Garuda - Garba Rujukan Digital

Pengaruh Profitabilitas Terhadap Harga Saham dengan Ukuran Perusahaan Sebagai Variabel Moderating Pada Perusahaan Sektor Food And Beverage Di Bursa Efek Indonesia 2020-2022 Purba, Melfrianti Romauli; Sitorus, Paskah Ria; Andari, Ayu; angelia, nia; Nababan, Tiorika
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 2 (2024): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i2.4727

The Indonesian capital market consists of several sectors, including the food and beverage sector. Until now, there has been no research focused on manufacturing companies in that sector. The method employed in this study is associative quantitative research. Data collection is conducted by accessing financial statement documents from www.idx.co.id for the period 2020-2022. For data analysis, the researcher uses methods such as multiple linear regression, coefficient of determination, t-test, and F-test. The research sample comprises 31 companies with data spanning 3 years, selected through purposive sampling. The findings indicate that the profitability ratio has a significant impact on stock prices, with company size acting as a moderator that moderates the influence of profitability on stock prices in Food and Beverage Sector Manufacturing Companies listed on the IDX in 2020-2022, amounting to 14.2%. The moderator variable can strengthen the impact of profitability variables on stock prices.

Pengaruh Metode Sistem Pencairan Dana Terhadap Kepuasan Penerima Dana Pensiun Asabri Cabang Medan Hutagalung, Cristian Vebry; Purba, Melfrianti Romauli; Sitorus, Paskah Ria; Andari, Ayu
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.4115

Abstract This research was conducted at PT.ASABRI (Persero) Medan Branch to find out how the fund disbursement system method affects the satisfaction of pension fund recipients by using both online and offline fund disbursement methods. This type of research is a descriptive research with a cumulative method. And the results of the study found that the fund disbursement system method carried out by PT. ASABRI has an influence on the satisfaction of pension fund recipients, this can be seen from the satisfaction of pension recipient customers with Qualitative descriptive method with 50 samples.

Pengaruh Produktivitas Kerja, Lingkungan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Sagami Indonesia Purba, Melfrianti Romauli; Seri Febiana Br Barus; Fajar Fadillah; Vina Maria Ompusunggu
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8530

Kinerja karyawan ditentukan oleh hasil yang dihasilkan oleh individu untuk menyelesaikan tugas yang diberikan, yang dipengaruhi oleh kemampuan, pengalaman, kejujuran, dan waktu yang tersedi. Oleh karena itu, penting bagi organisasi untuk mempertimbangkan beberapa elemen yang dapat mendorong terciptanya kinerja karyawan. Peningkatan kinerja karyawan dapat dicapai dengan memelihara faktor-faktor seperti pendekatan produktivitas, lingkungan dan motivasi kerja. Jenis penelitian ini merupakan jenis penelitian kuantitatif. Bentuk penelitian ini bersifat asosiatif. Populasi yang diambil dalam Penelitian ini sebanyak 1.900 karyawan. Teknik penentuan sampel menggunakan rumus Slovin dimana dengan tingkat eror 10% dimana didapatkan sebanyak 95 karyawan. Hasil penelitian menunjukkan Produktivitas Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan PT. Sagami Indonesia; Lingkungan Kerja berpengaruh positif dan signifikan terhadap kinerja karyawan PT. Sagami Indonesia; Motivasi Kerja berpengaruh positif dan signifikan terhadap kinerja karyawan PT. Sagami Indonesia dan Produktivitas Kerja, Lingkungan Kerja dan Motivasi Kerja secara bersamaan berpengaruh positif dan signifikan terhadap kinerja karyawan PT. Sagami Indonesia.

The Influence of Compensation, Work Environment and Job Satisfaction on Employee Performance at PT. Sahesa Permata Tangguh Purba, Melfrianti Romauli; Laia, Indah Damai Hati; Berutu, Sukma Jelita; Sitepu, Jupianus
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1113

This study investigates the influence of compensation, work environment, and job satisfaction on employee performance at PT. Sahesa Permata Tangguh. A quantitative approach with an associative research design was used, employing purposive sampling to select 76 employees as the sample. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that the three independent variables simultaneously have a significant effect on employee performance, accounting for 64.9% of the variability in performance. The study concludes that improving employee performance requires fair compensation, a supportive work environment, and enhanced job satisfaction. These findings are expected to serve as a reference for more effective human resource management in the furniture industry.

Pengembangan Kompetensi Sumberdaya Manusia Melalui Pelatihan Digital Marketing Di Desa Sumber Rejo Kabupaten Batubara Purba, Melfrianti Romauli; Sihombing, Yeni Rafita; Nainggolan, Tuty; Permana, Jaka; Purba, Lenta Friska
Abdimas Mandalika Vol 4, No 2 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i2.29099

Abstract: The current era of digitalization presents significant opportunities for MSMEs (Micro, Small, and Medium Enterprises) to expand their market reach through digital platforms. Digital marketing has become one of the strategic solutions to enhance the competitiveness of local products, introduce them to broader markets, and increase community income. The objective of this community service program is to provide an understanding of the basic concepts of digital marketing, including digital marketing strategies, benefits, and their application across various types of businesses. The implementation methods for this activity include lectures, question-and-answer sessions, practical exercises, and discussions. The expected outcome of this program is that the training will have a tangible impact on improving the competencies of human resources in Sumber Rejo Village, particularly in utilizing digital marketing to support local business development and foster the community's economic growth.Abstrak: Era digitalisasi saat ini membuka peluang besar bagi pelaku UMKM untuk memperluas jangkauan pasar mereka melalui platform digital. Digital marketing menjadi salah satu solusi strategis untuk meningkatkan daya saing produk lokal, memperkenalkan produk ke pasar yang lebih luas, dan meningkatkan pendapatan masyarakat. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman mengenai konsep dasar digital marketing, termasuk strategi pemasaran digital, manfaat, dan penerapannya dalam berbagai jenis usaha. Metode pelaksanaan dalam kegiatan ini adalah ceramah, tanya jawab, praktik dan diskusi. Hasil dari kegiatan pelatihan meningkatnya kompetensi sumber daya manusia di Desa Sumber Rejo, khususnya dalam memanfaatkan digital marketing untuk mendukung pengembangan usaha lokal dan pertumbuhan ekonomi masyarakat.

Pengaruh Metode Sistem Pencairan Dana Terhadap Kepuasan Penerima Dana Pensiun Asabri Cabang Medan Hutagalung, Cristian Vebry; Purba, Melfrianti Romauli; Sitorus, Paskah Ria; Andari, Ayu
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.4115

Abstract This research was conducted at PT.ASABRI (Persero) Medan Branch to find out how the fund disbursement system method affects the satisfaction of pension fund recipients by using both online and offline fund disbursement methods. This type of research is a descriptive research with a cumulative method. And the results of the study found that the fund disbursement system method carried out by PT. ASABRI has an influence on the satisfaction of pension fund recipients, this can be seen from the satisfaction of pension recipient customers with Qualitative descriptive method with 50 samples.

Pengaruh Profitabilitas Terhadap Harga Saham dengan Ukuran Perusahaan Sebagai Variabel Moderating Pada Perusahaan Sektor Food And Beverage Di Bursa Efek Indonesia 2020-2022 Purba, Melfrianti Romauli; Sitorus, Paskah Ria; Andari, Ayu; angelia, nia; Nababan, Tiorika
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 2 (2024): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i2.4727

The Indonesian capital market consists of several sectors, including the food and beverage sector. Until now, there has been no research focused on manufacturing companies in that sector. The method employed in this study is associative quantitative research. Data collection is conducted by accessing financial statement documents from www.idx.co.id for the period 2020-2022. For data analysis, the researcher uses methods such as multiple linear regression, coefficient of determination, t-test, and F-test. The research sample comprises 31 companies with data spanning 3 years, selected through purposive sampling. The findings indicate that the profitability ratio has a significant impact on stock prices, with company size acting as a moderator that moderates the influence of profitability on stock prices in Food and Beverage Sector Manufacturing Companies listed on the IDX in 2020-2022, amounting to 14.2%. The moderator variable can strengthen the impact of profitability variables on stock prices.

Analisa Pengaruh Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Nike Di Kota Medan Sianipar, Milka Rositi; Viennisia, Viennisia; Wijaya, Steven; Novirsa, Emma; Purba, Melfrianti Romauli
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9587

Fenomena keputusan pembelian produk Nike mengalami penurunan disebabkan oleh produk, harga dan promosi. Studi ini memiliki tujuan dalam pengujian dan menganalisis pengaruh produk, harga dan promosi terhadap keputusan pembelian produk Nike. Metodologi penelitian adalah kuantitatif. Pengambilan sampel penelitian dengan menggunakan rumus lemeshow disebabkan populasi penelitian tidak diketahui jumlahnya dengan jumlah 73 Mahasiswa Unpri di Kota Medan yang membeli Produk Nike. Kuesioner dan dokumentasi dimanfaatkan sebagai pengumpulan data. Simpulan dalam studi bahwa secara serempak dan individual produk, harga dan promosi berkontribusi positif dan signifikan terhadap keputusan pembelian produk Nike.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search