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All Journal Sosiohumaniora KOM & REALITAS SOSIAL Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kebijakan dan Pelayanan Publik Visionist J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Penelitian Sosial dan Ekonomi Kehutanan At-Tadbir : jurnal ilmiah manajemen JURNAL CEMERLANG: Pengabdian pada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek JURNAL PERSPEKTIF PENDIDIKAN PERSPEKTIF JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN BERNAS: Jurnal Pengabdian Kepada Masyarakat INCARE Jurnal Komunikasi dan Media Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pengabdian Masyarakat Tapis Berseri Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi MABUSS: Journal of Management, Business and Social Sciences Journal of Communication and Social Sciences Journal of Innovative and Creativity Jurnal Pengabdian UMKM Engagement: Jurnal Pengabdian Kepada Masyarakat INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Riset Multidisiplin Edukasi Jurnal Ragam Pengabdian Dynamics Social : International Journal of Social Sciences and Communication Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi International Journal of Multidisciplinary Reseach J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Cangkal : Jurnal Ilmu Sosial dan Humaniora Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Budhi Waskito
Universitas Bandar Lampung
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Journal : interaction communication studies journal

 1 
Business Communication Strategy In Improving Customer Confidence Regarding The Quality of Drinking Water Companies For Regional Drinking Water Kurniawan, Dea; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.4225

Abstract

This study aims to analyze and design a business communication strategy to increase customer trust in the drinking water quality provided by PDAM Kota Bandar Lampung, particularly in the Teluk Betung Barat area. Despite having access to piped water, many customers still prefer bottled water (AMDK), indicating a lack of confidence in PDAM’s water for direct consumption. Using a qualitative descriptive method with a post-positivist approach, data were collected through interviews, observations, and documentation. Informants included PDAM officials and customers. The results show that communication factors—such as limited public education, lack of transparency, and inconsistent messaging—contribute to customer distrust. SWOT analysis was used to identify internal and external factors that affect communication performance. The study recommends strategic improvements through transparent, community-based communication, increased use of social media, and proactive crisis communication. An integrated communication strategy is essential to rebuild trust and reduce public dependence on bottled drinking water.
Communication Strategy for the Regeneration of New Members in the Bina Vokalia Choir of SMA Negeri 2 Bandar Lampung Wisnu, Laras; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.4226

Abstract

This study explores the communication strategies used in the regeneration of new members in the Bina Vokalia Choir at SMAN 2 Bandar Lampung. Triggered by a decline in membership and achievements from 2018 to 2023, this research employed a qualitative descriptive method using in-depth interviews, observation, and documentation. A SWOT analysis approach was used to identify internal and external factors influencing recruitment and adaptation of new members. Findings indicate that personal interest in music, peer influence, organizational reputation, and persuasive communication from seniors play critical roles in students’ decisions to join. The study concludes that a combination of interpersonal and persuasive communication, consistent mentoring, and reinforcement of group identity enhances effective regeneration. These findings provide practical insights for managing school-based extracurricular arts organizations.
Analysis of Cultural Identity among Generation Z in the Gebyar Pelajar Lampung Community through Instagram Nurhidayah, Indah; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4714

Abstract

This study aims to analyze how Generation Z members of the Gebyar Pelajar Lampung (GPL) Community construct and represent their cultural identity through the social media platform Instagram. Using a descriptive qualitative approach, data were collected through in-depth interviews, Instagram content observation, and visual documentation. The study is guided by Cultural Identity Theory and Stuart Hall’s Representation Theory. The findings reveal that the cultural identity of GPL members is shaped through five key dimensions: (1) existence and self-actualization, (2) social and cultural representation, (3) social connection, (4) personal branding and digital aesthetics, and (5) motivations behind digital identity construction. The results indicate that Instagram is not merely a platform for visual communication, but a strategic space for youth to actively and creatively negotiate cultural identity. Social media serves as a crucial arena for Generation Z in building personal and collective identity in the midst of digital culture development.
The Influence of Tailor Communication Style and Clarity of Instagram Content @jahitkebaya_bdl on Customer Loyalty Azura, Tabitha Rahma; Waskito, Budhi; Poyo, M. Denu
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4739

Abstract

This study aims to analyze the influence of tailor communication style and Instagram content clarity on customer loyalty toward the @jahitkebaya_bdl account. Instagram has become a primary platform for digital marketing strategies, especially for small and medium enterprises like @jahitkebaya_bdl. In maintaining and increasing customer loyalty, two key factors examined in this research are the way tailors communicate with customers and the clarity of information conveyed through digital content on Instagram. This research employs a quantitative approach using a survey method through questionnaires distributed to Instagram followers of @jahitkebaya_bdl who have used its services more than twice. Data analysis is conducted using multiple linear regression to assess the relationship between the independent variables (communication style and content clarity) and the dependent variable (customer loyalty). The findings indicate that the tailor’s communication style significantly affects customer loyalty, particularly in terms of responsiveness, discussion ability, and professionalism. Content clarity on Instagram also plays a crucial role, as engaging visuals, easily understandable information, and transparency in pricing and ordering procedures enhance customer attachment to the brand. These findings contribute to digital marketing communication strategies, particularly in enhancing customer loyalty through optimized direct interactions and informative social media content.
Intrapersonal Communication of Gen Z Women Who Choose to Marry Below the Ideal Age Justine Terence Putri; M. Denu Poyo; Budhi Waskito
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6194

Abstract

This study aims to analyze the intrapersonal communication of Generation Z women who choose to marry before the ideal age. This phenomenon is interesting because, amidst the tendency of Gen Z to delay marriage due to education, career, and economic considerations, some women still choose to marry before the age of 21. The study used a qualitative approach with phenomenological methods. Informants consisted of Gen Z women who married before the ideal age and supporting informants from the DAMAR Lampung Association. Data collection techniques were conducted through in-depth interviews, observation, and documentation. Data analysis used thematic analysis. The results indicate that the decision to marry is formed through the process of decoding experiences, integrating information, utilizing past memories, encoding the meaning of marriage, feedback from the social environment, and various distractions that influence thought processes. Intrapersonal communication is a key factor that helps informants define their own readiness and build confidence in their decision to marry. This research contributes to the development of intrapersonal communication studies in the context of young women's decision-making.
Persepsi Audiens terhadap Program Acara yang dihasilkan dengan Menggunakan Artificial Intelligence Tiara Aulia; Budhi Waskito; Noning Verawati
Interaction Communication Studies Journal Vol. 3 No. 3 (2026): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i3.6413

Abstract

Perubahan pola konsumsi media dari televisi konvensional menuju media digital mendorong program televisi lokal untuk menyesuaikan format dan strategi penyajian konten dengan preferensi audiens. Penelitian ini bertujuan untuk menganalisis preferensi audiens terhadap redesain program Enjoy Lampung yang dikembangkan dengan bantuan Artificial Intelligence (AI). Penelitian menggunakan pendekatan kualitatif dengan jenis studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi, dengan pemilihan informan secara purposive sampling. Audiens dalam penelitian ini terdiri atas kelompok mahasiswa berusia 20–25 tahun sebagai representasi generasi Z dan kelompok ibu rumah tangga sebagai salah satu target audiens program. Analisis difokuskan pada preferensi audiens terhadap format dan segmentasi program, gaya penyajian, muatan informasi, visual, interaktivitas, serta distribusi melalui media digital. Hasil penelitian menunjukkan bahwa audiens memberikan respons positif terhadap format baru Enjoy Lampung yang lebih dinamis dan informatif. Kedua kelompok audiens memiliki kesamaan preferensi terhadap tayangan yang tidak monoton, memiliki durasi dan segmen yang lebih singkat, serta memadukan unsur wisata, kuliner, dan UMKM. Audiens juga mengharapkan informasi yang lebih praktis dan akurat, khususnya terkait lokasi dan harga, serta penyajian ulasan kuliner yang autentik. Dari aspek visual, audiens muda cenderung menyukai penyuntingan yang dinamis, transisi cepat, dan cuplikan informasi yang ringkas, sedangkan unsur permainan atau aktivitas interaktif dinilai dapat meningkatkan keterlibatan audiens secara lebih luas. Selain itu, distribusi multiplatform melalui media sosial dipandang penting karena memberikan akses informasi yang lebih cepat dan terkini dibandingkan televisi saja. Temuan penelitian menunjukkan bahwa preferensi audiens mengarah pada kebutuhan program televisi yang informatif, dinamis, interaktif, dan terintegrasi dengan ekosistem media digital. Dengan demikian, preferensi audiens dapat menjadi dasar penting dalam pengembangan format program televisi lokal agar lebih relevan dengan perubahan perilaku konsumsi media.
Co-Authors . Riswan Ade Irma Pertiwi Adelia Dwi Safitri Afrizal Nilwan Agastia Pramesti Regita Cahyani P Agus Tina Simanjuntak Agus Wahyudi Agustina Zawitri Akasah Kurniawan Alya Ulfa Dwi Asri Aminah Aminah Anastasia Luliani Frelisia Andoni Fornio Barusman Anggalana Anggewa, Dava Anggraini Saputri Appin Purisky Redaputri Ardianto, Hendri Arie Purnama Arya Ndaya Dupa Ayu Wulandari Azura, Tabitha Rahma Barusman, Andala R P Cika Adil Tavia Defrizal Defrizal Desma Silvira Desy Anggraini Dewa Putu Wipayana Kusuma Dhollinca Cornikova SA Dini Ocktavia Dora Rinova Ephytania Malau Fanesa Melifika Fauzi, Zaidan Ferina Aisah Fikri Alkatiri Fitriandini, Ragil Gede Ari Pratama Putra Gesta Rallimo Pratiasa Gregorius Manuel Jaya Pardamean Habiburahhman Habiburahhman Handayani, Agustuti Hanindyalaila Pienrasmi Haninun Hartabela, Dadang Hendri Dunan Ida Farida Inzagie Angsana Iqbal Hasan J T Yuhono Joko Setiadi Justine Terence Putri Kamila Yuniarti Khujaji, Afie Khotimil Kurniawan, Dea Lestari S, Meidianty Liniya Jihan Azzahra M Amsyar Riendika M. Denu Poyo M. Denu Poyo M. Denu Proyo M. Yusuf S. Barusman Maulia, Mita Muhammad Wahyu Dhiva Nainggolan, Asnirut Naomika Naswa Rahmadita Nika Mareta Ramadani Niki Agus Santoso Niluh Shinta Arda Naresuari Noning Verawati Nurhidayah, Indah Obed Ebenezer Oktaviani, Anisa Putri Poyo, M. Probo Raharjo Putri Sugiati ROYNALDO SIMANULANG Sahri, Dilla Revira Sapto Yowono Saputra, M.Hafiz Salas Satria Astana Selviani Saputri Setiawan, Adrian Pujangga Sigit Riyadi Soewito Soewito Soewito Sri Mina Ginting Sugito - Susilowati, Susilowati Talenta Dida Taufik Farhansyah Tesalonica, Veren Tiara Aulia Tina Miniawati Barusman Trenggono Pujo Sakti Tri Hardiansyah tri my indah Valloma, Fernando Vanesa Amanda Viata, Sony Vinolia Agustin Vonny Tiara Narundana Wawan Hernawan Wayan Landre Weni Safitri William Djunizar Wisnu, Laras Yanuarius Yanu Dharmawan Yasmine Nabila Putri Zawitri, Agustina