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All Journal SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya JGov: Journal of Governmentality
Usman Raidar
Universitas Lampung
Arts Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INTERVENSI KEBENCANAAN MELALUI KELEMBAGAAN LOKAL: Pengalaman Dari Desa Wilayah Pesisir Lampung Ikram Ikram; Usman Raidar; Anita Damayantie; Zikri Zikri
SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Vol 25 No 2 (2023): SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya
Publisher : Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/sosiologi.v25i2.858

Abstract

This paper describes interventions in disaster management through the role of local institutions. The focus of the intervention is on the knowledge and skills capacity of coastal villagers in disaster management. The analysis is conducted on the role of the local disaster institution Siaga Bencana Berbasis Masyarakat (SIBAT) initiated by the Indonesian Red Cross (PMI) and the Regional Disaster Management Agency (BPBD) of South Lampung District. Qualitative research methods were used to explore the role of SIBAT and the parties in the effort to increase disaster knowledge and disaster preparedness skills and sensitivities. Data collected through in-depth interviews and observations. Interviews involved 14 informants with the main criteria as disaster social activists. Case study conducted in Way Muli Timur Village, Rajabasa District, South Lampung Regency. The forms of capacity building activities identified are natural disaster socialization, training in natural disaster prevention and natural disaster risk reduction, natural area vulnerability mapping, natural disaster management training, organizational and network development, preparation of Standard Operating Procedures (SOPs), and disaster simulations. The results showed that increasing the capacity of community knowledge and skills in preventing and coping with disasters can be done through the participatory village assessment method.
The Role of Affiliate Marketing Content in Influencing Purchasing Decisions at TikTok Shop: A Study of Bandar Lampung Community Thalia Sajidah Natasya; Bartoven Vivit Nurdin; Guntur; Usman Raidar
JGov: Journal of Governmentality Vol. 1 No. 01 (2025): JGov: Journal of Governmentality
Publisher : Magister Ilmu Pemerintahan FISIP Universitas Mulawaraman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jgov.v1i1.3

Abstract

The public consumption process is starting to change, especially in online purchasing behaviour, where a TikTok Shop feature makes it easier for users to buy directly. However, there are complaints about the incompatibility of products with existing promotional content, which is a gap between the information users receive. This results in diminished trust in the information found on social media, leading to a decline in purchasing decisions. This study aims to determine how much affiliate marketing content influences improving users' purchase decisions. This study uses quantitative methods. Data was collected using questionnaires. The data analysis method uses simple linear regression analaysis by performing clasiccal assumption testing using SPSS 25 for windows. The study respondents were 110 TikTok Shop users. The Content Marketing Affiliate study results can positively and significantly influence purchasing decisions on TikTok Shop, where the beta T test value is 0,081. Only 17,2% of the variation shows that other unexplored factors are present. This research aims to help affiliates focus on honest and informative content quality. As well as contributing to the development of media sociology theory.
Co-Authors Anita Damayantie Bartoven Vivit Nurdin Guntur Ikram Ikram Thalia Sajidah Natasya Zikri Zikri