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All Journal JURNAL MITRA SWARA GANESHA Jurnal Hukum IUS QUIA IUSTUM JURNAL EKONOMI MANAJEMEN AKUNTANSI Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Unisia Southeast Asian Business Review Prosiding Seminar Hukum Aktual Fakultas Hukum Universitas Islam Indonesia BEGIBUNG: Jurnal Penelitian Multidisiplin International Journal of Sociology and Law International Conference on Digital Advanced Tourism, Management, and Technology
Sri Wartini
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital

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Penerapan Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Rahmawati, Nur Laily; Sri Wartini; Jefri Putri Nugraha
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.216

Abstract

This study aims to determine the application of motivation and work discipline on employee performance at PT HSS, the variables used in this study are motivation, work discipline, and employee performance. Data collection techniques used interviews, observations, documentation, and questionnaires. The sampling technique uses the Slovin formula and obtained 52 respondents. This data analysis uses multiple regression tests, validity tests, reliability tests, determination coefficients (R2), F tests, t tests. Based on the results of the test analysis, it shows that partially, work discipline has a positive and significant effect on employee performance, while work motivation does not have a significant effect. When viewed simultaneously, motivation and work discipline have a significant effect on employee performance. Therefore, companies are advised to pay more attention to employee discipline and maintain their work enthusiasm so that work results are getting better.
The Implementation of Segmenting, Targeting, and Positioning in the Marketing of Frozen Peeled Vannamei Shrimp (Litopenaeus vannamei) at PT. Dpum Central Java Raharjo, Sugeng; Sri Wartini; Jefri Putri Nugraha; Denada Febriana
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.237

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan segmentasi, targeting, dan positioning (STP) dalam pemasaran udang vannamei kupas beku (Litopenaeus vannamei) di PT. DPUM, Jawa Tengah. Sebagai salah satu perusahaan yang bergerak di bidang pengolahan dan pemasaran udang vannamei kupas beku, PT. DPUM menerapkan strategi pemasaran berbasis STP untuk meningkatkan daya saing dan efektivitas pemasaran. Penelitian ini bertujuan untuk menganalisis penerapan STP dalam pemasaran udang vannamei kupas beku di PT. DPUM, Jawa Tengah, dan dampaknya terhadap kinerja perusahaan. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif berdasarkan observasi, wawancara, dan studi dokumen. Hasil penelitian menunjukkan bahwa segmentasi pasar dilakukan berdasarkan faktor geografis, demografis, psikografis, dan perilaku. Strategi targeting yang diterapkan adalah differentiated targeting untuk menjangkau berbagai segmen pasar, sedangkan positioning diterapkan melalui fokus pada kualitas produk dan harga yang kompetitif. Penerapan STP yang tepat memberikan kontribusi positif terhadap peningkatan volume penjualan dan perluasan pasar.
Co-Authors Andhi Wijayanto Denada Febriana Euis Soliha Jamaludin Ghofur Jefri Putri Nugraha Nita Julita Priyo Utomo Rahmawati, Nur Laily Sefriani Sefriani Septika Nanda Arifia Sugeng Raharjo Tasya Fainurnissa Wicaksari, Erisa Aprilia