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All Journal Jurnal Manajemen Terapan dan Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Jurnal Ilmu Manajemen METHONOMIX Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi International Journal of Economic, Technology and Social Sciences (Injects)
Nurmaidah Ginting
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Jurnal Manajemen Terapan dan Keuangan

 1 
PENGARUH PROMOSI, KUALITAS PELAYANAN DAN HARGA PREMI TERHADAP KEPUASAN NASABAH PADA PT. ASURANSI JIWASRAYA (PERSERO) ASC MEDAN UTARA Sintya Dewi Siahaan; Tirta Nadia Sibarani; Nurmaidah Ginting
Jurnal Manajemen Terapan dan Keuangan Vol. 10 No. 03 (2021): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v10i03.13258

Abstract

This research was conducted to examine the effect of promotions, service quality and premium price on customer satisfaction at PT. Asuransi Jiwasraya (Persero) ASC Medan Utara. In this research, the theory used is promotion, service quality, premi price and customer satisfaction. The research method used is quantitative research methods and the type in this research is descriptive quantitative. The population in this study were customers of PT. Asuransi Jiwasraya (Persero) ASC Medan Utara, totaling 3,734 customers. The sample in this study were 100 customers. In testing the validity and reliability of 30 respondents. The results showed that simultaneously promotion, service quality and premium prices have a positive and significant effect on customer satisfaction at PT. Asuransi Jiwasraya (Persero) Medan Utara. Partially promotion affects customer satisfaction PT.Asuransi Jiwasraya (Persero) ASC Medan Utara and partially service quality affects customer satisfaction PT.Asuransi Jiwasraya (Persero) ASC Medan Utara and the premium price partially affects customer satisfaction of PT.Asuransi Jiwasraya (Persero) ASC Medan Utara. The coefficient of determination obtained is 0.539, which means 53.9% of the variation in customer satisfaction variables which can be explained by variations in promotional variables, service quality and premium price. While the remaining 46.1% is explained by variations in other variables that are not examined. Keywords: Promotion, Service Quality, Premi Price, Customer Satisfaction
Co-Authors Andrianto Andrianto Angeline Tannia Annisa Fimadita Ari Wijaya Hutagalung Arvin Bilbao Carlos Napitupulu Calvin Calvin Debora Tambunan Della Amanda Edy Gunawan Elisa Pebrina Erlita Julianti Sinaga Firmansyah Firmansyah Fitri Fitri Florentina Putri Indah Garamba Fransisca Fortunata Idcha Bey Hutabarat Indah Puspitasari Simanungkalit Jacky Laidy Jefry Leonardo Jhekson Sitorus Joni Kevin Kevin Marcelino Dustin Matthew Yesaya Simanjuntak Meilisa Sinaga Mikha Situmorang Neni Marcelina Pakpahan Nicholas Anderson Rani Beby Yohana Hutagalung Ricky Onggo Ridwan Syahputra Ruth Yohana Selviany Luhur Simanjuntak, Demak Claudia Yosephine Sintya Dewi Siahaan Tampubolon, Lasma Ria Tirta Nadia Sibarani Veren Phannata Vina Fransiska Vincent Vincent Viona Adelina Lion Master Winda Winda Windy Cang Yuni Lastri Panjaitan