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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Accounting and Management Innovation Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting and Management Innovation Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Asian Journal of Management Analytics Jurnal Manajemen dan Pemasaran Jasa Indonesian Journal of Advanced Research (IJAR) Klabat Accounting Review Jurnal Ilmiah Accusi
Depari, Genesis Sembiring
Program Studi Manajemen Universitas Pelita Harapan, Medan, Indonesia
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Journal : Asian Journal of Management Analytics

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The Effect of Website Content, Its Perceived Usefulness and Perceived Ease of Use towards Customer Purchase Intention: Evidence From Love Bonito Sari, Mira; Depari, Genesis Sembiring
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6807

Abstract

The goal of this study is to determine which of perceived utility, perceived usability, and website content has an impact on Love, Bonito's customers' intention to make a purchase. Additionally, it will investigate whether these three variables will have an impact on customers' intentions to buy. Data were gathered by questionnaires and the convenience sampling method as part of the quantitative data analysis method used in this study. Following the use of the Lemeshow formula, responses from 97 respondents were received. The outcome of the hypothesis test demonstrates that while website content has no influence on customers' intentions to make a purchase, perceived utility and perceived usability do. However, all three criteria simultaneously affect a customer's intent to buy. Additionally, the coefficient of determination test result reveals that 35.7% of the variables that affect purchase intention in this study are independent variables.The goal of this study is to determine which of perceived utility, perceived usability, and website content has an impact on Love, Bonito's customers' intention to make a purchase. Additionally, it will investigate whether these three variables will have an impact on customers' intentions to buy. Data were gathered by questionnaires and the convenience sampling method as part of the quantitative data analysis method used in this study. Following the use of the Lemeshow formula, responses from 97 respondents were received. The outcome of the hypothesis test demonstrates that while website content has no influence on customers' intentions to make a purchase, perceived utility and perceived usability do. However, all three criteria simultaneously affect a customer's intent to buy. Additionally, the coefficient of determination test result reveals that 35.7% of the variables that affect purchase intention in this study are independent variables.
Co-Authors Abiemanyoe, Satrio Adat Muli Peranginangin Albert Owen Alfonsius Bukidz, Danny Philipe Candice Yap Yap Cut Alya Fachriza Efin Shu Elisabeth Marlina Sari Lintong Huang, Jen Peng Indra Indra Jen Peng Huang Jerica Wijaya Joceline Chow Jocellyn, Jocellyn Luis Jonatan Natasya Ginting Ryanto Winata Sari, Mira Satrio Abiemanyoe Shu, Efin Sri Vandayuli Riorini Steven Winnie Lauren