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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN MANAJEMEN DEWANTARA Al-Kharaj: Journal of Islamic Economic and Business Tepis Wiring : Jurnal Pengabdian Masyarakat EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Ali
Universitas Islam Nahdlatul Ulama Jepara
Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
Strengthening Intention To Stay In Era Of Industry 4.0: Role Of Employee Skills And Mental Health In The Digital Work Wiwit Amalia; Ali; Anna Widiastuti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.11117

Abstract

This study aims to analyze strategies for strengthening employee intention to stay in the Industry 4.0 era, focusing on the roles of employee skills and mental health, with digital transformation serving as a mediating variable at PT Safelock Medical. The methodology employs an explanatory quantitative design involving 125 employees with a minimum of one year of tenure who utilize the 'Akurat Online' system. Sampling was conducted using an incidental sampling technique, and data were analyzed using the SEM-PLS method via SmartPLS 4.0 software. The findings reveal that both employee skills and mental health have a positive and significant direct impact on the intention to stay. Furthermore, the study finds that mental health exerts a stronger influence on digital transformation compared to employee skills. However, hypothesis testing indicates that digital transformation does not significantly influence the intention to stay within this specific model. From a practical standpoint, PT Safelock Medical is advised to prioritize well-being programs to ensure the mental health resilience of employees in navigating the demands of a digital work environment. Keywords:Intention to Stay; Employee Skills; Mental Health; Digital Transformation
THE EFFECT OF SOCIAL MEDIA MARKETING ON MARKETING PERFORMANCE WITH SOCIAL MEDIA ADVERTISING, RELIABILITY, AND CUSTOMER ENGAGEMENT AS MEDIATING VARIABLES IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN THE FURNITURE INDUSTRY Rokib; Ali; Sisno Riyoko
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22679

Abstract

Objectives: To examine the effects of Social Media Marketing (SMM) on marketing performance through social media ads, reliability, and customer engagement among Jepara furniture craftsmen. Methods: Quantitative research involving 125 furniture craftsmen selected through purposive sampling, analyzed using PLS-SEM. Research Gap/Novelty: Integrates three mediating mechanisms to explain how SMM enhances marketing performance. Results: SMM showed no significant direct effect on marketing performance. However, indirect effects through social media ads, reliability, and customer engagement were positive and significant. Conclusion: Targeted advertising, business reliability, and customer engagement are essential for improving marketing performance.
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : Prodi Pendidikan Ekonomi-UGJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
Pemberdayaan Masyarakat Berbasis Potensi Lokal melalui Pengembangan dan Peningkatan Nilai Tambah Produk Gula Aren di Desa Tanjung Isyfa Fuhrotun Nadhifah; Ali; Safrizal; Muchammad Sholahuddin
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 5 No 2 (2026): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v5i2.11200

Abstract

Tanjung Village, Pakis Aji District, Jepara Regency, has considerable palm sugar potential; however, its development is constrained by limited product quality and diversification, simple packaging, weak business management, and conventional marketing. This community service program aimed to strengthen business capacity through product development and increased value added of palm sugar. The program involved palm sugar producers, community groups, village officials, and related stakeholders through situation analysis using observation, interviews, discussions, and business-record reviews; production and diversification training; assistance in packaging, business identity, legality, and digital marketing; and evaluation using pre- and post-tests, observation sheets, product assessment rubrics, and business records. Results showed that participants' knowledge scores increased from 55% to 100%, product variants increased from one to three, and simple unlabeled packaging was transformed into branded and labeled packaging. The selling price increased from IDR 20,000 to IDR 40,000 per unit. Marketing channels expanded from direct sales and collectors to local stores, WhatsApp, and social media, while sales volume increased from approximately 50 to 80 packages per month. These results demonstrate that integrated assistance improved business capacity, product value, and market reach
Co-Authors Anna Widiastuti Isyfa Fuhrotun Nadhifah Mohamad Rifqy Roosdhani Muchammad Sholahuddin Nurul Huda Nurul Komaryatin Rokib Safrizal Samsul Arifin Sisno Riyoko Wiwit Amalia