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All Journal Jurnal Manajemen Terapan dan Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Jurnal Ilmu Manajemen METHONOMIX Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Economic, Technology and Social Sciences (Injects)
Nurmaidah Ginting
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Jurnal Ekonomi

 1 
EFFECT OF SERVICE QUALITY, CUSTOMER TRUST AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT PT LAUTAN INDOMAS UTAMA MEDAN Andrianto Andrianto; Nurmaidah Ginting; Calvin Calvin; Vina Fransiska; Vincent Vincent
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The results show that the adjusted r square value is 0.302 which means that 30.2% of customer loyalty demand is jointly influenced by the variables described in the model.  While the rest is influenced by factors outside the model. Partially, service quality variable has a positive and significant effect, trust variable has a positive and significant effect, customer satisfaction variable has a positive and significant effect. Simultaneous, service quality, trust and customer satisfaction have a positive and significant effect.
INFLUENCE OF PERSONAL SELLING, SALES PROMOTION AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY At PT AMMAY CEMERLANG NUSANTARA, MEDAN Fransisca Fortunata; Nurmaidah Ginting; Selviany Luhur; Edy Gunawan; Meilisa Sinaga
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The results show that the adjusted r square value is 0.464 which means that 46.4% of customer loyalty demand is jointly influenced by the variables described in the model.  While the rest is influenced by factors outside the model. Partially, personal selling variable has a positive and significant effect, sales promotion variable has a positive and significant effect, customer satisfaction variable has a positive and significant effect. Simultaneous, service quality, trust and customer satisfaction have a positive and significant effect.
Co-Authors Andrianto Andrianto Angeline Tannia Annisa Fimadita Ari Wijaya Hutagalung Arvin Bilbao Carlos Napitupulu Calvin Calvin Debora Tambunan Della Amanda Edy Gunawan Elisa Pebrina Erlita Julianti Sinaga Firmansyah Firmansyah Fitri Fitri Florentina Putri Indah Garamba Fransisca Fortunata Idcha Bey Hutabarat Indah Puspitasari Simanungkalit Jacky Laidy Jefry Leonardo Jhekson Sitorus Joni Kevin Kevin Marcelino Dustin Matthew Yesaya Simanjuntak Meilisa Sinaga Mikha Situmorang Neni Marcelina Pakpahan Nicholas Anderson Rani Beby Yohana Hutagalung Ricky Onggo Ridwan Syahputra Ruth Yohana Selviany Luhur Simanjuntak, Demak Claudia Yosephine Sintya Dewi Siahaan Tampubolon, Lasma Ria Tirta Nadia Sibarani Veren Phannata Vina Fransiska Vincent Vincent Viona Adelina Lion Master Winda Winda Windy Cang Yuni Lastri Panjaitan