Article Per Year (5 Year)
p-Index From 2021 - 2026
1.728
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi Jurnal Riset Entrepreneurship Reswara: Jurnal Pengabdian Kepada Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Aplikasi Bisnis
Masreviastuti
Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
PELATIHAN PEMASARAN PUDING MELALUI MEDIA SOSIAL BAGI IBU-IBU WARGA ASRAMA BRIMOB AMPELDENTO KABUPATEN MALANG Ellyn Eka Wahyu; Pudji Herijanto; Masreviastuti Masreviastuti; Halid Hasan; Ahmad Suyono
Dharma: Jurnal Pengabdian Masyarakat Vol 1, No 2 (2020): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.477 KB) | DOI: 10.31315/dlppm.v1i2.4053

Abstract

Since 2018, social media had grown very rapidly. But in facts, this potential had not been maximized because according to APJII data, only 1.9 percent of people use social media to increase their income through selling online. In the Asrama Brimob Detasemen B, Ampeldento, Kabupaten Malang, there are many wives of soldiers who was housewives that did not have  any skills and also had income  steadyness. In addition, the second problem was that there are many wives of soldiers that only know about using social media as an activity to expand their friends. They also did not understand how to use social media as a tools of promoting and selling products, so it was hoped that it could be a source of additional income for the soldier's wife. From this problems, the Community Service Team (PkM) provided an alternative by giving a training to sold  various Pudding Product Marketing Training by using Instagram social media so that the markets will be wider. All participants were able to practice from the training results, by selling  products such as cakes and puddings through Instagram social media to the general public. We  also hoped that they could increased the income in the future.
PELATIHAN DAN PENDAMPINGAN “PENGELOLAAN LIMBAH SAMPAH BERBASIS GO GREEN” PADA ANGGOTA PKK RT 05 RW 03. KELURAHAAN KETAWANGGEDE KEC LOWOKWARU Masreviastuti Masreviastuti; Nurul Hidayatinnisa; Ayu Febriyanti Puspitasari; Asminah Rachmi
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.4247

Abstract

Malang merupakan salah satu kota dengan kepadatan penduduk yang cukup tinggi hal ini dikarenakan malang merupakan kota pelajar dan sekaligus kota industry, Kegiatan usaha yang dilakukan warga, baik pertanian, makanan maupun produk kerajinan menimbulkan dan menyisakan material sampah. Selain itu juga terdapat sampah yang berasal dari rumah tangga. Akumulasi sampah bertambah setiap harinya tanpa proses daur ulang. Sampah hanya dikumpulkan dan ditampung untuk proses pemindahan di TPS (Tempat Penampungan Sementara), hingga menunggu sampah dialihkan pada TPA (Tempat Penampungan Akhir). Oleh sebab itu perlu sebuah pelatihan dan pendampingan tentang cara pengolahan sampah sehingga mampu menciptakan pengolahan sampah yang berbasis go green.
PENGARUH HEDONIC SHOPPING MOTIVATION DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PENGGUNA MARKETPLACE SHOPEE (Survei pada mahasiswa Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang) Elinda Vita Sari; Masreviastuti Masreviastuti
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4175

Abstract

The popularity of online shopping has increased in recent years. The emergence of Shopee, which provides attractive offers and supported by the hedonistic lifestyle of the people who are accustomed to shopping to buy things they dream of, not what they need, can trigger the phenomenon of Impulse Buying. This study aims to analyse the effect of Hedonic Shopping Motivation and Price Discounts on Impulse Buying for Shopee marketplace users. This research was explanatory research using a quantitative approach. The variables are Hedonic Shopping Motivation (X1), Price Discount (X2), and Impulse Buying (Y). The population of this research is D4 Marketing Management Students at State Polytechnic of Malang. Research data was collected by distributing online questionnaires via Google Form to 100 respondents. The sampling technique used non-probability sampling technique with purposive sampling method. The data analysis of this research used descriptive analysis, validity test, reliability test, classical assumption test, multiple regression analysis, coefficient of determination test, and hypothesis testing. The results of data analysis showed that the Hedonic Shopping Motivation and Price Discount variables partially and simultaneously had a positive effect on Impulse Buying. The analysis of the coefficient of determination showed that Hedonic Shopping Motivation and Price Discounts affect Impulse Buying by 79.4% and the remaining 20.6% was influenced by other variables that not discussed in this research. Therefore, it is hoped that Shopee will always present attractive products and provide offers such as Price Discounts that can trigger hedonic motivation for Shopee marketplace users so that Impulse Buying occurs.
PENGARUH ELECTRONIC WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN Choiriyatul Laila Ramadhana; Masreviastuti Masreviastuti
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth dan Kualitas Layanan terhadap Loyalitas Pelanggan pada Makeup Artist ByKawakibud. Penelitian ini merupakan penelitian kuantitatif dengan dua variabel bebas yaitu indikator Electronic Word Of Mouth (X1) dan Kualitas Layanan (X2) serta satu variabel terikat yaitu Loyalitas Pelanggan (Y). Pengumpulan data yang digunakan adalah penyebaran kuesioner online kepada 74 responden, diambil menggunakan teknik accidental sampling. Analisa data yang digunakan adalah regresi liner berganda dan uji hipotesa Hasil uji F secara simultan variabel X1 dan X2 berpengaruh signifikan Y pada Makeup Artis Bykawakibud. Hasil uj t menunjukkan secara parsial X1 dan X2 berpengaruh positif terhadap Y pada Makeup ArtisBykawakibud Berdasarkan hasil penelitian dapat disimpulkan Bahwa X1 dan X2 mempengaruhi Y.
The Influence Of Customer Relationship Management And Service Quality On Customer Loyalty At JNE Pendowo Branch Nurlita Endah Safitri; Masreviastuti Masreviastuti
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i01.517

Abstract

Technological developments have a major influence on people's lives. In its development, shipping companies are also growing rapidly. In the company's marketing strategy, the existence of customer relationship management (CRM) and service quality is an attraction to maintain customer loyalty. The purpose of this study was to examine the influence of customer relationship management variables and service quality on customer loyalty at JNE Pendowo Branch among university students in Malang. The research approach used a quantitative explanatory research approach. Data collection was carried out by distributing questionnaires to 100 respondents who met the research criteria. This research used a purposive sampling technique. The data analysis technique used was descriptive analysis, validity test, reliability test, classic assumption test, and hypothesis testing. The results of this study indicate that customer relationship management and service quality have a positive and significant effect partially or simultaneously on customer loyalty at JNE Pendowo Branch. From this research, it is hoped that JNE Pendowo Branch can maintain and improve customer relationship management and service quality. So, that customers are more loyal to make purchases.
The Effect Of Trust And Satisfaction On Customer Loyalty Of Ms Glow Skincare Products (Study On Malang City Students) Anisah Dien Ulya; Masreviastuti Masreviastuti
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v2i2.519

Abstract

In the current era of globalization, the development of beauty industry especially skin care is increasing from year to year. With the increasing growth of the beauty industry, business owner must be able to change their products, so that companies are able to maintain the trust and satisfaction of their customers. That way, customers will become loyal to a product. This study aims to analyze the effect of trust and quality satisfaction on customer loyalty for Ms Glow's skin care products. This research was a quantitative explanatory research. The data collection uses a questionnaire which is distributed to 100 respondents who had purchased. This research used a purposive sampling technique. The data analysis used was multiple linear regression analysis and hypothesis testing. The results of this study indicate that trust has a positive but not significant effect on customer loyalty and satisfaction has a positive and significant effect partially or simultaneously on customer loyalty for MS Glow skincare products (a study on university students in Malang City). From the results of this study can be concluded that the variables of trust and satisfaction have a positive effect on customer loyalty. It is hoped that Ms Glow can increase and maintain the trust and satisfaction of their customers, so that customer loyalty is maintained and sales is increased.
Co-Authors Abdullah Helmy Ahmad Suyono Anisah Dien Ulya Asminah Rachmi Ayu Febriyanti Puspitasari Choiriyatul Laila Ramadhana Elinda Vita Sari Ellyn Eka Wahyu Farida Akbarina Fauziah Fauziah Fauziah Fauziah Fauziah Halid Hasan Helmy Adisaksana Kadek Suarjuna Liana Rokhawati Lilies Nur Aini Lilies Nur Aini Mahmudatul Himma Mahmudatul Himmah Nilawati Fiernaningsih Nurlita Endah Safitri Nurtjahjani, Fullchis Nurul Hidayatinnisa Pudji Herijanto Ridolof Wenand Batilmurik Siti Nurbaya