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All Journal Ecopreneur.12 Accounting and Management Journal JISO : Journal of Industrial and Systems Optimization Among : Jurnal Pengabdian Masyarakat IQTISHADequity jurnal MANAJEMEN Benefit : Journal of Bussiness, Economics, and Finance Jurnal manajemen dan bisnis (Performa)
Donny Arif
Scopus ID 57209449733, Universitas Maarif Hasyim Latif, Sidoarjo
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Pelatihan Sertifikasi Produk Halal Pada UMKM Bebek Ungkep 55 Surabaya Siti Mahmudah; Donny Arif; Nikma Yucha; Ratna Ekasari; Dewi Agustya Ningrum; Berlian Putri
Among : Jurnal Pengabdian Masyarakat Vol 4, No 2 (2022): Jurnal Among Pengabdian Masyarakat
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/ajpm.v4i2.2020

Abstract

Halal menjadi hukum wajib bagi umat Islam terutama dalam hal konsumsi makanan sehari-hari. Jaminan halal suatu produk makanan dewasa ini menjadi isu yang tidak dapat diabaikan bagi sebagian besar daerah di Indonesia. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pengetahuan, pemahaman serta pendampingan tentang sertifikasi halal kepada pelaku UMKM Bebek Goreng 55. Kegiatan pengabdian ini dilakukan melalui metode pelatihan dan pendampingan sampai terbit sertifikat halal produk. Dari kegiatan ini diharapkan pelaku UMKM dapat memahami manfaat labelisasi halal dan mengerti proses produksi sesuai dengan standart halal, sehingga akan mendapatkan kepercayaan konsumen. Hasil dari kegiatan ini adalah produk Bebek Goreng 55 memperoleh sertifikat halal dari MUI. Hal yang harus diperhatikan adalah komitmen dari pelaku usaha dalam mengimplementasikan sistem jaminan halal serta meningkatkan kualitas usaha dengan menerapkan teknik digital marketing serta melakukan pengelolaan manajemen keuangan yang benar
PROMOTION AND PRODUCT QUALITY ON CUSTOMER LOYALTY: THE ROLE OF MEDIATION IN CUSTOMER SATISFACTION OF ERIGO PRODUCTS Donny Arif; Riska Yulianti; Rezki Aulia Pramudita
Ecopreneur.12 Vol 6, No 1 (2023): April 2023
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v6i1.11211

Abstract

The purpose of this study: is to examine the effect of promotion and product quality on customer loyalty: the mediating role of Erigo product customer satisfaction. This study uses descriptive quantitative research with a sampling technique, namely a random sampling technique with a sample of 100 respondents. Data was obtained by distributing questionnaires in the Sidoarjo area, Taman sub-district. The analysis technique used is path analysis with the help of the SmartPLS program. Based on the data analysis conducted in this study shows that promotions positively and significantly affect customer loyalty in purchasing Erigo products. Advertising ultimately and significantly affects customer satisfaction in purchasing Erigo products. Product quality substantially affects customer loyalty in purchasing Erigo products. Product quality positively and significantly affects customer satisfaction in product purchases. Customer satisfaction wholly and substantially affects customer loyalty in purchasing Erigo products.
PENGARUH KAPABILITAS MARKETING DAN STRATEGI KOMPETITIF TERHADAP KINERJA BISNIS MELALUI PERAN MEDIASI KOMUNIKASI PEMASARAN (Study Kasus Produk Kecantikan MS Glow di Surabaya) Donny Arif; Eka Nur Safitri
JISO : Journal of Industrial and Systems Optimization Vol 6, No 1 (2023): Juni 2023
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/jiso.v6i1.62-68

Abstract

Penelitian ini bertujuan untuk mengetahui optimalisasi kapabilitas marketing serta strategi kompetitif melalui mediasi peran komunikasi pemasaran pada produk kecantikan yang mengakibatkan adanya pertumbuhan kinerja bisnis, Pada penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survey kuesioner yang disebarkan pada beberapa distributor dan agen resmi salah satu brand produk kecantikan. Dengan melibatkan 100 responden didapatkan temuan bahwa komunikasi pemasaran pada industri kecantikan dengan brand MS Glow belum berjalan maksimal dan perlu adanya dorongan yang kuat mengenai factor-faktor lain yang mempengaruhinya. Penelitian ini juga mendapatkan hasil bahwa melakukan strategi marketing yang baik perlu dilakukan perubahan secara berkala sehingga mendapatkan hasil yang optimal. ABSTRACTThis quantitative research focuses on the enhancement of marketing capabilities and competitive strategies through the mediating role of marketing communication in the beauty product industry, with the primary goal of promoting business performance growth. Using a questionnaire survey method, this research was conducted among several distributors and official agents of the MS Glow beauty product brand, involving a sample of 100 respondents. The research findings indicate that marketing communication, as a crucial mediating element in enhancing marketing capabilities and competitive strategies, has not been optimally implemented in the beauty industry focusing on the MS Glow brand. This suggests a need for strong intervention and impetus on other factors that influence the effectiveness of marketing communication.Another finding indicates that improvements in marketing capabilities and competitive strategies can be achieved through periodic changes in marketing strategy. These changes can help ensure that the strategy remains relevant and effective in achieving desired business
Digital Marketing And Price On Iswa Computer Sales Volume Varid Martah; Danis Unita Dewi; Donny Arif
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11885

Abstract

This study aims to determine the effect of digital marketing and price perceptions on computer sales volume. This study uses the dependent variables, including Digital Marketing, Price and the dependent variable, Sales Volume. Researchers approach with quantitative methods. The population in this study were Iswa Computer consumers in Surabaya. Using quantitative research methods with multiple linear regression analysis techniques, validity test, reliability test, classical assumption test, T-test and coefficient of determination test. The number of samples that meet the criteria for purposive sampling on Iswa Computer is 96 respondents. The research results partially by using the T-test that digital marketing variables positively and significantly affect sales volume. Testing the hypothesis using the T-test that the price variable positively and significantly affects sales volume.
IMPLEMENTASI GREEN INNOVATION DAN DESAIN PRODUK TERHADAP LOYALITAS PELANGGAN: DIMEDIASI OLEH DIMENSI PEMBELIAN BERULANG (STUDI KASUS INDUSTRI FURNITURE DI MOJOKERTO JAWA TIMUR) nikma yucha; Donny Arif; Babby Cecylia Sevana
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.3003

Abstract

Green innovation menjadi konsep populer selama beberapa tahun terakhir menjadi solusi ata pemanasan global dan kerusakan lingkungan yang mengancam pouplasi. Dari hal tersebut menjadi peluang bagi perusahaan untuk menciptakan produk dengan nilai tambah dan mampu memenuhi kebutuhan konsumen. Penelitian ini ditujukan untuk membuktikan dan menganalisis pengaruh Green Innovation dan Desain Produk terhadap Loyalitas Konsumen berupa Pembelian Berulang pada perusahaan Manufaktur Sektor Kayu secara parsial dan simultan dengan objek penelitian Perusahaan Manufaktur Sektor Kayu Kabupaten Mojokerto. Menggunakan metode penelitian kuantitatif dengan teknis analisis Analisis Deskriptif , Analisis Jalur (Path Analysis)Analisis Regresi dengan MRA (Moderating Regression Analysis), Uji reabilitas, uji validitas, koefisien determinasi, uji asumsi klasik, uji t, uji f. Dengan menggunakan program SPSS untuk mengolah data tersebut. Jumlah sampel yang memenuhi kriteria pada purposive sampling pada konsumen Cv. Tunggal Jaya Mandiri Mojokerto adalah 300 Konsumen.
Pengaruh Environmental Claims Dan Perceived Quality Terhadap Loyalitas Pelanggan Melalui Green Brand Image Produk Elektronik Home Appliances Di Sidoarjo Chintya Rossalin; Donny Arif; Ramadhani Qurata A’yuni
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1302

Abstract

The aim of this research is to examine the influence of Environmental Claims and Perceived Quality on Customer Loyalty with Green Brand Image as a mediating variable. This research uses a quantitative descriptive approach with a purposive sampling technique, with a total sample of 132 respondents who use household electronic products in the Sidoarjo area. Data collection was carried out through distributing questionnaires. The data analysis technique used is path analysis with the help of the SmartPLS program version 4.1.1.2. Based on the results of the data analysis carried out, it shows that Environmental Claims do not have a significant effect on Green Brand Image or Customer Loyalty. Perceived Quality has a positive and significant effect on Green Brand Image, but does not have a direct effect on Customer Loyalty. Green Brand Image has a positive and significant effect on Customer Loyalty, and is able to significantly mediate the relationship between Perceived Quality and Customer Loyalty. However, Green Brand Image does not mediate the relationship between Environmental Claims and Customer Loyalty. These findings confirm that perceptions of product quality and green brand image have an important role in forming customer loyalty, compared to just relying on environmentally friendly claims.
Mapping Digital and Omnichannel Strategy Models through Customer Engagement and Technology: An Empirical Study on the East Java Retail Industry Donny Arif
JURNAL AKUNTANSI DAN MANAJEMEN Vol 10 No 1 (2026): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v10i1.8786

Abstract

This study examines the influence of digital transformation and omnichannel strategies on retail sales performance in East Java, considering customer engagement as a mediating variable and technological competence as a moderating variable. The background of this study was driven by the disruption following the COVID-19 pandemic, which led many large retailers to close because they failed to adapt. At the same time, e-commerce transactions increased rapidly, and consumer shopping patterns shifted. This study aims to develop an integrative model that explains how digitalization and omnichannel strategies increase sales through customer engagement and organizational technological capabilities. The method used is a quantitative explanatory approach employing SEM-PLS, involving approximately 100 respondents from East Java retail MSMEs that have adopted both digital and physical channels. The novelty of this study lies in its use of a moderated mediation model, which is rarely used in the context of Indonesian retail MSMEs, and in its focus on the local context of East Java. We expect to deliver a digital-omnichannel strategy model grounded in engagement and technological competence, publish reputable international articles (Scopus-indexed), produce a policy brief for policymakers, and create a practical guide for MSMEs. This research is also part of a five-year research roadmap that aims to develop a sustainable digital retail ecosystem based on AI and consumer behavior prediction..
Co-Authors Achmad Fathoni Rodli Amin Saputra Babby Cecylia Sevana Berlian Putri Chintya Rossalin Danis Unita Dewi Dewi Agustya Ningrum Dian Afrilia Pramestie Eddy Rosidi Eka Nur Safitri Elsa Ajeng Panghestuningtyas Evie Binti Maghfiroh Fitaloka SM Isa Madjid M Farizal Ilmi M. Eddy Rosidi Michel Gatot Hariadi Mochammad Rifan Abdi Pratama Moh Eka Febrianto Mohammad Isa Madjid Muhammad Yahya Dzulkarnain Mukti Ali Nikma Yucha Nuning Nurna Dewi Ramadhani Qurata A’yuni Ratna Ekasari Rezki Aulia Pramudita Riris Harisma Riska Yulianti Siti Mahmudah Siti Mahmudah Varid Martah Verro Bellasaputri Yuniati, R.A. Norromadani Yusanti Ervina