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All Journal Signifikan : Jurnal Ilmu Ekonomi Kinerja Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen The Asian Journal of Technology Management (AJTM) Ikonomika : Jurnal Ekonomi dan Bisnis Islam AdBispreneur Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Business and Finance Journal Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Integrated System
Grisna Anggadwita
Universitas Telkom
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Human Capital Development of Information and Communication Technology Industry in Indonesia Ayuningtias, Hani Gita; Anggadwita, Grisna
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol 1, No 2 (2015)
Publisher : Jurusan Akuntansi Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.775 KB) | DOI: 10.18382/jraam.v1i2.15

Abstract

AbstractThe industry of information and communication technology (ICT) has an important role in the transition of economic-based knowledge, and has a chance in the social-economic development, particularly for the developing countries. Human capital is indeed important in the knowledge-based sector like IT industry. In developing countries, particularly Indonesia, human capital was the strongest factor to stimulate the growth of IT industry. Human capital is intangible asset which is very important to be developed. Therefore, companies must invest their capital to develop their human capital which tends to give a high impact on companies performance. This paper explained and analyzed the role of human capital in term of ICT industry development in Indonesia, then developed the model by summarizing existing theories that explained the relationship between development of human capital and the performance of ICT companies. The model that developed was expected to be the benchmark for human capital development in the other industries, particularly in developing country.AbstrakIndustri teknologi informasi dan komunikasi (TIK) memainkan peran utama dalam transisi pengetahuan berbasis ekonomi, dan berpeluang untuk pembangunan sosial-ekonomi, terutama bagi negara-negara berkembang. Human capital memainkan peran penting dalam sektor berbasis pengetahuan seperti industri TIK. Di negara berkembang khususnya Indonesia, human capital merupakan faktor pendorong penting pertumbuhan industri TIK. Sehingga, perusahaan harus meng- investasikan sumber daya yang diperlukan dalam mengembangkan sumber daya manusia yang cenderung memiliki dampak yang besar pada kinerja. Artikel ini menjelaskan dan menganalisis peran modal manusia dalam pengembangan industri TIK di Indonesia serta me- ngembangkan model berdasarkan rangkuman teori yang telah ada yang menjelaskan hubungan antara pengembangan modal manusia dan kinerja perusahaan ICT. Model yang dikembangkan diharapkan dapat menjadi acuan dalam pengembangan human capital di industri lainnya, khususnya di negara berkembang.
CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY Aldianto, Leo; Budi, Adi Asmariadi; Anggadwita, Grisna; Novani, Santi; Wirawan, Christina
KINERJA Vol 23, No 1 (2019): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.53 KB) | DOI: 10.24002/kinerja.v23i1.2125

Abstract

City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers  their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind  and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture
Designing Strategies using IFE, EFE, IE, and QSPM analysis: Digital Village Case Alamanda, Dini Turipanam; Anggadwita, Grisna; Raynaldi, Mochammad; Novani, Santi; Kijima, Kyoichi
The Asian Journal of Technology Management (AJTM) Vol 12, No 1 (2019)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.1.4

Abstract

Abstract. Digital SMEs Village is a program initiated by Telekomunikasi Indonesia. The program is expected to grow entrepreneurial spirit among business actors, as well as to facilitate business actors to expand their business network by utilizing technological developments in Indonesia. The common problem of Digital SMEs Village Indonesia today is the number of human resources that still lack the understanding of using smartphones and computers to interact with consumers in cyberspace. One of the Digital SMEs Village in Bandung district is the Baraya Digital SMEs Village. This study aims to identify the formulation strategy in the development of the Baraya Digital SMEs Village by SWOT analysis. Furthermore, Quantitative Strategies Planning Matrix (QSPM) is used to decide and determine which alternative strategies can best be recommended. The research method used is qualitative method with case study approach by doing depth-interview to several key actors in the Baraya Digital SMEs Village. The results showed that the Baraya Digital SMEs Village needs to implement intensive strategy. The development of strategies that need to be implemented as a top priority is market penetration, by expanding the market share of existing products through online marketing.Keywords:  Digital SMEs Village, cyberspace, SWOT Analysis, QSPM
Mapping Communication Priority of Local Government Leaders through Instagram Captions in Publicising Smart City Programmes Anggadwita, Grisna; Alamanda, Dini Turipanam; Permatasari, Anggraeni; Setiawan, Idzhar Inzaghi
The Asian Journal of Technology Management (AJTM) Vol 14, No 2 (2021)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2021.14.2.3

Abstract

Currently, social media is required to inform the public about local government programmes related to smart city. Advances in technology require the government to provide fast, precise and accurate information services. Local government leaders' communication patterns are crucial factors in the successful implementation of the smart city technology. This study aims to map the communication priorities of DKI Jakarta government leaders in publicising the smart city programmes using Instagram. The study, using a qualitative method with a content analysis approach, employs a case study involving an Instagram account owned by Anies Baswedan as the head of the DKI Jakarta regional government, analysing captions posted between February 2019 and February 2020. The ATLAS.Ti program was used for data processing. The study results reveal that the highest priority area for communication regarding the smart city programmes was Smart Economy. Moderate priorities included Smart Living, Smart People, Smart Governance and Smart Mobility. Lastly, Smart Environment had a low priority. This study demonstrates that Instagram can be an effective medium for building interaction between leaders and the community in delivering smart city programmes with balanced communication intensity for each programme. Thus, this study's findings are expected to provide a reference for local government leaders in balancing communication priorities for all smart city programmes.  
PENGARUH PERSEPSI SOSIAL DAN ORIENTASI KEWIRAUSAHAAN TERHADAP NIAT WIRAUSAHA WANITA DI BANDUNG Grisna Anggadwita; Nadira Ramadhanti; Astri Ghina
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 6, No 3 (2021): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v6i3.35063

Abstract

Women entrepreneurs face specific problems, including social perceptions of their roles in entrepreneurship. Entrepreneurial intentions are influenced by an entrepreneur’s cognitive and psychological characteristics such as innovativeness, proactiveness, and risk-takings. This study aimed to analyze the effects of social perception and entrepreneurial orientation on women's entrepreneurial intentions. This study uses a quantitative method with structural equation modelling as an analytical technique and involves 345 women entrepreneurs who own micro, small, and medium enterprises (MSMEs) in Bandung. The sampling method used probability sampling with a simple random sampling technique. The results of this study indicate that social perception is positively and significantly related to entrepreneurial intention, either directly or mediated by entrepreneurial orientation, which is positively and significantly related to entrepreneurial orientation, and that entrepreneurial orientation is positively and significantly related to entrepreneurial intention. This study provides implications and recommendations that are discussed further, including social perception, which needs to be considered in generating entrepreneurial orientation for women to increase entrepreneurial intentions. Wirausaha wanita dihadapkan dengan persoalan-persoalan spesifik seperti adanya persepsi sosial mengenai peran wanita dalam berwirausaha. Niat berwirausaha di pengaruhi oleh karakteristik kognitif dan psikologis seorang wirausaha, diantaranya sikap inovatif, proaktif, dan keberanian mengambil risiko. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi sosial dan orientasi kewirausahaan terhadap niat berwirausaha wanita. Studi ini menggunakan metode kuantitatif dengan structural equation modelling sebagai teknik analisis dan melibatkan 345 wirausaha wanita pemilik UMKM di Kota Bandung. Metode sampel menggunakan sampel probabilitas dengan teknik sampel acak sederhana. Hasil studi ini menunjukkan bahwa variabel persepsi sosial berhubungan positif dan signifikan terhadap niat berwirausaha baik secara langsung maupun dimediasi oleh orientasi kewirausahaan; persepsi sosial juga berhubungan positif dan signifikan terhadap orientasi kewirausahaan, begitu pula orientasi kewirausahaan berhubungan positif dan signifikan terhadap niat berwirausaha. Studi ini memberikan implikasi dan rekomendasi yang dibahas lebih lanjut dalam studi ini, diantaranya menunjukkan bahwa persepsi sosial merupakan faktor yang perlu dipertimbangkan dalam membangkitkan orientasi kewirausahaan bagi perempuan dalam meningkatkan niat berwirausaha.
Identifikasi Karakter Sosial Pada Wirausaha Sosial (Studi Kasus: CV. Energi Persada, PT. Greeneration Indonesia, Amygdala Bamboo Dan CV. Wahana Putra Ideas Tahun 2017) Riyan Rahmat Yanuar; Grisna Anggadwita
SOSIOHUMANITAS Vol 21 No 2 (2019): Agustus 2019
Publisher : Lembaga Penelitian Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/sosiohumanitas.v21i2.1251

Abstract

Unemployment and Poverty are the main issues in most countries, including Indonesia. It is a general problem, considering the high unemployment level is the main problem in every developing country. Therefore, social entrepreneurs becomes necessary. Indonesia needs figures that can help the government by not only helping the society but also by directing them to achieve a better economy and social life individually. Social entrepreneur is supposed to be a solution to accelerate the decrease of unemployment and poverty rate. That’s because social entrepreneurs offer advantageous benefits from only providing job vacancy. Entrepreneurship gives vast benefits because it doesn’t only deal with the employees, from work partners, but also the whole society. Thus, a research about social characters in order to find out an individual characters that distinguish scoial entrepreneurs from the mediocre ones. This research aims to find out the idea of social entrepreneurship and to identify the social characters within social entrepreneurs in Bandung City i.e., CV. Energi Persada, PT. Greeneration Indonesia, Amygdala Bamboo, dan CV. Wahana Putra Ideas, with variables of Social Value, Civil Society, Innovation, Economy Activity, dan Social Outcome. The method in this research is qualitative method. Twelve people; Three people from each company, consisted of two internal members of the company and one external member of the company which is a citizen involved with the company, are interviewed for the research. Data for the research are collected from interview and report with the involved ones. Data are analyzed by the researchers, referring to the theory. Based on the result of the data processing from the four entrepreneurs, All social entrepreneurship i.e. CV. Energi Persada, PT. Greeneration Indonesia, Amygdala Bamboo, dan CV. Wahana Putra Ideas, have done their business based on the five variables of social characters i.e., Social Value, Civil Society, Innovation, Economy Activity, dan Social Outcome. Based on result of the the research, becoming a social entrepreneur requires social characters, such as Social Value, Civil Society, Innovation, Economy Activity, dan Social Outcome. Social entrepreneurs can be a partner for the government to develop the country, as social entrepreneurs are proven capable decreasing the poverty and unemploment level.
A Technological Innovativeness Measurement Framework: A Case Study of Technology Based Indonesian Companies Leo Aldianto; Jann Hidajat Tjakraatmadja; Dwi Larso; Ina Primiana; Grisna Anggadwita
Gadjah Mada International Journal of Business Vol 23, No 1 (2021): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.33105

Abstract

The measurement of innovation has been developed by various previous studies with a specific focus and goal. However, the existing measurement framework still cannot be applied all that easily by companies in Indonesia for assessing, evaluating, and improving their innovations. This study aims to propose a measurement framework using a multiple case study approach. Cases were selected from companies in the pharmaceutical and information and communications technology (ICT) industries because they contribute substantially to the manufacturing sector and both are vital to Indonesia. The results of this study indicate that the measurement model of innovation consists of technological innovation and the management of technological innovation. There are three phases in the technological innovation process which include the initiation phase (conceiving ideas and acquiring information, then transforming it into knowledge), the development phase (validating knowledge and checking its appropriateness), and the diffusion phase (getting users' feedback and Go & scaling up). Meanwhile, the management of technological innovation consists of having a strategy, the necessary resources, and operation. The analytical generalization of this study is still considered to be limited, so further studies are needed to analyze cases in other industrial sectors. In addition, a quantitative study is required to construct a measuring instrument for the variables proposed in this study.
CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY Leo Aldianto; Adi Asmariadi Budi; Grisna Anggadwita; Santi Novani; Christina Wirawan
KINERJA Vol. 23 No. 1 (2019): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v23i1.2125

Abstract

City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers  their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind  and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture
Gojek VS Grab: Which One Is Better in Creating Customer Satisfaction and Loyalty? Berto Mulia Wibawa; Grisna Anggadwita; Rachma Rizqina Mardhotillah; Syarief Nur Husin; Alyaa Zalfaa Komara Putri; Siska Lusia Putri
Jurnal Bisnis dan Keuangan Vol 7 No 1 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i1.2607

Abstract

Online ride-hailing is now becoming a popular option for customers to travel worldwide, including for consumers in Indonesia. However, the Covid-19 pandemic caused many force majeure problems for companies serving online ride-hailing services. These situations lead to numerous customer dissatisfaction, low switching cost, and disloyalty for customers to use online ride-hailing services. In particular, this study aims to investigate the comparison of customer satisfaction and loyalty level between Gojek and Grab. This study used the online-survey method with a total sample of 569 usable online responses. The data analysis was carried out by calculating the importance-performance analysis, customer satisfaction index, and customer loyalty index. Our findings illustrate that the competition between two companies is very tight and competitive. Based on service satisfaction, Gojek is slightly better than Grab. Nevertheless, in terms of loyalty, the level of loyalty of Grab consumers is more loyal than Gojek consumers. Hence, instead of competing head to head, it would be more effective for Gojek and Grab to have diverse service strategies to provide more varied benefits to society.
EXPLORING COMPENSATION SATISFACTION TO ENHANCE MOTIVATION AND REDUCE TURNOVER INTENTION AMONG EMPLOYEE OF PRIVATE BOTTLED WATER COMPANY IN INDONESIA Arif Partono Prasetio; Elvira Azis; Grisna Anggadwita
Jurnal Bisnis Manajemen Vol 20, No 1 (2019): March 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.676 KB) | DOI: 10.24198/jbm.v20i1.274

Abstract

The bottled water industry faces rapid development. This expansion increases the business competition between companies. One of important aspect to win the competition is to have the right resources. Human resources have long been known as important factor in organization. They need to have and enhance their human capital if they want to have competitive advantage which is hard to compete. Therefore, every business organization should maintain their outstanding employees. This study aims to identify the efforts of private organizations in retaining employees by analysing the role of compensation satisfaction and motivation. This study uses quantitative method with bootstrapping approach. The questionnaire was distributed to 200 employees and gets 133 usable responses with response rate of 66.5%. Using mediation analysis the study found motivation did not mediate the relation between compensation satisfaction and turnover intention. Compensation had direct effect on turnover intention which means the organization must put their thoughts on how to manage compensation program. Though better compensation could lead to higher work motivation, it turn out that motivated employee tends to search the opportunity outside the organization. Other important thing is that the human resources should start identifying why motivated employees want to leave the organization.
Co-Authors Adi Asmariadi Budi Alyaa Zalfaa Komara Putri Arif Partono Prasetio Astri Ghina Aulia, Sendi Berto Mulia Wibawa Budi, Adi Asmariadi Christina Wirawan Dini Turipanam Alamanda Dini Turipanam Alamanda Disman Disman Dwi Larso Elvira Azis Hani Gita Ayuningtias Ina Primiana Jann Hidajat Tjakraatmadja Kijima, Kyoichi Kurniati, Dinar Mariam Leo Aldianto Leo Aldianto Leo Aldianto Lili Adi Wibowo Mediany Kriseka Putri Nadira Ramadhanti Nikita Aida Alfisyahrina Novani, Santi Permatasari, Anggraeni Profityo, Werda Bagus Profityo Bagus Rachma Rizqina Mardhotillah Ramadani, Veland Raynaldi, Mochammad Riyan Rahmat Yanuar Salsabila, Unik Hanifah Santi Novani Santi Novani Setiawan, Idzhar Inzaghi Sisca Eka Fitria Siska Lusia Putri Suyono, Rega Eggitya Syarief Nur Husin Veland Ramadani Wicaksono, Mukti Bawono