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All Journal INFOKAM Jurnal Mirai Management Omni-Akuatika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis International Journal of Economics, Commerce, and Management International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Amron Amron
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PERAN SOCIAL MEDIA INFLUENCER DAN E-WOM DALAM MEMBENTUK PURCHASE INTENTION MELALUI BRAND TRUST DAN BRAND IMAGE Sunia Juni Azari; Piji Pakarti; Amron Amron; Mahmud Mahmud
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7270

Abstract

Peningkatan penggunaan media sosial dan social commerce menjadikan social media influencer dan E-WOM sebagai elemen penting dalam pembentukan perilaku niat pembelian konsumen Gen Z. Penelitian ini bertujuan menganalisis pengaruh Social Media Influencer dan E-WOM terhadap Purchase Intention melalui peran mediasi Brand Trust dan Brand Image pada pengguna TikTok Shop produk Glad2Glow. Metode penelitian menggunakan pendekatan kuantitatif dengan 200 responden Gen Z di Kota Semarang yang mengetahui produk melalui influencer Reizuka Ari, dan data diolah menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa Social Media Influencer dan E-WOM berpengaruh positif signifikan terhadap Brand Trust dan Brand Image, serta Brand Trust dan Brand Image berpengaruh positif signifikan terhadap Purchase Intention. Social Media Influencer dan E-WOM tidak berpengaruh terhadap Purchase Intention. Brand Trust dan Brand Image terbukti memediasi pengaruh Social Media Influencer dan E-WOM terhadap Purchase Intention. Temuan ini menegaskan bahwa purchase intention Gen Z lebih dipengaruhi oleh persepsi terhadap kualitas, kredibilitas, dan reputasi merek dibanding sekadar terpaan influencer atau E-WOM. Penelitian ini menyarankan agar Glad2Glow memperkuat strategi pembangunan brand trust dan brand image, meningkatkan kualitas informasi produk, serta memastikan kredibilitas influencer dan E-WOM untuk mengoptimalkan terbentuknya purchase intention.
The Influence of Leadership Style, Work Environment, and Work Conflict on Employee Work Productivity at Perum Perhutani Central Java Regional Division Dina Melany; Amron Amron; Yohan Wismantoro; Roymon Panjaitan; Muhammad Azam
International Journal of Economics, Commerce, and Management Vol. 3 No. 1 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i1.1125

Abstract

This research was conducted to determine the extent to which leadership style, the work environment, and work conflict influence employee work productivity at Perum Perhutani, Central Java Regional Division. A quantitative approach using a survey method was applied, in which questionnaires were distributed to 80 permanent employees. The collected data were measured using a Likert scale and processed with IBM SPSS Statistics. The findings show that leadership style positively and significantly contributes to employee work productivity, while the work environment serves as the most influential factor in enhancing productivity. In contrast, work conflict has a negative and significant impact, despite the relatively low conflict level within the organization. The study found that the work environment has the strongest influence on employee productivity, followed by leadership style, while work conflict has the least impact. Overall, the results highlight that fostering a supportive work environment, ensuring effective leadership, and minimizing conflict are essential for maintaining consistent employee work productivity.
Co-Authors Arlanda Muhammad Hakim Atala Septiara Sapuri Damar, Haunan Davin Sean Dina Melany Dwi Eko Waluyo Elia Resha Fatmawati Endang Hilmi Fery Riyanto Jamanto Sujipto Lilik Kartika Sari Mahmud Mahmud Muhammad Azam Oktoriza, Linda Ayu Piji Pakarti Roymon Panjaitan Safira Pribadi Makna Seftarina Azzahra Siti Fitriyyatul Jamilah Sunia Juni Azari Titania Auralia Suniftah Yohan Wismantoro