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The Influence of Electronic Word of Mouth and Price Sensitivity on Sustainable Food Consumption Intentions: Environmental Concern Mediation Deswita, Yohana Fica Silvia; Rahmawati, Christina Heti Tri; Kristia
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.411

Abstract

Background: Sustainable consumption habits by purchasing and consuming environmentally friendly products are changes made to maintain natural resources and prevent non-environmental practices carried out by producers. Purpose: The research objectives are to determine (1) the influence of electronic Word of Mouth (e-WOM), price sensitivity, and environmental concern on sustainable food consumption intentions, (2) environmental concern mediates the influence of e-WOM on sustainable food consumption intentions, and (3) environmental concern mediates the influence price sensitivity to sustainable food consumption intentions. Design/methodology/approach: This research uses a population of all followers from Instagram social media accounts at the green restaurants Nanamia Pizzeria and Warung Bumi Langit. The respondents of this research were 200 people, dominated by Generation Z using a purposive sampling technique. The data analysis technique is Partial Least Square with SmartPLS 3.29 software. Findings/Result: The research results show (1) e-WOM, price sensitivity, and environmental concern influence sustainable food consumption intentions, (2) environmental concern partially mediates the influence of e-WOM on sustainable food consumption intentions, and (3) environmental concern partially mediates the influence of price sensitivity on consumption intentions sustainable food. This model explains 56.4% of sustainable food consumption variation through e-WOM variables, price sensitivity, and environmental concerns. Conclusion: This finding highlights the crucial role of environmental concern in shaping sustainable food consumption intentions and is especially important for sustainable food restaurants like Nanamia Pizzeria and Warung Bumi Langit. To attract more customers, these restaurants should focus on marketing strategies that highlight the environmental impact of their products while also implementing sustainable principles in their operations, including using sustainable resources, waste management, and supporting local farmers.Originality/value (State of the art): This research contributes to the limited discourse in marketing literature by uniquely integrating e-WOM and price sensitivity with environmental concerns affecting sustainable food consumption, specifically in the context of green restaurants in Indonesia. Keywords: e-WOM, environmental concern, sustainable food consumption intentions, price sensitivity
The Effect of Financial Ratios on Stock Returns: By Mediation of Price Earning Ratio Khan, Amar; Rahayu, Caecilia Wahyu Estining; Rahmawati, Christina Heti Tri
KINERJA Vol. 28 No. 1 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i1.7826

Abstract

This study was conducted to analyze financial ratios effects towards Stock Returns in which the mediating variable is Price Earning Ratio (PER). The financial ratios are Debt to Equity Ratio (DER), Price to Book Value (PBV), and Return on Equity (ROE). This study uses a population of 65 real estate and property enterprises appeared in Indonesia Stock Exchange (IDX). This research’s samples are 36 companies registered in 2018-2020 IDX list. The data analysis technique uses Partial Least Square. The results showed (1) ROE and DER did not directly affect Stock Returns, (2) PBV directly affected Stock Returns, (3) ROE had an effect on Stock Returns partially mediated by the PER, (4) PBV and PER had no effect on Stock Returns mediated by the PER. The implications of the research result in investors needing to know the right time to make profitable investment decisions by analyzing the company's financial ratios to Stock Returns, which are an indicator of the level of profit earned by investors.
The Profitability, Firm"™s Size, Dividend Payout Ratio and Firm"™s Value: Capital Structure Intervention Rahmawati, Christina Heti Tri
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 9, No 3 (2020): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v9i3.39765

Abstract

This research aims to investigate the influence of profitability, firm"™s size, and dividend payout ratio towards firm"™s value with the capital structure as the intervening variable. The samples employed were the manufacturing companies registered in Indonesia Stock Exchange from 2016-2018. The statistic method used to investigate the hypothesis was a path analysis. The result of the hypothesis investigation proved that the profitability brought significant negative influence towards capital structure, the firm"™s size and dividend payout ratio brought insignificant influence towards capital structure; the profitability, firm"™s size, dividend payout ratio, and capital structure brought significant positive influence towards the firm"™s value. On the other hand, the intervening testing results proved that the capital structure intervened in the influence of the profitability towards the firm"™s value, and the capital structure did not intervened in the influence of the firm"™s size and dividend payout ratio towards the firm"™s value. Being able to pick stocks with profitability value and high dividend payout ratio and choosing a large-scale company are the research implications for investors to scale up the firm"™s value. Furthermore, companies can increase profitability, pay higher dividend, and choose a large-scale company by balancing the capital structure, so that firm"™s value increases.
The Influence of Financial Literacy on Green Investment Decisions Theodorus Sutadi; Tri Rahmawati, Christina Heti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1340

Abstract

This research aims to determine the influence of financial literacy on green investment decisions. The research sample for part of the Z generation in Yogyakarta was 100 respondents. The data analysis technique used was purposive sampling. The data analysis technique uses simple linear regression analysis. The research results show that financial literacy influences green investment decisions. The implications of the results of this research are that the higher the financial literacy, the higher the green investment decisions so that people's welfare increases.