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The Influence of Hijab Celebrity Instagram as an Endorsement on Purchase Intention Devi Noviyanti; Restu Khaliq
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 2 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v19i2.4007

Celebrity endorsers influence celebrity endorsers who wear the hijab on a person's purchase intentions. A total of 91 respondents were taken in this study, all of whom had seen celebrity endorsers wearing hijabs advertising products/services on Instagram social media. SmartPLS software version 2.0.M3 was using, and research shows a significant influence of trustworthiness, attractiveness, and expertise on one's purchasing intentions. The T-statistic value of all dimensions of the celebrity endorser variable towards purchase intentions is more significant than 1.96, by 3.213, 3.121, and 2.832, respectively.Keywords: celebrity endorsers, hijab, purchase intentions.

PENTINGNYA KEPUASAN PELANGGAN BAGI TRAVEL HAJI DAN UMROH DI BANJARMASIN Devi Noviyanti
Alhadharah: Jurnal Ilmu Dakwah Vol 16, No 31 (2017)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v16i31.1754

The customer’s satisfaction should be the priority of hajj and umroh travel agency in high competition, especially in Banjarmasin. The customer’s satisfaction is a ratio between prospects and performance. It is very meaningful to the company. The company can measure the satisfaction rate using many strategies for the on going improvement of company management

STRATEGI PROMOSI WISATA RELIGI MAKAM SYEKH SURGI MUFTI Devi Noviyanti
Alhadharah: Jurnal Ilmu Dakwah Vol 17, No 34 (2018)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v17i34.2383

Indonesia is a pluralistic country. This plurality produces Indonesia rich in various aspects, such as ethnicity, language, culture and religion so that it supports the fields for sustainable development. South Kalimantan, which is one of the provinces in Indonesia, has a great potential to be developed into an attractive business opportunity because of the number of tourist objects that can be visited by tourists, both domestic and foreign. South Kalimantan offers typical local cultural characters such as the typical Banjar traditional house, Agung Amuntai Temple, Floating Market, typical Banjar fabric craftsmen village, Sasirangan and others. In addition to offering natural and cultural attractions. South Kalimantan is also famous for its religious tourism where one is expected to be the tomb of the famous Ulama which is visited by pilgrims, namely the dome of Surgi Mufti KH. Jamaluddin who also came from a great ulama from South Kalimantan, Sheikh Muhammad Arsyad Al-Banjari. The Surgi Mufti Dome is also one of the pilgrimage attractions designated as cultural heritage sites approved by the Republic of Indonesia Law Number 11 of 2010. The Dome of the Surgi Mufti is located on Jalan Mesjid Jami, Surgi Mufti Village, North Banjarmasin District, Banjarmasin City. In order to develop tourism objects in the South Kalimantan region, one of them is the Tomb of Sheikh Surgi Mufti, so tourism promotion or communication efforts are needed as a strategy that can provide information on tourist destinations in detail and clearly

Green Marketing Strategy in Efforts to Preserve the Environment Devi Noviyanti
Alhadharah: Jurnal Ilmu Dakwah Vol 20, No 1 (2021)
Publisher : UIN Antasari Banjarmasin

Various natural damage on land, sea, and air has shown that humans as creatures who have a mind should think of solutions and make various improvements to save nature and the environment. Marketing that has created products through the production process has a significant role in saving nature and the environment. The green marketing strategy tries to provide an alternative for companies to participate in efforts to preserve and save the environment from damage. This strategy is expected to help companies meet society's demands and consumers who want products that are not harmful to their health and the environment. In addition, this strategy is also expected to bring companies to fulfill their social responsibilities by government regulations

The Influence of Hijab Celebrity Instagram as an Endorsement on Purchase Intention Devi Noviyanti; Restu Khaliq
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 2 (2020)
Publisher : UIN Antasari Banjarmasin

Celebrity endorsers influence celebrity endorsers who wear the hijab on a person's purchase intentions. A total of 91 respondents were taken in this study, all of whom had seen celebrity endorsers wearing hijabs advertising products/services on Instagram social media. SmartPLS software version 2.0.M3 was using, and research shows a significant influence of trustworthiness, attractiveness, and expertise on one's purchasing intentions. The T-statistic value of all dimensions of the celebrity endorser variable towards purchase intentions is more significant than 1.96, by 3.213, 3.121, and 2.832, respectively.Keywords: celebrity endorsers, hijab, purchase intentions.

MENGHADAPI PERSAINGAN PENYELENGGARA IBADAH HAJI KHUSUS (PIHK) DAN PENYELENGGARA PERJALANAN IBADAH UMRAH (PPIU) DI KALIMANTAN SELATAN MELALUI STRATEGI SIKLUS HIDUP PRODUK Devi Noviyanti
Alhadharah: Jurnal Ilmu Dakwah Vol 18, No 1 (2019)
Publisher : UIN Antasari Banjarmasin

As country with majority population of Muslims, Indonesia has provided a great opportunity for Organizers of the Special Hajj Worship (Penyelenggara Ibadah Haji Khusus-PIHK) and Organizers of the Umrah Worship Tour (Penyelenggara Perjalanan Ibadah Umrah-PPIU) to serve the people that want to departing the Hajj in a faster time. This opportunity because of the high interest of the Indonesian people to perform the Hajj worship, which has led to the long waiting of period for the Hajj worship through the regular Hajj. The province of South Kalimantan, which is the one of province with the third longest regular hajj waiting period time, provides extensive potential for PIHK and PPIU to carry out activities in order to provide services for special hajj and umrah. Therefore, it is important to do various strategies by PIHK and PPIU in South Kalimantan in the face of competition, one of them is through the product life cycle strategy (product life cycle)

Pentingnya Implementasi Strategi Pemasaran Bagi Travel Haji dan Umroh di Banjarmasin Devi Noviyanti
Alhadharah: Jurnal Ilmu Dakwah Vol 14, No 28 (2015)
Publisher : UIN Antasari Banjarmasin

Marketing strategies are so important to be implemented in hajj and umroh travel agencies in Banjarmasin following the increase of competition. Marketing strategies become so necessary since it is the capital to face competition, to realize the goals of the companies and to continue satisfying the costumers. Hajj and umrah travel agents can implements several marketing strategies related to the product they offer, such as by doing segmentation, targeting dan positioning (STP) strategy, marketing mix strategy; differentiation strategy; and brand strategy.Strategi pemasaran begitu penting diterapkan oleh travel haji dan umroh di Banjarmasin seiring dengan meningkatnya persaingan. Strategi pemasaran menjadi penting karena strategi ini dapat menjadi modal untuk mengahadapi persaingan, membantu mewujudkan tujuan perusahaan dan dapat memberikan kepuasan bagi pelanggan secara berkelanjutan. Travel haji dan umroh dapat melakukan beberapa strategi pemasaran berkaitan dengan penawaran produknya, antara lain dengan melakukan strategi segmentasi, penetapan pasar sasaran, penetapan posisi (Segmentation, Targeting dan Positioning (STP)); strategi bauran pemasaran (marketing mix strategy); strategi diferensiasi (differentiation strategy); strategi merek (brand strategy).

STRATEGI PROMOSI WISATA RELIGI MAKAM SYEKH SURGI MUFTI Devi Noviyanti
Alhadharah: Jurnal Ilmu Dakwah Vol 17, No 34 (2018)
Publisher : UIN Antasari Banjarmasin

Indonesia is a pluralistic country. This plurality produces Indonesia rich in various aspects, such as ethnicity, language, culture and religion so that it supports the fields for sustainable development. South Kalimantan, which is one of the provinces in Indonesia, has a great potential to be developed into an attractive business opportunity because of the number of tourist objects that can be visited by tourists, both domestic and foreign. South Kalimantan offers typical local cultural characters such as the typical Banjar traditional house, Agung Amuntai Temple, Floating Market, typical Banjar fabric craftsmen village, Sasirangan and others. In addition to offering natural and cultural attractions. South Kalimantan is also famous for its religious tourism where one is expected to be the tomb of the famous Ulama which is visited by pilgrims, namely the dome of Surgi Mufti KH. Jamaluddin who also came from a great ulama from South Kalimantan, Sheikh Muhammad Arsyad Al-Banjari. The Surgi Mufti Dome is also one of the pilgrimage attractions designated as cultural heritage sites approved by the Republic of Indonesia Law Number 11 of 2010. The Dome of the Surgi Mufti is located on Jalan Mesjid Jami, Surgi Mufti Village, North Banjarmasin District, Banjarmasin City. In order to develop tourism objects in the South Kalimantan region, one of them is the Tomb of Sheikh Surgi Mufti, so tourism promotion or communication efforts are needed as a strategy that can provide information on tourist destinations in detail and clearly

PENTINGNYA KEPUASAN PELANGGAN BAGI TRAVEL HAJI DAN UMROH DI BANJARMASIN Devi Noviyanti
Alhadharah: Jurnal Ilmu Dakwah Vol 16, No 31 (2017)
Publisher : UIN Antasari Banjarmasin

The customer’s satisfaction should be the priority of hajj and umroh travel agency in high competition, especially in Banjarmasin. The customer’s satisfaction is a ratio between prospects and performance. It is very meaningful to the company. The company can measure the satisfaction rate using many strategies for the on going improvement of company management

Manajemen Strategi Pondok Pesantren Hafizul Qur’an Al-Ihsan Banjarmasin Erna Triana; Devi Noviyanti; Raden Yani Gusriani; Nahed Nuwairah
Al-Hiwar : Jurnal Ilmu dan Teknik Dakwah Vol 10, No 2 (2022): Juli-Desember
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/al-hiwar.v10i2.7224

This article focuses on strategic management issues carried out by Islamic boarding schools in guiding and making their students become memorizers of the Qur'an and the generation of the Qur'an. The method used in this research is descriptive qualitative. Based on the results of the study, it shows that strategic management has been well implemented by the Hafizul Qur'an Al-Ihsan Banjarmasin Islamic boarding school. This can be seen from the formulation of strategies related to developing vision and mission, identifying external opportunities and threats and determining internal strengths and weaknesses, setting long-term goals and choosing certain strategies to be implemented by Islamic boarding schools. Next is the implementation of the strategy which is the action stage in the form of developing a culture that supports the Islamic boarding school strategy, preparing budgets, developing and empowering information systems and linking employee performance with organizational performance. As well as an evaluation of strategies related to reviewing external and internal factors which form the basis of the current strategy at Islamic boarding schools, measuring performance and taking corrective action.

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