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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam Ekspektra: Jurnal Bisnis & Manajemen Media Mahardhika Ecopreneur.12 Accounting and Management Journal Community Development Journal Community Development Journal: Jurnal Pengabdian Masyarakat Indonesia Berdaya Jurnal Manajemen dan Inovasi (MANOVA) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service
Amri Rasyid, Reizano
Fakultas Eknomi Dan Bisnis, Universitas Nahdlatul Ulama Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Media Mahardhika

 1 
PENERAPAN ANALYTICAL HIERARCY PROCESS SEBAGAI DASAR PENENTUAN LOKASI PEMBANGUNAN STONE CRUSHER PLANT (STUDY KASUS PT. ABC) Reizano Amri Rasyid; Rachma Rizqina Mardhotillah
Media Mahardhika Vol. 19 No. 2 (2021): January 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i2.248

Abstract

Penelitian ini bertujuan untuk menganalisa kelayakan lokasi dengan mempertimbangkan aspek bahan baku, produksi, pasar, tenaga kerja, perijinan, dan sosial dari proyek pembelian lahan dan untuk memilih lokasi yang optimum untuk fasilitas pabrik yang bisa mendukung perkembangan perusahaan sampai dengan 10 tahun ke depan. Obyek penelitian berupa penentuan lokasi pabrik di kawasan industri yaitu Purworejo, Pasuruan dan Sleman dengan menggunakan metode analytical hierarchy process (AHP) . Dari hasil analisa AHP dengan menggunakan ” Expert Choice software” didapat bahwa aspek bahan baku berpengaruh cukup besar terhadap pengambilan keputusan dibanding aspek yang lain, akhirnya dari daftar 9 lokasi, dari aspek bahan baku terpilih kriteria kandungan bahan baku yang menjadi nilai utama. Dari 3 lokasi terpilihlah Purwerejo sebagai tempat lokasi stone crusher selanjutnya dengan nilai 48.08%
PERAN CONSUMTIVE LIFESTYLE, BEAUTY VLOGGER, BRAND IMAGE, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KOREA (INNISFREE) DI SURABAYA Reizano Amri Rasyid; Denis Fidita Karya
Media Mahardhika Vol. 19 No. 2 (2021): January 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i2.254

Abstract

This study aims to examine the effect of consumtive lifestyle, beauty vlogger, brand image and brand trust on purchasing decisions on Innisfree Korea cosmetic products. This study uses primary data derived from questionnaire respondents using Innisfree products. The sample in this study amounted to 210 respondents. Using the non-probability sampling method used in analyzing data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing can be obtained the results that brand image has a negative effect on brand trust, but has a positive effect on purchasing decisions. Consumtive lifestyle has a positive effect on purchasing decisions and brand trust. Beauty vlogger has a positive effect on purchasing decisions and negatively affects brand trust. Brand trust has a positive effect on purchasing decisions.
STRATEGI MENINGKATKAN DAYA SAING USAHA PT.X MELALUI RENCANA PEMBANGUNAN UNIT STONE CRUSHER BARU DI WILAYAH KABUPATEN PURWOREJO JAWA TENGAH Reizano Amri Rasyid; Rachma Rizqina Mardhotillah
Media Mahardhika Vol. 19 No. 2 (2021): January 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i2.257

Abstract

The smooth supply of broken stone will greatly affect and even determine the speed and accuracy of the completion of a project. The availability of large stones or blondos as raw material to produce broken stones must be guaranteed availability, for this reason it is very important to have a quarry or land containing blondos to maintain the continuity of raw material supply for the stone crusher business. Purworejo Regency has potential in terms of sand and stone mining. Most of the land consists of rock with a percentage of approximately 60% of the total area of Purworejo Regency. The type of raw material that is owned is andesite with a deposit of mining rock which can be exploited for mining for more than 20 years. Because of that potential, it is very important for PT. X to conduct a strategy analysis before constructing a new stone crusher unit. An appropriate business development strategy is needed. The purpose of this research is to create a business development strategy of PT.X by using the SWOT and TOPSIS methods. Based on the alternatives of the SWOT matrix obtained 8 strategies to develop the company and selected strategic priorities with TOPSIS found that market opportunities are very wide open and immediately expand the marketing network with a maximum value of 1.
PENGARUH CITRA (IMAGES), KEPUASAN KONSUMEN (CUSTOMER SATISFACTION), KEPERCAYAAN KONSUMEN (CUSTOMER TRUST) DAN LOYALITAS KONSUMEN (CUSTOMER LOYALTY) PADA PERUSAHAAN AGEN ASURANSI DI SURABAYA Ninnasi Muttaqiin; Reizano Amri Rasyid; Candraningrat Candraningrat
Media Mahardhika Vol. 20 No. 1 (2021): September 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i1.332

Abstract

Competition between organizations continues to increase and there is a rapid shift in the delivery of business processes. Service companies strive to improve their business processes by dealing with customers to survive and compete successfully. The literature clearly emphasizes the importance of trust and loyalty for survival in the insurance service sector. This study aims to explore the role of customer knowledge management (CKM) and satisfaction as antecedents of customer trust in the insurance agent sector. The existing causal relationships between CKM, satisfaction, trust, and loyalty were explored. The mediating role of customer trust in the knowledge-loyalty and satisfaction-loyalty relationships is also explored. Data collection was carried out through a survey with a questionnaire. The research instrument uses Structural Equation Modeling (SEM) which has been used to test the causal relationship and the suitability of the proposed model.
PENGARUH PERCIEVED QUALITY, CORPORATE IMAGE, PERCEIVED VALUE YANG DI MEDIASI OLEH CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PENGGUNA SMARTPHONE MEREK IPHONE (STUDI KASUS PADA GEN Z DI SURABAYA) Azmil Chusnaini; Reizano Amri Rasyid; Candraningrat Candraningrat
Media Mahardhika Vol. 20 No. 2 (2022): January 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i2.394

Abstract

The purpose of this paper is to examine the effect of perceived quality through mediating customer satisfaction in the context of brand loyalty to iPhone smartphone users among the Z millennial generation in Surabaya. The first model examines the impact of perceived quality on brand loyalty which is mediated by customer satisfaction; this second model investigates the impact of corporate image on brand loyalty mediated by customer satisfaction; and the final model examines the impact of perceived value on brand loyalty mediated by customer satisfaction. The methodology design of a three conceptual model approach was developed based on the existing literature. These models are validated through a quantitative approach, analyzed using regression analysis with SmartPLS. The sampling technique in this study used nonprobability sampling using a purposive sampling approach. This study is a development of previous studies that tested customer satisfaction variables as a mediator of brand loyalty. It is hoped that this research can contribute to literature by becoming additional research that studies the mediating effects of customer satisfaction on company image, perceived value, and perceived quality, as well as examining their relationship with brand loyalty in the context of Iphone brand smartphone products in the Z millennial generation in Surabaya.
Co-Authors Adinugroho, Mochtar Ahmadah, Nur Hubba Azmil Chusnaini Basuki, Edi Pujo Candraningrat Candraningrat Candraningrat, Candraningrat Djuwari Djuwari Endah Budi Permana Putri Fardan, Moch Khoirul Fardan Herlambang, Teuh Karya, Denis Fidita Mardhotillah, Rachma Rizqina Moch. Sahri Mochammad Irfan Yusuf Mohamad Yusak Anshori Mokhamad Ramadani Ilham Akbar Nailul Authar Puspandam Katias Putri, Ni Made Ardita Arya Putri, Tarisa Adelia Rachma Rizqina M Rachma Rizqina Mardhotillah Rita Sari Riyan Sisiawan Putra Rizqina Mardhotillah, Rachma Sahrin, Laila Alfi Susanto, Fajar Annas Teguh Herlambang Tiyas Saputri Wulan, Tri Deviasari Wulansari, Yuli Yanti Yudianto, Firman Zujajatul Ílmi