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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Accounting and Management Innovation Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting and Management Innovation Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Asian Journal of Management Analytics Jurnal Manajemen dan Pemasaran Jasa Indonesian Journal of Advanced Research (IJAR) Klabat Accounting Review Jurnal Ilmiah Accusi
Depari, Genesis Sembiring
Program Studi Manajemen Universitas Pelita Harapan, Medan, Indonesia
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Journal : Jurnal Ekonomi

 1 
CUSTOMER'S RESPONSES TOWARDS IN-VEHICLE COUPON RECOMMENDATION AN IMPLEMENTATION OF BUSINESS ANALYTICS CONCEPT Genesis Sembiring Depari; Efin Shu; Cut Alya Fachriza; Joceline Chow; Jerica Wijaya; Ryanto Winata
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Marketers are constantly searching for innovative tactics to increase sales performance. One of the most popular methods is through offering coupons to potential customers. However, selecting the most potential customers is not an easy task. Customer selection and segmentation become urgently important for business. To tackle these problems, an application of business analytics method is introduced. Besides, 3 machine learning algorithms such as random forest, naive bayes, and decision tree were utilized in predicting the likelihood of coupon to be accepted by users. Eventually, Random forest was found as the most accurate algorithm with the highest prediction accuracy
BIG DATA AND METAVERSE TOWARD BUSINESS OPERATIONS IN INDONESIA Depari, Genesis Sembiring; Efin Shu; Indra, Indra
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.147 KB)

Abstract

The rapid growth of information and technology recently brings new opportunities in business operational. An optimal used of resources may leads into business efficiency and therefore minimizing operational cost. Moreover, new opportunities are also revealed by creating more innovations in business. Metaverse gain its popular name firstly in public awareness in October 2021, when Facebook, Inc. renamed it "Meta" and announced a multi-billion-dollar investment in Metaverse technology. In Indonesia, the concept of big data and metaverse technology is still growing and keep attracting attention of many researchers, academics, and business practitioners. Besides the promised opportunities, these technologies are facing several obstacles in adoption. Lack of available talents and infrastructure still two dominant topics to be discussed. Fortunately, Indonesian government shows a serious effort on pursuing a better infrastructure and available talents through providing supports and quality training.
Co-Authors Abiemanyoe, Satrio Adat Muli Peranginangin Albert Owen Alfonsius Bukidz, Danny Philipe Candice Yap Yap Cut Alya Fachriza Efin Shu Elisabeth Marlina Sari Lintong Huang, Jen Peng Indra Indra Jen Peng Huang Jerica Wijaya Joceline Chow Jocellyn, Jocellyn Luis Jonatan Natasya Ginting Ryanto Winata Sari, Mira Satrio Abiemanyoe Shu, Efin Sri Vandayuli Riorini Steven Winnie Lauren