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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Martabe : Jurnal Pengabdian Kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ekonomi, Manajemen, Akuntansi
Sutoyo Sutoyo
Universitas Islam Kebangsaan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Jurnal Ekonomi

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PROMOTIONAL PRACTICES WITH GIVEAWAY AS ATTRACTION OF CONSUMER INTEREST IN ISLAMIC ECONOMIC PERSPECTIVE (CASE STUDY OF ISTAGRAM ACCOUNT @FATIM_KIDS15) Rizki Syahputra; Sutoyo Sutoyo; Emalia Ariska
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Previously trading was done manually, now it is done online via e-commerce. Many conveniences and has a lot of influence for the development and progress of a business. The development of a promotional business is one of the ways that a producer or business actor does to attract consumers and users of goods to be able to get them. By definition, promotion is an act carried out by producers to get income. Current technological advances, especially the advancement of the internet, have many market places available for online transactions. The promotion method with Instagram is now an option for businesses. The current promotional trend is a conditional giveaway or prize, which is a gift given free of charge without spending money, however, there are terms and conditions that must be obeyed to get the prize. There are two problems examined in this research, namely; (1) What are the driving factors for business actors to hold promotions with giveaways. (2) How is the Islamic Law Review of promotional practices with giveaways as an attraction for consumer interest on the fatim_kids15 Instagram account. The type of research used and this research is field research, namely where research activities use data obtained from field observation activities. With primary data obtained from interviews, documentation, and secondary data obtained from journals, books on fiqh muamalah.
THE INFLUENCE OF AWARDS, TRANSFORMATIONAL LEADERSHIP, COMMUNICATION, AND MOTIVATION ON THE PERFORMANCE OF BIREUEN DISTRICT REGIONAL DISASTER MANAGEMENT AGENCY EMPLOYEES Chairul Bariah; Hayanuddin Safri; Sri Yanna; Sutoyo Sutoyo
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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This type of research is quantitative. The place of this research is the Regional Disaster Management Agency of Bireuen Regency. This study's population consisted of 90 employees of the Bireuen District Regional Disaster Management Agency. The sampling technique used is saturated sampling. The analysis used is multiple linear regression. The regression analysis results obtained a t count value of 1.893 > t table 1.6629. This means that the award variable (X1) positively affects the employee performance variable (Y). Based on the results of the regression analysis, it was obtained that the t value was 3.437 > t table 1.6629. This means that the transformational leadership variable (X2) positively affects employee performance variables (Y). Furthermore, the regression analysis results obtained a t value of 2.667 > t table 1.6629. This means that the communication variable (X3) positively affects employee performance variables (Y). The results of the regression analysis obtained a t value of 2.648 > t table 1.6629, which means that the motivation variable (X4) has a positive effect on employee performance variables (Y). The Fcount value is 35.157> Ftable 2.48 with a significance value of 0.000 <0.05. From these results, it can be concluded that Reward (X1), Transformational Leadership (X2), Communication (X3), and Motivation (X4) simultaneously have a positive and significant effect on employee performance (Y). The R Square value from the analysis of the coefficient of determination is 0.623, meaning that employee performance can be explained by the variables Reward (X1), Transformational Leadership (X2), Communication (X3), and Motivation (X4) of 62.3%. The remaining 37.7% can be explained by other variables not examined in this study.
Co-Authors Agustin Nurhayati Bayu Eko Broto Chairul Bariah Cut Santika Emalia Ariska Fatimah Zuhra Fauzi Fauzi Harley Agustian Hayanuddin Safri Hayanuddin Safri Junita Lubis Kamaruddin Kamaruddin Karimi Karimi M Yusuf Muhammad Saifrizal Mulyadi Mulyadi Rizkha Maulana Rizki Syahputra Rizky Maulana Sri Mulyani Sri Yanna Zainuddin Iba Zuriani Ritonga