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PENILAIAN KINERJA PERUSAHAAN MELALUI PENERAPAN KONSEP BALANCED SCORECARD Mayla Surveyandini; Ady Achadi
Majalah Imiah Manajemen & Bisnis Vol 17 No 2 (2020): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

The study with the title "Corporate Performance Assessment Through the Application of the Balanced Scorecard Concept" aims to assess company performance through the concept of balanced scorecard, which includes all four perspectives which are viewed from a financial perspective, consumer / customer perspective, internal business process perspective and learning and growth perspective. The results of this study are expected to make a positive contribution to both the company and other parties. The samples used are employees and teaching staff in the American English Course environment and the sampling technique uses simple random sampling method. Assessment from a financial perspective uses 3 (three) ratios, i.e. liquidity ratios consisting of current ratio and quick ratio. The solvency ratio consists of debt ratio and debt to equity ratio and profitability ratio consists of return on assets and return on equity. For the consumer / customer perspective using the customer profitability ratio. Internal business perspective uses the ratio of administrative expense to total revenue. While the growth and learning perspective uses benchmarks for employee productivity, employee training and employee satisfaction. For employee satisfaction variables using data validity and reliability testing, where the results indicate the instrument items are valid and reliable statements
Sampul 19-2 ady achadi
Majalah Imiah Manajemen & Bisnis Vol 19 No 2 (2022): Majalah Ilmiah Manajemen & Bisnis (MIMB)
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

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Pengaruh Kepemimpinan, Lingkungan Kerja, Beban Kerja dan Stres Kerja Terhadap Kepuasan Kerja Karyawan di PT. Royal Korindah Purbalingga Aemi Nia Safria; Edi Sumantri; Ady Achadi
Majalah Imiah Manajemen & Bisnis Vol 20 No 1 (2023): Majelah Ilmiah Manajemen & Bisnis (MIMB)
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55303/mimb.v20i1.164

Abstract

The purpose of this study was to determine the effect of leadership, work environment, workload and work stress on employee job satisfaction at PT. Royal Korinda Purbalingga. The population is production employees of PT. Royal Korinda Purbalingga with a total of 97 respondents using simple random sampling technique. The analytical method used is multiple linear regression analysis. The conclusion for this study is that Leadership, Work Environment, have a positive and significant effect on employee job satisfaction at PT Royal Korindah Purbalingga. While the variable workload and work stress have a negative and significant effect on employee job satisfaction at PT. Royal Korinda Purbalingga. Referring to these conclusions, it can be implied that as an effort to continuously improve employee job satisfaction, the management at PT. Royal Korinda Purbalingga needs to apply the right policies related to leadership, work environment, workload and work stress. Ways that can be done include providing adequate support to co-workers, leaders increasing the ability to listen to ideas or ideas from subordinates, increasing a comfortable and harmonious work environment, paying attention to employee workload so that it is not too heavy according to employee abilities, and not giving work that exceeds the capacity of employees so that they have no difficulty meeting work standards.
Pengaruh Gaya Hidup, Citra Merek, Brand Trust dan Celebrity Endorsment terhadap Keputusan Pembelian Tita Hartina Azizah; Arinastuti Arinastuti; Ady Achadi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.4

Abstract

This research is based on the existence of a gap phenomenon in the form of differences in research results for each variable, then there is a gap phenomenon in the form of observations of 50 skincare user respondents in Purwokerto showing that Skintific will be ranked 2nd after MS GLOW in 2023. The aim of this research is to analyze the influence of style. life, brand image, brand trust and celebrity endorsement on purchasing decisions for skincare products in Purwokerto. The population in this research is scientific consumers who buy and use in Purwokerto with a sample of 100. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show that Lifestyle, Brand Image, Brand Trust and Celebrity Endorsement influence purchasing decisions. From the results of this research it can be implied that skincare skintific needs to innovate its products, increase branding in the community by endorsing influencers, and provide real evidence of quality. skincare skintific.
Pengaruh Motivasi Kerja, Pelatihan, Kompetensi, dan Kepuasan Kerja terhadap Prestasi Kerja Pegawai Dindikbud Kabupaten Purbalingga Ari Fatah Asrofi; Heri Setiawan; Ady Achadi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.9

Abstract

This research is based on the gap phenomenon in the form of the level of work achievement of employees which is considered not optimal. Condition can demonstrated through reports on the work achievements of Purbalingga Regency Education and Culture Service employees and research gaps in the form of differences in research results for each variable. The aim of this research is to analyze the influence of work motivation, training, competence and job satisfaction on the work performance of employees of the Purbalingga Regency Education and Culture Service. The population in this study ASN employees of the Purbalingga Regency Education and Culture Service, totaling 86 people with a sample of 75 respondents. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show work motivation, training, competence and job satisfaction influence work performance. From the results the research, can be implied that the leadership of the Purbalingga Regency Education and Culture Office needs to provide recognition to employees, needs to pay more attention to the qualifications of trainers for employees, increases responsiveness in carrying out work, needs to pay attention to the amount of payment an employee receives as needed.
Pengaruh Influencer Marketing, Online Customer Review, Price Discount dan Brand Image terhadap Purchase Intenion produk Skintific di Purwokerto Tania, Tania Apriyani Hidayat; Ady Achadi; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

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Abstract

Abstrak. Penelitian ini berjudul “Pengaruh Influencer Marketing, Online Customer Review, Price Discount, dan Brand Image terhadap Purchase Intention Produk Skintific Di Purwokerto”. Tujuan penelitian ini untuk menganalisis dan mengetahui pengaruh influencer marketing, online customer review, price discount, dan brand image terhadap purchase intention produk Skintific di Purwokerto. Populasi pada penelitian ini adalah mahasiswa di Purwokerto, dengan sampel 100 responden. Metode pengambilan sampel menggunakan teknik accidental sampling. Alat analisis yang digunakan yaitu analisis regresi linier berganda dan pengujian hipotesis menggunakan uji t. Berdasarkan uji t dan koefisien regresi menunjukkan, bahwa influencer marketing berpengaruh terhadap purchase intention, online customer review berpengaruh terhadap purchase intention, price discount berpengaruh terhadap purchase intention, brand image berpengaruh terhadap purchase intention produk Skintific di Purwokerto.