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All Journal MANAJEMEN DEWANTARA Al-Kharaj: Journal of Islamic Economic and Business EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Ali
Universitas Islam Nahdlatul Ulama Jepara
Economics, Econometrics & Finance Education Social Sciences Other

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IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
Strengthening Intention To Stay In Era Of Industry 4.0: Role Of Employee Skills And Mental Health In The Digital Work Wiwit Amalia; Ali; Anna Widiastuti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.11117

Abstract

This study aims to analyze strategies for strengthening employee intention to stay in the Industry 4.0 era, focusing on the roles of employee skills and mental health, with digital transformation serving as a mediating variable at PT Safelock Medical. The methodology employs an explanatory quantitative design involving 125 employees with a minimum of one year of tenure who utilize the 'Akurat Online' system. Sampling was conducted using an incidental sampling technique, and data were analyzed using the SEM-PLS method via SmartPLS 4.0 software. The findings reveal that both employee skills and mental health have a positive and significant direct impact on the intention to stay. Furthermore, the study finds that mental health exerts a stronger influence on digital transformation compared to employee skills. However, hypothesis testing indicates that digital transformation does not significantly influence the intention to stay within this specific model. From a practical standpoint, PT Safelock Medical is advised to prioritize well-being programs to ensure the mental health resilience of employees in navigating the demands of a digital work environment. Keywords:Intention to Stay; Employee Skills; Mental Health; Digital Transformation
THE EFFECT OF SOCIAL MEDIA MARKETING ON MARKETING PERFORMANCE WITH SOCIAL MEDIA ADVERTISING, RELIABILITY, AND CUSTOMER ENGAGEMENT AS MEDIATING VARIABLES IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN THE FURNITURE INDUSTRY Rokib; Ali; Sisno Riyoko
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22679

Abstract

The development of information technology, particularly social media, has drastically changed the marketing landscape, creating both challenges and opportunities for furniture craftsmen in Jepara. This study aims to analyze the effect of Social Media Marketing (SMM) on Marketing Performance with Social Media Ads, Reliability, and Customer Engagement as mediating variables. This explanatory quantitative study uses primary data from 125 furniture craftsmen selected through purposive sampling. The data were analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results show that Social Media Marketing does not have a significant direct effect on Marketing Performance. However, the effect becomes positive and significant when mediated by Social Media Ads, Reliability, and Customer Engagement. These findings indicate that to improve marketing performance (sales and market share), furniture craftsmen's social media strategies must be transformed through the use of targeted paid advertising, proof of business reliability to build trust, and active interaction with customers.
Co-Authors Anna Widiastuti Mohamad Rifqy Roosdhani Nurul Huda Nurul Komaryatin Rokib Samsul Arifin Sisno Riyoko Wiwit Amalia