Garuda - Garba Rujukan Digital

Peran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee Reni Suci Wahyuni; Henny Welsa; Muinah Fadhilah
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.107

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Minat Beli maupun keputusan Pembelian, Minat Beli berpengaruh secara signifikan terhadap Keputusan Pembelian, Minat beli tidak dapat memediasi hubungan antara Brand Ambassador dengan keputusan pembelian, Minat beli dapat memediasi hubungan antara Online Customer Review dengan keputusan pembelian.

ANALISIS PENGARUH PERCEIVED PRICE DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION PADA PRODUK AIR MINERAL VIT Wahyuni, Reni Suci
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1298

This research aims to test and analyze the influence of Perceived Price and brand image on repurchase intention for Vit mineral water products. The population of this research is 100 consumers of Vit brand drinking water in Kebumen Regency. Data analysis techniques using descriptive and statistical analysis techniques include instrument tests (validity and reliability tests), classical assumption tests (normality test, heteroscedasticity test, multicollinearity test), multiple linear regression analysis, and hypothetical tests (partial t test, simultaneous F test, coefficient of determination) using the SPSS program. The results of the research show that Perceived Price and brand image have a positive and significant effect on repurchase intention, both partially and simultaneously.

Pengujian Kepatuhan Pengendalian Internal Prosedur Kas pada Rumah Sakit Palang Biru Kutoarjo Supriono; Reni Suci Wahyuni; Margaretta Nuke Tanjungsari
JURNAL AKUNTANSI DAN MANAJEMEN Vol 8 No 2 (2024): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v8i2.6193

This study aims to examine compliance with the internal control of cash receipts and disbursements implemented at Palang Biru Hospital. Cash receipt testing is carried out on cash receipt transactions from banks (payment points) and hospital cashiers. Meanwhile, testing cash expenditures on petty cash account expenditures. Testing compliance with internal control of cash procedures in this research uses the stop-or-go sampling method, with a constraint level (R) or confidence level of 95%. Results of internal control compliance testing for cash receipts on the attribute (1) documents with printed serial numbers, with the conclusion that this attribute is running well, (2) checking the cashier's deposit book with the conclusion that this attribute has not been met, (3) checking transaction reports and bank statements with conclusion has been fulfilled. Meanwhile, the results of testing compliance with internal control of cash disbursements on the attributes (1) document authorization, (2) completeness of documents, and (3) accuracy of accounting records concluded that the three attributes had not been met.

Kegagalan Ritel Tradisional Dalam Transformasi Digital: Studi Pada Pelaku Ritel Tradisional Di Wilayah Banjarnegara, Purbalingga, Banyumas, Cilacap, Dan Kebumen Fitra, Joko; Reni Suci Wahyuni
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.181

The purpose of this study is to identify the factors contributing to the failure of traditional retail in digital transformation. This research was conducted within the grocery store trader community in five regencies: Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The selection of informants in this study was determined using a purposive sampling method, where 2% of the total community members in each regency were initially sampled, and data collection was stopped once data saturation was achieved. This research employed a descriptive qualitative approach, using the Miles and Huberman data analysis model, which includes data collection (observation, in-depth interviews, literature review), data reduction, data presentation, and drawing conclusions. The results of this study indicate that the forms of digital transformation undertaken by traditional retail include cashier system digitization, omnichannel integration, social media marketing, digital payments, and customer relationship management programs through member cards. The stages of digital transformation observed are initiation, adoption, adaptation, integration, and transformation. This study shows that the stages experienced by traditional retail stop at the adoption stage, as traditional retail faces limitations in knowledge, skills, social influence, and limited infrastructure support. Consequently, the subsequent stages such as adaptation, integration, and transformation cannot be continued, leading to the failure to fully realize the benefits and gain a competitive advantage.

Pengelolaan Keuangan Keluarga pada Dharma Wanita SMK N 1 Alian Kebumen: Peningkatan Kemandirian Ekonomi melalui Pelatihan Keuangan Suci Wahyuni, Reni
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 1 (2025): JCSE April 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/39snhw66

This community service activity aims to improve understanding of family financial management for members of Dharma Wanita SMK N 1 Alian Kebumen. This training educates participants about the importance of efficient financial management, teaches basic techniques in planning household finances, and provides insight into investment and savings. This activity involved 30 Dharma Wanita members who were very enthusiastic in participating in the training. The results of this training showed an increase in participants' knowledge in terms of family financial planning that can be applied in everyday life. This training is expected to improve the economic welfare of the families of Dharma Wanita members of SMK N 1 Alian Kebumen

Achievement Motivation Training (AMT): MAN 3 Kebumen Career Guidance Graduation Reni Suci Wahyuni; Dani Rizana
Darma Abdi Karya Vol. 3 No. 1 (2024): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v3i1.2050

This Community Service aims to improve the motivation and knowledge of students after graduating from school. Participants in the Achievement Motivation Training (AMT) activity: Career Guidance Graduation are class XII students of MAN 3 Kebumen, Central Java. The methods used are lectures, discussions and questions and answers with students. The results of this community service activity are that it can help students prepare themselves for the future. By providing information about career choices that can improve work readiness, help plan further education, reduce unemployment, help form career identity, and overcome psychological and social barriers, career guidance can help students achieve success in their careers and live a satisfying life.

PERAN CONVIVIALITY DALAM MENDUKUNG TRANSFORMASI DIGITAL (STUDI PADA KOMUNITAS RITEL TRADISIONAL DI BARLINGMASCAKEB) Fitra, Joko; Wardoyo, Eko; Reni Suci Wahyuni
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53767

Traditional retail in the Barlingmascakeb region of Central Java faces significant challenges in adopting digital technology, primarily due to limited understanding, skills, and infrastructure. This study aims to explore the role of conviviality in traditional retail communities in the Barlingmascakeb region to strengthen social interaction and collaboration among community members to accelerate digital transformation. The study uses a qualitative approach with purposive sampling, with informants consisting of active community members, community mentors, community promoters, and community retail consumers. Data were collected through participatory observation, semi-structured interviews, and documentation, and analysed using Miles and Huberman's interactive model. The results of the study show that the digital transformation process involves five stages: initiation, adoption, adaptation, integration, and transformation. Community support is crucial, including building strong interpersonal relationships, holding digitalisation business training sessions, and sharing resources. Conviviality is demonstrated through close relationships between members, active participation, openness to sharing ideas, taking the initiative to organise activities, forming social networks, and flexible norms to encourage creativity. Ultimately, conviviality plays a role in the success of traditional retail communities in the Barlingmascakeb region of Central Java.

PENGARUH BRAND LOVE DAN BRAND IMAGE TERHADAP BRAND LOYALTY PADA PRODUK INDOMIE Wahyuni, Reni Suci
Jurnal Akuntansi Pajak dan Manajemen (TAJAM) Vol 7 No 1 (2024): TAJAM : Jurnal Akuntansi Pajak dan Manajemen
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37601/tajam.v7i1.290

This study aims to test and analyze whether there is an influence of brand love and brand image on brand loyalty of Indomie consumers in Kebumen Regency. Data collection techniques by distributing questionnaires distributed to 100 respondents of Indomie product consumers. The analysis used is validity test, reliability test, classical assumption test, multiple linear regression analysis and coefficient of determination. The data processing tool used is SPSS for Windows version 25.0. The results of this study indicate that: (1) brand love has an influence and is significant on brand loyalty. (2) brand image has an influence and is significant on brand loyalty. (3) brand love and brand image simultaneously affect brand loyalty. The results of the determination coefficient test obtained an Adjusted R Square value of 0.571, meaning that 57.10% of brand loyalty to Indomie products is explained by the brand love and brand image variables while 42.90% is explained by other variables

Peran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee Suci Wahyuni, Reni; Welsa, Henny; Fadhilah, Muinah
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.107

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Minat Beli maupun keputusan Pembelian, Minat Beli berpengaruh secara signifikan terhadap Keputusan Pembelian, Minat beli tidak dapat memediasi hubungan antara Brand Ambassador dengan keputusan pembelian, Minat beli dapat memediasi hubungan antara Online Customer Review dengan keputusan pembelian.

WEBINAR : Sistem Manajemen Mutu yang Handal Untuk Meningkatkan Kualitas SDM Masa Depan Wahyuni, Reni Suci; Supriono; Rizana, Dani
Jurnal Inovasi Pengabdian Masyarakat Vol 1 No 1 (2024): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v1i1.7

Sumber Daya Manusia (SDM) merupakan aset paling berharga bagi setiap organisasi. Kualitas SDM sangat mempengaruhi kinerja dan kesuksesan jangka panjang suatu entitas. Oleh karena itu, penting bagi organisasi untuk memiliki Sistem Manajemen Mutu (SMM) yang efektif untuk meningkatkan dan memastikan kualitas SDM mereka. Kegiatan webinar ini membahas kebutuhan mendesak untuk menerapkan SMM dalam rangka meningkatkan kualitas SDM, serta manfaat dan tantangan yang terkait. Metode pelaksanaan kegiatan dengan menggunakan metode experiental learning. Kesimpulan dari kegiatan abdimas ini adalah Penerapan SMM dapat menjadi salah satu cara yang efektif untuk meningkatkan kualitas SDM. SMM dapat membantu organisasi untuk menetapkan standar dan persyaratan yang jelas, melakukan pelatihan dan pengembangan SDM, serta menciptakan lingkungan kerja yang kondusif. Dengan penerapan SMM yang tepat, organisasi dapat meningkatkan kualitas SDMnya, sehingga dapat mencapai tujuannya dengan lebih efektif dan efisien

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