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All Journal Sosiohumaniora KOM & REALITAS SOSIAL Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kebijakan dan Pelayanan Publik Visionist J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Penelitian Sosial dan Ekonomi Kehutanan JURNAL CEMERLANG: Pengabdian pada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek JURNAL PERSPEKTIF PENDIDIKAN BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi dan Media Jurnal Pengabdian Masyarakat Tapis Berseri Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi MABUSS: Journal of Management, Business and Social Sciences Journal of Communication and Social Sciences Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Dynamics Social : International Journal of Social Sciences and Communication
Budhi Waskito
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : INTERACTION Communication Studies Journal

 1 
Business Communication Strategy In Improving Customer Confidence Regarding The Quality of Drinking Water Companies For Regional Drinking Water Kurniawan, Dea; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.4225

Abstract

This study aims to analyze and design a business communication strategy to increase customer trust in the drinking water quality provided by PDAM Kota Bandar Lampung, particularly in the Teluk Betung Barat area. Despite having access to piped water, many customers still prefer bottled water (AMDK), indicating a lack of confidence in PDAM’s water for direct consumption. Using a qualitative descriptive method with a post-positivist approach, data were collected through interviews, observations, and documentation. Informants included PDAM officials and customers. The results show that communication factors—such as limited public education, lack of transparency, and inconsistent messaging—contribute to customer distrust. SWOT analysis was used to identify internal and external factors that affect communication performance. The study recommends strategic improvements through transparent, community-based communication, increased use of social media, and proactive crisis communication. An integrated communication strategy is essential to rebuild trust and reduce public dependence on bottled drinking water.
Communication Strategy for the Regeneration of New Members in the Bina Vokalia Choir of SMA Negeri 2 Bandar Lampung Wisnu, Laras; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.4226

Abstract

This study explores the communication strategies used in the regeneration of new members in the Bina Vokalia Choir at SMAN 2 Bandar Lampung. Triggered by a decline in membership and achievements from 2018 to 2023, this research employed a qualitative descriptive method using in-depth interviews, observation, and documentation. A SWOT analysis approach was used to identify internal and external factors influencing recruitment and adaptation of new members. Findings indicate that personal interest in music, peer influence, organizational reputation, and persuasive communication from seniors play critical roles in students’ decisions to join. The study concludes that a combination of interpersonal and persuasive communication, consistent mentoring, and reinforcement of group identity enhances effective regeneration. These findings provide practical insights for managing school-based extracurricular arts organizations.
Analysis of Cultural Identity among Generation Z in the Gebyar Pelajar Lampung Community through Instagram Nurhidayah, Indah; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4714

Abstract

This study aims to analyze how Generation Z members of the Gebyar Pelajar Lampung (GPL) Community construct and represent their cultural identity through the social media platform Instagram. Using a descriptive qualitative approach, data were collected through in-depth interviews, Instagram content observation, and visual documentation. The study is guided by Cultural Identity Theory and Stuart Hall’s Representation Theory. The findings reveal that the cultural identity of GPL members is shaped through five key dimensions: (1) existence and self-actualization, (2) social and cultural representation, (3) social connection, (4) personal branding and digital aesthetics, and (5) motivations behind digital identity construction. The results indicate that Instagram is not merely a platform for visual communication, but a strategic space for youth to actively and creatively negotiate cultural identity. Social media serves as a crucial arena for Generation Z in building personal and collective identity in the midst of digital culture development.
The Influence of Tailor Communication Style and Clarity of Instagram Content @jahitkebaya_bdl on Customer Loyalty Azura, Tabitha Rahma; Waskito, Budhi; Poyo, M. Denu
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4739

Abstract

This study aims to analyze the influence of tailor communication style and Instagram content clarity on customer loyalty toward the @jahitkebaya_bdl account. Instagram has become a primary platform for digital marketing strategies, especially for small and medium enterprises like @jahitkebaya_bdl. In maintaining and increasing customer loyalty, two key factors examined in this research are the way tailors communicate with customers and the clarity of information conveyed through digital content on Instagram. This research employs a quantitative approach using a survey method through questionnaires distributed to Instagram followers of @jahitkebaya_bdl who have used its services more than twice. Data analysis is conducted using multiple linear regression to assess the relationship between the independent variables (communication style and content clarity) and the dependent variable (customer loyalty). The findings indicate that the tailor’s communication style significantly affects customer loyalty, particularly in terms of responsiveness, discussion ability, and professionalism. Content clarity on Instagram also plays a crucial role, as engaging visuals, easily understandable information, and transparency in pricing and ordering procedures enhance customer attachment to the brand. These findings contribute to digital marketing communication strategies, particularly in enhancing customer loyalty through optimized direct interactions and informative social media content.
Co-Authors Ade Irma Pertiwi Afrizal Nilwan Agus Wahyudi Agustuti Handayani Aminah Aminah Anastasia Luliani Frelisia Andala Rama Putra Barusman Andoni Fornio Barusman Anggalana Anggewa, Dava Anggraini Saputri Appin Purisky Redaputri Ayu Wulandari Azura, Tabitha Rahma Desma Silvira Dewa Putu Wipayana Kusuma Dora Rinova Farhansyah, Taufik Ferina Aisah Fitriandini, Ragil Hanindyalaila Pienrasmi Haninun Hartabela, Dadang Hendri Dunan Ida Farida J T Yuhono Joko Setiadi Kamila Yuniarti Khujaji, Afie Khotimil Kurniawan, Dea Lestari S, Meidianty M Amsyar Riendika M. Denu Poyo M. Yusuf Sulfarano Barusman Maulia, Mita Nainggolan, Asnirut Naomika Nika Mareta Ramadani Niki Agus Santoso Noning Verawati Nurhidayah, Indah Oktaviani, Anisa Putri Poyo, M. Probo Raharjo Putri Sugiati Sahri, Dilla Revira Sapto Yowono Saputra, M.Hafiz Salas Satria Astana Setiawan, Adrian Pujangga Soewito Soewito Soewito Sri Mina Ginting Sugito - Susilowati Susilowati Tina Miniawati Barusman Valloma, Fernando Viata, Sony Vinolia Agustin Vonny Tiara Narundana Wawan Hernawan Wawan Hernawan William Djunizar Wisnu, Laras Yanuarius Yanu Dharmawan Zawitri, Agustina