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EFFORTS TO INCREASE COFFEE STORE BUSINESS INCOME THROUGH FINANCIAL LITERATURE DURING THE COVID-19 PANDEMIC: Article Christina Heti Tri Rahmawati; Rubiyatno Rubiyatno; Theodorus Sutadi
SEMANGGI : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 02 (2022): Oktober 2022
Publisher : LPPM Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.993 KB) | DOI: 10.38156/sjpm.v1i02.131

Abstract

The existence of a coffee shop (warkop) as a business option for the community is very easy to find where it serves coffee of various types. The ease of entering the coffee shop market has an impact on the competition between coffee shops in obtaining increasingly fierce consumers. The COVID-19 pandemic also has an impact on the sustainability of coffee shops because income has decreased and cannot finance business operations. Micro, Small and Medium Enterprises (MSMEs) coffee shops who have good financial literacy will be able to manage finances and increase business income. This community service aims to provide assistance to coffee shop business actors, especially in Omak Kopi SMEs regarding financial literacy and financial management. The results of this assistance are MSME actors Omak Kopi (1) have financial literacy in the medium category including financial institution service products to invest by saving, making loans, and insurance; and (2) able to perform financial management by making good financial records. This assistance has implications for increasing financial literacy and managing business finances which in turn increases the income of MSME actors during the COVID-19 pandemic. Financial Literacy; Business Income; Coffee Shop
THE INFLUENCE OF PRODUCT DESIGN, SALES PROMOTION AND PRODUCT QUALITY ON CUSTOMER PURCHASE DECISION AT CONVERSE SHOES (STUDY ON MILLENIAL GENERATION): Article Christina Heti Tri Rahmawati; Tjhai Catherine Tanuwijaya; Albertus Yudi Yuniarto
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12538

Abstract

This study aim to determinate: (1) the influence of product design, sales promotion and product quality simultaneously on customer purchase decision at Converse, (2) the influence of product design partially on customer purchase decision at Converse, (3) the influence of sales promotion partially on customer purchase decision at Converse, (4) the influence of product quality partially on customer purchase decision at Converse. This sampling technique uses a non-probability sampling method with purposive sampling technique. The population of this research are millenial generation which is at the age of 21- 40 years. The sample of this research is 100 respodent of millenial generation who already purchased and used Converse shoes and the data was obtained by distributing questionnaires. The data analysis technique used in this study is descriptive analysis, classical assumption test, and multiple linear regression analysis using the SPSS 23 application. The results of the study show that: (1) product design, sales promotion and product quality simultaneously influenced consumer purchase decision, (2) product design partially influenced consumer purchase decision, (3) sales promotion partially influenced consumer purchase decision, (4) product quality partially influenced consumer purchase decision.
The Effect of Financial Performance on Stock Prices: Empirical Evidence from Building Construction Sub-Sector Companies: Article Christina Heti Tri Rahmawati; Sri Hartuti; Maria Theresia Ernawati
Sanskara Akuntansi dan Keuangan Vol. 1 No. 01 (2022): Sanskara Akuntansi dan Keuangan (SAK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.702 KB)

Abstract

The company's financial performance is an assessment of the financial condition of investors when they invest their capital. The purpose of this study is to measure the effect of financial performance using liquidity, profitability and solvency ratios on stock prices of building construction sub-sector companies listed on the Indonesia Stock Exchange for the period 2014-2020 either simultaneously or partially. This study has a population of 18 companies listed in the building construction sub-sector on the IDX. This study uses a sampling technique, namely purposive sampling, where the sampling criteria are in the form of an annual report and have data on stock market prices continuously during the study period. study uses data analysis techniques in the form of multiple linear regression analysis with SPSS Version 25 applicationThe implication of the results of this study for investors should look at the company's solvency ratio before making a stock purchase, so that the greater the solvency ratio can increase the company's stock price.
The Effect of Financial Compensation, Work Motivation, and Organizational Culture on Employee Performance Christina Heti Tri Rahmawati; Maria Hosyeana Margaritis; Ferrynela Purbo Laksono
Sanskara Akuntansi dan Keuangan Vol. 1 No. 02 (2023): Sanskara Akuntansi dan Keuangan (SAK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.59 KB) | DOI: 10.58812/sak.v1i02.78

Abstract

Human resources are the basic capital in the organizational development process. An organization that can take good care of its employees can be seen from the performance of its employees. If the employee's performance is good then the company manages to manage employees well. The purpose of this study was to determine the effect of financial compensation, work motivation, and organizational culture on employee performance at Stella Duce 2 Yogyakarta Senior High School. This type of research is census research, in which the total population is equal to the number of samples, namely all teaching staff and educational staff at Stella Duce 2 High School Yogyakarta with a total of 45 employees. This study used a data analysis technique, namely multiple linear regression. The results of the study show that 1) financial compensation, work motivation, and organizational culture have a simultaneous effect on employee performance; 2) financial compensation has no significant effect on employee performance; 3) work motivation has no significant effect on employee performance; and 4) organizational culture has a significant effect on employee performance.
The Effect of Work Ability, Work Training, and Work Motivation on The Work Achievement of The Sragen State Prosecutor’s Employees : Article Christina Heti Tri Rahmawati; Marselia Yunita Arum Pratiwi; Maria Angela Diva Vilaningrum Wadyatenti
Sanskara Ekonomi dan Kewirausahaan Vol. 1 No. 01 (2022): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.362 KB)

Abstract

The quality of human resources is a company asset to produce optimal performance so as to improve employee performance. The purpose of the study was to measure the effect of work ability, work training, and work motivation on the work achievement of the Sragen Public Prosecutor's Office employees. The sampling technique used was saturated sampling. Data collection techniques used interviews with employees of the Head of Department of Administrative and Bureaucratic Reform and the Public Prosecutor's Office of Sragen as well as distributing questionnaires totaling 54 employees. The data analysis technique is in the form of multiple linear regression analysis. The research shows that the results of work ability, work training, and work motivation have a significant effect on the work achievement of the Sragen Public Prosecutor's Office employees. The implications of the results of this research for the Sragen State Attorney's Office should improve work skills related to quickly completing work, work training related to the length of training time, and work motivation related to performance recognition so that employee work achievement increases.
Pendampingan Strategi Pemasaran Produk Maggot demi Peningkatan Pendapatan Rumah Tangga di Kampung Wisata Kali Gajah Wong Yogyakarta Rubiyatno Rubiyatno; Venantius Mardi Widyadmono; Maria Angela Diva Vilaningrum Wadyatenti; Theodorus Sutadi; Christina Heti Tri Rahmawati; Josephine Wuri; Trisnawati Rahayu
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.531

Abstract

Industri pariwisata di Indonesia terus berkembang pesat, terutama di Yogyakarta yang terkenal dengan beragam destinasi wisata menarik. Salah satunya adalah Kampung Wisata Kali Gajah Wong, yang saat ini sedang berusaha meningkatkan pendapatan masyarakat lokal melalui pengembangan produk maggot. Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan solusi permasalahan mitra melalui strategi pemasaran produk terkait pengemasan sehingga dapat meningkatkan pendapatan ekonomi rumah tangga dengan menjual produk yang sudah siap jual dengan kemasan menarik. Pendampingan pengembangan strategi pemasaran produk maggot dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi Universitas Sanata Dharma pada pelaku usaha maggot di Kampung Wisata Kali Gajah Wong. Dari pendampingan yang dilakukan, terlihat peningkatan yang signifikan dalam penjualan produk maggot. Strategi pemasaran yang dirancang mampu menarik minat wisatawan untuk membeli produk maggot dan meningkatkan pendapatan rumah tangga di Kampung Wisata Kali Gajah Wong. Pengembangan produk maggot juga memberikan dampak positif terhadap lingkungan, karena memanfaatkan sumber daya alam yang ada dengan meminimalisir limbah organik. Dengan adanya pendampingan dan bimbingan dalam pengembangan strategi pemasaran dan penggunaan kemasan produk yang efektif, diharapkan rumah tangga dapat merasakan peningkatan pendapatan yang berkelanjutan.
PENGARUH KEPEMIMPINAN PELAYAN DAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN JASA PENGIRIMAN Lukas Purwoto; Alfonsus Widiarto; Christina Heti Tri Rahmawati
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14773

Abstract

This study gives primary attention to the behavior of leaders in an effort to improve employee performance. The research objective was to examine the effect of servant leadership and interpersonal communication on employee performance. The research was conducted by taking respondents from employees who were working in a delivery service organization. The data collection method was carried out by distributing questionnaires to respondents in a sample that took all members of the population. Data analysis was carried out by applying multiple regression which was assisted by processing it with a computer program. The research results show that servant leadership and interpersonal communication are important attributes of service delivery organization managers when managing employees towards high performance.
Influence of Financial Literacy, Social Environment, and Financial Technology Against Financial Behavior Tiberias Krisgaharu Simu; Christina Heti Tri Rahmawati; Albertus Yudi Yuniarto
Journal of Applied Management Research Vol 3, No 2 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i2.1824

Abstract

Students as the nation's successors have a role in increasing Indonesia's financial literacy index. Therefore, students need to be equipped with financial literacy, character building through the social environment so that they do not behave irrationally, use of financial technology (fintech) to facilitate financial transactions so that students can behave financially well by carrying out appropriate financial management. to determine the influence of financial literacy, social environment and fintech on the financial behavior. This research uses 875 students from the Faculty of Economics, Sanata Dharma University Class of 2019-2020. This research sample uses a portion 96 students. Purposive sampling was used as a sampling technique with the criteria being that respondents were fintech users, for example Gopay, Shoope-Pay, Ovo, Dana, and so on. Chi-Square and Multiple Linear Regression are used as data analysis techniques. The research results show that financial literacy, social environment and fintech the financial behavior of students at the Faculty of Economics, Sanata Dharma University. That it is hoped that students will have knowledge about financial literacy, be able to choose the right social environment, and have knowledge about fintech products that will help students have good behavior so they can carry out appropriate financial management and avoid illegal investments.
Entrepreneurship Assistance to Increase Omak Kopi’s MSME Income In The New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno Rubiyatno; Theodorus Sutadi; Trisnawati Rahayu
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.12995

Abstract

Purpose ­ This community service raises the problems faced by a coffee shop business called Omak Kopi. Based on interviews, there are several problems experienced by the owners of these Micro, Small and Medium Enterprises (MSMEs), namely the management of business legality and product marketing. Methods - The method used in this community service activity is to provide understanding and awareness to MSME actors about the importance of having business legality, providing entrepreneurial assistance in the form of business models, and providing product marketing assistance through social media. Result and discussions - The results of community service activities for MSME Omak Kopi include: (1) This MSME has business legality: (2) This MSME has a business capital canvas to develop a business; and (5) these MSMEs have business signage and use social media Whatsapp and Instagram as well as online food delivery service platforms through Grab Food and Go Food to increase product marketing. Conclusion - The implication of this community service activity is that it is hoped that the existence of entrepreneurship assistance can facilitate Omak Kopi SMEs to manage patent rights, business development and increase income and business continuity, especially in the new normal era. Keywords: Business Legality, Entrepreneurship, Marketing, Income
The Maximization of Digital Marketing and Business Legality in the Development of De Thela Msme in the New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno; Theodorus Sutadi; Florentinus Nugro Hardianto
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13674

Abstract

Purpose ­ One of the business sectors that has a quite important role for the national economy and has contributed to the absorption of labor and the distribution of development results is Micro, Small and Medium Enterprises (MSMEs). In the new normal era (Adaptation of New Habits) increasing the ability to use digital marketing will be able to help businesses deal with economic pressures, due to the Covid 19 pandemic which has caused a decrease in people's purchasing power where many people have shifted to buying online. In addition, in running a business, it is necessary to have complete documents or business legality. Likewise, De Thela's MSMEs based on observations have problems in terms of their limited ability to use digital marketing and do not yet have business legality. Therefore, assistance is needed to overcome these MSME problems through digital marketing assistance through social media and the importance of having legality in developing a business. Methods – The methods used in the implementation of community service include problem identification, preparation, assistance, monitoring and evaluation of assistance. Result and discussions – This community service activity has yielded results for De Thela's MSMEs including (1) De Thela's MSMEs have created social media content and joined the Shopee Food and Tukoni marketplaces so they can expand product marketing; and (2) UMKM De Thela has business legality by obtaining a Business Identification Number (NIB). Conclusion – The results of this community service activity have implications where it is hoped that digital marketing assistance and business legality will make it easier for De Thela's MSMEs to develop businesses and increase sales and business sustainability, especially in the new normal era.