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All Journal International Journal of Artificial Intelligence Research Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Jurnal Mahasiswa Agribisnis Agrifo: Jurnal Agribisnis Universitas Malikussaleh WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Muhammad Authar ND
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Impact of Service Quality on Increasing the Number of Sharia Pawnshop Customers in Aceh Anwar Puteh; M. Rasyidin; Muhammad Authar ND; Nurul Mawaddah; Yulius Dharma
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.816

Abstract

This study examines the effect of service quality on increasing the number of Sharia Pawnshop customers in Aceh Province. Service quality indicators are Tangibles, Empathy, Responsiveness, Reliability and Assurance. This study used primary data which were the results of the distribution of questionnaires to Sharia Pawnshop customers in Aceh Province as many as 100 respondents. Data analysis used multiple linear regression analysis. The results found that all service quality variables such as Tangibles, Empathy, Responsiveness, Reliability and Assurance had a positive and significant effect on increasing the number of Sharia pawnshop customers in Aceh Province. This proves that PT. Sharia Pawnshop (PT. Pegadaian Syariah) must pay attention to and improve the quality of services to increase the number of people, especially those in Aceh Province to become customers of the pawnshop and most importantly maintain the current number of customers.
ANALISIS EFISIENSI PEMASARAN KELAPA SAWIT PERKEBUNAN RAKYAT (Studi Kasus di Desa Cot Meureubo, Kecamatan Kuta MakmurKabupaten Aceh Utara) Muhammad Authar
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 1, No 2 (2016): November 2016
Publisher : LPPM Universitas Malikussaleh – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v1i2.766

Abstract

Penelitian ini menganalisis efisiensi pemasaran kelapa sawit yang diusahakan di Desa Cot Meureubo, Kuta Makmur. Lokasi ini merupakan sentra produksi kelapa sawit di Aceh Utara. Tujuan penelitian adalah untuk mengetahui (1) struktur pasar dari sistem pemasaran Kelapa Sawit, (2) marjin pemasaran, pangsa harga, keuntungan dan rasio harga di antara lembaga pemasaran.Berdasarkan hasil penelitian, ada empat saluran pemasaran di lokasi penelitian, yaitu: Saluran I: Petani – pedagang pengumpul desa – pedagang pengumpul kecamatan – pabrik. Saluran II:  Petani – pedagang pengumpul kabupaten – pabrik. Saluran III: Petani – pedagang pengumpul kecamatan  – pabrik. Saluran IV: Petani – pedagang pengumpul kabupaten – pabrik. Struktur pasar cenderung sebagai pasar kompetisi tidak sempurna, merupakan pasar oligopsoni yang diukur  oleh rasio konsentrasi. Keragaan pasar menyatakan bahwa marjin pasar  dalam semua saluran beragam, distribusi marjin belum merata, pangsa harga petani masih rendah, keuntungan dan rasio harga juga beragam.
PENDAMPINGAN TEKNIK KONSERVASI TANAH PADA TANAMAN HORTIKULTURA SEBAGAI UPAYA PENYELAMATAN LINGKUNGAN KEPADA MASYARAKAT KECAMATAN PERMATA KABUPATEN BENER MERIAH Halim Akbar; Muhammad Authar ND; Sakral Hasby Puarada
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i2.571-578

Abstract

Budidaya masyarakat terkhusus di areal yang memiliki topografi bergelombang hingga curam jarang menerapkan teknik konservasi tanah. Teknik konservasi tanah diterapkan di areal pertanian yang memiliki lereng bergelombang hingga curam dengan maksud mengurangi tingkat laju erosi. Erosi tanah dapat menurunkan tingkat perekonomian masyarakat. Masih banyak petani yang belum mengenal Teknik konservasi tanah. Kondisi keprihatinan ini juga dapat kita saksikan disejumlah desa/kecamatan di Bener Meriah. Metode pelaksanaan pengabdian ini dirancang dengan konsep pendekatan partisipasif dan mangacu pada proses pembelajaran orang dewasa (Participatory Training/adult-learning). Dalam sosialisasi menyampaikan tentang pentingnya pemahaman konservasi tanah demi menyelamatkan lingkungan. Tim mengenalkan jenis tanah yang baik, subur yang mampu membuat komoditas pertanian semakin memiliki tingkat produktivitas yang tinggi. Tim juga memberikan pengenalan alat bor tanah yang berguna membuat lobang biopori, yang tujuannya untuk mengurangi aliran permukaan, membuat resapan air yang nanti nya akan dipakai untuk cadangan air dalam tanah dan mengurangi aliran permukaan sehingga tidak terjadi erosi. Selanjutnya, tim melakukan uji tes pupuk dengan alat Uji Soil test kit (UTK) pada sisa kulit kopi. Uji ini dilakukan dengan sisa/limbah kulit sehingga kulit kopi tidak perlu dibuang melainkan akan dipakai kembali sebagi mulsa
STRAWBERRY MARKETING MIX IN DOLAT RAYAT VILLAGE, KARO REGENCY Nur hayati; Mawardati; Muhammad Authar; Cut Rozana Sari; Barmawi
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26875

Abstract

Strawberries (Fragaria sp.) are a high-value horticultural commodity, yet marketing performance in Dolat Rayat Village, Karo Regency remains far from optimal. This study aims to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) applied by strawberry farmers in Dolat Rayat Village, Karo Regency. The research was conducted from October to November 2025. Data were collected through in-depth interviews and field observations of 13 farmers selected through purposive non-probability sampling based on the largest land area criteria (0.5 ha and 0.7 ha) from a total population of 92 farmers. Data analysis used the qualitative descriptive method with Miles and Huberman's (1994) interactive model, consisting of data reduction, data presentation, and conclusion drawing, verified through triangulation. Results show that the product element demonstrates relative strength: farmers use the mencir variety producing large fruit (diameter 3-4 cm, weight 15-25 grams), consistent sweet taste, and shelf life of 2-3 days at room temperature and 5-7 days refrigerated, with optimal adaptation to local climate conditions. The place element is also favorable, with gardens located strategically along the main village road with good vehicle accessibility. However, the remaining five elements remain underdeveloped.
PROFITABILITY ANALYSIS OF BAKED BUSINESS IN DEWANTARA DISTRICT, NORTH ACEH REGENCY (CASE STUDY: BUNDA LISA'S MILK SPONGE CAKE BUSINESS) Frisko Mende Karina Padang; Muhammad Authar; Riani; Zuriani; Ade Firmansyah Tanjung
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26905

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an economic sector that plays a crucial role in supporting community economic growth, particularly in the food industry. One of the businesses operating in this sector is Bolu Susu Bunda Lisa in Dewantara District, North Aceh Regency, which produces various types of cakes such as milk sponge cake, banana cake, coconut cake, and bhoi, using wheat flour, eggs, sugar, and other supporting ingredients as the main raw materials. The decline in production since 2022, caused by rising raw material prices that were not followed by adjustments in selling prices, has led to a decrease in production volume and has affected both income and business efficiency. This study aims to analyze the profitability level of Bolu Susu Bunda Lisa using cost analysis, revenue, profit, Break Even Point (BEP), Margin of Safety (MOS), and Margin Income Ratio (MIR) approaches. The results show that the milk sponge cake product has a total production cost of Rp. 1,369,382.69 per production process, generating a profit of Rp. 340,617.31 with a profitability level of 20%. The coconut cake product has a total production cost of Rp. 424,438.56, with a profit of Rp. 85,561.44 and a profitability of 16.72%. The banana cake product has a total production cost of Rp. 428,570.73, generating a profit of Rp. 101,429.27 with a profitability level of 19.19%. Meanwhile, the bhoi product has a total production cost of Rp. 198,292.20, with a profit of Rp. 71,707.80 and the highest profitability level of 26.54%. Although all cake products contribute to the business revenue, there are differences in efficiency and profitability levels influenced by the production cost structure of each product. Products with lower production costs tend to have higher profitability levels compared to those with higher production costs, even if they generate greater revenue. This is due to differences in raw material usage, production processes, and cost efficiency for each type of product. Based on these findings, Bolu Susu Bunda Lisa business is still considered profitable and feasible for further development Keywords: BEP, Cake Business, MIR, MOS, MSMEs, Profitability.
Determinansi Komponen Permintaan Agregat terhadap Pertumbuhan Ekonomi Regional dan Stabilitas Ekosistem Agribisnis di Kabupaten Deli Serdang: Indonesia Sakral Puarada; Riris Nadia Syafrilia Gurning; Muhammad Authar ND
JURNAL AGRICA Vol. 19 No. 1 (2026): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v19i1.17627

Abstract

This study aims to analyze the dynamics of regional economic growth based on expenditure components and their implications for agribusiness development in Deli Serdang Regency. The study uses a descriptive quantitative approach with simple time series data analysis based on quarterly GRDP data for 2025 sourced from the Central Statistics Agency. The variables analyzed include household consumption, government consumption, gross fixed capital formation (PMTB), and economic growth (GRDP). The results show that Deli Serdang Regency's economic growth is fluctuating with a contraction pattern in the first quarter (-2.84%), recovery in the second-third quarters (1.85% and 2.57%), and stabilization in the fourth quarter (1.19%). Household consumption has proven to be a relatively stable component in supporting economic growth, while government consumption and investment show significant fluctuations. Investment plays a crucial role in driving economic recovery, while government spending has not been fully effective in increasing sustainable economic growth. From an agribusiness perspective, consumption stability reflects consistent demand for food products, while fluctuations in investment and government spending indicate the need to strengthen policies that support sustainable agribusiness development. This study recommends optimizing productive investment and increasing the effectiveness of government spending to strengthen the agribusiness system and regional economic stability.
ASSISTANCE IN REFORESTATION AND SOIL CONSERVATION TECHNIQUES AROUND THE MALIKUSSALEH UNIVERSITY REULEUT CAMPUS TOWARD A SUSTAINABLE ENVIRONMENT: PENDAMPINGAN REBOISASI DAN TEKNIK KONSERVASI TANAH DI SEKITAR KAMPUS UNIVERSITAS MALIKUSSALEH REULEUT MENUJU LINGKUNGAN YANG BERKELANJUTAN Halim Akbar; Muhammad Authar; Muhammad Yusuf
WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom Vol. 3 No. 1 (2026): JPKM WISDOM 5, 2026
Publisher : PT. ROCE WISDOM ACEH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71275/wisdom.v3i1.161

Abstract

The land surrounding the Universitas Malikussaleh Reuleut Campus is experiencing a decline in vegetation cover, increasing the potential for soil erosion. This condition requires sustainable conservation-based interventions. This community service program is designed as a pilot to create a green, sustainable campus environment. The program is implemented through mentoring, training, and field activities involving local communities, students, and village administrators. The mentoring activities include identifying critical land areas, planting adaptive local tree species, and applying soil conservation techniques such as biopore infiltration holes. The main objective of this program is to enhance community awareness and participation in environmental conservation efforts through reforestation and soil conservation techniques. The method adopted in this program utilises a participatory approach combined with adult learning principles (Participatory Training), encouraging active involvement from all participants. The expected outcomes of this program include establishing a campus-based collaborative model for environmental conservation, improving community understanding of soil conservation practices, and creating a greener, more productive, and sustainable environment around the campus.
ANALYSIS OF CONSUMER PREFERENCES TOWARDS SOY MILK IN SIDODADI VILLAGE, KEJURUAN MUDA DISTRICT, ACEH TAMIANG REGENCY Dwi Nadila; Eva Wardah; Muhammad Authar; Zuriani Zuriani; Riani Riani
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20796

Abstract

Soy milk is one of the processing products which is the result of soybean extraction. Soy milk has a balanced combination of nutrients, which is almost similar to cow's milk but is free of gluten, cholesterol and lactose. The soy milk in Sidodadi Village consists of 2 types of soy milk businesses, namely Cita Rasa soy milk and Halalan Toyyiban soy milk which have different qualities and tastes. The population in this study was consumers of Cita Rasa and Halalan Toyyiban soy milk, the respondents in this study were 60 respondents. This research aims to determine consumer preferences regarding the combination of soy milk product attribute levels and the level of importance of soy milk product attributes in purchasing decisions for soy milk in Sidodadi Village, Vocational Youth District, Aceh Tamiang Regency. This research method uses a quantitative descriptive method using conjoint analysis. The attributes that consumers consider are brand, flavor variants and texture. The results of this research show that the combination of soy milk attribute levels is consumer preference based on utility value, namely soy milk with the Halalan Toyyiban brand (0.008), original taste (0.328), thick texture (0.02). The attributes most considered when purchasing soy milk products based on relative importance (NPR) are first the attributes of taste (72,982), brand (14,446), and texture (12,571).
CONSUMER PREFERENCES FOR WARNO TOFU IN AEK PINING VILLAGE, BATANG TORU DISTRICT, SOUTH TAPANULI REGENCY, NORTH SUMATERA Sri Multiana; Muhammad Authar ND; Hafni Zahara
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20802

Abstract

This research was conducted in Aek Pining Village, Batang Toru District, South Tapanuli Regency, North Sumatra at the Warno Tofu Industry. This study aims to determine what attributes are consumer preferences for Warno Tofu and determine which attributes are most considered by consumers in making purchasing decisions for Warno Tofu. The data used in this study are primary and secondary data. The sampling technique was carried out by chance (accidental sampling). The data analysis methods used are Chi-Square and Multiattribute Fishbein analysis. The results showed that the attributes of tofu that influence consumer preferences in purchasing Warno's Tofu are flavor and durability attributes. It can be seen from the results of the Chi-Square analysis that the taste attribute (0.004) and durability (0.028) have a Sig value < α value (0.05), so Ho is accepted, meaning that the taste and durability attributes affect consumer preferences for purchasing Warno Tofu. The attribute of tofu that is most considered in the decision to purchase tofu is the flavor attribute. The order of attributes that become consumer attitudes in purchasing tofu are taste, durability, price, texture and size.
ANALSISI PENGELOLAAN RISIKO PADA BUDIDAYA TAMBAK UDANG VANAME DI KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Nurul Febriani Siregar; Sakral Hasby Puarada; Nopri Yanto; Hafni Zahara; Muhammad Authar ND
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.21007

Abstract

This research is motivated by an analysis of risk management in vaname shrimp pond cultivation in Muara Batu District, North Aceh Regency. The problems faced by vaname shrimp farmers are caused by several risk factors resulting in changes in production, therefore it is necessary to carry out a risk management analysis in vaname shrimp farming. This research aims to analyze the risks of vaname shrimp pond cultivation in Muara Batu District, North Aceh Regency and to identify strategies that can be implemented to overcome the risks of vaname shrimp pond cultivation in Muara Batu District, North Aceh Regency. The sampling method is carried out by census or saturated side technique from the total population of pond farmers who have a minimum pond area of 10.000 m2. The total population taken was 20 respondents. The type of data used in this research uses primary data and secondary data. The data analysis method used in this research is a quantitative descriptive method which is measured using z - score analysis to calculate risk probability, and VaR analysis to measure the impact caused. The results of this research show that the source of risk identified is that the risk source for fry has the highest probability, namely 9,1% with a loss impact of IDR 416.540 and a risk status of 3.790.514, a feed probability of 8.3% with a loss impact of IDR 195.433 and a risk status amounting to 1.563.464 and a human resource probability of 7%, with a loss impact of Rp. 135.006 and a risk status of 945.042. The source of risk in quadrant II is fry and feed, in quadrant III the source of risk is labor. The strategies used to handle risk sources are preventive strategies and mitigation strategies. Keywords: Risk, Vaname Shrimp, z - score, VaR, Preventive Strategy, Mitigation Strategy.
Co-Authors Ade Firmansyah Tanjung Adhiana, Adhiana Anwar Puteh Barmawi Benbuleuen, Murdani Cut Rozana Sari Dewi Alya Dwi Nadila Eva Wardah Frisko Mende Karina Padang Hafni Zahara Halim Akbar, Halim Jamilah Lira Fitria Luhut Sihombing Luhut Sihombing M. Rasyidin Mawardati Mawardati Muhammad Yusuf Nisaul Husna Nopri Yanto Nur hayati Nurul Febriani Siregar Nurul Mawaddah Prajaka Sembiring Rahmanta Ginting Rahmanta Ginting Riani Riani Riani Riris Nadia Syafrilia Gurning Sakral Hasby Puarada Sakral Puarada Saral Hasby Puarada Sri Multiana Suryadi Suryadi Yulius Dharma Zuriani Zuriani, Zuriani