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All Journal Jurnal Dimensi J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL MAKRO MANAJEMEN MANAJEMEN DEWANTARA Enrichment : Journal of Management Jurnal Ilmu Manajemen Profitability JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian Economics and Digital Business Review JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Jurnal Ekonomi dan Bisnis Jurnal bintang manajemen BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Journal of Innovative and Creativity SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Ismunandar dan Irma Mardian
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Content Marketing Dan Kelengkapan Produk Terhadap Keputusan Pembelian Di Holly Mart Bima Dhea Auliya; Ismunandar Ismunandar; Feni Aryani
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1679

Abstract

This study aims to analyze the influence of content marketing and product completeness on consumer purchasing decisions at Holly Mart Bima. The development of digital technology has encouraged businesses to utilize social media and online platforms as effective marketing strategies, including content marketing. Additionally, product completeness in retail stores is one of the key factors influencing consumer interest and purchasing decisions. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to Holly Mart Bima consumers and analyzed using multiple linear regression to examine the simultaneous and partial effects of the two independent variables on the dependent variable. The results show that content marketing and product completeness simultaneously have a significant effect on purchasing decisions. Partially, each variable also has a positive and significant impact on consumer purchasing decisions. These findings indicate that engaging content marketing strategies and comprehensive product availability can enhance consumer appeal and drive purchases. Therefore, it is recommended that Holly Mart’s management continue to optimize both aspects to increase customer loyalty and sales volume.
Pengaruh Sistem Pengendalian Internal, Whistleblowing System, dan Moralitas Individu terhadap Pencegahan Fraud dalam Pengelolaan Keuangan Daerah: Studi Empiris pada Pemerintah Kota Bima Alwi Alwi; M. Rimawan; Ismunandar Ismunandar
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7379

Abstract

Tujuan Penelitian ini adalah untuk menguji dan menganalisis pengaruh Sistem pengendalian Internal Whistleblowing System, dan Moralitas Individu terhadap Pencegahan Fraud dalam pengelolaan keuangan daerah. Poulasi dalam penelitian ini adalah Pegawai Badan Pengelolaan Keuangan dan Aset Daerah (BPKAD) Kota Bima , dengan Jumlah Sampel penelitian adalah 65 responden. Analisis regresi linear berganda digunakan untuk menguji pengaruh variabel independen yakni Sistem pengandalian internal, whistleblowing system, dan Moralitas individu terhadap Pencegahan Fraud pengelolaan keuangan daerah, dengan tahapan analisis Uji kualitas data (Uji Validitas dan reabilitas) kemudian Uji Asumsi Klasik, dan di lanjutkan uji hipotesis melalui uji t dan Uji F dan Koefisien determinasi (R2). Hasil penelitian Menunjukkan bahwa Sistem pengendalian Internal Whistleblowing System, dan Moralitas Individu berpengaruh signifikan terhadap Pencegahan Fraud dalam pengelolaan keuangan daerah
Co-Authors Alwi Alwi Alwi Alwi Aulia Wiranti Dessy Sahur Ramdini Dhea Auliya Eryanawati Eryanawati Feni Aryani Intisari Harianty Intisari Haryanti Intisari Haryanti Irma Mardian Ita Purnama Jufrin Jufrin Laili Hijratunnisa Leni Marlina M. Rimawan M. Rimawan M. Syukur Dwiryansyah Mawar Hidayanti Muhajirin, Muhajirin Mulyadin Mulyadin Nabila Putri Sakinah Nur Haryana Nur Magfira Nurasyiah Nurasyiah Puspita Sari Reni Reni Sebtian Tri Putra Sri Ernawati Sri Ernawati Sri Ernawati zunaidin Sudiartini, Ni Wayan Ari Wardah Fatinah Yuni Anggriani