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<![CDATA[PENGGUNAAN SKINCARE DAN PENERAPAN KONSEP BEAUTY 4.0 PADA MEDIA SOSIAL (Studi Netnografi Wanita Pengguna Instagram) ]]>
<![CDATA[Irwanto, Irwanto]]>;
<![CDATA[Hariatiningsih, Laurensia Retno]]>
<![CDATA[ Jurnal Komunikasi Vol 11, No 2 (2020): September 2020 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v11i2.8366
<![CDATA[Abstract :This study seeks to uncover the phenomena of waita's use of skincare and the application of the concept of beauty 4.0 in doing and uploading selfies on Instagram social media (IG). The method used is netnography that is by trying to understand deeply the lives of virtual communities from the perspective of the culprit. From the data obtained and collected and processed in relation to the subject and object of the research, the results of the research show that there are stages of the process taken by female Instagram social media users before uploading their selfies. The stages are sequentially the pre-selfie photo phase, selfie photo phase and post selfie photo phase. This research also found that there is an impression management through a message in the form of a selfie that will be uploaded to a social media account.Keywords: selfie, Instagram, skincare, beauty concept 4.0Â ]]>
<![CDATA[Narasi Feminisme Dalam Sinetron Dunia Terbalik ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Nina Kusumawati]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 5, No 2 (2018): JURNAL J-IKA ]]>
Publisher : <![CDATA[Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/kom.v5i2.3871
<![CDATA[Penelitian ini berupaya mengungkapkan bentuk gerakan feminisme yang terselubung pada sinetron Dunia Terbalik. Sinetron ini tayang pada jam unggulan di stasiun RCTI dengan kisah kehidupan desa yang penduduknya pria nya mengurus keperluan serta kebutuhan rumah tangga. Hal ini terjadi karena istri mereka menjadi tenaga kerja wanita di luar negeri. Pada sinetron dunia terbalik ini terjadi dominasi dan eksistensi kaum wanita terhadap kaum prianya. Pada penelitian yang menggunakan pendekatan kualitatif dengan analisa teks ini ditemukan narasi feminisme dalam bentuk visual dan audio yang berupa elemen mikro yakni ide cerita, opening tune dan bumper, set lokasi, karakter pemeran, dialog, ilustrasi musik. Sementara pada elemen makro yang terdapat narasi feminisme terdapat dalam aspek persoalan tenaga kerja khususnya tenaga kerja wanita yang masih menjadi solusi sebagai jalan keluar utama dalam mencukupi kebutuhan keluarga.]]>
<![CDATA[Mistifikasi Jalinan Komunikasi Pada TVC Air Minum Dalam Kemasan ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>;
<![CDATA[Dito Anjasmoro Ningtyas]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i1.11522
<![CDATA[Abstract - This is a study that reveals how mystification is packaged using the narrative of mother-child communication in the Mother's Day version of the Aqua branded beverage product advertisement. The mother's day version of Aqua's advertising communicator takes advantage of the nature of a mother who always loves and protects, especially to her children and the momentum is released to coincide with the events of Mother's Day. This study uses a qualitative approach by using a critical paradigm. then analyze the sign of communication used in advertising by using Barthes semiotics. The unit of analysis is taken purposively and in the form of audio, visual and text. Barthes' idea about the relation between signifier, sign and then the meaning of denotation, connotation and myth led researchers to a finding that advertising communicators perform mystification very subtly. There is a personification of Aqua water as if it has love and protection like a mother The construction process carried out by Aqua advertising communicators is also a myth. Next, he packs the scene of the child's communication relationship with his parents as his denotative aspect and the scene of giving gifts as the connotation of the gimmick he uses. In this study, it was also found that capitalism cannot be separated from the ideology that underlies the communicators of the Mother's Day version of Aqua advertising to do mystification.Keywords : Mystification, Advertising, Capitalist, Construction, Semiotics]]>
<![CDATA[Meliterasi Warganet Dengan Algoritma Komunikasi Media Sosial Yang Sehat ]]>
<![CDATA[Irwanto Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v11i1.7369
<![CDATA[Hadirnya media sosial yang difasilitasi dengan teknologi informasi pada dunia digital membawa tatanan dan dimensi baru serta kebebasan berkomunikasi pada masyarakat. Namun hal ini tidak hanya membawa kemaslahatan tapi juga menyimpan potensi konflik pada alam maya yang berdampak juga pada dunia nyata. Sudah saatnya literasi media sosial dilakukan dengan cara yang sederhana. Penelitian ini dilakukan melalui studi pustaka serta desk research untuk mendeskripsikan literasi bermedia sosial dengan cara yang sederhana, melalui pendekatan algoritma komunikasi yang mengoptimalkan peran peralatan rohani manusiaKey word : literasi warganet, media sosial, algoritma komunikasi]]>
<![CDATA[Amplifikasi Dominasi Wanita Pada Media (Studi Wacana Film Tilik) ]]>
<![CDATA[Irwanto Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v12i1.9649
<![CDATA[AbstractFilm is a medium to convey messages to the public. There is space in the film that can be used as a means of conveying ideology. The film creators use this space as a means to amplify the ideology. Films have enormous potential in transferring ideology to the public without significant obstacles. Likewise, what is found in the film Tilik. The scenes in the film are constructed to convey a message about the domination of women in social life. This is shown in several scenes in the film. One of them was when the figure of bu Tejo arrogantly protested the decision of the police officer who ticketed the car he was in. Here is described the attitude, diction, which narrative very clearly represents the dominance of women. Besides that, there are also other scenes that depict the dominance of women in the realities of life that are told in the film. This research was conducted with a qualitative approach through the critical discourse analysis method. The research revealed that Tilik's film amplifies the values of female domination in life.Keyword: Female Domination, Film, Amplification]]>
<![CDATA[Identitas Diri pada Media Sosial (Konstruksi Sosial dan Potensi Rumor Pengguna Instagram) ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ Jurnal Komunikasi Vol 10, No 2 (2019): September 2019 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v10i2.6411
<![CDATA[Abstract - It is undeniable that Instagram social media has entered in all aspects of communication. At first Instagram just sharing moments of photos and videos and then used for trading and spreading information. Instagram let anyone has the opportunity to attract other user attention by doing social construction from its of the contents through his Instagram account. This research attempts to describe the social construction that occurs and its potential in the dissemination of rumors on social media Instagram. With a qualitative descriptive approach revealed that Instagram users in this case the students are aware of and do message construction in order to get the attention of other users. They also understand that Instagram social media has the potential to spread rumors to the public. Keywords: social media,instagram, social construction, rumors AbstrakTidak dapat dipungkiri bahwa media sosial Instagram telah masuk di semua aspek berkomunikasi. Mulai dari sekadar berbagi momen foto dan video sampai digunakan untuk berniaga dan menyebar informasi. Melalui Instagram ini siapapun berkesempatan untuk menarik perhatian warganet dengan melakukan konstruksi sosial terhadap isi pesan yang akan dibagi melalui akun Instagramnya. Penelitian ini berupaya untuk mendeskripsikan konstruksi sosial yang terjadi serta potensinya dalam penyebaran rumors di media sosial Instagram. Dengan pendekatan deskriptif kualitatif tersingkap bahwa pengguna Instagram menyadari dan melakukan konstruksi pesan agar bisa memperoleh perhatian dari pengguna lainnya. Mereka juga memahami bahwa media sosial Instagram memiliki potensi dalam penyebaran rumor pada masyarakat. Kata Kunci : media sosial, instagram, konstruksi sosial, rumor]]>
<![CDATA[PERSEPSI MAHASISWA BSI KALIABANG PADA TAYANGAN DRAMA KOMEDI DUNIA TERBALIK EPISODE 151 DI RCTI ]]>
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.4300
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui persepsi mahasiswa BSI cabang Kaliabang pada Drama Komedi Dunia Terbalik episode 151 di RCTI yang merupakan program series komedi yang mengangkat cerita tentang para suami yang ditinggalkan istrinya untuk bekerja di luar negeri. Dimulai dari kisah Akum, Aceng, Idoy dan satu musuh bebuyutan Aceng, Dadang. Mereka harus mendidik anak serta mengurus urusan rumah tangga yang biasanya menjadi urusan para perempuan. Sementara istrinya harus menafkahi keluarga. Drama komedi ini sebetulnya mendasarkan diri pada penceritaan berbasis agama, tepatnya agama mayoritas di negeri ini : Islam. Namun, disisi lain sinetron ini berusaha tampak tak menggurui dengan menceritakan sisi realitas tersebut. Sisi realitas inilah yang kemudian jadi bahan komedi. Kata kunci : Program, Tayangan, Persepsi ]]>
<![CDATA[Aktivitas Santap dan Minum Generasi Z pada Media Sosial Instagram ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v12i2.5048
<![CDATA[This study aims to reveal more about the use of social media especially Instagram (IG) in the activities of eat and drink in Generation Z through communication review. The method used in this research is descriptive qualitative research. Data collected through in-depth interviews, observation and literature study. Determination of research subjects is based on the choice of generation Z in the span of 24 years and below. In this research the object of research reveals deeper motives in using IG for dining activities by generation Z. By revealing more about the generation Z dining activities, researchers can find deeper motives carried out by Generation Z. After making observations, conducting interviews and supporting by literature study researchers have found that the photos uploaded by generation Z essentially not the intended food or beverage, but only the sign that represents the food and beverage earlier. The process of capturing food and beverage carried out is a construction activity in accordance with the interest of the realization of the communication motive. As a new media, social media still has various phenomena to be explored further. There are quite a lot of social media users in Indonesia with high heterogeneity.]]>
<![CDATA[Konstruksi Realitas Cover Majalah Tempo (Studi Semiotika Gambar Jokowi Bersiluet Pinokio) ]]>
<![CDATA[Laurensia Retno Hariatiningsih]]>;
<![CDATA[Irwanto Irwanto Irwanto]]>
<![CDATA[ J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 8, No 2 (2021): September 2021 ]]>
Publisher : <![CDATA[Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/kom.v8i2.10795
<![CDATA[In September 2019 Indonesia was busy discussing the revision of the Corruption Eradication Commission Law which was passed, in this condition Tempo magazine depicts the symbol of President Jokowi with the silhouette of Pinocchio on the cover of the 16-22 September 2019 edition of Tempo magazine. The purpose of this study describes the meaning of the signs and symbols is included in the cover of the Tempo magazine edition dated 16-22 September 2019. Apart from that, he also wants to reveal the meaning contained in the cover of the Tempo magazine. This study uses a constructivist paradigm, with a descriptive qualitative research approach using Charles Sander Pierce's triadic semiotic analysis model. The results showed that the sign of a man dressed in white with wrinkles on the forehead and pouting lips, this shows the problems that occur in Indonesia so that the president is responsible for handling corruption cases. The silhouette of President Jokowi with a long nose resembling Pinocchio here is a depiction of Pinocchio's character. Here, Tempo tries to be critical about events in the community, and with this picture the people have their own perceptions of the current situation. Keywords: Reality Construction, Magazine Cover, Triadic Model SemioticsCharles Sander Pierce. ]]>
<![CDATA[Acceptability of Covid-19 Vaccine Informations to Health Consciousness Tourism Industries in Bandung City ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Dina Andriana]]>;
<![CDATA[Widarti Widarti]]>;
<![CDATA[Jusuf Fadilah]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i2.5099
<![CDATA[This research reveals as well as examines the relationship between the acceptability of Covid-19 vaccine information on health awareness in the tourism industry sector in the city of Bandung. This city is one of the tourist destinations that must rise from adversity due to Covid-19. The vaccine program was launched by the government to attract tourists again. The approach to answering this research uses a positivistic paradigm with quantitative research techniques. The validity and reliability test using SPSS was carried out on 85 respondents from a population of 300. A strong relationship was found between the acceptability of the Covid 19 vaccine information and the health awareness of tourism sector business actors in the city of Bandung. They were positive to receive information about the Covid vaccine to run their business. This study also found that respondents received vaccine information based on the purpose so that their business could run. It was also revealed that respondents were not sure with certainty that they could carry out the vaccine process. Furthermore, significant data were found that respondents were less active in seeking information about health.]]>
