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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ekonomi Gudang Jurnal Multidisiplin Ilmu
Iwan Joko Prasetyo
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AKTIFITAS PROMOSI KULINER DI KAFE TITIK KUMPUL SURABAYA MELALUI MEDIA SOSIAL Irenna Dyah Kumalasari; Iwan Joko Prasetyo
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 4, No 2 (2018): Oktober 2018 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v4i2.488

Abstract

Maraknya usaha kuliner di Surabaya menjadikan dunia usaha penuh persaingan. Pengusaha kuliner harus mampu bersaing dengan berlomba menyajikan keunikan dari masakan yang akan dijual. Tidak hanya itu, diperluan strategi promosi yang benar dan kontinyu untuk memperkenalkan produk usaha kepada calon customer. Media sosial merupakan langkah praktis dan paling efektif digunakan sebagai media promosi. Penelitian ini bertujuan untuk mengetahui promosi kuliner di Kafe Titik Kumpul Surabaya melalui media sosial. Penelitian ini menggunakan metode penelitian kualitatif dengan tipe penelitian analisis. Hasil penelitian menunjukkan bahwa Efektifitas kedua media sosial baik facebook dan instagram Kafe Titik Kumpul tergolong berhasil hal ini bisa dilihat berdasarkan jumlah like dan jumlah tayangan, banyaknya komentar positif terhadap postingan, banyaknya orang yang share dan memberikan testimoni baik di sosial media Kafe Titik Kumpul. Kata Kunci: Promosi, Kuliner, dan Media Sosial
Tiktok Dan Eksistensi Diri: (Studi Fenomenologi Pada TikTokers Madura) Dhimam Abror; Achmad Syauqi; SettingsNurannafi Farni Syam Maella; Iwan Joko Prasetyo; Didik Sugeng
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 2 (2025): GJMI - FEBRUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i2.1423

Abstract

Kemajuan teknologi yang cepat dalam era globalisasi saat ini membawa banyak keuntungan dalam berbagai bidang sosial, termasuk dalam perkembangan teknologi informasi. Perubahan dalam teknologi informasi mempengaruhi kehidupan masyarakat dalam segala aspek budayanya. Dengan berjalannya waktu, inovasi dalam teknologi juga semakin beragam. Aplikasi TikTok adalah sebuah platform jaringan sosial yang menggabungkan video dan musik. Aplikasi ini memungkinkan pengguna untuk membuat video kreatif pendek yang kemudian dapat dibagikan dengan pengguna lainnya. Pengguna dapat menangkap momen-momen penting dalam kehidupan mereka melalui video yang mereka buat. TikTok telah menetapkan dirinya sebagai aplikasi paling populer dalam unduhan, dengan TikTok versi iOS menjadi aplikasi non-game yang paling banyak diunduh di seluruh dunia, mencapai 3 miliar unduhan menurut data dari Sensor Tower Store Intelligence. TikTokers Madura memiliki penggunaan media sosial yang berbeda-beda dalam menggunakan TikTok, dan motif yang melatarbelakangi dalam penggunaan media sosial TikTok juga berbeda-beda. Penelitian ini mengungkap bagaimana TitTokers Madura memanfatkan aplikasi ini untuk mengekspresikan diri sekaligus mendapatkan keuntungan ekonomi dari endorsement produk dan review pariwisata.
Communicative Hospitality: Acts Of Service Among Front Desk Hotelier Roy Bigwanto; Iwan Joko Prasetyo; Nurannafi Farni Syam Maella
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

The study seeks to explore how the communication practices of front desk personnel, who interact primarily with hotel customers, influence the overall quality of the hospitality experience. The current body of research on hotel management emphasizes the crucial role of communication in providing outstanding service. It is crucial to develop a deeper understanding of the communication strategies and interpersonal abilities utilized by front desk hoteliers, and how these aspects influence visitor satisfaction and loyalty. Robert K. Yin's case study methodology entails engaging in extensive interviews with front desk personnel, closely observing their interactions with visitors, and thoroughly analyzing pertinent organizational documents. By considering a range of perspectives, individuals can gain a deeper understanding of the intricate dynamics between different forms of communication, the delivery of services, and the overall hotel environment. The findings suggest that providing exceptional hospitality service relies on effective communication, characterized by understanding, attentive listening, and a sincere commitment to meeting guests' needs. The study investigates how different management approaches and organizational cultures influence the communication behaviors of front desk staff in a hotel setting. As a result, this has an impact on guest satisfaction, loyalty, and the overall perception of the hotel brand. The findings of this study enhance the current scholarly knowledge regarding the role of communication in the hotel industry. Additionally, they provide practical implications for front desk training programs and hotel management. This article emphasizes the significance of fostering a culture of outstanding communication among front-line personnel to prioritize the communicative aspects of hospitality. This will assist in preserving a competitive edge in the ever-changing hotel industry and improving the overall satisfaction of our guests. 
Strategic Challenges: Integrating Marketing Management and Public Policy in Investments in Indonesia Leading up to the 2024 Presidential Election Frans Sudirjo; Loso Judijanto; Siska Armawati Sufa; Didik Sugeng Widiarto; Iwan Joko Prasetyo
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

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Abstract

The 2024 Presidential Election in Indonesia is expected to significantly influence the country's investment climate, creating a complex interplay between marketing management strategies and public policy. This study aims to explore the strategic challenges involved in integrating marketing management with public policy, particularly in the context of investment decisions leading up to the election. By utilizing NVivo for qualitative data analysis, this research examines key factors such as governmental policy shifts, investor perceptions, and marketing strategies employed by businesses to adapt to the evolving political landscape. Data was collected from interviews with policymakers, marketing experts, and investors, along with analysis of official documents and media reports. The findings reveal that the integration of marketing management and public policy faces significant obstacles, including regulatory uncertainty and the politicization of investment strategies. These challenges not only affect corporate decision-making but also influence broader economic trends. The study concludes by offering insights into how businesses and policymakers can better align their strategies to foster a more stable investment environment, particularly during periods of political transition. The research contributes to the growing body of literature on the intersection of marketing, policy, and investment in emerging markets.
Co-Authors Achmad Syauqi Dhimam Abror Didik Sugeng Didik Sugeng Widiarto Frans Sudirjo Irenna Dyah Kumalasari Loso Judijanto Nur’annafi Farni Syam Maella Roy Bigwanto Siska Armawati Sufa