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All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Ganaya: Jurnal Ilmu Sosial dan Humaniora Ideas: Jurnal Pendidikan, Sosial dan Budaya Kepariwisataan: Jurnal Ilmiah Journal of Tourism and Economic Tekstur (Jurnal Arsitektur) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Indonesian Community Journal Pringgitan Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Tourism
Hendi Prasetyo
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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INOVASI PENGEMBANGAN PARIWISATA BERKELANJUTAN BERBASIS ZERO WASTE Satriawati, Zahrotun; Irawati, Novi; Prasetyo, Hendi
Pringgitan Vol 5, No 1 (2024): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v5i1.505

Abstract

AbstrakPenelitian ini bertujuan untuk mengkaji pengelolaan sampah dengan pendekatan konsep zero waste dalam industri pariwisata. Dalam konteks pariwisata berkelanjutan, pengelolaan sampah menjadi isu penting yang perlu ditangani secara efektif. Metode yang digunakan yaitu studi literatur. Penelitian ini menganalisis berbagai aspek terkait pengelolaan sampah, termasuk resiko pencemaran lingkungan. Hasil penelitian menunjukkan bahwa penerapan konsep zero waste dapat menjadi solusi inovatif dalam mengelola sampah di sektor pariwisata, antara lain partisipasi masyarakat, sistem pengolahan sampah, inovasi teknologi ramah lingkungan, produk wisata berkelanjutan, dan pola kemitraan dengan model Bussiness to Bussiness (B2B). Kontribusi penelitian ini diharapkan dapat memberikan inspirasi bagi pengembangan pariwisata berkelanjutan dengan menerapkan konsep zero waste dan memberikan sumbangan yang signifikan dalam upaya global untuk pelestarian lingkungan dan pembangunan berkelanjutan.Kata Kunci:   Pariwisata Berkelanjutan; Industri Pariwisata; Zero WasteAbstractThis research aims to examine waste management with a zero-waste concept approach in the tourism industry. In the context of sustainable tourism, waste management is an important issue that needs to be addressed effectively. The method used is a literature study. This research analyzes various aspects related to waste management, including the risk of environmental pollution. The results showed that the application of the zerowaste concept can be an innovative solution in managing waste in the tourism sector, including community participation, waste treatment systems, environmentally friendly technological innovations, sustainable tourism products, and partnership patterns with business-to-business (B2B) models. The contribution of this research is expected to provide inspiration for the development of sustainable tourism by applying the zero-waste concept and make a significant contribution to global efforts for environmental conservation and sustainable development.Keywords: Sustainable Tourism; Tourism Industry; Zero-Waste
Pendampingan Mahasiswa Program Kampus Mengajar di SD Negeri Guwosari, Pajangan, Bantul, Daerah Istimewa Yogyakarta Novi Irawati; Hendi Prasetyo; Maria Kurnia Hutabarat
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5672

Abstract

The Kampus Mengajar program is designed to improve the quality of education in schools that experience limited infrastructure and access to education. The purpose of this activity is to assist students in improving literacy and numeracy, as well as assist teachers in implementing learning technology. The methods used include provisioning and deployment. The results of the activity showed an increase in students' literacy and numeracy skills, as well as an increase in teachers' skills in using technology. In conclusion, this program has a positive impact on students, teachers, and students who participate, and has the potential to improve the quality of education in remote areas.
Mapping Tourists' Information Literacy through the Digital Tourism Services Prasetyo, Hendi; Irawati, Novi
Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Vol 12 No 2 (2024): December
Publisher : Program Studi Ilmu Perpustakaan UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/kah.v12i2a14

Abstract

Information literacy skills are increasingly important in the digital era, where the internet is very important for obtaining information. Tourists rely on online platforms to plan their trips, search for reviews, and share their experiences. This research aims to determine the level of information literacy skills possessed by tourists. This research uses quantitative descriptive methods. The research results show that Quadrant 1 indicates factors or attributes that are considered important, but information literacy skills in tourism services are not implemented well by tourists. Quadrant 2 reflects factors or attributes that are considered important, and tourist information literacy skills related to these attributes have been implemented well by tourists. Quadrant 3 indicates factors that are considered less important, so information literacy skills in tourism services are not implemented well. Finally, Quadrant 4 describes factors or attributes that are considered less important but are implemented excessively. The research conclusion is that the development of tourism digitalization has been well-received by tourists. The use of digital-based information services, apart from being able to accelerate economic growth, is also able to satisfy the needs and desires of tourists by providing various innovative features, both related to products and other important information needed by tourists. Tourist skills are also increasing with the development of information literacy technology.
Upaya Meningkatkan Kualitas Produk UMKM Kripik Tempe di Sentra Industri Tempe Desa Sanggrahan, Sukoharjo, Jawa Tengah Satriawati, Zahrotun; Prasetyo, Hendi; Irawati, Novi; Ngasifudin, Ngasifudin
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1066

Abstract

Indonesia's economic development is inseparable from the contribution of the Micro, Small and Medium Enterprises (MSMEs) industry. Its role in utilizing local products, absorbing labor, and creating jobs. However, it often faces challenges in its management, especially in product competition. One important aspect to overcome these challenges is to improve product quality and packaging design. Kripik Tempe “Berkat”, as one of the small micro enterprises, faces problems related to product quality and unattractive packaging design. This service program aims to improve the partners' understanding of their business conditions through skills training, socialization, mentoring, and education. The results of the activity show that partners better understand the importance of packaging design in increasing product added value and food quality management to maintain the quality of raw materials. In addition, this program succeeded in improving partners' skills and innovation in creating more attractive packaging according to market needs. Overall, this program supports the growth of the Kripik Tempe “Berkat” business through improved product quality, competitiveness, and sales, thus contributing to the sustainable development of the micro, small, and medium enterprise sector.ABSTRAKPerkembangan ekonomi Indonesia tidak terlepas dari kontribusi industri Usaha Mikro, Kecil, dan Menengah (UMKM). Perannya dalam memanfaatkan produk lokal, menyerap tenaga kerja, dan menciptakan lapangan kerja. Namun, sering kali dalam pengelolaannya menghadapi tantangan, terutama dalam persaingan produk. Salah satu aspek penting untuk mengatasi tantangan ini adalah meningkatkan kualitas produk dan desain kemasan. Kripik Tempe “Berkat”, sebagai salah satu usaha mikro kecil menghadapi masalah terkait kualitas produk dan desain kemasan yang kurang menarik. Program pengabdian ini bertujuan untuk meningkatkan pemahaman mitra terhadap kondisi usaha mereka melalui pelatihan keterampilan, sosialisasi, pendampingan, dan edukasi. Hasil kegiatan menunjukkan bahwa mitra lebih memahami pentingnya desain kemasan dalam meningkatkan nilai tambah produk serta manajemen mutu pangan untuk menjaga kualitas bahan baku. Selain itu, program ini berhasil meningkatkan keterampilan dan inovasi mitra dalam menciptakan kemasan yang lebih menarik sesuai dengan kebutuhan pasar. Secara keseluruhan, program ini mendukung pertumbuhan bisnis Kripik Tempe “Berkat” melalui peningkatan kualitas produk, daya saing, dan penjualan, sehingga berkontribusi pada pengembangan sektor usaha mikro kecil menengah secara berkelanjutan.
Implementasi Program Kampus Mengajar sebagai Upaya Peningkatan Literasi dan Numerasi Siswa SMP Negeri 1 Matesih Kabupaten Karanganyar Irawati, Novi; Prasetyo, Hendi; Ahmad Sobari, Haris
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2025): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i2.160

Abstract

Community service activities are a real manifestation of the role of academics in supporting the improvement of the quality of education. The Kampus Mengajar program is designed as one of the solutions to improve students' literacy and numeracy skills, especially at SMP Negeri 1 Matesih, Karanganyar Regency. This article reviews the program's implementation as a form of contribution to the world of education, by involving students, teachers, students, and the education community to improve literacy and numeracy skills. The methods applied refer to a participatory approach, including student mentoring, teacher training, and parental involvement in supporting the learning process. The evaluation results show that student involvement in this program contributes to increasing students' interest in reading and their understanding of numeracy. This program is expected to be a model for other schools in developing the quality of education sustainability.
TRANSFORMASI DIGITAL MARKETING DESA WISATA MELALUI KEMAS ULANG INFORMASI Prasetyo, Hendi; Satriawati, Zahrotun; Irawati, Novi
Kepariwisataan: Jurnal Ilmiah Vol 19, No 2 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i2.603

Abstract

AbstractIn today's digital era, the internet and social media have become the main sources of information for tourists. Therefore, it is important for tourism destinations to repackage information with effective digital strategies. The purpose of this study was to determine the digital marketing transformation of tourism villages through information repackaging. This study was conducted using a qualitative method using literature study data collection techniques. The results of the study can describe that there are various stages that can be carried out to support the digital marketing transformation of tourism villages through information repackaging. The process of repackaging information in tourism product diversification is an important aspect that involves research, analysis, and re-presentation of information to create an interesting experience for prospective tourists. In this process, information is collected comprehensively to provide a clear picture of relevant tourist attractions, attractions, accommodations, culinary, culture, and history. Recommendations for further research include the use of a field-based empirical approach, exploration of tourist perceptions of the effectiveness of information content and its impact on visiting decisions, comparison of media strategies (print and digital), and analysis of the contribution of local community digital literacy to the success of digital marketing of tourist destinations.Keywords: Information Repackaging; Digital Marketing; Tourism VillageAbstrakDi era digital saat ini, internet dan media sosial telah menjadi sumber utama informasi bagi para wisatawan. Oleh karena itu, penting bagi destinasi pariwisata untuk melakukan kemas ulang informasi dengan strategi digital yang efektif. Tujuan penelitian ini dilakukan untuk mengetahui transformasi digital marketing desa wisata melalui kemas ulang informasi. Penelitian ini dilakukan dengan metode kualitatif menggunakan teknik pengumpulan data studi kepustakaan. Hasil penelitian dapat menguraikan bahwa terdapat berbagai tahapan yang dapat dilakukan untuk mendukung transformasi digital marketing desa wisata melalui kemas ulang informasi. Proses kemas ulang informasi pada diversifikasi produk pariwisata merupakan aspek penting yang melibatkan penelitian, analisis, dan penyajian ulang informasi guna menciptakan pengalaman menarik bagi calon wisatawan. Dalam proses ini, informasi dikumpulkan secara komprehensif untuk memberikan gambaran yang jelas tentang objek wisata, atraksi, akomodasi, kuliner, budaya, dan sejarah yang relevan. Rekomendasi untuk penelitian selanjutnya mencakup penggunaan pendekatan empiris berbasis lapangan, eksplorasi persepsi wisatawan terhadap efektivitas konten informasi serta dampaknya terhadap keputusan berkunjung, perbandingan strategi media (cetak dan digital), serta analisis kontribusi literasi digital masyarakat lokal terhadap keberhasilan pemasaran destinasi wisata secara digital.Kata Kunci:  Kemas Ulang Informasi; Digital Marketing; Desa Wisata
Generation Z Information Seeking Behavior on Tourist Destinations During The Covid-19 Pandemic Prasetyo, Hendi; Makiya, Kiki Rizki
International Journal Of Tourism Vol 2, No 2 (2023): International Journal of Tourism
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/ijt.v2i2.367

Abstract

Information-seeking behavior skills related to tourist destinations by Generation Z during the Covid-19 pandemic are highly needed. This study aims to determine the information-seeking behavior skills related to tourist destinations by Generation Z during the Covid-19 pandemic. The researcher employed a quantitative method with descriptive analysis using the mean and grand mean. The research findings indicate that overall, the information-seeking behavior skills of Generation Z travelers in searching for information related to tourist destinations are categorized as good, with a grand mean value of 3.90 from all tested indicators, including previous visits, engagement, deliberate learning, incidental learning, familiarity, expertise, internal search costs (cognitive effort required and expected outcomes), and external search costs (involving significant time and various sources).
URGENSI DESTINASI WISATA EDUKASI DALAM MENDUKUNG PARIWISATA BERKELANJUTAN DI INDONESIA Prasetyo, Hendi; Nararais, Detin
Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i2.209

Abstract

The abundant cultural, historical, and natural wealth make Indonesia a special country. Along with the existing wealth, the existing potential can be packaged into educational-based tourist destinations. This research was conducted to determine the urgency of educational tourism destinations supporting sustainable tourism in Indonesia. This research was conducted using qualitative methods with a descriptive approach. Data collection techniques are carried out using secondary data in the form of library research. The results obtained in this study indicate that the urgency of developing educational tourism destinations in Indonesia is very important. Indonesia has abundant cultural, historical, and natural wealth, so educational tourist destinations can be a means of introducing Indonesian culture, history, and natural beauty to both local and foreign tourists. Educational tourism can help achieve sustainable tourism by focusing on educational and learning aspects as well as promoting environmentally friendly activities and products. Therefore, the urgency of educational tourism destinations is very important and needs to be supported and developed properly.
Implementasi Program Inovasi Peningkatan Nilai Produk Olahan Limbah Organik Tempurung Kelapa di Desa Wisata Tinalah Kulon Progo Irawati, Novi; Zumar Rahafuna, Muhammad; Pribudi, Anggarani; Prasetyo, Hendi
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 4 (2025): November
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i4.296

Abstract

Tinalah Tourism Village, Kulon Progo, has significant potential in utilizing local resources, including coconut shells, which have traditionally been considered waste. This community service program aims to increase the added value of coconut shells through product innovation in the form of handicrafts and other creative products that support the village's tourism identity. Implementation methods include outreach, training, production assistance, and digital-based marketing. The results of the activity show improved skills among residents in processing coconut shells, the creation of new products with economic value, and increased tourist interest in local souvenirs. This program supports the concept of a circular economy, community empowerment, and the development of sustainable tourism villages.
Peningkatan Penjualan Produk Keripik Pisang UMKM Banyu & Gendhis Melalui Pemanfaatan Media Situs Web Novi Irawati; Hendi Prasetyo
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Mei 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i3.1194

Abstract

Program pengabdian ini bertujuan meningkatkan kinerja pemasaran dan penjualan UMKM Banyu & Gendhis melalui pemanfaatan situs web sebagai strategi pemasaran digital. Permasalahan utama mitra adalah keterbatasan jangkauan pasar dan rendahnya penggunaan teknologi digital. Metode yang digunakan berupa pendekatan partisipatif melalui perancangan, pelatihan, implementasi, dan evaluasi berbasis data. Hasil menunjukkan adanya peningkatan pada indikator trafik situs web (860 menjadi 1.850), penjualan (515 menjadi 700), dan omzet (10,3 juta menjadi 14,0 juta). Evaluasi dan monitoring dalam kegiatan ini dilakukan menggunakan tiga indikator utama, yaitu traffic situs web, jumlah transaksi (penjualan), dan omzet usaha, yang merepresentasikan kinerja pemasaran dan dampak ekonomi UMKM. Uji paired sample t-test menunjukkan seluruh indikator signifikan pada taraf 5% (p < 0,05). Temuan ini mengindikasikan adanya hubungan yang kuat secara statistik antara pemanfaatan situs web dan peningkatan kinerja UMKM, namun tidak sepenuhnya mengklaim hubungan kausal langsung karena adanya kemungkinan faktor eksternal lain yang turut memengaruhi. Selain itu, kegiatan ini juga menunjukkan peningkatan kemampuan pelaku UMKM dalam mengelola konten digital dan pemasaran online, meskipun belum diukur menggunakan instrumen kuantitatif yang terstandar.
Co-Authors Ahmad Sobari, Haris Amin Kiswantoro Anik Nur Azizah Dwiyono Rudi Susanto Fitria Noviati Heru Pasuko Rini Kiki Rizki Makiya Makiya, Kiki Rizki Maria Ana Sila Hayatri Maria Kurnia Hutabarat Muhammad Bachtiar Rifai Nararais, Detin Ngasifudin, Ngasifudin Novi Irawati Novi Irawati Novi Irawati Pribudi, Anggarani Rizky Maulana Satriawati, Zahrotun Zahrotun Satriawati Zumar Rahafuna, Muhammad