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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Indonesian Journal on Software Engineering (IJSE) Jurnal Mantik Penusa International Journal of New Media Technology Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) Jurnal Riset Informatika MULTINETICS Building of Informatics, Technology and Science Journal of Innovation and Future Technology (IFTECH) Jurnal Sistem Informasi dan Sistem Komputer Journal of System and Computer Engineering Jurnal AbdiMas Nusa Mandiri Jurnal Sains Indonesia Jurnal Abdimas Ekonomi dan Bisnis JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Pengabdian Mandiri Journal of Accounting Information System Jurmas Azam Insan Cendikia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Purwandani, Indah
Universitas Bina Sarana Informatika
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Public Health Social Sciences Other

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PELATIHAN PEMANFAATAN APLIKASI TIKTOK SHOP SEBAGAI MEDIA PEMASARAN PADA RUMAH PANGAN LOKAL INDONESIA Indah Purwandani; Sismadi, Sismadi; Rosmita, Rosmita; Devy Sofyanty; Arvel Fausta Raynor; Sahirah Aliffiana
JURNAL PENGABDIAN MANDIRI Vol. 3 No. 8: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v3i8.8410

Abstract

Rumah Pangan Lokal Indonesia (terbentuk tanggal 17 Agustus 2020 Komunitas atau Lembaga ini dibentuk awalnya atas dasar keprihatinan terhadap petani Singkong di daerah. Pengembangan pangan lokal adalah solusi yang bisa diambil Selain sehat karena bebas gluten dan indeks glikemik yang rendah sumber bahan baku juga melimpah Singkong talas dan umbi umbian lainnya banyak ditemui di hampir seluruh wilayah Indonesia Hanya saja tentunya dibutuhkan teknologi dan biaya yang besar untuk menciptakan dan memproduksi produk tersebut dalam skala industry sehingga bisa memenuhi permintaan sebagaimana halnya beras dan terigu Disamping itu edukasi dan sosialisasi serta penganekaragaman produk olahan pangan lokal sangat dibutuhkan agar minat masyarakat mengonsumsi pangan lokal kembali tumbuh dan produk pangan lokal bisa membumi dan menjadi tuan rumah di negeri sendiri. RPLI memiliki beberapa program unggulan yang sedang dijalankan seperti pengembangan industry pengolahan pangan local, pengembangan dan pemasaran priduk UMKM mitra. Salah satu program unggulan RPLI adalah pengembangan dan pemasaran produk UMKM mitra yang kurang lebih terdiri dari 24 mitra. Sebagian besar mitra belum memanfaatkan media sosial khususnya TikTok secara optimal sebagai sarana promosi produk. Permasalahan yang timbul adalah Tingkat penjualan produk terbilang stagnan karena pangsa pasar terbatas dan Masyarakat secara luas belum mengenal mengenai produk mitra RPLI. Melihat kondisi tersebut Universitas Bina Sarana Informatika bermaksud mengadakan kegiatan pengabdian masyarakat untuk membantu terlaksananya program-program unggulan di RPLI. Adapun secara lebih rinci luaran yang akan dicapai dalam pengabdian masyarakat ini adalah pengatahuan, keterampilan dan pelayanan mitra yang meningkat dari sebelumnya
Perceived Usability Evaluation of TikTok Shop Platform Using the System Usability Scale Purwandani, Indah; Syamsiah, Nurfia Oktaviani; Siti Nurwahyuni
Sinkron : jurnal dan penelitian teknik informatika Vol. 7 No. 3 (2023): Article Research Volume 7 Issue 3, July 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v8i3.12473

Abstract

The popularity of TikTok is getting higher because from the start TikTok is a platform that provides a new experience that combines the experience of social media as well as transacting online.TikTok allows businesses to market their products in as creative a form as possible, such as making videos and building a community with their market share. TikTok is an application that plays an important role in paid promotional media, which is of course directly related to digital marketing carried out by business people in the e-commerce sector. In this research, the author wants to know the usability of the TikTok Shop feature as an e-commerce feature that has recently become increasingly popular in society. The System Usability Scale (SUS) will be used to test whether the TikTok application, especially the TikTok Shop feature. The standard SUS version has 10 instruments. The accuracy value is then measured using acceptable rage, grade scale and adjective ratings System Usability Scale (SUS). Based on questionnaire data collected from 49 respondents, it was found that 10.6 percent of the respondents were male and 93.6 percent of the respondents were female. The accuracy value of 79.49 is included in the acceptability ranges acceptable category, meaning that the TikTok Shop platform can be accepted by users, getting a C grade scale means it is quite good and is included in the adjective ratings excellent category.
Analisa Kualitas Layanan Website Elearning MyBEST UBSI Menggunakan SERVQUAL. Indah Purwandani; Nurfia Oktaviani Syamsiah; Sumanto; Hariyanto
Jurnal Sains Indonesia Vol 2 No 3 (2021): Volume 2, Nomor 3, 2021 (November)
Publisher : PUSAT SAINS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59897/jsi.v2i3.75

Abstract

Higher education is an institution that is expected to produce quality human resources in order to compete in the global market. To produce quality human resources, quality services are needed in accordance with the needs of the industrial world in general. The SERVQUAL method basically can be used in various service sectors including the education sector. Gap score analysis on SERVQUAL will assist educational institutions in assessing the quality of services provided and identify which dimensions require improvement or improvement of service quality. The purpose of this study is to analyze the service quality of the MyBest UBSI e-learning website and find out the service quality indicators that are a priority to be improved using the SERVQUAL method. The five dimensions of SERVQUAL are tangibles (direct evidence), reliability (reliability), responsiveness (responsiveness), assurance ( assurance) and empathy (empathy) are translated in the form of questions asked through an online questionnaire. From the test results using the SERVQUAL method, it can be seen that there is a gap between user expectations and perceptions, the variable that is most considered satisfactory is the responsive variable and the variable with the lowest level of satisfaction is the assurance variable.
APPLYING SERVQUAL, TAM AND IMPORTANCE PERFORMACE ANALYSIS TO EXPLORE USER EXPERIENCE OF SAYURBOX Purwandani, Indah; Syamsiah, Nufia Oktaviani; Rosmia, Mia; Nurwahyuni, Siti
Journal of Innovation And Future Technology (IFTECH) Vol 6 No 2 (2024): Vol 6 No 2 (August 2024): Journal of Innovation and Future Technology (IFTECH)
Publisher : LPPM Unbaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/iftech.v6i2.3406

Abstract

The high disparity in prices of agricultural products between farmers and consumers raises special concerns. The prices paid by consumers are high, while farmers as producers receive low prices. The many distribution chains that must be passed from farmers to consumers are the main cause of this disparity or difference. The phenomenon related to increasing use of Sayurbox is still not accompanied by very good customer satisfaction. Many customers feel disappointed with the quality of the products and services provided by Sayurbox. This research aims to determine the level of service quality of the SayurBox application with the variables contained in Servqual, TAM and IPA. This research variable uses user perceptions and user expectations from five Servqual dimensions, namely Tangibles, Reliability, Responsiveness, Assurance, Empathy and 2 dimensions of the Technology Acceptance Model, namely Perceived Usefulness, Perceived Ease of Use. Data collection was carried out using an online questionnaire containing 24 questions representing the dimensions used. Next, the collected data will be analyzed using the four quadrants of the IPA method to find out management information and service quality strategies. Quadrant 1 Keep Up The Good Work has 9 indicators, Quadrant 2 Possible Overkill has 3 indicators, Quadrant 3 Low Priority has 6 indicators and Quadrant 4 Concentrate Over Here there are 6 indicators. It can be concluded that integrating the Service Quality (Servqual), Technology Acceptance Model (TAM) and Importance Performance Analysis (IPA) methods can provide analysis results related to the user experience of Sayurbox users.
GREEN ECONOMY DENGAN PENGELOLAAN LIMBAH BERBASIS ILMU PENGETAHUAN DAN TEKNOLOGI PADA BANK SAMPAH 3G Masripah, Siti; Purwandani, Indah; Nurhayaty, Ety
Jurnal AbdiMas Nusa Mandiri Vol. 6 No. 2 (2024): Periode Oktober 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v6i2.5850

Abstract

Garbage remains a significant issue in Greenary Permai Bojong Gede Housing, leading to an unhealthy environment, particularly when waste collection is inconsistent. In response, the 3G waste bank initiated several waste reduction activities. However, progress has been slow due to limited waste management knowledge, incomplete equipment, low community awareness, and manual record-keeping. To address these challenges, training was provided on managing organic and plastic waste, and repurposing used cooking oil into candles and soap. Financial application training was also given to improve the recording process. The goal was to enable the community and partners to adopt a small-scale waste management system and integrate it into daily habits. Using Participatory Action Research (PAR), community members, including waste bank administrators, were directly involved in hands-on training to ensure participants understood the objectives. Since the socialization of this initiative in April 2024, significant progress has been made. Questionnaire results showed 95% of participants understood the activity's purpose. Monitoring and evaluation revealed that residents and partners have successfully adopted composting, ecobrick-making, and proper recycling of used cooking oil into candles or soap, demonstrating sustainable practices and optimal use of the financial applications.
PELATIHAN PEMANFAATAN APLIKASI TIKTOK SHOP SEBAGAI MEDIA PEMASARAN PADA FORUM UMKM BOJONGBARU KECAMATAN BOJONG GEDE Sismadi, Sismadi; Purwandani, Indah; Rosmita, Rosmita; Sofyanty, Devy
Azam Insan Cendikia Vol. 3 No. 3 (2024): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v3i3.150

Abstract

Penggunaan aplikasi TikTok sebagai media promosi telah menjadi fenomena yang berkembang pesat dalam strategi pemasaran digital, TikTok menawarkan platform yang dinamis dan kreatif untuk memperkenalkan produk atau jasa kepada khalayak luas. TikTok telah meluncurkan fitur barunya yaitu TikTok Shop, fitur ini merupakan tempat transaksi perdagangan terjadi dan juga mempertemukan antara penjual dan pembeli seperti platform e-commerce lainnya. Dalam hal ini merupakan kesempatan bagi masyarakat khususnya para penjual untuk bisa meraih konsumen melalui TikTok Shop dan optimasi penggunaannya berdasarkan fitur-fitur di dalam TikTok Shop. Pelatihan ini bertujuan untuk meningkatkan penjualan UMKM Bojong Gede melalui pemanfaatan platform digital, khususnya TikTok Shop. Metode pendampingan dilakukan dengan memberikan panduan dan strategi pemasaran yang efektif dalam menggunakan TikTok Shop untuk mencapai target penjualan yang lebih tinggi, mengembangkan konten menarik, strategi promosi yang tepat dan keterampilan komunikasi yang efektif untuk menarik perhatian konsumen potensial. Hasilnya diharapkan akan meningkatkan visibilitas produk, meningkatkan interaksi dengan pelanggan dan akhirnya meningkatkan penjualan produk Forum UMKM Bojong Gede. Dengan pendekatan ini, diharapkan Forum UMKM Bojong Gede dapat memanfaatkan potensi platform digital secara maksimal untuk meraih kesuksesan dalam pemasaran dan penjualan produk mereka.
Perancangan Prototype Aplikasi Penjemputan Sampah Botol Plastik Berbasis Mobile Pada Pengepul di Kota Singkawang Rosmiati, Mia; Nurwahyuni, Siti; Purwandani, Indah; Syamsiah, Nurfia Oktaviani
JAIS - Journal of Accounting Information System Vol. 4 No. 2 (2024): Desember
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jais.v4i2.7638

Abstract

Pengelolaan sampah merupakan salah satu permasalahan umum yang terjadi di masyarakat. Salah satu cara yang dapat dilakukan untuk menanggulangi masalah tersebut yaitu dengan memilih sampah yang bisa didaur ulang. Salah satu pelaku usaha yang melakukan daur ulang sampah adalah gudang sampah botol plastik yang ada di Kota Singkawang. Pelaku usaha tersebut bekerja sama dengan pengepul-pengepul barang rongsok untuk melakukan transaksi jual beli barang-barang bekas, sampah botol plastik yang sudah dikumpulkan oleh pengepul tersebut. Banyaknya pengepul yang ada di Kota Singkawang membuat pelaku usaha agak kesulitan dalam melakukan penjemputan sampah karena keterbatasan angkutan sedangakan pengepul yang harus didatangi cukup banyak. Tujuan penelitian ini adalah merancangan prototipe aplikasi penjemputan sampah botol plastik berbasis mobile yang mampu memenuhi kebutuhan pengepul dan pelaku usaha. Aplikasi ini dirancang dengah menggunakan Metode Rapid Application Development dengan langkah-langkah yang dilakukan yaitu Requierements Planning, RAD Design Workshop, dan Implementation. Dari prototipe yang sudah dirancang pengepul dapat melakukan permintaan penjemputan sampah yang kemudian akan diproses oleh admin untuk diberikan tugasnya kepada driver yang akan melakukan penjemputan, pengepul juga bisa mendapatkan informasi mengenai jenis-jenis sampah daur ulang yang bisa dijual, dan untuk driver dapat melihat jadwal penjemputan sampah secara otomatis.
Pelatihan Digital Marketing serta Optimalisasi TikTok Shop untuk Pelaku UMKM Taman Cibinong Asri Bogor Rosmita Rosmita; Sismadi Sismadi; Indah Purwandani; Devy Sofyanty
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1755

Abstract

TikTok Shop is a social e-commerce platform where vendors can sell products to TikTok users. Users can then purchase items in various conditions with this program. Additionally, sellers can post and save product details and listings to promote to TikTok users.The purpose of carrying out this Community Service activity is to optimize marketing activities for SMEs digitally so that SMEs products in Taman Cibinong Asri Bogor can cover a wider scope. Community Service activities carried out by organizing socialization and training for all SME actors. In the counseling session, participants were given direct practice in creating a TikTok Shop account, uploading products and creating promotional content. The results of the activity show that participants have a good understanding of digital technology, especially TikTok Shop. Participants are also able to create a TikTok Shop account and upload their products. However, participants still need to improve their skills in creating interesting promotional content.
Analisis Sentimen Cash On Delivery (COD) Di Aplikasi E-Commerce Pada Sosial Media Twitter Nurwahyuni, Siti; Rosmiati, Mia; Purwandani, Indah; Syamsiah, Nurfia Oktaviani
JAIS - Journal of Accounting Information System Vol. 5 No. 01 (2025): Juni
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jais.v5i01.9319

Abstract

Transaksi jual beli melalui e-commerce dinilai lebih efektif dan efisien dibandingkan dengan transaksi pada toko konvensional, karena dapat dilakukan kapan saja dan dimana saja. Sistem COD merupakan sistem pembayaran yang dilakukan secara langsung di tempat setelah pesanan dikirimkan oleh penjual melalui kurir kemudian diterima oleh pembeli. Sentimen Analisis merupakan riset komputasional yang berdasar pada opini, pandangan, emosi dan sentimen yang diekspresikan dalam bentuk teks. Peneliti melakukan analisis sentimen pembayaran dengan sistem COD pada media sosial twitter, data yang digunakan berupa kicauan teks menggunakan Bahasa Indonesia. Tujuan dalam penelitian ini adalah untuk mengetahui seberapa besar pengaruh sistem pembayaran COD dalam berbelanja secara online. Tahapan pembobotan menggunakan TF-IDF dan untuk mengetahui sentimen terhadap data-data kicauan tersebut positif atau negatif dalam penelitian ini menggunakan klasifikasi dengan algoritma Naive Bayes. Pengklasifikasian dengan menggunakan Naive Bayes menunjukkan akurasi keseluruhan sebesar 51%, dengan Precision (negatif) = 0.60, Precision (Positif) = 0.61, Recall (negatif) = 0.16, Recall (Positif) = 1.00 dan F1-score Negatif: 0.25, Positif: 0.75. Sehingga dapat disimpulkan bedasarkan hasil tersebut bahwa Analisis Sentimen Cash On Delivery dengan Metode Naive Bayes ini menghasilkan data yang positif walaupun terdapat juga ulasan yang negatif terhadap sistem pembayaran ini.
Pemanfaatan User Experience Questionare Dalam Analisis Pengalaman Pengguna MyBSI E-Learning System Syamsiah, Nurfia Oktaviani; Purwandani, Indah; Nurwahyuni, Siti; Rosmiati, Mia
MULTINETICS Vol. 9 No. 2 (2023): MULTINETICS Nopember (2023)
Publisher : POLITEKNIK NEGERI JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/multinetics.v9i2.6352

Abstract

The purpose of this study is to utilize User Experience Questionnaire (UEQ) to measure the user experience of learning management system. 201 respondents were involved as UEQ respondents with diverse backgrounds as system users. In this research, My BSI Elearning System (MYBEST) is used as the research object. MYBEST has various features for the process of teaching and learning activities starting from the attendance process, discussion, provision of learning materials both in the form of modules and video links, submitting assignments, conducting quizzes and monitoring attendance at previous meetings. This research will provide benefits for UX practitioners, educators and developers of online learning management systems. The findings in this research are also expected to provide benefits for all scope of actors in the world of education who implement computer-based teaching and learning activities. The results of MYBEST user experience evaluation using UEQ can be seen from the calculated aspects such as Attractiveness, Pragmatic Quality and Hedonic Quality. The resulting MYBEST UX evaluation value is quite satisfactory, where of the six scales observed, three of them got above average results, and the other three got good results. In this study, it was found that the pragmatic aspect of UEQ has a more dominant value than the hedonic aspect.
Co-Authors Agustian, Satria Bayu Arvel Fausta Raynor Devy Sofyanty Lila Dini Utami Muhammad Sony Maulana Nurfia Oktaviani Syamsiah Nurhayaty, Ety Nurwahyuni Rame Santoso Rosmia, Mia Rosmiati, Mia Rosmita Rosmita Rosmita Rosmita, Rosmita Sahirah Aliffiana Sismadi, Sismadi Siti Masripah Siti Nurwahyuni Sumanto Sumanto Syamsiah, Nufia Oktaviani Tengku Pasyah, Ahmad Dani Umi Faddillah Vinaro, Lahenda Yundari, Yundari