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Pengaruh Faktor Sosial, Pribadi, Harga, dan Desain Terhadap Keputusan Pembelian Batik Lokal Melalui Teknologi Informasi Andri Ikhwana; Melda Kusuma Dewi
Jurnal Kalibrasi Vol 18 No 2 (2020): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Aktivitas pembelian produk dipengaruhi oleh berbagai faktor eksternal, salah satu faktor yang mempengaruhinya adalah teknologi informasi yang pada saat ini cukup berperan penting pada aktivitas jual beli. Selain itu, terdapat beberapa faktor juga yang mempengaruhi keputusan pembelian diantaranya yaitu faktor sosial, pribadi, harga, dan desain. Tujuan penelitian ini adalah untuk menjelaskan faktor teknologi informasi yang mempengaruhi terhadap faktor sosial, pribadi, harga, dan desain untuk mendukung keputusan pembelian suatu produk oleh konsumen. Metode yang digunakan pada penelitian ini yaitu metode kuantitatif dengan regresi linier dan path analysis dengan melibatkan 100 responden serta pengambilan sampel pada penelitian ini dilakukan secara random acak. Berdasarkan hasil penelitian, maka didapatkan bahwa terdapat beberapa faktor yang mempengaruhi keputusan pembelian yaitu: faktor sosial, harga, dan desain serta dukungan teknologi informasi mampu mempengaruhi faktor harga dan desain terhadap keputusan pembelian batik lokal. Berbagai upaya untuk meningkatkan pembelian konsumen dapat dilakukan dengan langkah-langkah, yaitu: memperbanyak relasi komunikasi menggunakan teknologi informasi (online) agar dapat mempermudah pemasaran produk sehingga informasi mengenai harga dan juga desain produk dapat diinformasikan melalui internet atau pemasaran online.

Strategi Pengembangan Objek Wisata Karacak Valley Berbasis Blue Ocean Strategy Rina Kurniawati; Andri Ikhwana; Erni Anggraeni
Jurnal Kalibrasi Vol 20 No 2 (2022): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.20-2.1163

This research was conducted with the aim of knowing what factors are the strengths, weaknesses, opportunities and threats of the Karacak Valley tourist attraction and recommending development strategies that must be carried out to increase the success of the Karacak Valley tourist attraction. This study applies SWOT Analysis and Blue Ocean Strategy, to evaluate strengths, weaknesses, opportunities, and threats, to identify internal and external potential of a tourist attraction. The implementation of the Blue Ocean Strategy aims to implement new market space where competitors have not yet implemented it, to implement demand and increase opportunities that are very profitable for the Karacak Valley. This study resulted that the Karacak Valley tourist attraction has two initial strategic factors in determining the strategy, namely IFAS (internal factor analysis strategy) and EFAS (external factor analysis strategy). It is found that the position of the Karacak Valley tourist attraction is included in quadrant I, which means that the company has advantages with strengths and opportunities, so this aspect needs to be utilized. This implementation needs to focus on an aggressive growth policy (Growth Oriented Strategy). The results of this research are the development strategy of the Blue Ocean Strategy, in which Karacak Valley can develop tourism objects to get out of the Red Ocean Strategy, namely by increasing the quality of tourist attractions, improving environmental cleanliness, improving service, security, and increasing access to make it easy to reach. Another strategy is by (divergence) where the company goes further than its competitors by innovating. The resulting innovations include creating rides for games, creating information system websites, making attractive promotions on social media, and building glamping grounds.

Identifikasi Perilaku Konsumen Terhadap Keputusan Pembelian Kopi di Kedai Kopi Encep Jianul Hayat; Andri Ikhwana; Sandi Nayoan
Jurnal Kalibrasi Vol 20 No 2 (2022): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.20-2.1242

In recent years, external cultural influences have influenced the lifestyle of today's society. The existence of outside cultural influences has made people now switch to drinking coffee at coffee shops. Based on this, this research was conducted to identify the factors that influence consumer behavior towards coffee buying decisions in coffee shops and determine coffee shop development strategies. Collecting data in this study used primary data in the form of a questionnaire with a total sample of 100 respondents and was carried out using random. The method used is descriptive analysis and factor analysis. Based on the results of the study, the results obtained were seven factors for the development of the coffee shop business, namely psychological factors, location or place factors, reference group factors, family factors, social media factors, personal factors and the beauty factor of the coffee shop. In order for the coffee shop to develop, the strategies that can be implemented include product quality, strategic location or place, a comfortable place, the best service, using social media as a promotional medium, and good room interiors.

Strategi Pengembangan Objek Wisata Karacak Valley Berbasis Blue Ocean Strategy Rina Kurniawati; Andri Ikhwana; Erni Anggraeni
Jurnal Kalibrasi Vol 20 No 2 (2022): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.20-2.1163

This research was conducted with the aim of knowing what factors are the strengths, weaknesses, opportunities and threats of the Karacak Valley tourist attraction and recommending development strategies that must be carried out to increase the success of the Karacak Valley tourist attraction. This study applies SWOT Analysis and Blue Ocean Strategy, to evaluate strengths, weaknesses, opportunities, and threats, to identify internal and external potential of a tourist attraction. The implementation of the Blue Ocean Strategy aims to implement new market space where competitors have not yet implemented it, to implement demand and increase opportunities that are very profitable for the Karacak Valley. This study resulted that the Karacak Valley tourist attraction has two initial strategic factors in determining the strategy, namely IFAS (internal factor analysis strategy) and EFAS (external factor analysis strategy). It is found that the position of the Karacak Valley tourist attraction is included in quadrant I, which means that the company has advantages with strengths and opportunities, so this aspect needs to be utilized. This implementation needs to focus on an aggressive growth policy (Growth Oriented Strategy). The results of this research are the development strategy of the Blue Ocean Strategy, in which Karacak Valley can develop tourism objects to get out of the Red Ocean Strategy, namely by increasing the quality of tourist attractions, improving environmental cleanliness, improving service, security, and increasing access to make it easy to reach. Another strategy is by (divergence) where the company goes further than its competitors by innovating. The resulting innovations include creating rides for games, creating information system websites, making attractive promotions on social media, and building glamping grounds.

Identifikasi Perilaku Konsumen Terhadap Keputusan Pembelian Kopi di Kedai Kopi Encep Jianul Hayat; Andri Ikhwana; Sandi Nayoan
Jurnal Kalibrasi Vol 20 No 2 (2022): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.20-2.1242

In recent years, external cultural influences have influenced the lifestyle of today's society. The existence of outside cultural influences has made people now switch to drinking coffee at coffee shops. Based on this, this research was conducted to identify the factors that influence consumer behavior towards coffee buying decisions in coffee shops and determine coffee shop development strategies. Collecting data in this study used primary data in the form of a questionnaire with a total sample of 100 respondents and was carried out using random. The method used is descriptive analysis and factor analysis. Based on the results of the study, the results obtained were seven factors for the development of the coffee shop business, namely psychological factors, location or place factors, reference group factors, family factors, social media factors, personal factors and the beauty factor of the coffee shop. In order for the coffee shop to develop, the strategies that can be implemented include product quality, strategic location or place, a comfortable place, the best service, using social media as a promotional medium, and good room interiors.

Rancang Bangun Sistem Informasi Penentu Calon Penerima Beasiswa pada Fakultas Ekonomi Universitas Garut Ridwan Setiawan; Ayu Latifah; Andri Ikhwana; Wulan Dwi Lestari
Jurnal Algoritma Vol 19 No 2 (2022): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.19-2.1195

Garut University is a private tertiary institution in Garut which was established in 1998. The Faculty of Economics (Faculty of Economics) is one of the faculties at Garut University. The process of distributing scholarships in this faculty is still done manually by sending files to student affairs directly and repeatedly. . The purpose of this study is to design a determinant of prospective scholarship recipients which can assist in the process of distributing scholarships quickly, precisely and accurately. The methodology used in software engineering is the Rational Unified Process (RUP) methodology with the stages used inception, elaboration, and construction, with the modeling used the Unified Modeling Language (UML) with use case diagrams, activity diagrams, sequence diagrams and class diagrams. In the Rational Unified Process methodology, the stages are limited to construction, while the transition phase is not carried out. The results of this study are the design of a web-based information system for determining prospective scholarship recipients.

Rancang Bangun Sistem Informasi Penentu Calon Penerima Beasiswa pada Fakultas Ekonomi Universitas Garut Ridwan Setiawan; Ayu Latifah; Andri Ikhwana; Wulan Dwi Lestari
Jurnal Algoritma Vol 19 No 2 (2022): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.19-2.1195

Garut University is a private tertiary institution in Garut which was established in 1998. The Faculty of Economics (Faculty of Economics) is one of the faculties at Garut University. The process of distributing scholarships in this faculty is still done manually by sending files to student affairs directly and repeatedly. . The purpose of this study is to design a determinant of prospective scholarship recipients which can assist in the process of distributing scholarships quickly, precisely and accurately. The methodology used in software engineering is the Rational Unified Process (RUP) methodology with the stages used inception, elaboration, and construction, with the modeling used the Unified Modeling Language (UML) with use case diagrams, activity diagrams, sequence diagrams and class diagrams. In the Rational Unified Process methodology, the stages are limited to construction, while the transition phase is not carried out. The results of this study are the design of a web-based information system for determining prospective scholarship recipients.

Factors Influencing The Transition Of Transaction Activities From Conventional To Financial Technology Andri Ikhwana; Jeany Afreisca Safira
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.7233

Financial technology as a service innovation in the financial industry has become a means of transaction in the rapidly growing buying and selling transactions. Besides, it has become one of the alternative means of payment for consumers. This opportunity can be used as a business development opportunity for financial services for financial business providers. Changes in the transition from conventional payments to payments using financial technology services are influenced by various factors that support changes in transaction activities. This study aims to determine the factors influencing payment transaction activities, from conventional payments to payments using financial technology services. The research methodology involves various variables involved in it by using the factor analysis approach to determine factors that support the achievement of research objectives. It is supported by a sample of 100 respondents with various representative sample criteria to explain each factor involved in the research. The research results show that the transition of payment transaction activities from conventional methods to payment transactions with financial technology services is influenced by various variables. The variables included are information system flexibility, ideal, and value for use, ability, comfort, safety, interaction, activity, and length of transaction time.

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