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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL AGRICA Community Engagement and Emergence Journal (CEEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jupeko (Jurnal Pendidikan Ekonomi) JURNAL REGIONOMIC Jurnal Nusantara Berbakti Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) SENSEI INTERNATIONAL JOURNAL OF EDUCATION AND LINGUISTICS (SIJEL) Jurnal Mahkota Bisnis (Makbis)
Vina Maria Ompusunggu
Universitas Quality
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : JURNAL REGIONOMIC

 1 
ANALISIS PERKEMBANGAN DAN DAMPAK PARIWISATA DALAM MASA PANDEMI COVID-19 TERHADAP PERTUMBUHAN EKONOMI DI KABUPATEN SAMOSIR Rikawati Ginting; Vina Maria Ompusunggu
JURNAL REGIONOMIC Vol 4, No 1 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i1.735

Abstract

The tourism sector is still a priority sector for the government because it is considered capable of being the locomotive of the nation's economic movement. The management of the tourism sector continues to be developed by the government, through various policies carried out by the government to make Indonesian tourism more advanced and known in the eyes of the world. The role of the national tourism sector is increasingly important in line with the development and contribution made by the tourism sector through foreign exchange earnings, economic growth, regional income, regional development, as well as in the absorption of investment and labor as well as business development spread across various regions in Indonesia, especially in Kabupaten Samosir, North Sumatra. Entering the end of 2019, the world was rocked by the Covid-19 pandemic to various countries in the world, including Indonesia, especially the Samosir Regency which had a huge impact on the world's economic sector in the tourism sector. Tourism contributes to economic growth through various channels, including foreign currency earnings, attracting international investment, creating jobs, and so on. This writing aims to examine literature from various sources, such as news in the mass media, relevant research results, and government policies. Data analysis was carried out with a qualitative-interpretive look at the development of tourism and the phenomenon of tourism conditions during the COVID-19 pandemic in Samosir Regency. Collecting data in this study using interviews, observations and documentation. Data analysis in this study used data reduction, data presentation and conclusion drawing. The results of the development and impact of tourism during the COVID-19 pandemic on economic growth show that the government has provided special policies in order to improve the tourism sector, and various tourist destinations have also implemented strategies and programs that are able to adapt to conditions called the new normal era. and there is a change in tourist behavior. Therefore, the tourism model in this new normal era can be described, namely, tourism behavior, domestic tourist orientation, government policies, and new tourism programs.  
ANALISIS DAMPAK PERKEMBANGAN PARIWISATA TERHADAP PEREKONOMIAN MASYARAKAT (STUDI KASUS DESA TONGGING, KECAMATAN MEREK, KABUPATEN KARO, SUMATERA UTARA) Vina Maria Ompusunggu; Rikawati Ginting Munthe
JURNAL REGIONOMIC Vol 2, No 1 (2020): VOL 2 NO 1
Publisher : JURNAL REGIONOMIC

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Abstract

Tongging Tourism Village, Brand District, Karo District, North Sumatra is a tourism village that can provide a large profit for regional income and improve the economy of the community. But in fact the population in the Brand District basically has a more dominant livelihood in the agriculture and fisheries sector. The village, if utilized and developed in the tourism sector, will attract even more domestic and foreign tourists, so that people's welfare will improve. Development basically will provide a change and impact on the surrounding objects. The purpose of this study was to determine how the impact arising from the development of tourism on the economic conditions of the surrounding community in the village of Tongging. This research uses descriptive research method with a qualitative approach. The focus of this research is the development of tourism and its impact on the state of the community's economy. The data collection and determination of the level of development are carried out by the method of collecting data in case studies, comparative studies, and documentary analysis. The data analysis technique used in this research is to use Qualitative Descriptive through several processes such as data verification, data reduction, data presentation, and drawing conclusions. The results seen that there is an impact of increasing the economic community in the development of tourism in the Village of Tongging. The positive impact of tourism development on changes in the people's economy, especially their livelihoods. Tourism provides opportunities for changes in people's livelihoods that are expanding. As with tourism development, research results show that the development of Tongging Village has an impact on the lives of surrounding communities. The number of visitors who come causes a velocity of money flow in the village of Tongging, so that the income of people both working in the tourism and non-tourism sectors increases. One of the impacts of tourism development in Tongging Village is the construction of commercial facilities in the tourism area, starting from minimarkets, hotels and souvenir centers.
ANALISIS PERILAKU KONSUMEN TERHADAP KEPUASAN MEMILIH PRODUK ORIFLAME PADA PT. ORINDO ALAM AYU CABANG MEDAN (ORIFLAME) Vina Maria Ompusunggu; Rikawati Ginting Munthe
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
Publisher : JURNAL REGIONOMIC

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Abstract

Consumer behavior is part of human-related marketing management. Consumer behavior is not the same and changes all the time, so consumer behavior in choosing satisfaction must be studied continuously. Therefore, the researcher wants to learn about the consumer behavior of Oriflame, which is a cosmetics company that offers different types of cosmetics with high quality and natural. Oriflame is a cosmetics company that offers high-quality natural cosmetics and skin care products through a network of independent sales forces that is different from the retail system in general.This study aims to determine consumer behavior in satisfaction in choosing cosmetic products at PT Orindo Alam Ayu (Oriflame) Medan Branch. This study uses a descriptive research method with a qualitative approach. Data collection and determining the level of development are carried out by means of collecting data by means of questionnaires, interviews, observation and documentation. The data analysis technique used is descriptive qualitative by going through several processes such as data verification, data reduction, data presentation, and drawing conclusions. The results showed that the informants felt satisfaction in using Oriflame products as much as 66.7% and would recommend to other parties to choose Oriflame products as both beauty products and health products as much as 67.6%. Consumer behavior towards satisfaction in choosing oriflame products at PT. Orindo Alam Ayu Branch Medan is influenced by four factors, namely (1) social factors, (2) personal factors, (3) psychological factors and (4) cultural factors.
POTENSI DAN PENGEMBANGAN OBYEK WISATA ALAM TERHADAP PEREKONOMIAN MASYARAKAT DI DANAU SIOMBAK, PAYA PASIR, MEDAN MARELAN, SUMATERA UTARA Vina Maria Ompusunggu; Antonia Boleng
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
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Abstract

Lake Siombak is an artificial lake located in Paya Pasir Village, between two rivers,namely the Deli River and the Waterfall River. In this tourism development, there arenormal and below average economic changes, now there are innovations that improvethe economy of the surrounding community, such as food and accessories sellers,restaurants, and fishing ponds managed by the community. The purpose of this study wasto find out how the potential and development of tourism on the economy of thecommunity in Lake Siombak. This type of research is qualitative research. Collectingdata in this study using interviews, observations and documentation. Data analysis in thisstudy uses data reduction, data presentation and drawing conclusions. The results oftourism development are increased business opportunities, job opportunities, communityincome, regional income, increased public awareness of tourism, preservation of culturalvalues and public awareness of education.
PENGARUH PENGEMBANGAN KARIER DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN Rikawati Ginting Munthe; Vina Maria Ompusunggu
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

Human resources have an important role in a company. A company will have difficulty to achieve its goals without the support of its employees. Therefore, employees who have owned the company need to be maintained and developed its quality. Career development is career enhancements owned by employees to be developed to be more potential than ever. The work environment is something that exists around the workers and that affects itself in carrying out the tasks it imposes. and job satisfaction is a positive attitude and a pleasant feeling towards the job, leadership, co-workers, work environment and other matters concerning the condition of his work. The population used in this research is all employees of PDAM Tirta Malem in Kabanjahe as many as 114 employees who then use Slovin formula in taking sample to yield 54 respondents in this research. The data used in this study is the primary data obtained directly from the results of the distribution of questionnaires from respondents in the field. Together these two independent variables namely career development variables (X1) and work environment variables (X2) affect job satisfaction variable (Y) with the value (Fcount 106.471> Ftable 3.179) thus the two independent variables have a positive and significant influence on the variable bound. Both independent variables are able to explain the dependent variable of 80.3% in the test results coefficient of determination (R2).
UPAYA MENINGKATKAN KEPUASAN PELANGGAN MELALUI CASH ON DELIVERY (COD), PENANGANAN KOMPLAIN DAN PROMOSI (Studi Kasus Pada JNE Cabang Merelan) Lili Maulidza; Debora Tambunan; Dwi Pertiwi Anggraini; Amin Hou; Vina Maria Ompusunggu
JURNAL REGIONOMIC Vol 4, No 2 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i2.862

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh cash on delivery, penanganan komplain dan promosi secara parsial dan secara simultan terhadap kepuasan pelanggan studi kasus pada JNE cabang Medan Marelan. Pendekatan penelitian yang digunakan adalah metode penelitian kuantitatif. Lokasi penelitian dilakukan di JNE cabang Medan Marelan yang beralamat di Jl. Marelan Raya No 124 B Rengas Pulau, Medan Marelan. Populasi dalam penelitian ini terdiri dari pelanggan JNE cabang Medan Marelan tahun 2021 yang berjumlah 1.250 orang dan sample pada penelitian ini berjumlah 91 orang. Penelitian ini menggunakan data primer dan data sekunder. Hasil dari penelitian ini bahwa terdapat pengaruh positif dan signifikan dari masing-masing variabel yaitu cash on delivery (COD), penanganan komplain dan promosi terhadap kepuasan pelanggan. Hasil uji simultan (Uji f) cash on delivery (COD), penanganan komplain dan promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Hasil Uji Determinasi bahwa cash on delivery (COD), penanganan komplain dan promosi memiliki kontribusi pada kepuasan pelanggan sebesar 90,8%, sedangkan sisanya 9,2% dipengaruhi oleh variabel lain diluar model regresi ini.
PENGARUH ATRIBUT PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG PADA KAWASAN WISATA DI KABUPATEN KARO Vina Maria Ompusunggu, S.Sos., MSP; Ramcan Agustinus Sitorus; Candro Siagian
JURNAL REGIONOMIC Vol 5, No 1 (2023): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v5i1.1079

Abstract

This study aims to determine and prove how much (1) the effect of tourism product attributes on visiting decisions, (2) the effect of electronic word of mouth on visiting decisions, this type of research is causative research, where this research describes and analyzes the relationships between one variable and another or how a variable affects another variable. The population in this study were all people who had visited or who were visiting the Karo Regency Tourism Area. The sample used was 100 people using accedental sampling technique. The types of data used in this study are primary data and secondary data. Data analysis techniques using descriptive and inductive analysis through multiple regression analysis using the SPSS version 21.0 program. The hypothesis was tested with the F test and t test at α = 0.05. The results of this study indicate that: (1) Tourist Product Attributes have a negative and significant effect on Visiting Decisions with a value of tit = -0.046 and sig = 0.591, (2) Electronic Word of Mouth (E-WOM) has a positive and significant effect on Visiting Decisions with a value of tit = 6.793 and sig = 0.000.
Peran E-Payment Terhadap Perilaku Konsumtif Generasi Z Dalam Bertransaksi di E- Commerce Ginting Munthe, Rikawati; Ompusunggu, Vina Maria; Sinambela, Tiarmi
JURNAL REGIONOMIC Vol 5, No 2 (2023): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v5i2.1237

Abstract

Consumptive behavior is a phenomenon that affects people's lives today. Today's habits and lifestyles change rapidly in a relatively short time towards more luxury and excess, for example in terms of appearance which can lead to consumptive behavior. Researchers took the object of this research on generation Z, namely students whose births began in 1997-2000. The character of Generation Z is more diverse, global in nature, and has an influence on the culture and attitudes of most people. One thing that stands out, Generation Z is able to take advantage of technological changes in various aspects of their lives. Developments in the digital era make it very easy for consumers, especially tech-savvy generations, to easily obtain what they need in their daily lives. The use of E-Payment both for direct payments and the use of E-Commerce greatly answers the needs of today's younger generations and even more senior generations who do not want to be left behind in the use of technological advances.  This study aims to look at the role of E-Payment on Consumptive Behavior in generation Z who likes to shop online at E-Commerce markets. The results of this study show the following results. First, the use of e-payment has a significant direct effect on consumptive behavior. This indicates that generation Z increases self-control in balancing the use of e-payments, so that e-payments can function as expected, which is able to facilitate student transactions, and avoid the bad side. Second, with self-control, generation Z as e- payment users can also avoid consumptive attitudes. Third, self-control is able to mediate between e- payment and consumptive behavior, thus if generation Z has high self-control, then the use of e- payment can suppress or reduce consumptive behavior in students. In that sense, students use e- payment only as needed. And there is an influence of E-Payment on the consumptive behavior of generation Z in transactions in E-Commerce by 16.7%.
Peranan Pemerintah dalam Pembinaan dan Pemberdayaan Pedagang Kuliner di Pajak USU (Pajus), Kecamatan Medan Baru Ompusunggu, Vina Maria; Munthe, Rikawati Ginting; Sitorus, Hans Cristian Pandapotan; Silitonga, Aldi Ferdiansyah
JURNAL REGIONOMIC Vol 6, No 1 (2024): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v6i1.1302

Abstract

One of the main tasks of the local government and its apparatus is community empowerment. Thus, government officials in the region are always required to take a big role in empowering the people in their area.  USU Tax (Pajus) is a form of people's economy that contributes greatly to the pillars of the economy in Medan City. The purpose of this research is to find out the role of the government in empowering USU tax to improve the welfare of the community in USU Tax, Medan Baru District. The research method used is qualitative research.  In this case the author focuses on research that is seen from a good government (good governance) including: Participaton, Transparency, Respowiveness, Consensus of orientation and Accountability. This research was conducted at USU Tax, Medan Baru Subdistrict. In this case the government must prioritize the interests of the wider community, when viewed from the empowerment of the USU Tax in Medan Baru Subdistrict to improve the welfare of the existing community, the government must certainly develop this market, because the economic activities of the community are in this tax, if the government does not develop this tax, it means that the government does not prioritize the interests of the people who depend on living in this tax. USU Tax is a big responsibility for the government to be developed, because USU Tax is now competing with modern markets. Of course, the development of this traditional market requires a clear and precise strategy from the government itself to be able to answer every problem that exists in the development of traditional markets.  The targeted output of this research is proposed in a SINTA 3 accredited journal, namely the Journal of Business Economics at the State University of Malang.
STRATEGI PENGEMBANGAN DESA WISATA TERHADAP PENINGKTAN EKONOMI MASYARAKAT DI DESA PURBA MANALU, KABUPATEN HUMBANG HASUNDUTAN Ompusunggu, Vina Maria; Sitorus, Ramcan Agustinus; Manalu, Leonardo
JURNAL REGIONOMIC Vol 6, No 2 (2024): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v6i2.1429

Abstract

The existence of tourism villages currently has a good allure. Not only because Indonesia consists of diverse traditions and cultures, but the natural wealth that stretches from one village to another has its own uniqueness and distinctiveness. one village to another has its own uniqueness and distinctiveness. So when tourists try to know more about one of the tourist villages in Indonesia, of course they will visit. Indonesia, of course they will visit. Village development strategy Manalu Ancient Tourism Village is very important for villages that do not have natural tourism. This is intended so that the Purba Manalu Tourism Village that is developed can survive and continue to increase over time. survive and continue to increase over time. If the Purba Manalu Tourism Village Purba Manalu Tourism Village is well managed, it is hoped that it will help increase the income of the village and especially the residents of the management community as well as the local community. income of the Village and especially the management community and the community around Pahawang Tourism Village. The objectives in this study are to know the strategy of developing a tourist village on economic enhancement community in Purba Manalu village, Humbang Hasundutan Regency. Research method The research method used is qualitative research. In this case the author focuses on research that is seen as a tourist village that has natural potential including mountains, agro, beaches, culture, history, and so on. This tourist village opportunity must prioritize the concept of Unity in Diversity which reflects the diversity of cultures, traditions, natural beauty, crafts and others as an identity which then becomes a concentration of tourist destinations without competition in capturing tourists. In the development of a tourist village in Purba Manalu Village, it has local wisdom values which are the main capital in building human creativity which has economic value and can increase community income without destroying social order and the surrounding natural environment. However, the management of its tourism potential has not been maximized so that it does not attract tourists to visit and the government does not support the development of the tourist village. To overcome these problems, improvements are needed in the arrangement of the area and the development of tourism activities. While the potential activity of natural tourism development is one of the efforts that can be done to improve the quality of natural resources and human resources. In its management activities, it is in accordance with the principles of Community Economy, namely the existence of an honest attitude, does not damage the environment so that it can help improve the community's economy. 
Co-Authors Amin Hou Antonia Boleng Br Tarigan, Silvani Chindy Lawken Candro Siagian Conie Nopinda Br Sitepu Debora Tambunan Dicky Ardiansyah Aceh1 Dwi Pertiwi Anggraini Eka Danta Jaya Ginting Fajar Fadillah Ginting Munthe, Rikawati Ingan Ukur Sitepu Lili Maulidza Manalu, Leonardo Munthe, Rikawati Ginting Nurul Wardani Lubis Purba, Melfrianti Romauli Ramcan Agustinus Sitorus Rikawati Ginting Rikawati Ginting Munthe Riki Priyandi Seri Febiana Br Barus Silitonga, Aldi Ferdiansyah Sinambela, Tiarmi Sitepu, Jupianus Sitorus, Hans Cristian Pandapotan Sitorus, Ramcan Agustinus Sumber Alam Mulia Hasibuan Tarigan, Selvida Riahta Yanti Musyawarah