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All Journal Moneter : Jurnal Akuntansi dan Keuangan Dinamisia: Jurnal Pengabdian Kepada Masyarakat JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) East Asian Journal of Multidisciplinary Research (EAJMR)
Pratiwi Nila Sari
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PENGGUNAAN TEKNOLOGI DAN PENERAPAN E-COMMERCE TERHADAP PENINGKATAN PENJUALAN UMKM DI MASA PANDEMI COVID-19 Pratiwi Nila Sari
Jurnal Ilmiah Akuntansi dan Manajemen Vol 19 No 1 (2023): JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jiam.v19i1.1673

Abstract

The purpose of this study was to determine the influence of the use of technology and the application of e-commerce to the increase in sales of MSMEs during the Covid-19 pandemic in Bekasi Regency. The data analysis methods used in the study were 1) data quality test consisting of Validity test and Reality test, 2) Classical Assumption Test consisting of Normality Test, Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, 3) Multiple Linear Regression Test, 4 ) Hypothesis Testing which consists of Coefficient of Determination Test (R2), Simultaneous Test (F Test), and Partial Test (t Test). The results showed that the use of technology individually/partially had no effect on increasing sales of MSMEs in Bekasi Regency. While the results of the application of e-commerce individually / partially affect the increase in sales of MSMEs in Bekasi Regency. For the third hypothesis, it is proven that the use of technology and the application of e-commerce together has an effect on increasing sales of MSMEs in Bekasi Regency.
The Influence of Price Perception and Trust on Purchasing Intention of Women’s Care at E-commerce Haryudi Anas; Pratiwi Nilasari; Rini Wijayaningsih; Andrian
East Asian Journal of Multidisciplinary Research Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i7.5082

Abstract

English This study aims to determine how much influence the perception of price and trust have on the intention to buy cosmetics at Shopee. This research is quantitative, using the T-test and F-test with a significance level of 5%. The sampling technique uses the Slovin formula to select 169 respondents. According to the results of testing the hypothesis in this study using the T-test, the price perception variable on buying interest has a T-count value of 5.104 greater than the T-table value of 1.974, so it can be said that the price perception variable has a significant influence on buying interest. The T-test variable of trust in buying interest has a t-count value of 14.116, which is greater than the T-table of 1.974, so it can be said that the trust variable has a significant influence on buying interest. Meanwhile, the results of the F-test showed that there was a positive influence of perceived price and trust on purchase intention, with an F-value of 218.139 and an F-table of 3.05. It can be concluded that perceived price and trust simultaneously had an effect on purchase intention.
Co-Authors Adelina Suryati Alifia Rizky Zalfa Ananda Pravista Dewi Andrian Andrian Andrian Andrian Beti Nurbaiti Cahyadi Husada Cahyadi Husadha Deden Tarmidi Dewi Alfa Linda Eka Lala Sari Ery Teguh Prasetyo Fiona Kristy Garin Pratiwi Solihati Haryudi Anas Hasanuddin Hasanuddin Istianingsih Sastrodiharjo, Istianingsih Magdalena Belinda Eduard Maidani, Maidani Mugiarso Nella Ameliana Putri Ningrum, Endah Prawesti Putra, Christophorus Indra Wahyu Raden A Harianto Raden Achmad Haryanto Ryan Ali Artofkh Sekar Intan Octavianingrum Tri Widyastuti Wijayaningsih, Rini Yoganingsih, Tutiek