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Analisis Strategy Interactive Marketing Pada Produk Tabungan Elemen IFAS dan EFAS Memanfaatkan Metode SWOT Husni Mubarok; Hendra Lesmana; Bayu Purnama Putra; Azizah Mursyidah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i2.3468

Abstract

Channeling funds in sharia marketing requires a very mature and accurate strategy because the sales strategy is a consolidated element of the business strategy for sharing the benefits of a management business entity. Actual trade strategy activities in achieving the goals of the institution can be carried out actively, clearly and logically about product brands in a turbulent business. The technique of collecting primary data and secondary data is a mixed method descriptive combination of quantitative and qualitative which aims to determine the elements of IFAS and EFAS by utilizing the SWOT method to determine company strategy. The results of research on PT BSI Tbk product elements IFAS functioning strategy strength opportunities 3.16 minimizing weakness opportunities strategy 2.77 in funding products have good potential in attracting new prospective customers supported by the development of modern market share supported by its sophisticated technology. The EFAS element uses a strategy of strength treaths 3.57 minimizes weakness strategies 3.18 makes it easy for customers to make transactions in cash or non-cash, in interacting marketing employees with customers must be well established and friendly, when customers ask for explanations that are easy to understand by these customers, in promoting and socializing funding products must be understood by ordinary people because there are still many people who do not understand sharia products, the majority of Muslims in Indonesia will be good at developing sharia trends.
Peran Analisis Cost-Volume-Profit dalam Pengambilan Keputusan Jangka Pendek Alip Maulana Afriyanto; Dimas Ardiansyah; Satria Saputra; Saefullah Sahid Ibrahim; Hafizh Al-Hakim; Husni Mubarok
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 1 No. 3 (2025): Juli
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v1i3.23

Abstract

Analisis Cost-Volume-Profit (CVP) merupakan salah satu alat penting dalam akuntansi manajemen yang digunakan untuk membantu manajer dalam proses pengambilan keputusan jangka pendek. Penelitian ini bertujuan untuk menganalisis bagaimana penerapan analisis CVP dapat memberikan informasi yang relevan dalam menentukan volume penjualan, harga jual, dan struktur biaya yang optimal guna mencapai target laba. Studi ini menggunakan pendekatan deskriptif kuantitatif dengan data simulasi perusahaan dagang skala menengah. Hasil penelitian menunjukkan bahwa analisis CVP sangat membantu dalam mengevaluasi dampak perubahan biaya tetap, biaya variabel, dan harga jual terhadap titik impas dan laba operasional. Dengan memahami hubungan antara biaya, volume, dan laba, manajemen dapat membuat keputusan yang lebih tepat terkait produksi, promosi, dan penetapan harga dalam jangka pendek.
Sistem Informasi Penyewaan Kebaya, Jasa Make Up, Dekorasi, Fotografer Berbasis Website Husni Mubarok; Dwi Diva Anjania; Nilan Wirda Naqiya; Sasi Wahyuningsih Maghfiroh; Akhris Fuadatis Sholikha; Safrina Muarrifah; Lilik Tanwirotul Fadlilah; Sigit Pamungkas
Jurnal Ilmiah Sistem Informasi Akuntansi Vol. 5 No. 1 (2025): Volume 5, Nomor 1, June 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jimasia.v5i1.450

Abstract

This research discusses the development of a website-based information system for kebaya rental, make-up services, decoration, photography services designed to increase operational efficiency and customer satisfaction in the website-based kebaya rental, make-up, decoration and photographer services industry. This system is designed to make it easier for customers to search for, order and manage kebaya rentals, make-up services, decorations, photographers online, as well as allowing business owners to manage inventory and monitor demand in real-time. The results of this research also identify challenges in system development and provide technology-based solutions that are relevant to valid system black box testing. It is hoped that in the future this system can become a reference in digitizing traditional Indonesian clothing rental services.
Santri Inclusivism and Humanism in Islamic Law: Advancing Religious Tolerance and Social Welfare for Minority Communities Akhris Fuadatis Sholikha; Sidik Fauji; M. Bintang Fadhlurrahman; Khafifatul Fian; Husni Mubarok
Khuluqiyya: Jurnal Kajian Hukum dan Studi Islam Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah 2

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56593/khuluqiyya.v8i1.232

Abstract

This study examines the inclusivism and humanism of santri (Islamic boarding school students) from the perspective of Islamic law and their contribution to promoting religious tolerance and social welfare for minority communities. Employing a qualitative field research approach, the study collected primary data through interviews administered via Google Forms. A total of 114 respondents who met the predetermined criteria participated in the research. The findings reveal that 52.6% of respondents had received information regarding the importance of inclusivity, while all respondents (100%) demonstrated an understanding of humanistic values within their social environment. In terms of religious tolerance, 96.5% of the santri reported that they were able to accept differing opinions and perspectives among their peers, indicating a strong commitment to coexistence and mutual respect. Regarding social welfare, 10.5% of respondents stated that they were highly capable of fulfilling their basic needs, 79.8% considered themselves capable, 9.6% reported limitations in meeting those needs, and only 0.1% indicated complete inability to do so. These findings suggest that the majority of santri embody values of inclusivism, humanism, tolerance, and social well-being that are consistent with the principles of Islamic law, particularly justice, compassion, and social harmony. Consequently, santri have significant potential to contribute to the advancement of peaceful and inclusive pluralistic societies.
PENGARUH PERKEMBANGAN TEKNOLOGI INFORMASI TERHADAP BIDANG AKUNTANSI MANAJEMEN Putri Alea; Andina Suci Ariyani; Sabrina Ayu Kamalia; Alfiyatur Rosyidah; Syifa Salsa Rahmadhani; Husni Mubarok
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11367

Abstract

This study examines the effect of information technology (IT) development on the field of management accounting through a literature study approach to eight major scientific sources published in the range 2021–2026. The purpose of this study is to outline how IT is changing the role of management accountants, identify new competencies required in the digital age, and explain the positive impact, challenges, and risks of implementing IT in management accounting. The results show that IT development has shifted the role of management accountants from administrative functions and routine recording to a strategic role as a data-based strategic recommendation provider actively involved in decision-making. Systems such as ERP, cloud accounting, artificial intelligence (AI), and big data analytics have been shown to improve operational efficiency, data accuracy, and the quality of information produced. In addition to these benefits, IT implementation also presents challenges in the form of gaps in human resources digital competency, data security risks, algorithmic bias, and high infrastructure investment costs. These findings assert that the success of digital transformation in management accounting depends on the synergy between technology mastery, data analytics capabilities, and adaptive organizational culture.
PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP KEPUTUSAN INVESTASI MAHASISWA MENGGUNAKAN METODE TINJAUAN LITERATUR SISTEMATIS Nashif Fadhil Makarim; Nadya Nadya; Shinta Kharisma Ramadhani; Adinda Rusmayanti Putri; Siti Nur Indah Ratu Amalia; Husni Mubarok
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11604

Abstract

Abstract. The rapid advancement of digital platforms and the ease of accessing various financial markets have motivated college students to start investing for their long-term financial security. However, this surge in young investors frequently occurs without sufficient financial knowledge or healthy money management habits, making them vulnerable to poor investment choices. To address this issue, this research investigates how financial literacy and daily financial behavior influence the investment choices of university students through a Systematic Literature Review (SLR). The research draws upon five peer-reviewed articles published from 2021 to 2026, which were carefully chosen using specific inclusion and exclusion guidelines. By utilizing comparative analysis and narrative synthesis, the study evaluates the connections among these variables. The results indicate that a solid grasp of financial concepts and practical money habits positively shape how students invest. Specifically, individuals who possess higher financial literacy are more adept at evaluating risks versus rewards, enabling them to select assets aligned with their specific goals. Moreover, constructive financial habits such as tracking expenses, sticking to a budget, and saving regularly lead to highly logical investment strategies. Out of the five reviewed papers, four strongly supported this theoretical premise, whereas one showed diverging outcomes, primarily due to flaws in its methodology. Ultimately, the analysis highlights that both what students know about finance and how they act on it are crucial in determining their investment success. Consequently, boosting financial education and fostering responsible spending habits are essential steps to help younger generations make smarter investment choices. Keywords: Financial Literacy; Financial Behavior; Investment Decision; University Students; Systematic Literature Review. Abstrak. Kemajuan platform digital dan semakin mudahnya akses ke berbagai pasar keuangan telah memotivasi mahasiswa untuk mulai berinvestasi demi keamanan finansial jangka panjang mereka. Namun, lonjakan jumlah investor muda ini sering kali terjadi tanpa diimbangi oleh pengetahuan keuangan yang memadai atau kebiasaan mengelola uang yang sehat, sehingga membuat mereka rentan mengambil keputusan investasi yang kurang tepat. Untuk menjawab permasalahan ini, penelitian ini menyelidiki bagaimana literasi dan perilaku keuangan memengaruhi pilihan investasi mahasiswa melalui metode Systematic Literature Review (SLR). Penelitian ini didasarkan pada lima artikel jurnal yang diterbitkan antara tahun 2021 hingga 2026, yang dipilih secara cermat menggunakan panduan inklusi dan eksklusi tertentu. Dengan memanfaatkan analisis komparatif dan sintesis naratif, studi ini mengevaluasi hubungan antar variabel tersebut. Hasil penelitian menunjukkan bahwa pemahaman yang kuat tentang konsep keuangan dan kebiasaan finansial yang praktis secara positif membentuk cara mahasiswa berinvestasi. Secara khusus, individu dengan literasi keuangan yang lebih tinggi lebih mahir dalam mengevaluasi risiko berbanding keuntungan, sehingga memungkinkan mereka memilih instrumen yang sejalan dengan tujuan spesifik mereka. Selain itu, kebiasaan keuangan yang konstruktif seperti melacak pengeluaran, mematuhi anggaran, dan menabung secara teratur mendorong pengambilan keputusan investasi yang rasional. Dari lima makalah yang ditinjau, empat di antaranya sangat mendukung premis teoretis ini, sementara satu makalah menunjukkan hasil yang berbeda karena adanya kelemahan metodologi. Pada akhirnya, ulasan ini mempertegas bahwa pengetahuan mahasiswa tentang keuangan dan cara mereka mengelolanya sehari-hari merupakan penentu utama keberhasilan investasi. Oleh karena itu, penguatan pendidikan keuangan dan promosi kebiasaan finansial yang bertanggung jawab adalah langkah krusial untuk membantu generasi muda membuat pilihan investasi yang lebih cerdas. Finansial yang berkelanjutan sangat esensial guna mencetak investor muda yang cerdas dan terencana. Kata kunci: Literasi Keuangan; Perilaku Keuangan; Keputusan Investasi; Mahasiswa; Systematic Literature Review.
Analisis Strategi Pemasaran KFC Dengan Pendekatan SWOT Dan Marketing Mix 7P Nabila Ramadhania; Siti Fatimah; Romasta Juli Novalia Manurung; Lasahuf Rasyid Ridho; Ahmad Rifai Arif; Husni Mubarok
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 4 (2026): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i4.2692

Abstract

This study aims to analyze KFC's marketing strategy using a SWOT approach and the 7Ps Marketing Mix to face competition in the fast food industry in Indonesia. The study used a quantitative descriptive method with data collected through a questionnaire from 60 KFC Zambrud consumers. The results indicate that the Place dimension is KFC's main strength due to its strategic and accessible location, while the Promotion dimension is a weakness that needs the most improvement. The SWOT analysis identified key opportunities in the form of the growth of app-based delivery services and the development of digital marketing, while the greatest threats come from local competitors and changing trends in healthy eating. This study concludes that KFC's business sustainability requires a more creative integration of physical strengths and digital promotional strategies. The results of this study are expected to serve as evaluation material for KFC management and as an academic reference in the study of marketing strategies in the fast food industry.
Peran Akuntansi Manajerial dalam Pengambilan Keputusan Strategis pada Perusahaan Manufaktur Annisa Mumtahanah; Dhiya Aisy Putri Hendrias; Safira Menayang; Muhammad Kholif Muhajir Salim; Husni Mubarok
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hqne6p47

Abstract

Peran akuntansi manajerial dalam pengambilan keputusan strategis pada perusahaan manufaktur sangat penting sebagai sumber informasi keuangan yang akurat dan relevan untuk mendukung proses perencanaan, pengendalian biaya, evaluasi kinerja, serta analisis risiko dan proyeksi keuangan. Dengan menyediakan data yang komprehensif dan tepat waktu, akuntansi manajerial membantu manajer merumuskan strategi bisnis yang efektif, meningkatkan efisiensi operasional, dan mengoptimalkan penggunaan sumber daya perusahaan. Oleh karena itu, akuntansi manajerial menjadi alat yang vital dalam menghadapi persaingan pasar yang dinamis serta memastikan keberlanjutan dan pertumbuhan perusahaan manufaktur secara berkelanjutan.