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All Journal Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Indonesian Journal on Software Engineering (IJSE) Jurnal Mantik Penusa Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) Jurnal Riset Informatika Journal of System and Computer Engineering Jurnal Sains Indonesia JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Pengabdian Mandiri Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Indah Purwandani
Universitas Bina Sarana Informatika
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Analisa Kualitas Layanan Website Elearning MyBEST UBSI Menggunakan SERVQUAL. Indah Purwandani; Nurfia Oktaviani Syamsiah; Sumanto; Hariyanto
Jurnal Sains Indonesia Vol 2 No 3 (2021): Volume 2, Nomor 3, 2021 (November)
Publisher : PUSAT SAINS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59897/jsi.v2i3.75

Abstract

Higher education is an institution that is expected to produce quality human resources in order to compete in the global market. To produce quality human resources, quality services are needed in accordance with the needs of the industrial world in general. The SERVQUAL method basically can be used in various service sectors including the education sector. Gap score analysis on SERVQUAL will assist educational institutions in assessing the quality of services provided and identify which dimensions require improvement or improvement of service quality. The purpose of this study is to analyze the service quality of the MyBest UBSI e-learning website and find out the service quality indicators that are a priority to be improved using the SERVQUAL method. The five dimensions of SERVQUAL are tangibles (direct evidence), reliability (reliability), responsiveness (responsiveness), assurance ( assurance) and empathy (empathy) are translated in the form of questions asked through an online questionnaire. From the test results using the SERVQUAL method, it can be seen that there is a gap between user expectations and perceptions, the variable that is most considered satisfactory is the responsive variable and the variable with the lowest level of satisfaction is the assurance variable.
Pelatihan Digital Marketing serta Optimalisasi TikTok Shop untuk Pelaku UMKM Taman Cibinong Asri Bogor Rosmita Rosmita; Sismadi Sismadi; Indah Purwandani; Devy Sofyanty
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1755

Abstract

TikTok Shop is a social e-commerce platform where vendors can sell products to TikTok users. Users can then purchase items in various conditions with this program. Additionally, sellers can post and save product details and listings to promote to TikTok users.The purpose of carrying out this Community Service activity is to optimize marketing activities for SMEs digitally so that SMEs products in Taman Cibinong Asri Bogor can cover a wider scope. Community Service activities carried out by organizing socialization and training for all SME actors. In the counseling session, participants were given direct practice in creating a TikTok Shop account, uploading products and creating promotional content. The results of the activity show that participants have a good understanding of digital technology, especially TikTok Shop. Participants are also able to create a TikTok Shop account and upload their products. However, participants still need to improve their skills in creating interesting promotional content.
Co-Authors Arvel Fausta Raynor Devy Sofyanty Muhammad Sony Maulana Nurfia Oktaviani Syamsiah Rosmita Rosmita Rosmita Rosmita, Rosmita Sahirah Aliffiana Sismadi Sismadi sismadi, sismadi Sumanto, Sumanto Umi Faddillah Yundari, Yundari