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Pengaruh Entrepreneurial Marketing Terhadap Kinerja Umkm Sentra Kulit Garut Sukaregang Azmi Azizah Al Mushowwiru; Sisca Eka Fitria
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 2 No 1 (2019): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

The development of Garut Sukaregang leather center raised significantly. The leather products have been recognized and become one of the best leather products in the world and also become a superior product in West Java. However in its implementation, this creative industry faces many problems, one of them is marketing. Therefore, Sukaregang leather center needs the right marketing strategy to develop this creative industry. One of the approaches that is used by micro small and medium enterprises is entrepreneurial marketing. Through this research, there will be a judgment of perfomance business towards entrepreneurial marketing variable with sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation. Other than that, author will indicate the impact of sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation towards Garut Sukaregang leather center’s perfomance. This research used quantitative method. The research was conducted by distributing questionnaires to 70 respondens of Garut Sukaregang leather center’s owner. The data of questionnaires was tested using validation and reability. Data was analyzed using SEM PLS 3.0. The result of this research showed that the assesment of innovativeness, customer intensity, and value creation have a significant and positive impact on SMEs perfomance while partial subvariable proactiveness, calculated risk taking, opportunity focus, dan resource leveraging have not significant impact on MSMEs perfomance. In this research we can conclude that entrepreneurial marketing has a postive and significant impact towards Garut Sukaregang leather center MSMEs perfomance 56.8%.

The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food Tasya Kahfia Abshariena; Sisca Eka Fitria
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 2 No 1 (2019): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency. This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.

Identifikasi Tren Penelitian Efisiensi Technology Transfer Office dengan Pendekatan Bibliometrika pada Database Jurnal Scopus Raissy Andinniya Adzanty; Sisca Eka Fitria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.3978

This study aims to identify the bibliometric characteristics of research related to factors affecting the efficiency of the Technology Transfer Office in the Scopus journal database since the beginning of the topic. The method used in this study is descriptive quantitative. This study identifies research trends, the most influential authors, documents with the most citations, the most occurring words, and other bibliometric information. The sample used was 444 publications in the form of articles and conference papers indexed by Scopus. The analysis tools used were R software version 4.3.2 and bibliometrix package version 4.1. The findings show that research interest in technology transfer efficiency continues to increase to date. Research directions show a continued focus on entrepreneurship and technological change, with additional emphasis on the role of public policy in supporting TTOs. This research contributes some information and insights into the extent to which the topic of office technology transfer efficiency is covered in articles and conference papers found in the Scopus journal database.

Identification of Inhibiting Factors in Triple Helix Collaboration in the Commercialization Process at a Private University in Indonesia Sisca Eka Fitria; Stephanie Putri Reinda
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Collaboration between a university, industry, and government (Triple Helix) in supporting commercialization still faces obstacles. The goal of this research is to identify the inhibiting factors of Triple Helix collaboration in commercialization at a private university in Indonesia. The method used is qualitative with a descriptive and case study approach. The research findings show that the university plays a role as a provider of research and innovation. The industry plays roles as an idea generator, early adopter, producer, capital provider, and end user. The government acts as a regulator, funding provider, innovation user, research partner, and collaboration facilitator. Inhibiting factors from the university include limited incentives, differences in goals with the industry, and a lack of experts. From the industry perspective, obstacles include dependence on foreign technology, insufficient understanding of the university's capacity, and a dynamic market. From the government’s perspective, obstacles include ineffective policies, limited budget allocation, and suboptimal coordination. To address these inhibiting factors, the university needs to improve internal coordination, optimize commercialization schemes, increase the number of experts, and develop industrial gathering activities. The industry should better understand academic needs, increase funding allocation, and adopt Open Innovation approaches. The government needs to enhance collaboration activities, research funding, streamline administrative processes, and create a comprehensive commercialization scheme. This research provides a deep understanding of the inhibiting factors of Triple Helix collaboration in commercialization at a private university in Indonesia.

ANALYSIS OF THE EFFECTIVENESS OF COMMERCIALIZATION POLICY IN PRIVATE UNIVERSITIES IN INDONESIA Sisca Eka Fitria; Pramudya Ibnu Subrata
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9731

Indonesia is a developing country where the country's income still depends on natural resources. This encourages the Indonesian government to advance the country by improving the quality of human resources to support economic growth based on a knowledge base economy. The form of contribution to the country made by M University as one of the private universities in Indonesia is with its vision of becoming a research and entrepreneurial university and making commercialization policies through three institutions, namely PPM institutions, international cooperation institutions, and science techno park institutions as the end of downstream research. The effectiveness of commercialization policies is an important key to the success of private universities in Indonesia in achieving their vision. The approach of this study is descriptive qualitative where primary data sources come from internal and external sources who know the commercialization process and ecosystem. The result of this study is the information of a new entity that emerged, namely PT. XY is one of the research commercialization downstream institutions. The results of the effectiveness analysis are effective from the point of view of the commercialization policy objectives, namely becoming a Research and Entrepreneurial University. Based on 4 indicators, implementation is classified as effective, but the availability of resources related to the policy is still less effective. Judging from the commercialization process, the commercialization policy cannot be analyzed in terms of its effectiveness target, because policies are still changing, and programs are still adjusting to conditions and situations.

The Influence Of Culture, Education, And Entrepreneurial Innovation On Entrepreneurial Intention With Entrepreneurial Mindset As Intervening Variable On Management And Business Administration Students Class Of 2020 Rizki Aditya; Sisca Eka Fitria
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6132

The study aims to examining the connections among entrepreneurial culture, education, innovation on entrepreneurial intention with entrepreneurial mindset as intervening variable. Questionnaire data are distributed to 102 students from business management and business administration class of 2020 Telkom University who enrolled in small startup business development course for business management and entrepreneurship for business admnistration students, which was taken using snowball sampling methods with a helps from SmartPLS 3. The findings reveal that the the entrepreneurial culture significantly impacts entrepreneurial intention, mindset, and education, while entrepreneurial education has positive influence to entrepreneurial mindset and innovation. Furthermore, entrepreneurial innovation influenced both entrepreneurial mindset and intention. The study also confirmed the direct effects of entrepreneurial mindset to entrepreneurial intention as the final hypothesis.

Identifikasi Tren Penelitian Efisiensi Technology Transfer Office dengan Pendekatan Bibliometrika pada Database Jurnal Scopus Raissy Andinniya Adzanty; Sisca Eka Fitria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.3978

This study aims to identify the bibliometric characteristics of research related to factors affecting the efficiency of the Technology Transfer Office in the Scopus journal database since the beginning of the topic. The method used in this study is descriptive quantitative. This study identifies research trends, the most influential authors, documents with the most citations, the most occurring words, and other bibliometric information. The sample used was 444 publications in the form of articles and conference papers indexed by Scopus. The analysis tools used were R software version 4.3.2 and bibliometrix package version 4.1. The findings show that research interest in technology transfer efficiency continues to increase to date. Research directions show a continued focus on entrepreneurship and technological change, with additional emphasis on the role of public policy in supporting TTOs. This research contributes some information and insights into the extent to which the topic of office technology transfer efficiency is covered in articles and conference papers found in the Scopus journal database.

STRATEGY DEVELOPMENT FOR CREATING COMPETITIVE ADVANTAGES IN SMALL AND MEDIUM INDUSTRIES (SMIs) Anggadwita, Grisna; Fitria, Sisca Eka; Suyono, Rega Eggitya
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.13

Currently, the increasingly dynamic industry development has caused business competition that cannot be avoided by business players, including by TRI as one of the SMIs in Purbalingga Regency, Indonesia. TRI is a business engaged in the automotive field by producing racing exhausts. This study aims to identify the development of competitive strategies carried out by TRI by analyzing the external and internal environment. This research uses the descriptive qualitative method with a case study approach. The sampling technique in this study uses purposive sampling by conducting depth interviews with key people who are considered to know and understand the business processes of TRI. The analysis technique uses EFE, IFE, SWOT, and QSPM matrices. The results show an EFE Matrix score of 2.86 and an IFE Matrix score of 2.88 so that the TRI position is in the IE Matrix on cell V with the priority strategy being to hold and maintain. Based on the SWOT matrix results, the company has five alternative strategies, consisting of 4 market penetration strategies and 1 product development strategy. Alternative strategies that become the top priority based on the QSPM matrix evaluation are market penetration strategies. The recommendations and implications of this study are discussed further.

Analisis Tren Topik Penelitian Publikasi Ilmiah Paten Akademik Dengan Pendekatan Bibliometrika Pada Database Jurnal Scopus Periode 2013-2023 Amazingly, Agesslani Dien; Fitria, Sisca Eka
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Inovasi merupakan pendorong utama perkembangan ekonomi suatu negara. Transfer teknologi dari sektor akademiske industri sangat penting untuk mendorong inovasi. Penelitian ini menganalisis tren penelitian dan memetakan topikmengenai paten akademik menggunakan analisis bibliometrika pada database Scopus dari tahun 2013 hingga 2023,dengan perangkat lunak bibliometrix R Studio. Hasil menunjukkan peningkatan signifikan publikasi tentang patenakademik setelah tahun 2000, dengan puncaknya antara 2010-2015. Penulis terkemuka adalah Hayter CS, JanodiaMD, KIM YC, dan Temel. Institusi paling produktif adalah Arizona Stata University. Negara paling berkontribusiyiatu USA dan diikuti oleh China. Jurnal terkemuka adalah Research Policy dan Journal of Technology Transfer.Analisis tren topik menunjukkan "patent" memiliki relevansi tinggi, "Medical research" berkembang di bidangnyasendiri, dan "Technology transfer" sedang berkembang. Temuan ini menekankan pentingnya paten akademik dalamekosistem penelitian dan inovasi serta perlindungan kekayaan intelektual. Penelitian ini memberikan gambarankomprehensif mengenai tren publikasi paten akademik dan pentingnya inovasi akademik. Kata kunci-paten akademik, inovasi, transfer teknologi, bibliometrika

Pengaruh Model Bisnis Terhadap Keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM) Studi Pada Usaha Kuliner di Kota Bandung H, Fathimah Zuhra C; Fitria, Sisca Eka
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pertumbuhan usaha mikro, kecil, dan menengah (UMKM) jenis usaha kuliner di Kota Bandung cukup bervariasiselama lima tahun terakhir. Hal itu terjadi dikarenakan adanya faktor internal dan eskternal. Faktor tersebut berdampakpada keberlanjutan usaha UMKM di Kota Bandung khusunya pada UMKM jenis usaha kuliner. Penelitian inibertujuan untuk mengetahui seberapa besar pengaruh Inovasi Model Bisnis, Diversifikasi Produk, dan BantuanPemerintah terhadap Keberlanjutan usaha mikro kecil dan menengah (UMKM) jenis usaha kuliner di Kota Bandung.Penelitian ini Menggunakan metode kuantitatif dan deskriptif kausal dengan menggunakan unit analisis para pelakuUMKM jenis usaha Kuliner di Kota Bandung yang memiliki keterlibatan minimal. Penelitian ini menggunakan skalalikert 1-5 dengan responden sebanyak 170 Pelaku UMKM Jenis usaha kuliner di Kota Bandung. Analisis dalampenelitian ini menggunakan structural equation modelling (SEM) dan analisis ini menggunakan alat bantu softwareSmartPLS 0.3. Hasil penelitian ini menjukkan bahwa inovasi model bisnis berpengaruh secara positif dan signifikanterhadap keberlanjutan usaha kuliner di Kota Bandung, diversifikasi produk berpengaruh secara positif dan signifikanterhadap keberlanjutan usaha kuliner di Kota Bandung, bantuan pemerintah berpengaruh secara positif dan signifikanterhadap keberlanjutan usaha kuliner di Kota Bandung. Kata Kunci-inovasi model bisnis, diversifikasi produk, bantuan pemerintah keberlanjutan usaha.

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