported by the development of modern market share supported by its sophisticated technology. The EFAS element uses a strategy of strength treaths 3.57 minimizes weakness strategies 3.18 makes it easy for customers to make transactions in cash or non-cash, in interacting marketing employees with customers must be well established and friendly, when customers ask for explanations that are easy to understand by these customers, in promoting and socializing funding products must be understood by ordinary people because there are still many people who do not understand sharia products, the majority of Muslims in Indonesia will be good at developing sharia trends.
Peran Analisis Cost-Volume-Profit dalam Pengambilan Keputusan Jangka Pendek Alip Maulana Afriyanto; Dimas Ardiansyah; Satria Saputra; Saefullah Sahid Ibrahim; Hafizh Al-Hakim; Husni Mubarok
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 1 No. 3 (2025): Juli
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v1i3.23

Abstract

Analisis Cost-Volume-Profit (CVP) merupakan salah satu alat penting dalam akuntansi manajemen yang digunakan untuk membantu manajer dalam proses pengambilan keputusan jangka pendek. Penelitian ini bertujuan untuk menganalisis bagaimana penerapan analisis CVP dapat memberikan informasi yang relevan dalam menentukan volume penjualan, harga jual, dan struktur biaya yang optimal guna mencapai target laba. Studi ini menggunakan pendekatan deskriptif kuantitatif dengan data simulasi perusahaan dagang skala menengah. Hasil penelitian menunjukkan bahwa analisis CVP sangat membantu dalam mengevaluasi dampak perubahan biaya tetap, biaya variabel, dan harga jual terhadap titik impas dan laba operasional. Dengan memahami hubungan antara biaya, volume, dan laba, manajemen dapat membuat keputusan yang lebih tepat terkait produksi, promosi, dan penetapan harga dalam jangka pendek.
Sistem Informasi Penyewaan Kebaya, Jasa Make Up, Dekorasi, Fotografer Berbasis Website Husni Mubarok; Dwi Diva Anjania; Nilan Wirda Naqiya; Sasi Wahyuningsih Maghfiroh; Akhris Fuadatis Sholikha; Safrina Muarrifah; Lilik Tanwirotul Fadlilah; Sigit Pamungkas
Jurnal Ilmiah Sistem Informasi Akuntansi Vol. 5 No. 1 (2025): Volume 5, Nomor 1, June 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jimasia.v5i1.450

Abstract

This research discusses the development of a website-based information system for kebaya rental, make-up services, decoration, photography services designed to increase operational efficiency and customer satisfaction in the website-based kebaya rental, make-up, decoration and photographer services industry. This system is designed to make it easier for customers to search for, order and manage kebaya rentals, make-up services, decorations, photographers online, as well as allowing business owners to manage inventory and monitor demand in real-time. The results of this research also identify challenges in system development and provide technology-based solutions that are relevant to valid system black box testing. It is hoped that in the future this system can become a reference in digitizing traditional Indonesian clothing rental services.