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All Journal Journal Economic Management and Business Jurnal Manajemen Bisnis Digital Terkini Management Dynamics: International Journal of Management and Digital Sciences
Nur’ain Harahap
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI JEANS UNIQLO DI DELI PARK MALL MEDAN Hartina Simatupang; Nur’ain Harahap
Journal Economic Management and Business Vol 1, No 1 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/.v1i1.2140

Abstract

This study aims to determine whether there is an influence between price and promotion on buying interest. In this study, the authors use descriptive and quantitative analysis with a sample of 100 consumers who shop for Uniqlo Jeans at Deli Park Mall Medan. This research was conducted by distributing questionnaires to Uniqlo Jeans consumers in Deli Park Medan. The results showed that price and promotion had an influence on buying interest in Uniqlo Jeans at Deli Park Mall Medan as indicated by the results of multiple regression Y = 7,733+ 0,420X1 + 0,375X2 + e. In the results of the partial test (t test) of price on buying interest, the value of tcount = 4.133>1.66 and the value of the partial test (t-test) of promotion obtained a value of tcount = 4.083>1.66, this shows that partially price and promotion have an effect positive and significant on buying interest in Uniqlo Jeans at Deli Park Mall Medan, besides the F test results obtained Fcount>Ftable (98,767>3,090) with a probability level (0.01<0.05). The value of the coefficient of determination (R2) of 0.671 means that price and promotion can increase buying interest in Uniqlo Jeans at Deli Park Mall Medan by 67,1% and the remaining 32,9% is explained by other variables outside the study.
Pengaruh Kualitas Produk, E-Wom dan Jaringan Terhadap Keputusan Konsumen Membeli Produk Kesehatan di PT. Melia Sehat Sejahtera Medan Indra Bayu Siregar; Tukimin Lubis; Nur’ain Harahap; Munawaroh Munawaroh
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.203

Abstract

Several factors influence consumer purchasing decisions at PT Melia Sehat Sejahtera Medan including product quality, e-WOM and network. This research aims to find out how much influence product quality, e-WOM and network have on consumer purchasing decisions at PT Melia Sehat Sejahtera Medan. The research method used in this research is quantitative descriptive research, the sampling technique in this research is using the Slovin Formula, where a population of 120 is then a sample of 55 people. The data collection techniques used were observation, questionnaires. The data analysis technique used is the multiple linear regression test. Based on the research results, there is a partial influence of product quality variables on consumer purchasing decisions. The e-wom variable influences consumer purchasing decisions. Network variables influence consumer purchasing decisions. Simultaneously, product quality, e-WOM and network variables jointly influence consumer purchasing decisions at PT Melia Sehat Sejahtera Medan.
The Influence of Work Capability, Innovative Work Behavior, and Internal Work Environment on Employee Performance at PTPN IV Regional II Kebun Limau Mungkur Rizka Khairunnisya Br Sinaga; Wan Dian Safina; Suhaila Husna Samosir; Nur’ain Harahap
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.292

Abstract

The purpose of this research is to analyze and identify the influence of work capability, innovative work behavior, and internal work environment on employee performance at PTPN IV Regional II Kebun Limau Mungkur. This study involved 125 respondents, consisting of all employees of PTPN IV Regional II Kebun Limau Mungkur. The sample was determined using the Slovin formula, resulting in 95 participants in the survey. Data were collected through observation, documentation, interviews, and the distribution of questionnaires using a Likert scale. The methods used to analyze the data include classical assumption tests, validity and reliability tests. Data analysis was conducted using multiple linear regression through the SPSS program. The results of this study partially (t-test) prove that work capability has a positive and significant effect on employee performance at PTPN IV Regional II Kebun Limau Mungkur. Innovative work behavior has a positive and significant effect on employee performance at PTPN IV Regional II Kebun Limau Mungkur. The internal work environment also has a positive and significant effect on employee performance at PTPN IV Regional II Kebun Limau Mungkur. Additionally, work capability, innovative work behavior, and internal work environment simultaneously have a positive and significant effect on employee performance at PTPN IV Regional II Kebun Limau Mungkur, with an Fcount value (14.283) > Ftable (2.70), and a significance value of 0.000 < 0.05.
Co-Authors Hartina Simatupang Indra Bayu Siregar Munawaroh - Rizka Khairunnisya Br Sinaga Suhaila Husna Samosir Tukimin Tukimin Wan Dian Safina