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All Journal JUMAN Tools (Jurnal Manajemen Tools) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Management, Economic, and Accounting
Erwansyah Erwansyah
Program Studi Manajemen, Fakultas Sosial Sains, Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH COVID 19 TERHADAP PEREKONOMIAN MASYARAKAT DI DESA LANTASAN LAMA KECAMATAN PATUMBAK KABUPATEN DELI SERDANG SUMATERA UTARA Maya Macia Sari; Noni Ardian; Erwansyah Erwansyah
JUMANT Vol 13 No 1 (2021): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

Penelitian ini bertujuan untuk melihat bagaimana permasalahan yang dialami masyarakat secara umum dan khususnya masyarakat di Desa Lantasan Lama Kecamatan Patumbak Kabupaten Deli Serdang Sumatera Utara pada masa pandemi COVID 19 seperti saat ini . Peneliti juga ingin melihat bagaimana keadaan perekonomian masyarakat di Desa Lantasan Lama Kecamatan Patumbak Kabupaten Deli Serdang Sumatera Utara untuk bertahan terutama dalam memenuhi kebutuhan dimasa pandemi ini. Penelitian ini menemukan bahwa (1) virus COVID 19 ini telah berdampak ke suluruh dunia dan termasuk Indonesia, yang mana COVID 19 telah berpengaruh terhadap aktivitas ekonomi hampir di seluruh wilayah Indonesia, baik kota besar maupun pelosok desa termasuk di Desa Lantasan Lama Kecamatan Patumbak Kabupaten Deli Serdang, (2) untuk mengatasi masalah perekonomian di Desa Lantasan Lama Kecamatan Patumbak Kabupaten Deli Serdang Sumatera Utara masyarakat harus tetap produktif sebisa mungkin, memanfaatkan dana bantuan pemerintah untuk bergadang dan melakukan penghematan pengeluaran dana seperlunya saja.
ANALISIS KOMPETENSI DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN CV. MULIA MANDIRI SUKSES Erwansyah Erwansyah
JUMANT Vol 12 No 1 (2020): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis kompetensi dan kompensasi terhadap kepuasan kerja karyawan baik secara simultan maupun parsial. Data dalam penelitian ini menggunakan data primer pada objek penelitian yaitu CV. Mulia Mandiri Sukses. Metode pengujian untuk melihat pengaruh variabel independen terhadap variabel dependen adalah metode analisis regresi linier berganda. Berdasarkan hasil penelitian secara simultan dan parsial bahwasanya kompetensi dan kompensasi berpengaruh signifikan terhadap kepuasan kerja karyawan pada perusahaan CV. Mulia Mandiri Sukses.
PENDAMPINGAN PEMILIHAN MEREK, PENTINGNYA MEREK DAN NILAI YANG DIHASILKAN MELALUI MEREK" BAGI PELAKU UMKM DI DESA LAU BAKERI, KECAMATAN KUTALIMBARU, KABUPATEN DELI SERDANG, SUMATERA UTARA Erwansyah Erwansyah; Rintan Saragih; Truly Okto H. Purba
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 1 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.59 KB) | DOI: 10.46880/methabdi.Vol2No1.pp26-31

Abstract

Small Micro and Medium Enterprises (MSMEs) is an important sector that contributes to the Indonesian economy. The existence of MSMEs is able to open up opportunities for job creation. The expected output from the existence of MSMEs is an increase in people's welfare and a decrease in the unemployment rate. Lau Bakeri village located in Kutalimbaru sub-district, Deli Serdang district is a village located in North Sumatra province where most of the population work as entrepreneurs (SME actors). Along with the role of MSMEs in the development and improvement of the Indonesian economy, on the one hand MSMEs have various problems. One of them is the absence of a brand on the products or services produced by MSME actors in Lau Bakeri village. This service activity focuses on assisting in brand selection, explaining the importance of brands and brand building strategies. This is important because the brand is the identity of a product, service, SMEs. The goal is that the products/services produced by the MSMEs in Lau Bakeri village have a good identity/image in the community, are widely known by the community, assist the promotion process, generate value, and will have a competitive advantage. The output is an increase in the welfare of MSME actors in Lau Bakeri village.
ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY WITHCUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. BADAK ICE DRINK FACTORY IN PEMATANG SIANTAR Risma Nurhaini Munthe; Nurafrina Siregar; Erwansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3636

Abstract

This research aims to analyze the influence of Customer Relationship Management (CRM) and service quality on customer loyalty, with customer satisfaction as an intervening variable at PT. Badak Ice Drink Factory in Pematang Siantar. The study employs a quantitative research design, utilizing a survey to collect data from a sample of 190 respondents. Data analysis techniques include validity and reliability testing, as well as hypothesis testing using SmartPLS. The results reveal that CRM and service quality have a positive and significant effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction mediates the relationship between CRM, service quality, and customer loyalty. These findings highlight the importance of implementing effective CRM strategies and providing high-quality service to enhance customer satisfaction and ultimately foster customer loyalty in the beverage industry.
ANALYSIS OF BRAND IMAGE AND TRUST TOWARDS TAXPAYER LOYALTY IN LUBUK PAKAM DISTRICT THROUGH TAXPAYER COMMITMENT Safii; Erwansyah; Yossie Rossanty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4139

Abstract

This study aims to analyze the influence of brand image and trust on taxpayer loyalty with commitment as an intervening variable in taxpayers registered in Lubuk Pakam District. The background of this study departs from the phenomenon of low taxpayer loyalty indicated by formal compliance without being followed by sustainability in tax payments. This study uses a quantitative approach with a survey method on 97 respondents determined by the Slovin formula from a population of 3,875 taxpayers. Data were analyzed using Partial Least Square (PLS) through validity, reliability, R-square, and path analysis tests. The results show that brand image has a positive but insignificant effect on loyalty, while brand image has a positive and significant effect on commitment. Trust is proven to have a positive and significant effect on both loyalty and commitment. In addition, commitment has a positive and significant effect on taxpayer loyalty. The indirect effect test shows that commitment mediates the influence of brand image and trust on taxpayer loyalty. The R-square value of 0.639 for commitment and 0.809 for loyalty indicates that this research model has strong explanatory power. This study concludes that increasing taxpayer loyalty in Lubuk Pakam District is more effective through strengthening commitment, built on positive perceptions of brand image and trust in tax institutions. The results are expected to provide input for tax authorities in formulating public service and communication strategies oriented towards sustainably increasing taxpayer loyalty.
Empowering Women-Led MSMEs: A Mediation Analysis of Entrepreneurial Self-Efficacy in the Relationship Between Market Orientation, Digital Capability, and Business Performance (A Case Study of Women Entrepreneurs in HIPPI Medan) Erwansyah Erwansyah; Maya Macia Sari
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.1115

Abstract

This study aims to analyze the influence of Market Orientation and Digital Capability on Business Performance among women-led MSMEs, with Entrepreneurial Self-Efficacy (ESE) examined as a mediating construct. Using a quantitative approach, data were collected from female entrepreneurs and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect relationships. The findings reveal that Market Orientation and Digital Capability significantly and positively affect ESE, indicating that market-driven strategic behavior and the ability to utilize digital tools enhance entrepreneurial confidence. Moreover, Digital Capability shows the strongest direct effect on Business Performance, while the effect of Market Orientation is positive but relatively smaller. Mediation analysis demonstrates that ESE significantly transmits the effects of both Market Orientation and Digital Capability on Business Performance, highlighting the critical psychological mechanism through which cognitive and strategic capabilities translate into improved business outcomes. The study contributes to the literature by reinforcing the role of self-efficacy as a central pathway in women’s entrepreneurship performance models. Practically, the results underscore the importance of capacity-building initiatives focused on digital skills, market literacy, and psychological empowerment to strengthen the competitiveness of women-led MSMEs in an increasingly digital economy.
The Influence of Informativeness, Interactivity, and Electronic Word of Mouth in Social Media Marketing Strategy on Customer Satisfaction at Toba Caldera Resort Diana Trisisca; Annisa Sanny; Erwansyah Erwansyah
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.597

Abstract

This research was conducted at Toba Caldera Resort to determine and analyze the influence of informativeness, interactivity, and electronic word of mouth (WOM) in social media marketing strategies on customer satisfaction at Toba Caldera Resort. The population in this study was visitors to Toba Caldera Resort. The sample was drawn using the Hair formula, and the sampling technique used non-probability sampling, as well as purposive sampling. The method used in this study was quantitative with an associative type. Data collection was carried out using a questionnaire and a Likert scale for variables. The data analysis tool was multiple linear regression using Statistical Package for the Social Sciences (SPSS) 25.0 software. The results showed that informativeness had a positive and significant effect on customer satisfaction, interactivity had a positive and significant effect on customer satisfaction, and electronic word of mouth had a positive and significant effect on customer satisfaction. The results of this study found that informativeness, interactivity, and electronic word of mouth simultaneously had a positive and significant effect on customer satisfaction at Toba Caldera Resort
Analysis of the Influence of Tourist Attractions, Memorable Experiences, and Visitor Engagement on Tourists Visiting Decisions at Orangutan Haven Elveria Melda Sinaga; Erwansyah Erwansyah; Hidayati Purnama Lubis
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.613

Abstract

This study aimed to analyze the influence of tourist attractions, memorable experiences, and visitor engagement on visiting decisions at Orangutan Haven. The research employed a quantitative approach with an associative method, which served to identify the relationship between independent and dependent variables. The study was conducted in 2025. The research population consisted of 531 visitors, of whom 84 were selected as the sample. The sampling technique used was purposive sampling. Primary data were collected through questionnaires distributed to respondents and were then analyzed using SPSS version 24 with multiple linear regression analysis. The results showed that, partially, tourist attractions, memorable experiences, and visitor engagement had a positive and significant influence on tourists’ visiting decisions at Orangutan Haven. Simultaneously, tourist attractions, memorable experiences, and visitor engagement also demonstrated a positive and significant influence on visiting decisions, indicating that improvements in these three variables could enhance visitors’ decisions to visit. Among the three variables, visitor engagement was the most dominant factor influencing visiting decisions. A total of 86.1% of the variation in visiting decisions could be explained by tourist attractions, memorable experiences, and visitor engagement, with a very strong relationship indicated by a correlation coefficient (R) value of 0.930
Co-Authors Annisa Sanny Diana Trisisca Elveria Melda Sinaga Hidayati Purnama Lubis Maya Macia Sari Noni Ardian Nurafrina Siregar Rintan Saragih Risma Nurhaini Munthe Safii Truly Okto H. Purba Yossie Rossanty