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All Journal International Journal of Artificial Intelligence Research Hasanuddin Economics and Business Review Bisma: Jurnal Bisnis dan Manajemen Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdi Insani Jurnal Ilmu Manajemen Profitability Economics and Digital Business Review Center of Economic Students Journal (CSEJ) ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Kasnaeny Karim
Fakultas Ekonomi Dan Bisnis Universitas Muslim Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Can Bugis-Makassar Local Culture Reduce Compulsive Buying Behavior? Kasnaeny Karim; Ibrahim Dani
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3433

Abstract

This study aims to determine whether the local wisdom of Bugis culture is able to minimize consumer behavior in purchasing products, considering the negative impact caused by excessive shopping behavior with the use of credit cards that exceed the limit of funds or without the use of credit cards. Research informants amounted to 100 people obtained through snowball sampling. Research data were collected through open and closed questionnaires and interviews, then the research instrument was tested through validity and reliability tests using triangulation and peer review methods. The research method uses a narrative qualitative approach to obtain an explanation of whether the local wisdom of Bugis culture, namely "Siri'", is able to prevent compulsive buying behavior (consumerism). The results of the analysis show that siri' is believed to be able to prevent someone from spending excessively, because (1) there is a sense of shame to Self and Family, (2) There is shame to God Almighty, because God does not like people to do excessive behavior, and (3) there is a sense of shame about social sanctions when unable to pay arrears due to excessive use of credit cards.The implications of the results of this study can be used as reference material in preventing compulsive buying behavior and consumerism
Maintaining Fan Loyalty in the Music Industry through a Cyber Marketing Strategy Muchlis Abbas; Ibrahim Ibrahim; Taufik Thahir; Suriyanti Mangkona; Masyadi Masyadi; Kasnaeny Karim
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.860

Abstract

This study aimed to examine the effect of marketing methods on fan loyalty towards Gigi Band. The research hypothesis was fully accepted at a probability level of 95%, indicating that marketing methods have a positive and significant effect on fan loyalty. The study also found that Gigi Band's management marketing strategy is very effective in maintaining its work and retaining its fans. The recommendations for future research include exploring additional variables that may influence fan loyalty beyond marketing methods. Additionally, the study suggests that Gigi Band should continue to hold concerts and expand its songwriting segment to increase its recognition among a wider audience. Overall, this research provides valuable insights into the impact of marketing on fan loyalty in the music industry.
Pengaruh Komunikasi Langsung dan Komunikasi Tidak Langsung Terhadap Kinerja Pegawai Pengadilan Agama di Kabupaten Maros Atika Rahma Putri; Kasnaeny Karim; M. Irfan Maulana Bima
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.2863

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Komunikasi Langsung dan Komunikasi Tidak Langsung Terhadap Kinerja Pegawai Pengadilan Agama di Kabupaten Maros. Penelitian ini merupakan penelitian kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan melalui kuisioner. Populasi dalam penelitian ini berjumlah 50 Pegawai Pengadilan Agama Maros Kelas IB, dengan sampel yang diambil menggunakan teknik sampel jenuh yaitu tetap dengan jumlah 50 pegawai Pengadilan Agama Maros. Teknik analisis data dalam penelitian ini adalah analisis regresi linear berganda menggunakan software statistical product and service solutions (SPSS). Hasil penelitian ini menunjukkan bahwa Komunikasi Langsung berpengaruh positif dan signifikan terhadap kinerja pegawai, begitu juga dengan Komunikasi Tidak Langsung yang berpengaruh positif dan signifikan terhadap kinerja pegawai.
The Effect of Work Flexibility and Work Environment on Job Satisfaction through Work–Life Balance among PLN Pinrang Employees Ikram Saprillah Natsir; Kasnaeny Karim; Baharuddin Latief
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/0xw52b53

Abstract

Despite growing attention to work flexibility and work environment in human resource management literature, limited studies have simultaneously examined their direct and indirect effects on job satisfaction through work–life balance within public utility organizations. This study aimed to analyze the influence of work flexibility and work environment on job satisfaction, with work–life balance acting as a mediating variable among employees of PLN UP3 Pinrang–ULP Lakawan. The research employed a quantitative design using primary data collected through structured questionnaires distributed to all 64 employees using a census sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to evaluate both the measurement and structural models. The results indicated that work flexibility had a positive and significant effect on work–life balance and job satisfaction. Similarly, the work environment significantly influenced both work–life balance and job satisfaction. Furthermore, work–life balance showed a positive and significant effect on job satisfaction and partially mediated the relationships between work flexibility and job satisfaction as well as between work environment and job satisfaction. The model demonstrated strong explanatory power, with the structural model explaining a substantial proportion of variance in both work–life balance and job satisfaction. These findings highlight the importance of implementing flexible work arrangements and creating a supportive work environment to improve employees’ work–life balance and ultimately enhance job satisfaction. The study contributes to human resource management literature by providing empirical evidence from a public utility organizational context and offers practical implications for organizations seeking to improve employee well-being and organizational performance.
Pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Di Platform Tiktok Siti Madani; Kasnaeny Karim; Ackhriansyah Achmad Gani
Center of Economic Students Journal Vol. 6 No. 1 (2023): January-Maret (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/q0marf63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia Angkatan 2021. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 85 responden yang ditentukan menggunakan rumus slovin dan pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data penelitian ini menggunakan metode survei dengan cara menyebarkan kuesioner terhadap objek penelitian. Metode statistik yang digunakan untuk menguji hipotesis adalah dengan menggunakan regresi linier berganda. Berdasarkan analisis yang telah di lakukan menunjukkan bahwa Viral Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian dan secara simultan bersama-sama Viral Marketing dan Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian mahasiswa Fakultas Ekonomi dan Bisnis UMI angkatan 2021 pada platform tiktok.
Co-Authors Ackhriansyah Achmad Gani Aminah Atika Rahma Putri Baharuddin Latief Hadira Thumaninah Jibril Ibrahim Dani Ibrahim Dani Ibrahim Dani Ibrahim Ibrahim Ikram Saprillah Natsir M. Irfan Maulana Bima Masyadi Muchlis Abbas Muhammad Haerdiansyah Syahnur Muhammad Jibril Tajibu Muhammad Sakir N Nurjannah, N Nurjannah Nurmaya Effendi Ramlawati Sattar Yunus Siti Madani Suriyanti Suriyanti Tajibu, Muhammad Jibril Taufik Thahir