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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Widya Warta Kinerja Media Ekonomi dan Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen MBIA MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Prosiding Seminar Nasional Multidisiplin Ilmu Madaniya Journal of Management and Business Environment (JMBE) Journal of Applied Management Research Jurnal Inspirasi Binsis dan Manajemen Semanggi: Jurnal Pengabdian kepada Masyarakat Sanskara Akuntansi dan Keuangan Sanskara Ekonomi dan Kewirausahaan Inovasi Jurnal Pengabdian Masyarakat (IJPM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah IMPACTS: International Journal of Empowerment and Community Services Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Christina Heti Tri Rahmawati
Universitas Sanata Dharma
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Entrepreneurship Assistance to Increase Omak Kopi’s MSME Income In The New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno Rubiyatno; Theodorus Sutadi; Trisnawati Rahayu
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.12995

Abstract

Purpose ­ This community service raises the problems faced by a coffee shop business called Omak Kopi. Based on interviews, there are several problems experienced by the owners of these Micro, Small and Medium Enterprises (MSMEs), namely the management of business legality and product marketing. Methods - The method used in this community service activity is to provide understanding and awareness to MSME actors about the importance of having business legality, providing entrepreneurial assistance in the form of business models, and providing product marketing assistance through social media. Result and discussions - The results of community service activities for MSME Omak Kopi include: (1) This MSME has business legality: (2) This MSME has a business capital canvas to develop a business; and (5) these MSMEs have business signage and use social media Whatsapp and Instagram as well as online food delivery service platforms through Grab Food and Go Food to increase product marketing. Conclusion - The implication of this community service activity is that it is hoped that the existence of entrepreneurship assistance can facilitate Omak Kopi SMEs to manage patent rights, business development and increase income and business continuity, especially in the new normal era. Keywords: Business Legality, Entrepreneurship, Marketing, Income
The Maximization of Digital Marketing and Business Legality in the Development of De Thela Msme in the New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno; Theodorus Sutadi; Florentinus Nugro Hardianto
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13674

Abstract

Purpose ­ One of the business sectors that has a quite important role for the national economy and has contributed to the absorption of labor and the distribution of development results is Micro, Small and Medium Enterprises (MSMEs). In the new normal era (Adaptation of New Habits) increasing the ability to use digital marketing will be able to help businesses deal with economic pressures, due to the Covid 19 pandemic which has caused a decrease in people's purchasing power where many people have shifted to buying online. In addition, in running a business, it is necessary to have complete documents or business legality. Likewise, De Thela's MSMEs based on observations have problems in terms of their limited ability to use digital marketing and do not yet have business legality. Therefore, assistance is needed to overcome these MSME problems through digital marketing assistance through social media and the importance of having legality in developing a business. Methods – The methods used in the implementation of community service include problem identification, preparation, assistance, monitoring and evaluation of assistance. Result and discussions – This community service activity has yielded results for De Thela's MSMEs including (1) De Thela's MSMEs have created social media content and joined the Shopee Food and Tukoni marketplaces so they can expand product marketing; and (2) UMKM De Thela has business legality by obtaining a Business Identification Number (NIB). Conclusion – The results of this community service activity have implications where it is hoped that digital marketing assistance and business legality will make it easier for De Thela's MSMEs to develop businesses and increase sales and business sustainability, especially in the new normal era.
Empowerment of Karang Taruna in the Kali Gajah Wong Tourism Village through Increasing Literacy and Financial Inclusion Christina Heti Tri Rahmawati; Ima Kristina Yulita; Firma Sulistiyowati; Aurelia Melinda Nisita Wardhani
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2023): IMPACTS: VOL. 2 NO. 2 SEPTEMBER 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.15968

Abstract

Purpose ­ This service activity raises the problems faced by the Kali Gajah Wong Tourism Village, where based on interviews with youth organizations as managers of the tourist village, so far the business financial management of this tourist destination has separated business and personal finances, but this has not been done regularly so it has not fulfilled the expected desires. from donors or the government who will increase capital. Therefore, financial management is important to develop this tourist destination. This mentoring activity aims to provide an understanding of financial literacy and inclusion so that tourist destination managers do not experience financial difficulties and can allocate income across various investment instruments. Methods - This activity was carried out using mentoring methods and continued sharing from the tourist village management. Result and discussions - The results of the assistance to the youth organization in the Kali Gajah Wong Tourism Village went smoothly and according to what had been planned, it went well and according to plan. The managers of this tourist village increasingly have a good understanding of financial literacy and inclusion and are able to separate personal and business finances, and can manage business finances more transparently. Conclusion – The implication of the results of this service activity is that it is hoped that tourist village managers can increase their understanding of financial literacy and inclusion so that they can improve business financial management and ultimately increase the income and welfare of the local community.
STOCK RETURNS: EFFECT OF RETURN ON ASSETS, RETURN ON EQUITY, DEBT TO EQUITY RATIO, AND DIVIDEND PAYOUT RATIO Gilang Danendra Caesaro; Christina Heti Tri Rahmawati; Lukas Purwoto
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.16254

Abstract

Maximum stock returns from investment value will be obtained if investors have insight and information, one of which is fundamental analysis using financial ratios, so that it can be used as a guide in making the right investment decisions in the capital market. The financial ratios used in this research include profitability ratios as measured by Return on Assets (ROA) and Return on Equity (ROE); solvency ratio as measured by the Debt to Equity Ratio (DER); and the valuation ratio as measured by the Dividend Payout Ratio (DPR). The purpose of this research is to determine the effect of ROA, ROE, DER, and DPR on stock returns of LO45 companies. This research uses a population of 62 LQ45 companies. The sample for this research was 44 LQ45companies. The sampling technique used was purposive sampling with the criteria of LQ45 companies that published complete financial reports and distributed dividends regularly from 2015 to 2020. The data collection technique used panel data. The data analysis technique used was multiple linear regression analysis with the SPSS 25 application. The research results showed that ROE and DPR had a positive effect on stock returns, while ROA and DER had no effect on stock returns. The implication of the results of this research is that it is hoped that investors can make the right investment decisions to buy or sell shares and allocate their assets to the LQ45 company, so as to get optimal stock returns Keywords: Return on Assets (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), Dividend Payout Ratio (DPR), Stock Returns
Analysis of Differences in Stock Trading Volume, Bid-Ask Spread, and Abnormal Returns Before and After a Stock Split: Empirical Evidence from Companies Listed on the Indonesian Stock Exchange Solo, Yolanda Patricia; Rahmawati, Christina Heti Tri; Purwoto, Lukas
MBIA Vol. 23 No. 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2754

Abstract

A stock split is a company activity carried out in the capital market by splitting the number of shares when the share price does not increase to make it affordable for investors. The research objective is to analyze differences in stock trading volume, bid-ask spread, and abnormal returns before and after the stock split. The research population was all corporations listed on the Indonesia Stock Exchange (BEI) and practicing stock splits in 2018-2022, totaling 42 companies. The research sample included some corporations listed on the IDX and practicing stock splits in 2018-2022 and fulfilling the purposive sampling technique, namely not carrying out other corporate actions in the window period of 5 days before and 5 days after the stock split, totaling 36 companies. The data analysis technique uses the Wilcoxon signed-rank test. The research results show (1) no difference in stock trading volume and bid-ask spread before and after the stock split; (2) there are differences in abnormal returns before and after the stock split. Keywords: Stock Trading Volume, Bid-Ask Spread, Abnormal Return, Stock Split Abstrak Stock split merupakan sebuah aktivitas perusahaan yang dilakukan di pasar modal melalui pemecahan jumlah lembar saham pada saat tidak naiknya harga saham sehingga dijangkau investor. Tujuan penelitian menganalisis perbedaan volume perdagangan saham, bid-ask spread, dan abnormal return sebelum dan setelah stock split. Populasi penelitian semua korporasi yang tercatat di Bursa Efek Indonesia (BEI) dan mempraktikkan stock split tahun 2018-2022 sejumlah 42 perusahaan. Sampel penelitian sebagian korporasi yang tercatat di BEI dan mempraktikkan stock split tahun 2018-2022 serta memenuhi teknik purposive sampling yaitu tidak melakukan aksi korporasi lainnya pada periode jendela 5 hari sebelum dan 5 hari sesudah stock split sebanyak 36 perusahaan. Teknik analisis data menggunakan uji beda wilcoxon signed rank test. Hasil penelitian menunjukkan (1) tidak terdapat perbedaan volume perdagangan saham dan bid-ask spread sebelum dan setelahstock split; (2) terdapat perbedaan abnormal return sebelum dan setelah stock split. Kata kunci: Volume Perdagangan Saham, Bid-Ask Spread, Abnormal Return, Pemecahan Saha
Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Kepuasan Konsumen AMDK Le Minerale Kabupaten Tabanan Bali pada Era New Normal Kadek Dita Pramana Putra; Christina Heti Tri Rahmawati
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims (1) to find out how the price, promotion and product quality influences consumer satisfaction of Le Minerale bottled water Tabanan Bali in the new normal era, (2) to find out how the prices influences consumer satisfaction of Le Minerale bottled water Tabanan Bali in the new normal era, (3) to find out how the promotions influences consumer satisfaction of Le Minerale bottled water Tabanan Bali in the new normal era, and (4) to find out how the product qualities influences consumer satisfaction of Le Minerale bottled water Tabanan Bali in the new normal era. The population used in this study were people in Tabanan Regency who had consumed Le Minerale bottled water products at least 3 times. Sampling technique used is purposive sampling. The number of respondents is at least 100. Data collection techniques using a questionnaire. The data analysis using Microsoft Excel 2019 and SPSS version 25 program. From this research show that (1) price, promotion and product quality influences simultaneously consumer satisfaction of Le Minerale bottled Tabanan Bali in the new normal era, (2) price has no influences on consumer satisfaction of Le Minerale bottled Tabanan Bali in the new normal era, (3) promotion has influences on consumer satisfaction of Le Minerale bottled Tabanan Bali in the new normal era, and (4) product quality has influences on consumer satisfaction of Le Minerale bottled Tabanan Bali in the new normal era
The Effect of Financial Ratios on Stock Returns: By Mediation of Price Earning Ratio Khan, Amar; Rahayu, Caecilia Wahyu Estining; Rahmawati, Christina Heti Tri
KINERJA Vol. 28 No. 1 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i1.7826

Abstract

This study was conducted to analyze financial ratios effects towards Stock Returns in which the mediating variable is Price Earning Ratio (PER). The financial ratios are Debt to Equity Ratio (DER), Price to Book Value (PBV), and Return on Equity (ROE). This study uses a population of 65 real estate and property enterprises appeared in Indonesia Stock Exchange (IDX). This research’s samples are 36 companies registered in 2018-2020 IDX list. The data analysis technique uses Partial Least Square. The results showed (1) ROE and DER did not directly affect Stock Returns, (2) PBV directly affected Stock Returns, (3) ROE had an effect on Stock Returns partially mediated by the PER, (4) PBV and PER had no effect on Stock Returns mediated by the PER. The implications of the research result in investors needing to know the right time to make profitable investment decisions by analyzing the company's financial ratios to Stock Returns, which are an indicator of the level of profit earned by investors.
Influence of Financial Literacy, Social Environment, and Financial Technology Against Financial Behavior Simu, Tiberias Krisgaharu; Rahmawati, Christina Heti Tri; Yuniarto, Albertus Yudi
Journal of Applied Management Research Vol. 3 No. 2 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i2.1824

Abstract

Students as the nation's successors have a role in increasing Indonesia's financial literacy index. Therefore, students need to be equipped with financial literacy, character building through the social environment so that they do not behave irrationally, use of financial technology (fintech) to facilitate financial transactions so that students can behave financially well by carrying out appropriate financial management. to determine the influence of financial literacy, social environment and fintech on the financial behavior. This research uses 875 students from the Faculty of Economics, Sanata Dharma University Class of 2019-2020. This research sample uses a portion 96 students. Purposive sampling was used as a sampling technique with the criteria being that respondents were fintech users, for example Gopay, Shoope-Pay, Ovo, Dana, and so on. Chi-Square and Multiple Linear Regression are used as data analysis techniques. The research results show that financial literacy, social environment and fintech the financial behavior of students at the Faculty of Economics, Sanata Dharma University. That it is hoped that students will have knowledge about financial literacy, be able to choose the right social environment, and have knowledge about fintech products that will help students have good behavior so they can carry out appropriate financial management and avoid illegal investments.
PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS: Article Rahmawati, Christina Heti Tri; Kunda, Henita Susanti; Kristia, Kristia
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i2.3465

Abstract

Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction. The population of this study were all female consumers of Scarlett cosmetics in the Special Region of Yogyakarta. The sample of this research is a portion of Scarlett female consumers in the Special Region of Yogyakarta with criteria aged 16-31 years who have purchased and used Scarlett products at least 2 times for as many as 100 respondents. This study used a sampling technique, namely purposive sampling. Data collection techniques using online questionnaires. This study uses data analysis techniques, namely partial least squares. This study shows the results 1) price perceptions have a significant effect on consumer loyalty 2) product quality has a significant effect on consumer loyalty, 3) brand ambassadors have a significant effect on consumer loyalty, 4) price perceptions have an effect on consumer loyalty partially mediated by customer satisfaction, 5) quality product has no effect on consumer loyalty mediated by consumer satisfaction, and 6) brand ambassadors have an effect on consumer loyalty partially mediated by consumer satisfaction. Keywords: Price Perception; Product Quality; Brand Ambassador; Consumer Loyalty; Consumer Satisfaction
Pengembangan Business Model Canvas untuk Penguatan Bisnis di UMKM De Thela Moyudan Sleman Rubiyatno, Rubiyatno; Sutadi, Theodorus; Rahmawati, Christina Heti Tri; Hardianto, Florentinus Nugro
Inovasi Jurnal Pengabdian Masyarakat Vol 1 No 3 (2023): IJPM - Desember 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.154

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memperkuat atau mempertajam ide bisnis dan pengembangan bisnis UMKM De Thela. Kegiatan ini berupa pendampingan pada mitra dalam pengembangan Business Model Canvas (BMC) sehingga pemilik UMKM De Thela dapat review dari proses bisnis UMKM De Thela. Kegiatan ini sangat melibatkan pemilik sehingga tim terbantu dalam pendampingan sehingga dapat mengembangkan business model canvas UMKM De Thela yang menggambarkan proses bisnis yang sesuai realita. Hasil kegiatan ini, UMKM De Thela mempunyai business model canvas untuk dapat digunakan memperkuat bisnis UMKM De Thela terutama terkait pemasaran produk, yang diharapkan meningkatkan pendapatan dan menjaga keberlangsungan usahanya pada masa setelah pandemi covid-19. Kegiatan ini diharapkan dapat terus berlanjut sehingga UMKM De Thela lebih berkembang di masa yang akan datang, terutama terkait dengan pendampingan pemasaran.
Co-Authors Albertus Yudi Yuniarto Albertus Yudi Yuniarto Alfonsus Widiarto Aurelia Melinda Nisita Wardhani Caecilia Wahyu Estining Rahayu Deavicris Ari Senda Deswita, Yohana Fica Silvia Erlyta Agustine Noviyanti Ermelinda Suryanti Loya Erren Egesta Ferrynela Purbo Laksono Firma Sulistiyowati Florentinus Nugro Hardianto Florentinus Nugro Hardianto Gilang Danendra Caesaro Ima Kristina Yulita Josephine Wuri Kadek Dita Pramana Putra Khan, Amar Kristia Kristia, Kristia Kunda, Henita Susanti Lukas Purwoto Lukas Purwoto Lukas Purwoto Maria Angela Diva Vilaningrum Wadyatenti Maria Angela Diva Vilaningrum Wadyatenti Maria Hosyeana Margaritis Maria Theresia Ernawati Marselia Yunita Arum Pratiwi Orbi Kriste Rubiyatno Rubiyatno Rubiyatno Simu, Tiberias Krisgaharu Solo, Yolanda Patricia Sri Hartuti Sutadi, Theodorus Sutadi, Theodorus Theodorus Sutadi Tiberias Krisgaharu Simu Tjhai Catherine Tanuwijaya Trisnawati Rahayu Trisnawati Rahayu Venantius Mardi Widyadmono Yuniarto, Albertus Yudi